Quick Snapshot

Wk 39-2013

MCCS

ABP ANANDAPeriod – Wk 39’2013

TG – MF 15+ SEC:ABC CSMarket – West Bengal

Bangla News genre maintaining its # 2 position

Bangla

GEC

Bangla

...

Bangla

Mov.

Bangla

M...0

10

20

30

40

50

40

73 1

% Genre Sh

Source : TAM Period : Wk 39’2013

VS last year Bengali news neck to neck

0.0

1.0

2.0

3.0

4.0

5.0

6.0

7.0

8.0 7.5 7.2

% Genre Share

Wk 32-39'12 Wk 32-39'13

Source : TAM Period : Wk 32-39year : 2012 & 2013

ABP Ananda leader in the market

ABP Ananda 24 GHANTA Kolkata TV RPLUS News Time Bangla

32%

23%20%

14%

10%

% Mkt. Share

Wk 32-39'13

Source : TAM Period : Wk 32-39’2013

Among top 20 programmes list of the week, 12 programmes belong to ABP Ananda

ABP Ananda leading in both TG’s

ABP Ananda

24 GHANTA

Kolkata TV

News Time

Bangla

RPLUS0

5

10

76

5 4

2

CS 4+

Reach

in M

n.

ABP Ananda

24 GHANTA

Kolkata TV

News Time

Bangla

RPLUS0

5

10

66

4 4

2

CS 15+

Reach

in M

n.

Source : TAM Period : Wk 32-39’2013

ABP Ananda leading in almost all TAM reported markets

% Market ShareChannel Kol WB .1 to 1 Mn. WBrest 1 Mn.+ WB East AI24 GHANTA 19% 34% 24% 22% 22% 21%ABP Ananda 30% 43% 28% 32% 32% 33%Kolkata TV 24% 7% 31% 21% 21% 21%News Time Bangla 8% 15% 15% 10% 10% 10%RPLUS 19% 2% 2% 15% 15% 15%

Source : TAM Period : Wk 32-39’2013

ABP Ananda performing on News Bulletin

Source : TAM Period : Wk 39’2013 Analysis : Sub Genre GRPs

Share % within each sub-genre

24 Ghanta scored on Reviews Reports, Sports/Magazines & Interviews/PortraitsNews Time Bangla on Cartoons/animations

Prog Genre 24 GHANTA ABP Ananda News Time Bangla RPLUSNews Bulletin 26% 44% 15% 15%Sports Magazines 37% 26% 26% 11%Reviews/Reports 67% 10% 13% 10%Cartoons/Animation 0% 5% 95% 0%Comedies 0% 2% 0% 98%Interviews/Portraits/Discussions 54% 0% 11% 35%

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