Quick Snapshot

Week 19-26’2014

MCCS

ABP ANANDAPeriod – Wk 19-26’14

TG – MF 15+ SEC:ABC CSMarket – West Bengal

Bangla News genre @ # 2 position

Bangla

...

Bangla

...

Bangla

...

0

10

20

30

40

50

33

7 6

% Genre Sh

Source : TAM Period : Wk 26’2014

VS last year 7% increase in market shares

0.0

1.0

2.0

3.0

4.0

5.0

6.0

7.0

8.0

9.0

10.08.9

9.5

% Genre Share

Wk 19-26'13 Wk 19-26'14

Source : TAM Period : Wk 19-26Year : 2013 &2014

ABP Ananda leader in the market

ABP Ananda 24 GHANTA Kolkata TV RPLUS News Time Bangla HIGH NEWS

34%

19% 19%

13% 13%

1%

% Mkt. Share

Wk 19-26'14

Source : TAM Period : Wk 19-26’14

ABP Ananda leading in both TG’s

Source : TAM Period : Wk 19-26’14

ABP Ana

nda

24 G

HANTA

Kolka

ta T

V

High

News

News T

ime

Bangla

RPLUS

0

3

6

9 8 75 5

31

Reach in Mn

TG: 4+ CS

ABP Ana

nda

24 G

HANTA

Kolka

ta T

V

High

News

News T

ime

Bangla

RPLUS

02468 7 6

5 43

1

Reach in Mn

TG: 15+ CS

ABP Ananda leading in almost all TAM reported markets

Source : TAM Period : Wk 19-26’14

% Market ShareChannel Kol WB .1 to 1 Mn. WBrest 1 Mn.+ WB East AI24 GHANTA 18% 29% 29% 20% 20% 19%ABP Ananda 34% 44% 35% 36% 36% 34%Kolkata TV 21% 3% 13% 18% 18% 16%News Time Bangla 11% 21% 20% 13% 13% 12%RPLUS 15% 1% 3% 12% 12% 18%High News 1% 2% 0% 1% 1% 1%

ABP Ananda performing on News Bulletins

Source : TAM Period : Wk 26’2014 Analysis : Sub Genre GRPs

Share % within each sub-genre

Kolkata TV is scoring from News Headlines, Cartoons/Animations, Sports & Interviews

Week 26, 2014

Prog Genres 24 GHANTA ABP Ananda Kolkata TVNews Time Bangla RPLUS

News Bulletin 12% 36% 31% 8% 12%News Headlines 41% 0% 51% 0% 8%Cartoons/Animation 30% 2% 51% 17% 0%Sports Magazines 17% 22% 24% 19% 19%

Interviews/Portraits/Discussions 10% 10% 50% 5% 25%Film Based Magazines 38% 0% 18% 0% 45%

Top 10 Shows – ABP ANANDA

Source : TAM Period : Wk 26’2014

Date Time From Time To Programme GenreTVT 000s

25/06/2014 20:29 20:54 ABP ANANDA PROGRAM News Bulletin 91

25/06/2014 23:28 23:53 BRAZILER BISHWAYUDHA Sports Programme/Highlights90

27/06/2014 20:58 21:21 NOJORE 9 TA News Bulletin 86

26/06/2014 23:28 23:54 BRAZILER BISHWAYUDHA Sports Programme/Highlights79

26/06/2014 20:58 21:21 NOJORE 9 TA News Bulletin 75

24/06/2014 18:58 19:57 ABP ANANDA PROGRAM News Bulletin 72

24/06/2014 20:58 21:22 NOJORE 9 TA News Bulletin 72

24/06/2014 23:58 00:28 ABP ANANDA KHABAR News Bulletin 72

24/06/2014 19:58 20:53 ABP ANANDA PROGRAM News Bulletin 71

25/06/2014 18:57 19:55 ABP ANANDA PROGRAM News Bulletin 64

Thank You