Quick Snapshot

Week 13-20’2014

MCCS

ABP Ananda: Key Highlights

Bangla News genre has gone up by almost 49% as compare to last week i.e. from 11.2 to 16.7 %.Absolute viewership of ABP Ananda grew by almost 79%

Counting Day Performance (16th May’14):

ABP Ananda garnered 52% market share on Counting Day.

% Market Share

Channel ABP Ananda 24 GHANTANews Time Bangla Kolkata TV RPLUS HIGH NEWS

16th May-2014 52% 19% 14% 8% 5% 1%

Also, ABP Ananda # 1 channel in entire universe leaving behind the GECs  like Star Jalsha, Zee Bangla, Star Plus etcAbsolute Channel Share

ChannelABP Ananda Star Jalsha Z Bangla

24 GHANTA Star Plus

ETV Bangla RPLUS Z Zee TV

16th May-2014 18.0 13.1 9.1 6.7 2.9 2.6 1.9 1.7

Source TAM, TG- CS ABC 15+, Mkt-WB

Day part TrendABP Ananda leading

almost across in all time bands during counting

week

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% Mkt. Share by Half Hours

24 GHANTA ABP Ananda High NewsKolkata TV News Time Bangla RPLUS

Source TAM, TG- CS ABC 15+, Mkt-WB Week 20’2014

ABP ANANDAPeriod – Wk 13-20’14

TG – MF 15+ SEC:ABC CSMarket – West Bengal

Bangla News genre has gone up by 49% credit to Exit

Polls & Counting day

Bangla

...

Bangla

...

Bangla

...

0

10

20

30

40

50

31

17

2

% Genre Sh

Source : TAM Period : Wk 20’2014

VS last year 25% increase in market shares

0.0

2.0

4.0

6.0

8.0

10.0

12.0

8.8

11.0

% Genre Share

Wk 13-20'13 Wk 13-20'14

Source : TAM Period : Wk 13-20’Year : 2013 &2014

ABP Ananda leader in the market

ABP Ananda 24 GHANTA Kolkata TV News Time Bangla RPLUS HIGH NEWS

35%

21%

18%

12%11%

3%

% Mkt. Share

Wk 13-20'14

Source : TAM Period : Wk 13-20’14

ABP Ananda leading in both TG’s

Source : TAM Period : Wk 13-20’14

ABP Ana

nda

24 G

HANTA

Kolka

ta T

V

High

News

News T

ime

Bangla

RPLUS

0

3

6

9 8 75 5

3 2

Reach in Mn

TG: 4+ CS

ABP Ana

nda

24 G

HANTA

Kolka

ta T

V

High

News

News T

ime

Bangla

RPLUS

02468 7 6

5 42 1

Reach in Mn

TG: 15+ CS

ABP Ananda leading in almost all TAM reported markets

Source : TAM Period : Wk 13-20’14

% Market ShareChannel Kol WB .1 to 1 Mn. WBrest 1 Mn.+ WB East AI24 GHANTA 19% 31% 24% 21% 21% 21%ABP Ananda 35% 43% 27% 36% 36% 35%Kolkata TV 20% 3% 25% 17% 17% 16%News Time Bangla 11% 18% 19% 12% 12% 11%RPLUS 12% 1% 4% 10% 10% 14%High News 3% 3% 0% 3% 3% 3%

ABP Ananda performing on News Bulletins, Sports

Magazines & Interview/Portraits

Source : TAM Period : Wk 20’2014 Analysis : Sub Genre GRPs

Share % within each sub-genre

24 Ghanta is scoring from News Headlines & Film based Magazines Kol TV scoring from Cartoons/Animations.

Week 20'14

Prog Genres 24 GHANTA ABP Ananda Kolkata TV News Time Bangla RPLUSNews Bulletin 17% 40% 30% 8% 4%News Headlines 52% 0% 41% 3% 4%

Cartoons/Animation 37% 2% 37% 24% 0%Sports Magazines 28% 40% 0% 25% 8%

Interviews/Portraits/Discussions 11% 34% 29% 20% 5%

Film Based Magazines 62% 0% 22% 0% 15%

Top 10 Shows – ABP ANANDA

Source : TAM Period : Wk 20’2014

Date Time From Time To Programme Genre TVT 000s16/05/2014 07:40 12:59 KAAR DEKHALE DILLI Interviews/Portraits/Discussions636

16/05/2014 12:59 17:54 ABP ANANDA PROGRAM News Bulletin 295

05/12/2014 18:58 21:23 KAAR DEKHALE DILLI Interviews/Portraits/Discussions241

05/12/2014 17:58 18:52 KAAR DEKHALE DILLI Interviews/Portraits/Discussions236

05/12/2014 17:29 17:52 ABP ANANDA KHABAR News Bulletin 176

05/12/2014 16:29 16:53 ABP ANANDA KHABAR News Bulletin 175

05/12/2014 14:29 14:51 ABP ANANDA KHABAR News Bulletin 169

05/12/2014 08:59 12:53 KAAR DEKHALE DILLI Interviews/Portraits/Discussions167

14/05/2014 18:58 20:32 JUKTI TAKKO Talk Shows/Chat Shows 165

05/12/2014 17:00 17:23 AAJ AYE RAJYE News Bulletin 164

Thank You