Quick Snapshot

Week 14-21’2014

MCCS

ABP ANANDAPeriod – Wk 14-21’14

TG – MF 15+ SEC:ABC CSMarket – West Bengal

Bangla News genre @ # 2 position

Bangla

...

Bangla

...

Bangla

...

0

10

20

30

40

50

34

8

1

% Genre Sh

Source : TAM Period : Wk 21’2014

VS last year 22% increase in market shares

0.0

2.0

4.0

6.0

8.0

10.0

12.0

8.9

10.9

% Genre Share

Wk 14-21'13 Wk 14-21'14

Source : TAM Period : Wk 14-21’Year : 2013 &2014

ABP Ananda leader in the market

ABP Ananda 24 GHANTA Kolkata TV News Time Bangla RPLUS HIGH NEWS

35%

21%18%

12%11%

3%

% Mkt. Share

Wk 14-21'14

Source : TAM Period : Wk 14-21’14

ABP Ananda leading in both TG’s

Source : TAM Period : Wk 14-21’14

ABP Ana

nda

24 G

HANTA

Kolka

ta T

V

High

News

News T

ime

Bangla

RPLUS

0

3

6

9 8 75 5

32

Reach in Mn

TG: 4+ CS

ABP Ana

nda

24 G

HANTA

Kolka

ta T

V

High

News

News T

ime

Bangla

RPLUS

02468 7 6

5 42

1

Reach in Mn

TG: 15+ CS

ABP Ananda leading in almost all TAM reported markets

Source : TAM Period : Wk 14-21’14

% Market ShareChannel Kol WB .1 to 1 Mn. WBrest 1 Mn.+ WB East AI24 GHANTA 19% 31% 25% 21% 21% 21%ABP Ananda 35% 44% 28% 36% 36% 35%Kolkata TV 20% 3% 23% 18% 18% 16%News Time Bangla 11% 18% 19% 13% 13% 12%RPLUS 12% 1% 4% 10% 10% 14%High News 3% 3% 0% 2% 2% 2%

ABP Ananda performing on News Bulletins & Sports

Magazines

Source : TAM Period : Wk 21’2014 Analysis : Sub Genre GRPs

Share % within each sub-genre

24 Ghanta is scoring from News Headlines,Film based Magazines & Interviews/portraits/Discussions

Kol TV scoring from Cartoons/Animations.

Week21'14

Prog Genres 24 GHANTA ABP Ananda Kolkata TVNews Time Bangla RPLUS

News Bulletin 20% 38% 23% 11% 7%

News Headlines 56% 0% 33% 2% 8%

Cartoons/Animation 34% 0% 37% 29% 0%

Sports Magazines 9% 37% 28% 15% 10%Interviews/Portraits/Discussions 53% 0% 4% 0% 43%

Film Based Magazines 46% 6% 0% 6% 42%

Top 10 Shows – ABP ANANDA

Source : TAM Period : Wk 21’2014

Date Time From Time To Programme Genre TVT 000s21/05/2014 22:29 22:52 ABP ANANDA KHABAR News Bulletin 145

21/05/2014 21:58 22:24 EK DOZEN GALPO News Bulletin 138

21/05/2014 22:58 23:23 ABP ANANDA KHABAR News Bulletin 121

20/05/2014 18:59 20:55 PROTI POKHE Talk Shows/Chat Shows 99

22/05/2014 21:59 22:24 EK DOZEN GALPO News Bulletin 90

21/05/2014 23:57 00:27 ABP ANANDA KHABAR News Bulletin 84

22/05/2014 21:28 21:52 RUNNER News Bulletin 83

19/05/2014 21:28 21:51 RUNNER News Bulletin 82

22/05/2014 22:27 22:51 XTRA TIME Sports Magazines 82

19/05/2014 20:29 20:43 ABP ANANDA PROGRAM News Bulletin 81

Thank You