Quick Snapshot

Week 6 - 13’2014

MCCS

ABP ANANDAPeriod – Wk 6-13’14

TG – MF 15+ SEC:ABC CSMarket – West Bengal

Bangla News genre maintaining its # 2 position

Bangla

...

Bangla

...

Bangla

...

Bangla

M...0

10

20

30

40

50

36

9

20

% Genre Sh

Source : TAM Period : Wk 13’2014

PLEASE NOTE: TAM HAS RECENTLY STOPPED REPORTING BANGLA PEACE TV, DUE TO WHICH BANGLA REG GENRE NO MORE EXISTS

VS last year market shares marginally down by 10%

0.0

2.0

4.0

6.0

8.0

10.0

12.0

10.09.1

% Genre Share

Wk 6-13'13 Wk 6-13'14

Source : TAM Period : Wk 6-13 Year : 2013 &2014

PLEASE NOTE TAM HAS STOPPED REPORTING CTVN AKD PLUS.

ABP Ananda leader in the market

ABP Ananda 24 GHANTA Kolkata TV RPLUS News Time Bangla HIGH NEWS

31%

22%

18%

13%

9%7%

% Mkt. Share

Wk 6-13'14

Source : TAM Period : Wk 6-13’14

ABP Ananda leading in both TG’s

Source : TAM Period : Wk 6-13’14

ABP Ana

nda

24 G

HANTA

Kolka

ta T

V

High

News

News T

ime

Bangla

RPLUS

02468 7

64 4

2 2

Reach in Mn

TG: 4+ CS

ABP Ana

nda

24 G

HANTA

Kolka

ta T

V

High

News

News T

ime

Bangla

RPLUS

0

2

4

66

54 4

2 2

Reach in Mn

TG: 15+ CS

ABP Ananda leading in almost all TAM reported markets

Source : TAM Period : Wk 6-13’14

% Market ShareChannel Kol WB .1 to 1 Mn. WBrest 1 Mn.+ WB East AI24 GHANTA 19% 36% 25% 22% 22% 22%ABP Ananda 29% 41% 32% 31% 31% 32%Kolkata TV 21% 4% 23% 18% 18% 17%News Time Bangla 7% 15% 16% 9% 9% 10%RPLUS 16% 1% 4% 13% 13% 13%High News 8% 4% 0% 7% 7% 6%

ABP Ananda performing on News Bulletins,

Interviews/Portraits & Sports/Magazines

Source : TAM Period : Wk 13’2014 Analysis : Sub Genre GRPs

Share % within each sub-genre

24 Ghanta is scoring from News Headlines & Film based MagazinesKol TV scoring from Cartoons/Animations

Week13'14

Prog Genre 24 GHANTA ABP Ananda High News Kolkata TVNews Time Bangla RPLUS

News Bulletin 20% 37% 6% 19% 9% 9%

News Headlines 55% 0% 0% 32.7% 0% 13%

Cartoons/Animation 34% 2% 0% 37% 27% 0%

Sports Magazines 32% 47% 4% 0% 4% 14%

Interviews/Portraits/Discussions 19% 30% 0% 25% 17% 9%

Film Based Magazines 45% 3% 1% 10% 0% 42%

Top 10 Shows – ABP ANANDA

Source : TAM Period : Wk 13’2014

Date Time FromTime To Programme Genre TVT 000s

28 Mar 14 22:28 22:51 KAAR DOKHOLE DELHI-BANGLAR RAY Interviews/Port 14625 Mar 14 18:58 20:24 PROTI POKHE Talk Shows/Chat 14525 Mar 14 20:28 20:52 ABP ANANDA KHABAR News Bulletin 13525 Mar 14 23:28 23:52 PROTI POKHE Talk Shows/Chat 12425 Mar 14 23:56 00:24 PROTI POKHE Talk Shows/Chat 12126 Mar 14 22:58 23:22 ABP ANANDA KHABAR News Bulletin 12128 Mar 14 19:58 20:52 KAAR DOKHOLE DELHI-BANGLAR RAY Interviews/Port 11628 Mar 14 22:58 23:23 KAAR DOKHOLE DELHI-BANGLAR RAY Interviews/Port 11226 Mar 14 19:58 20:28 ABP ANANDA PROGRAM News Bulletin 10925 Mar 14 22:58 23:22 PROTI POKHE Talk Shows/Chat 100

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