Quick Snapshot

Week 49’2013 - 4’2014

MCCS

ABP ANANDAPeriod – Wk 49 ‘13 - 4’14TG – MF 15+ SEC:ABC CS

Market – West Bengal

Bangla News genre maintaining its # 2 position

Bangla

GEC

Bangla

...

Bangla

Mov.

Bangla

M...0

10

20

30

40

50

38

8

20

% Genre Sh

Source : TAM Period : Wk 4’2014

PLEASE NOTE: TAM HAS RECENTLY STOPPED REPORTING BANGLA PEACE TV, DUE TO WHICH BANGLA REG GENRE NO MORE EXISTS

VS last year 10% increase in genre in terms of mkt. shares

0.0

1.0

2.0

3.0

4.0

5.0

6.0

7.0

8.0

9.0

7.58.2

% Genre Share

Wk 49'12-4'13 Wk 49'13-4'14

Source : TAM Period : Wk 49’12 - 4’14

PLEASE NOTETAM HAS STOPPED REPORTING CTVN AKD PLUS.

ABP Ananda leader in the market

ABP Ananda 24 GHANTA Kolkata TV RPLUS News Time Bangla HIGH NEWS

29%

24%

20%

14%

8%5%

% Mkt. Share

Wk 49'13-4'14

Source : TAM Period : Wk 49’13 – 4’14

ABP Ananda leading in both TG’s

Source : TAM Period : Wk 49’13 – 4’14

ABP Ana

nda

24 G

HANTA

High

News

Kolka

ta T

V

News T

ime

Bangla

RPLUS

0

2

4

67

6

3 3 32

Reach in Mn

TG: 4+ CS

ABP Ana

nda

24 G

HANTA

High

News

Kolka

ta T

V

News T

ime

Bangla

RPLUS

0

2

4

66 5

3 3 21

Reach in Mn

TG: 15+ CS

ABP Ananda leading in almost all TAM reported markets

% Market ShareChannel Kol WB .1 to 1 Mn. WBrest 1 Mn.+ WB East AI24 GHANTA 22% 41% 24% 25% 25% 25%ABP Ananda 29% 39% 22% 30% 31% 31%Kolkata TV 22% 4% 35% 20% 19% 19%News Time Bangla 7% 11% 17% 8% 8% 8%RPLUS 18% 0% 3% 14% 14% 14%High News 3% 5% 0% 3% 3% 3%

Source : TAM Period : Wk 1 -4’14

ABP Ananda performing on News Bulletins

Source : TAM Period : Wk 4’2014 Analysis : Sub Genre GRPs

Share % within each sub-genre

24 Ghanta is scoring from News Headlines,Sports/ Magazines & Film based magazinesKol TV scoring from Cartoons/Animations & Reviews/Reports

Week 4'14

Prog Genre24 GHANTA

ABP Ananda

High News

Kolkata TV

News Time Bangla RPLUS

News Bulletin 24% 32% 2% 19% 8% 15%News Headlines 58% 0% 0% 33.20% 0% 9%Cartoons/Animation 37% 3% 0% 41% 19% 0%Reviews/Reports 10% 7% 0% 43% 3% 36%Film Based Magazines 52% 37% 1% 0% 0% 10%Sports Magazines 27% 21% 2% 26% 19% 6%

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