Quick Snapshot

Wk 39-2013

MCCS

ABP NEWS Week: 39 ‘2013

TG – MF,15+ SEC:ABCMarket - HSM

Among National genres Hindi News at # 3

GEC

REG

Hin

. M

ov

Hin

. N

ew

s

Kid

s

Sport

s

Musi

c

Info

Life

styl

e

Eng. M

ov

Rel.

Bus.

...

Eg. Ent

0

5

10

15

20

25

30

35

40

4539

17

11

5 4 3 31 1 1 1 0 0

% Genre Share

Source : TAM Period : Wk 39’2013

Neck to neck Vs. last year

Hindi News0.0

1.0

2.0

3.0

4.0

5.0

6.0 5.6 5.5

% Genre Share

Wk 32-39'12 Wk 32-39'13

Source : TAM Period : Wk 32-29’13Year : 2012 & 2013

ABP News maintaining its position

Aaj Tak India TV ABP News Z News News 24 NDTV India0%

5%

10%

15%

20%

25%

20%

18%

15%

11%9%

8%

% Mkt Share

Wk32-39'13

Source : TAM Period : Wk 32-39’13’13

ABP News neck to neck with Aaj Tak

Aaj Tak ABP News

India TV

Z News NDTV India

IBN 70

10

20

30

40

5041

3833 33

25 25

CS 15+

Reach

in M

n.

Source : TAM Period : Wk 32-39’13

Aaj Tak

ABP News

India TV

Z News

IBN 7 NDTV India

0

10

20

30

40

5049

4640 39

30 30

CS 4+

Reach

in M

n.

ABP News among top 2 in most of the markets

Source : TAMPeriod : Wk 36-39’2013

Market Share %

ABP News performing on Interviews/discussion genre

Source : TAM Period : Wk 39’2013 Analysis : Sub Genre GRPs

Share % within each sub-genre

Aaj Tak scored high on news bulletins, Reviews/reports & Action/ThrillersIndia TV performing on Religious & devotional programmes

Genre Aaj Tak ABP News TV Z NewsNews Bulletin 22% 16% 17% 12%Reviews/Reports 31% 17% 23% 1%Religious/Devotional 18% 1% 30% 5%Interviews/Portraits/Discussions 6% 28% 18% 12%Action/Thriller 47% 18% 7% 22%

Network Performance

MCCS TV Tday Zee Net India TV Net. 18 Ndtv Net0%

5%

10%

15%

20%

25%

30%

24%23%

18%

15%13%

7%

Wk 32-39'13

Wk 32-39'13

Source : TAM Period : Wk 32-39’2013

MCCS maintaining its # 1 position

Thank You