Quick Snapshot

Week 2 - 9’2014

MCCS

ABP ANANDAPeriod – Wk 2-9’14

TG – MF 15+ SEC:ABC CSMarket – West Bengal

Bangla News genre maintaining its # 2 position

Bangla

...

Bangla

...

Bangla

...

Bangla

M...0

10

20

30

40

50

38

8

20

% Genre Sh

Source : TAM Period : Wk 9’2014

PLEASE NOTE: TAM HAS RECENTLY STOPPED REPORTING BANGLA PEACE TV, DUE TO WHICH BANGLA REG GENRE NO MORE EXISTS

VS last year market shares marginally down

0.0

2.0

4.0

6.0

8.0

10.0

12.0

9.98.9

% Genre Share

Wk 2-9'13 Wk 2-9'14

Source : TAM Period : Wk 2-9 Year : 2013 &2014

PLEASE NOTETAM HAS STOPPED REPORTING CTVN AKD PLUS.

ABP Ananda leader in the market

ABP Ananda 24 GHANTA Kolkata TV RPLUS News Time Bangla HIGH NEWS

30%

24%

19%

13%

9%

5%

% Mkt. Share

Wk 2-9'14

Source : TAM Period : Wk 2-9’14

ABP Ananda leading in both TG’s

Source : TAM Period : Wk 2-9’14

ABP Ana

nda

24 G

HANTA

Kolka

ta T

V

High

News

News T

ime

Bangla

RPLUS

02468 7 6

4 42

2

Reach in Mn

TG: 4+ CS

ABP Ana

nda

24 G

HANTA

Kolka

ta T

V

High

News

News T

ime

Bangla

RPLUS

0

2

4

66

54 3

21

Reach in Mn

TG: 15+ CS

ABP Ananda leading in almost all TAM reported markets

Source : TAM Period : Wk 2-9’14

% Market ShareChannel Kol WB .1 to 1 Mn. WBrest 1 Mn.+ WB East AI24 GHANTA 21% 39% 27% 24% 24% 24%ABP Ananda 28% 40% 30% 30% 31% 31%Kolkata TV 22% 4% 24% 19% 19% 19%News Time Bangla 7% 14% 16% 9% 8% 8%RPLUS 16% 1% 2% 13% 13% 13%High News 5% 3% 0% 5% 5% 5%

ABP Ananda performing on News Bulletins ,Film Based

magazines & Sports Magazines

Source : TAM Period : Wk 9’2014 Analysis : Sub Genre GRPs

Share % within each sub-genre

24 Ghanta is scoring from News Headlines & Reviews/Reports Kol TV scoring from Cartoons/Animations

Week 9'14

Prog Genre 24 GHANTA ABP Ananda Kolkata TVNews Time Bangla RPLUS

News Bulletin 23% 35% 21% 10% 11%

News Headlines 60% 0% 31% 0.0% 9%

Cartoons/Animation 35% 0% 36% 28% 0%

Reviews/Reports 50% 37% 0% 0% 13%

Film Based Magazines 21% 31% 19% 20% 9%

Sports Magazines 0% 100% 0% 0% 0%

Top 10 Shows – ABP ANANDA

Source : TAM Period : Wk 9’2014

Date Time From Time To Programme Genre TVT 000s26 Feb 14 20:58 21:22 NOJORE 9 TA News Bulletin 149

26 Feb 14 22:58 23:22 PROTI POKHE Talk Shows/Chat 121

28 Feb 14 18:58 20:50 PROTI POKHE Talk Shows/Chat 120

24 Feb 14 21:28 21:52 RUNNER News Bulletin 109

28 Feb 14 22:58 23:22 PROTI POKHE Talk Shows/Chat 107

27 Feb 14 19:28 19:53 BAHISHKRITO REJJAK Interviews/Port 101

26 Feb 14 18:58 20:51 PROTI POKHE Talk Shows/Chat 93

25 Feb 14 22:28 22:53 XTRA TIME Sports Magazine 93

26 Feb 14 22:28 22:52 PROTI POKHE Talk Shows/Chat 91

01 Mar 14 22:58 23:26 PRADHANMONTRI EI BHARAT ER GOLPO Tele Film/Short 84

Thank You