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Election 2016 – A Brief Overview and Analysis April 19, 2016

Public Opinion Landscape

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Election 2016 – A Brief Overview and Analysis

April 19, 2016

2 0 1 6 – M O O D O F T H E C O U N T R Y

PAGE 3

GRE AT E R I NT E RE S T I N T H I S Y E A R’ S P RE S I DE NT I A L CA MPA I GN T HA N P RE V I OUS Y E A RS

45%

60%

78%

66%

85%

2000 2004 2008 2012 2016

% registered voters who say they have given ‘quite a lot’ of thought to the coming presidential elections

Source: Pew Research, March 17-27, 2016

PAGE 4

L OS S OF FA I T H I N P RI MA RY S Y S T E M A ND P UB L I C ’ S P OL I T I CA L W I S DOM

59%

31% 33%

40% 42% 43%

30%35%

1988 1992 1996 2000 2004 2008 2012 2016

% voters who say that so far, primaries have been a good way of determining best-

qualified nominees

Source: Pew Research, March 17-27, 2016

69%

58%

32%

59%

61%

35%

1997 2007 2016

% voters who have a great deal or good deal of confidence in the political wisdom of American

public…

Democrats Republicans

PAGE 5

T OO MUCH NE W S COV E RA GE ON T RUMP, NOT E NOUGH ON K A S I CH

7%

14%

16%

41%

75%

29%

53%

57%

48%

19%

60%

29%

23%

8%

3%

Kasich

Sanders

Cruz

Clinton

Trump

% registered voters saying news organizations have given ____ of coverage to each…

Too muchAbout rightNot enough

Source: Pew Research, March 17-27, 2016

2 0 1 6 – E L E C T I O N P R E V I E W – T H E P R E S I D E N C Y :R E P U B L I C A N N O M I N A T I O N

PAGE 7

W I NNE RS OF E A CH S TAT E P RI MA RY / CA UC US S O FA R

Donald Trump (20)

Ted Cruz(11)

Marco Rubio(1)Also won DC & Puerto Rico

John Kasich(1)

PAGE 8

T RUMP I S W I NNI NG T HE DE L E GAT E RA CE S O FA R

Current Delegate Count

2,472 Delegates to the Convention168 RNC Members/Automatic Delegates (6.8%)

1,237 Needed to Win

744

559

144

0 200 400 600 800 1000 1200 1400

Donald Trump

Ted Cruz

John Kasich

Source: Associated Press

More than one in 10 delegates will go to the convention in Cleveland either unpledged or pledged to a defunct campaign.

PAGE 9

T RUMP HA S L E D I N NAT I ONA L P OL L I NG S I NCE S E P T E MB E RCruz and Kasich See Uptick as Other Candidates Have Dropped Out

Source: HuffPost Pollster Trend, June 2015-March, 2016

2% 2% 3% 3% 3% 2% 3%7%

20% 18%6% 5% 6% 6% 8%

13%18% 17%

32%28%

5%

15%

31%28% 28%

34%39%

43% 45% 44%

June July Sept Oct Nov Dec Jan Feb March April

2016 Republican Primary PreferenceAmong Republican and Republican leaning voters

Kasich Cruz Trump

PAGE 10

NE W Y ORK – W HAT ’ S AT S TA K E ?

Source: Huffington Post

New York Primary Information

When? Tuesday,April 19th

Number of Delegates 95

Voter Eligibility Closed Primary

Delegate Selection

Proportional (Winner take most)

Polls are giving Trump 54% of the support in the New York primary.

5%

20% 22%14%

14%

19%

34%

48%

54%

Feb. March April

2016 New York Republican Primary Preference

Among New York Republican and Republican leaning voters

Kasich Cruz Trump

2 0 1 6 – E L E C T I O N P R E V I E W – T H E P R E S I D E N C Y :D E M O C R A T I C N O M I N A T I O N

PAGE 12

W I NNE RS OF E A CH S TAT E P RI MA RY / CA UC US S O FA R

Bernie Sanders(15)

Hillary Clinton(19)

PAGE 13

CL I NT ON HA S S T RONG L E A D W I T H DE L GAT E S

Source NY Times

1289

1045

469

31

0 500 1000 1500 2000 2500

Clinton

Sanders

DelegatesSuperdelegates

1,758

1,076

4,763 Delegates to the Convention4,051 Pledged delegates

712 Superdelegates

2,382 Needed to Win (50% of total)

Current Delegate Count

PAGE 14

A LT HOUGH S A NDE RS HA S NA RROW E D T HE L E A D I N NAT I ONA L P OL L S , P RE DI CT I ON MA RK E T S S T I L L FAV OR CL I NT ON

Source: HuffPost Pollster Trend, June 2015-March, 2016

12%17% 18%

24% 25%30% 31% 34%

39% 42% 46%

60% 58%54%

47% 45%

55% 56% 55%51% 51% 48%

June July Aug Sept Oct Nov Dec Jan Feb March April

2016 Democratic Primary PreferenceAmong Democrats and Democratic leaning voters

Sanders Clinton

Source: PredictWise

92%

8%

Clinton Sanders

Chances of becoming the Democratic presidential nominee

PAGE 15

NE W Y ORK – W HAT ’ S AT S TA K E ?

Source: The New York Times

New Hampshire Primary Information

When? Tuesday, April 19th

Number of Delegates 291

Voter Eligibility Closed Primary

Delegate Selection Proportional

55% 54%55%

33%38%

42%

Feb. March April

2016 New York Democratic Primary Preference

Among New York Democratic and Democratic leaning voters

Clinton Sanders

Clinton leads Sanders 55% to 42% in the latest

polling average.

W H A T ’ S N E X T ?

PAGE 17

W HAT ’ S AT S TA K E – L AT E A P RI L

Source : New York Times and The Green Papers

Voter Eligibility DemocraticDelegate Counts

(Allocation)

RepublicanDelegate Counts

(Allocation)Pennsylvania Closed 210

(Proportional)71

(Winner-take-all)Maryland Closed 118

(Proportional)38

(Winner-take-all)Rhode Island Modified 33

(Proportional)19

(Proportional)Connecticut Closed 71

(Proportional)28

(Winner-take-most)

Delaware Closed 31(Proportional)

16(Winner-take-all)

April 26th Primary DetailsClinton Sanders

Pennsylvania 52.1% 35.8%

Maryland 60.3% 36.2%

Trump Cruz Kasich

Penn-sylvania

44.3% 26.7% 25.3%

Maryland 41.0% 25.5% 27.0%

April 26th Polling Averages

PAGE 18

W HAT ’ S ON TA P I N MAY ( P RI MA RI E S / CA UC US E S )

Primaries/Caucuses in May

Date Republican Democrat

May 3 IN IN

May 10 NE, WV WV

May 17 OR KY, OR

May 24 WA

1025 F Street NW, 9th FloorWashington, DC 20004

121 East 24th Street, 10th Floor New York, NY 10010

202.337.0808 | GPG.COM

GPG ResearchThe Glover Park Group is a leading strategic communications and government affairs firm. GPG offers an integrated and complementary suite of services to plan, build and execute all manner of communications tactics, campaigns and programs.

Our in-house research team is a data and insight-driven outfit. We employ cutting-edge research methodologies, from digital analytics to quantitative and qualitative opinion research, to help our clients understand where the conversation begins and, more importantly, how we can influence it.

For more information about this presentation or to find out more about GPG’s research capabilities contact:

Jason Boxt ([email protected])