Quick Snapshot

Week 21-28’2014

MCCS

ABP ANANDAPeriod – Wk 21-28’14

TG – MF 15+ SEC:ABC CSMarket – West Bengal

Bangla News genre @ # 2 position

Bangla

...

Bangla

...

Bangla

...

0

10

20

30

40

50

37

9

2

% Genre Sh

Source : TAM Period : Wk 28’2014

TAM HAS STOPPED REPORTING HIGH NEWS

VS last year marginal decrease in market shares

0.0

1.0

2.0

3.0

4.0

5.0

6.0

7.0

8.0

9.0

10.08.9

8.1

% Genre Share

Wk 21-28'13 Wk 21-28'14

Source : TAM Period : Wk 21-28Year : 2013 &2014

TAM HAS STOPPED REPORTING HIGH NEWS

ABP Ananda leader in the market

ABP Ananda Kolkata TV 24 GHANTA RPLUS News Time Bangla HIGH NEWS

32%

21%19%

16%

11%

1%

% Mkt. Share

Wk 21-28'14

Source : TAM Period : Wk 21-28’14

TAM HAS STOPPED REPORTING HIGH NEWS

ABP Ananda leading in both TG’s

Source : TAM Period : Wk 21-28’14

ABP Ananda

24 GHANTA

Kolkata TV

News Time

Bangla

RPLUS0

2

4

6

8 87

5

3

1

Reach in Mn

TG: 4+ CS

ABP Ananda

24 GHANTA

Kolkata TV

News Time

Bangla

RPLUS0

2

4

6

8 76

4

3

1

Reach in Mn

TG: 15+ CS

TAM HAS STOPPED REPORTING HIGH NEWS

ABP Ananda leading in almost all TAM reported markets

Source : TAM Period : Wk 21-28’14

% Market ShareChannel Kol WB .1 to 1 Mn. WBrest 1 Mn.+ WB East AI24 GHANTA 32% 32% 17% 19% 19% 17%ABP Ananda 33% 43% 31% 33% 33% 30%Kolkata TV 10% 3% 24% 21% 20% 19%News Time Bangla 22% 21% 10% 12% 11% 11%RPLUS 3% 1% 19% 16% 16% 22%

TAM HAS STOPPED REPORTING HIGH NEWS

ABP Ananda performing on News Bulletins,

Interviews/Discussions & Film based magazines

Source : TAM Period : Wk 28’2014 Analysis : Sub Genre GRPs

Share % within each sub-genre

24 Ghanta is scoring from News Headlines.Kol TV performing in Cartoons/Animations & Sports / Magazines

Week 28, 2014

Prog Genres 24 GHANTA ABP Ananda Kolkata TVNews Time Bangla RPLUS

News Bulletin 18% 40% 25% 8% 10%News Headlines 54% 0% 37% 0% 9%

Cartoons/Animation 30% 2% 50% 18% 0%Sports Magazines 18% 21% 24% 19% 19%

Interviews/Portraits/Discussions 36% 42% 0% 4% 18%

Film Based Magazines 22% 31% 25% 6% 16%

TAM HAS STOPPED REPORTING HIGH NEWS

Top 10 Shows – ABP ANANDA

Source : TAM Period : Wk 28’2014

Date Time From Time To Programme GenreTVT 000s

08/07/2014 19:28 19:57 RAIL BUDGET 2014 (INTERVIEW/DISCUSSION)Interviews/Port 114

08/07/2014 20:58 21:21 NOJORE 9 TA News Bulletin 95

06/07/2014 22:58 23:25 ABP ANANDA KHABAR News Bulletin 93

08/07/2014 19:58 20:56 ABP ANANDA PROGRAM News Bulletin 90

12/07/2014 22:58 23:22 ABP ANANDA PROGRAM News Bulletin 89

07/07/2014 18:58 20:53 ABP ANANDA PROGRAM News Bulletin 85

06/07/2014 18:58 20:24 ABP ANANDA PROGRAM News Bulletin 84

07/07/2014 23:28 23:54 ABP ANANDA KHABAR News Bulletin 82

07/07/2014 21:28 21:51 ABP ANANDA KHABAR News Bulletin 82

07/07/2014 23:58 24:27:00 ABP ANANDA KHABAR News Bulletin 77

Thank You