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Week 10-17’2014
MCCS
ABP ANANDAPeriod – Wk 10-17’14
TG – MF 15+ SEC:ABC CSMarket – West Bengal
Bangla News genre maintaining its # 2 position
Bangla
...
Bangla
...
Bangla
...
Bangla
M...0
10
20
30
40
50
34
10
20
% Genre Sh
Source : TAM Period : Wk 17’2014
VS last year 11% increase in market shares
0.0
2.0
4.0
6.0
8.0
10.0
12.0
8.79.7
% Genre Share
Wk 10-17'13 Wk 10-17'14
Source : TAM Period : Wk 10-17 Year : 2013 &2014
ABP Ananda leader in the market
ABP Ananda 24 GHANTA Kolkata TV RPLUS News Time Bangla HIGH NEWS
33%
21%19%
12%10%
5%
% Mkt. Share
Wk 10-17'14
Source : TAM Period : Wk 10-17’14
ABP Ananda leading in both TG’s
Source : TAM Period : Wk 10-17’14
ABP Ana
nda
24 G
HANTA
Kolka
ta T
V
High
News
News T
ime
Bangla
RPLUS
02468 7
65 4
2 2
Reach in Mn
TG: 4+ CS
ABP Ana
nda
24 G
HANTA
Kolka
ta T
V
High
News
News T
ime
Bangla
RPLUS
0
2
4
66
54 4
2 2
Reach in Mn
TG: 15+ CS
ABP Ananda leading in almost all TAM reported markets
Source : TAM Period : Wk 10-17’14
% Market ShareChannel Kol WB .1 to 1 Mn. WBrest 1 Mn.+ WB East AI24 GHANTA 19% 34% 22% 22% 22% 22%ABP Ananda 31% 42% 24% 33% 33% 32%Kolkata TV 21% 4% 32% 19% 19% 17%News Time Bangla 9% 15% 17% 10% 10% 10%RPLUS 15% 1% 5% 12% 12% 14%High News 5% 4% 0% 5% 5% 4%
ABP Ananda performing on News Bulletins
Source : TAM Period : Wk 17’2014 Analysis : Sub Genre GRPs
Share % within each sub-genre
24 Ghanta is scoring from News Headlines & Sports MagazinesKol TV scoring from Cartoons/Animations,
Interviews/Discussions/Portraits & Film Based Magazines
Week17'14
Prog Genre 24 GHANTA ABP Ananda High News Kolkata TVNews Time Bangla RPLUS
News Bulletin 22% 38% 2% 19% 9% 9%
News Headlines 56% 0% 0% 33% 3% 7%
Cartoons/Animation 38% 2% 0% 39% 21% 0%
Sports Magazines 40% 40% 2% 5% 9% 4%Interviews/Portraits/Discussions 30% 0% 1% 52% 0% 16%
Film Based Magazines 14% 23% 0% 28% 17% 18%
Top 10 Shows – ABP ANANDA
Source : TAM Period : Wk 17’2014
DateTime From Time To Programme Genre TVT 000s
22/04/2014 19:58 21:24 GHOSHNA PATRA Interviews/Port 13624/04/2014 14:28 14:53 FILM STAR Film Based Maga 12020/04/2014 18:58 19:54 ABP ANANDA PROGRAM News Bulletin 11124/04/2014 18:58 19:53 ABP ANANDA PROGRAM News Bulletin 10420/04/2014 18:29 18:52 CHALTI HAWA Interviews/Port 10225/04/2014 18:58 20:22 PROTI POKHE Talk Shows/Chat 9925/04/2014 20:58 21:21 NOJORE 9 TA News Bulletin 9825/04/2014 20:28 20:52 DOHON DINER DAWAI Interviews/Port 9725/04/2014 21:58 24:27:00 PROTI POKHE Talk Shows/Chat 9624/04/2014 23:28 23:51 ABP ANANDA KHABAR News Bulletin 95
Thank You
