Quick Snapshot

Week 45 – 52’2013

MCCS

ABP ANANDAPeriod – Wk 45-52’2013TG – MF 15+ SEC:ABC CS

Market – West Bengal

Bangla News genre maintaining its # 2 position

Bangla

GEC

Bangla

...

Bangla

Mov.

Bangla

M...0

10

20

30

40

50

38

73

1

% Genre Sh

Source : TAM Period : Wk 52’2013

VS last year 18% increase in genre in terms of mkt. shares

0.0

1.0

2.0

3.0

4.0

5.0

6.0

7.0

8.0

9.0

6.6

7.7

% Genre Share

Wk 45-52'12 Wk 45-52'13

Source : TAM Period : Wk 45-52 year : 2012 & 2013

PLEASE NOTE: CHANNEL BOUQUET HAS BEEN EXPANDED THIS YEAR, CHANNELS LIKE HIGH NEWS & CTVN AKD PLUS HAS BEEN NEWLY INTRODUCED

ABP Ananda leader in the market

ABP Ananda 24 GHANTA Kolkata TV RPLUS News Time Bangla

HIGH NEWS CTVN AKD PLUS

28%

21%19%

13%

9%7%

4%

% Mkt. Share

Wk 45-52'13

Source : TAM Period : Wk 45-52’2013

ABP Ananda leading in both TG’s

Source : TAM Period : Wk 45-52’2013

ABP Ana

nda

24 G

HANTA

CTVN A

KD P

lus

High

News

News T

ime

Bangla

Kolka

ta T

V

RPLUS

0

2

4

67

64 4

2 2 2

Reach in Mn

TG: 4+ CS

ABP Ana

nda

24 G

HANTA

CTVN A

KD P

lus

High

News

News T

ime

Bangla

Kolka

ta T

V

RPLUS

0

2

4

66

54 4

2 2 2

Reach in Mn

TG: 15+ CS

ABP Ananda leading in almost all TAM reported markets

% Market ShareChannel Kol WB .1 to 1 Mn. WBrest 1 Mn.+ WB East AI24 GHANTA 18% 36% 26% 21% 21% 22%ABP Ananda 26% 35% 23% 28% 28% 27%Kolkata TV 21% 6% 29% 19% 19% 18%News Time Bangla 7% 12% 12% 8% 8% 9%RPLUS 17% 1% 3% 13% 13% 13%CTVN AKD Plus 3% 6% 6% 4% 4% 4%High News 8% 6% 1% 7% 7% 7%

Source : TAM Period : Wk 45-52’2013

ABP Ananda performing on News Bulletins & Film based

Magazines

Source : TAM Period : Wk 52’2013 Analysis : Sub Genre GRPs

Share % within each sub-genre

24 Ghanta scoring from News Headlines & Sports/MagazinesKolkata TV is scoring from Cartoons/Animations & Reviews/Reports

Week 52'13

Prog Genre 24 GHANTAABP Ananda High News Kolkata TV

News Time Bangla RPLUS

News Bulletin 21% 35% 9% 15% 8% 12%

News Headlines 59% 0% 0% 41.30% 0% 0%

Cartoons/Animation 42% 0% 0% 44% 14% 0%

Film Based Magazines 12% 32% 2% 27% 14% 13%

Sports Magazines 55% 28% 2% 0% 1% 14%

Reviews/Reports 37% 10% 1% 44% 0% 8%

Top 10 Shows – ABP ANANDA

Date Time From Time To Programme Genre TVT 000s

12/26/2013 8:29:00 PM 8:52:00 PM ABP ANANDA PROGRAM News Bulletin 116

12/28/2013 10:27:00 PM 10:52:00 PM XTRA TIME Sports Magazine 106

12/23/2013 7:28:00 PM 7:54:00 PM KURSHITE KEJARIWAL Interviews/Port 95

12/24/2013 7:00:00 PM 7:24:00 PM ABP ANANDA PROGRAM News Bulletin 86

12/24/2013 7:28:00 PM 7:54:00 PM ABP ANANDA PROGRAM News Bulletin 82

12/27/2013 10:28:00 PM 10:53:00 PM XTRA TIME Sports Magazine 76

12/25/2013 11:28:00 PM 11:53:00 PM ABP ANANDA KHABAR News Bulletin 76

12/27/2013 1:49:00 PM 1:54:00 PM ABP ANANDA KHABAR News Bulletin 76

12/26/2013 10:28:00 PM 10:54:00 PM XTRA TIME Sports Magazine 74

12/27/2013 7:28:00 PM 7:52:00 PM ABP ANANDA KHABAR News Bulletin 74

Source : TAM Period : Wk 52’2013

Thank You