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UNIVERSUM STUDENT SURVEY 2012 University Report • US Undergraduate Edition Michigan Technological University WWW.UNIVERSUMGLOBAL.COM IT

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Universum Student survey 2012 University Report • US Undergraduate Edition Michigan Technological University . IT. WWW.UNIVERSUMGLOBAL.COM. ANNUAL RESEARCH. CONSULTING PROJECTS. Universum in the world. ABOUT US. - PowerPoint PPT Presentation

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Page 1: Universum Student survey 2012 University Report  •  US Undergraduate Edition

UNIVERSUM STUDENT SURVEY 2012University Report • US Undergraduate Edition

Michigan Technological University

WWW.UNIVERSUMGLOBAL.COM

IT

Page 2: Universum Student survey 2012 University Report  •  US Undergraduate Edition

© Universum Communications 2

UNIVERSUM IN THE WORLD

ANNUAL RESEARCHCONSULTING PROJECTS

Page 3: Universum Student survey 2012 University Report  •  US Undergraduate Edition

3

Universum is an international organisation, with its headquarters in Stockholm, Sweden and operates in the field of employer branding and talent research. Our purpose is to improve the communications between students, career services and employers.

We believe that career choice is one of the most important decisions in a student’s life. We therefore want to provide students with information and support career services in their role. We also believe that companies need to under-stand student expectations, to adjust their offering and working environment to attract potential candidates and meet their resourcing needs.

ABOUT US

Our role is threefold: 1) we provide students with information on companies, 2) support career services in their role and 3) help companies to develop their employer value.

Page 4: Universum Student survey 2012 University Report  •  US Undergraduate Edition

2. UNIVERSITY EXPERIENCE

3. STUDENTS’ CAREER & COMMUNICATION PREFERENCES

4. EMPLOYER RANKINGS

5. STUDENTS’ EMPLOYER PREFERENCES

6. APPENDIX

METHODOLOGY & KEY FINDINGS 1.

Page 5: Universum Student survey 2012 University Report  •  US Undergraduate Edition

5© Universum Communications

METHODOLOGY & TARGET GROUPS

METHODOLOGY & KEY FINDINGS

Base of the group

Number of respondents

Group 1

Group 2

Michigan Technological University

Total

37

2,126

THE QUESTIONNAIRE Created with 24 years of experience,

extensive research within HR, focus groups and communication with both our clients and students.

Global perspective - local insight. Comprised of closed-ended questions with an

extensive list of alternatives and an ‘Other’ option.

DATA COLLECTIONConducted via an on-line survey. The online link was distributed primarily via university contacts (career centers and the educational institutions).

WEIGHTING: In our data collection we set targets by main field of study and educational institution. In order to provide our clients with reliable data in each market and to get the questions distributions as close as possible to the actual population distribution, we use weighting based on population frequencies of the target groups.

FIELD PERIOD: November 2011 to March 2012

NO. OF EDUCATIONAL INSTITUTIONS INCLUDED: 320

Universum Student Survey 2012University Report

US Undergraduate Edition IT

Michigan Technological University

Page 6: Universum Student survey 2012 University Report  •  US Undergraduate Edition

© Universum Communications 6

KEY FINDINGS • MICHIGAN TECHNOLOGICAL UNIVERSITY

METHODOLOGY & KEY FINDINGS

0% women and 100% men Average age:

20.2 years

Average perceived GPA:

3.3Average expected annual salary:

57,448 USD

Top career goals: • To be secure or stable in my job• To have work/life balance• To be a technical or functional expert

Top actual communication channels: • Employer websites• Social networks/communities• TV advertisements

Most preferred industries: • Software and computer services• Consumer electronics• Hardware equipment - IT

Universum Student Survey 2012University Report

US Undergraduate Edition IT

Michigan Technological University

Page 7: Universum Student survey 2012 University Report  •  US Undergraduate Edition

© Universum Communications 7

KEY FINDINGS • TOTAL

METHODOLOGY & KEY FINDINGS

34% women and 66% men Average age:

22.4 years

Average perceived GPA:

3.5Average expected annual salary:

57,366 USD

Most preferred industries: • Software and computer services• Hardware equipment - IT• Consumer electronics

Top career goals: • To be secure or stable in my job• To have work/life balance• To be competitively or intellectually challenged

Top actual communication channels: • Employer websites• Social networks/communities• TV advertisements

Universum Student Survey 2012University Report

US Undergraduate Edition IT

Michigan Technological University

Page 8: Universum Student survey 2012 University Report  •  US Undergraduate Edition

?? SURVEY QUESTIONS

© Universum Communications 8

AGE & GENDER

METHODOLOGY & KEY FINDINGS

AVERAGE AGE GENDER

• What is your year of birth?• What is your gender

20.2 years

22.4 years

Michigan Technological University

Total

Universum Student Survey 2012University Report

US Undergraduate Edition IT

Michigan Technological University

34%

100%

66%

Michigan Technological University

Total

Female Male

Page 9: Universum Student survey 2012 University Report  •  US Undergraduate Edition

?? SURVEY QUESTION

© Universum Communications 9

ETHNICITY

METHODOLOGY & KEY FINDINGS

How would you classify your ethnic background?

Universum Student Survey 2012University Report

US Undergraduate Edition IT

Michigan Technological University

100%59%

2%

17%

3%

11%

10%

3%

1%

3%

White/Caucasian

American Indian/Alaskan Native

Asian/Native Hawaiian or PacificIslander

Asian-Indian

Black/African American

Latino/Hispanic

Middle Eastern

Other

I do not wish to sayMichigan Technological University

Total

Page 10: Universum Student survey 2012 University Report  •  US Undergraduate Edition

?? SURVEY QUESTION

© Universum Communications

Universum Student Survey 2012University Report

US Undergraduate Edition IT

Michigan Technological University

10

AREA OF STUDYIT (1/2)

METHODOLOGY & KEY FINDINGS

What is your major(s)/main area(s) of study?

Area of studyMichigan

Technological University

Total

Computer Science 57% 51%Computer Networking 32% 7%Network Security 22% 6%Information Technology 16% 13%Software Engineering 14% 5%Computer Programming 11% 11%Information Systems 11% 11%Information Systems Security 11% 6%Computer Information Systems 8% 11%Computer Information Technology 8% 9%Information Assurance 5% 2%Internet Technologies 5% 2%Telecommunications/ Data Networking 5% 2%

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?? SURVEY QUESTION

© Universum Communications

Universum Student Survey 2012University Report

US Undergraduate Edition IT

Michigan Technological University

11

AREA OF STUDYIT (2/2)

METHODOLOGY & KEY FINDINGS

What is your major(s)/main area(s) of study?

Area of studyMichigan

Technological University

Total

Computer Engineering 3% 2%Game Design 3% 6%Graphics & Multimedia 3% 6%Technology Management 3% 3%Computer Forensics 0% 3%Engineering Technology 0% 0%Geographic Information Systems 0% 1%Management Information System (MIS) 0% 9%Managing Innovation 0% 0%Undeclared 0% 1%Web Development and Design 0% 9%Web Management 0% 3%Other IT 0% 3%

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?? SURVEY QUESTION

© Universum Communications

Universum Student Survey 2012University Report

US Undergraduate Edition IT

Michigan Technological University

TOP EDUCATIONAL INSTITUTIONSTOTAL

12

METHODOLOGY & KEY FINDINGS

Which educational institution do you attend? PLEASE NOTE: This is the distribution after the results have been weighted, reflecting the true population at these educational institutions

!

University Total University Total

Pennsylvania State University 4.63% Carnegie Mellon University 0.98%Rochester Institute of Technology 4.49% James Madison University 0.98%Purdue University 2.41% University of Illinois at Urbana - Champaign 0.97%Arizona State University 2.35% University of Washington - Seattle 0.96%DePaul University 2.17% Ball State University 0.91%Brigham Young University 1.58% University of Houston 0.87%New Jersey Institute of Technology 1.47% University of Cincinnati 0.87%CUNY Brooklyn College 1.24% Rensselaer Polytechnic Institute 0.86%Georgia Institute of Technology 1.21% Clemson University 0.80%University of Maryland - Baltimore 1.21% University of Kentucky 0.80%Indiana University 1.19% University of Puerto Rico 0.79%Rutgers University - New Brunswick 1.11% Northeastern University 0.74%University of San Francisco 1.11% Towson University 0.73%Massachusetts Institute of Technology 1.01% Embry Riddle Aeronautical University 0.71%CUNY NYC College of Technology 1.01% Florida State University 0.71%

Page 13: Universum Student survey 2012 University Report  •  US Undergraduate Edition

3. STUDENTS’ CAREER & COMMUNICATION PREFERENCES

4. EMPLOYER RANKINGS

5. STUDENTS’ EMPLOYER PREFERENCES

6. APPENDIX

1. METHODOLOGY & KEY FINDINGS

UNIVERSITY EXPERIENCE 2.

Page 14: Universum Student survey 2012 University Report  •  US Undergraduate Edition

?? SURVEY QUESTION

© Universum Communications 14

CAREER SERVICES VISITS - MICHIGAN TECHNOLOGICAL UNIVERSITY

UNIVERSITY EXPERIENCE

How often have you used your campus career services or attended event/work-shops hosed by them this year?

Universum Student Survey 2012University Report

US Undergraduate Edition IT

Michigan Technological University

14%

23%

34%

29%

23%

46%

11%

20%

Once

2-5 times

6 or more times

None

Virtually

Physically

Page 15: Universum Student survey 2012 University Report  •  US Undergraduate Edition

?? SURVEY QUESTION

© Universum Communications 15

CAREER SERVICES SATISFACTION BY TYPE OF SERVICE

UNIVERSITY EXPERIENCE

EMPLOYMENT ADVISNING

Please rate how satisfied you are with the following career services at your college. 1 = Not at all satisfied, 5 = Very satisfied

CAREER ADVISING

Universum Student Survey 2012University Report

US Undergraduate Edition IT

Michigan Technological University

3%

3%

11%

29%

34%

20%

5%

7%

23%

28%

21%

17%

Not at all satisfied 1

2

3

4

Very satisfied 5

Not applicable

MichiganTechnologicalUniversity

Total

6%

6%

31%

46%

11%

3%

7%

20%

30%

28%

11%

Not at all satisfied 1

2

3

4

Very satisfied 5

Not applicable

MichiganTechnologicalUniversity

Total

Page 16: Universum Student survey 2012 University Report  •  US Undergraduate Edition

?? SURVEY QUESTION

© Universum Communications 16

CAREER SERVICES SATISFACTION BY TYPE OF SERVICE

UNIVERSITY EXPERIENCE

CAREER/JOB FAIRSINTERNSHIP POSTINGS

Universum Student Survey 2012University Report

US Undergraduate Edition IT

Michigan Technological University

Please rate how satisfied you are with the following career services at your college. 1 = Not at all satisfied, 5 = Very satisfied

3%

11%

14%

23%

43%

6%

3%

11%

19%

28%

31%

7%

Not at all satisfied 1

2

3

4

Very satisfied 5

Not applicable

MichiganTechnologicalUniversity

Total

6%

6%

17%

71%

3%

7%

18%

29%

36%

8%

Not at all satisfied 1

2

3

4

Very satisfied 5

Not applicable

MichiganTechnologicalUniversity

Total

Page 17: Universum Student survey 2012 University Report  •  US Undergraduate Edition

?? SURVEY QUESTION

© Universum Communications 17

CAREER SERVICES SATISFACTION BY TYPE OF SERVICE

UNIVERSITY EXPERIENCE

RESOURCE MATERIALS (PRINT, VIDEO, OR ONLINE)JOB POSTINGS

Universum Student Survey 2012University Report

US Undergraduate Edition IT

Michigan Technological University

Please rate how satisfied you are with the following career services at your college. 1 = Not at all satisfied, 5 = Very satisfied

6%

15%

35%

41%

3%

4%

9%

22%

30%

26%

9%

Not at all satisfied 1

2

3

4

Very satisfied 5

Not applicable

Michigan TechnologicalUniversity

Total

3%

20%

17%

34%

20%

6%

2%

9%

28%

29%

20%

11%

Not at all satisfied 1

2

3

4

Very satisfied 5

Not applicable

Michigan TechnologicalUniversity

Total

Page 18: Universum Student survey 2012 University Report  •  US Undergraduate Edition

?? SURVEY QUESTION

© Universum Communications 18

CAREER SERVICES SATISFACTION BY TYPE OF SERVICE

UNIVERSITY EXPERIENCE Universum Student Survey 2012University Report

US Undergraduate Edition IT

Michigan Technological University

CAREER SERVICES WEBSITE WORKSHOPS (RESUME WRITING, INTERVIEWING, ETC.)

Please rate how satisfied you are with the following career services at your college. 1 = Not at all satisfied, 5 = Very satisfied

3%

9%

31%

31%

26%

3%

8%

25%

31%

23%

8%

Not at all satisfied 1

2

3

4

Very satisfied 5

Not applicable

MichiganTechnologicalUniversity

Total

6%

9%

37%

34%

14%

2%

7%

22%

30%

24%

15%

Not at all satisfied 1

2

3

4

Very satisfied 5

Not applicable

Michigan TechnologicalUniversity

Total

Page 19: Universum Student survey 2012 University Report  •  US Undergraduate Edition

?? SURVEY QUESTION

© Universum Communications 19

CAREER SERVICES SATISFACTION BY TYPE OF SERVICE

UNIVERSITY EXPERIENCE Universum Student Survey 2012University Report

US Undergraduate Edition IT

Michigan Technological University

EMPLOYER INFORMATION SESSIONS

Please rate how satisfied you are with the following career services at your college. 1 = Not at all satisfied, 5 = Very satisfied

6%

11%

37%

40%

6%

5%

9%

21%

26%

24%

14%

Not at all satisfied 1

2

3

4

Very satisfied 5

Not applicable

MichiganTechnologicalUniversity

Total

Page 20: Universum Student survey 2012 University Report  •  US Undergraduate Edition

?? SURVEY QUESTION

© Universum Communications 20

OVERALL SATISFACTION

UNIVERSITY EXPERIENCE Universum Student Survey 2012University Report

US Undergraduate Edition IT

Michigan Technological University

How would you rate the career services offered at your school?

9%

20%

46%

26%

3%

15%

34%

32%

15%

Poor

Fair

Good

Very good

ExcellentMichigan Technological University

Total

Page 21: Universum Student survey 2012 University Report  •  US Undergraduate Edition

4. EMPLOYER RANKINGS

5. STUDENTS’ EMPLOYER PREFERENCES

6. APPENDIX

1. METHODOLOGY & KEY FINDINGS

2. UNIVERSITY EXPERIENCE

STUDENTS’ CAREER & COMMUNICATION PREFERENCES 3.

Page 22: Universum Student survey 2012 University Report  •  US Undergraduate Edition

?? SURVEY QUESTION

© Universum Communications 22

MOST PREFERRED INDUSTRIES

STUDENTS’ CAREER & COMMUNICATION PREFERENCES

In which industry would you ideally want to work when choosing your first employment after graduation? Please select a maximum of three alternatives

Universum Student Survey 2012University Report

US Undergraduate Edition IT

Michigan Technological University

83%

34%

34%

23%

9%

6%

6%

6%

6%

6%

66%

18%

24%

14%

8%

3%

8%

9%

4%

0%

Software and computer services

Consumer electronics

Hardware equipment - IT

Aerospace and defense

Telecommunication Services

Automotive

Educational and research institutions

Public sector and Governmental Agencies

Strategy Consulting

Utilities Michigan Technological University

Total

Page 23: Universum Student survey 2012 University Report  •  US Undergraduate Edition

?? SURVEY QUESTION

© Universum Communications 23

PREFERRED SIZE OF EMPLOYER

STUDENTS’ CAREER & COMMUNICATION PREFERENCES

What size of employer would you prefer working for when choosing your first employment? Please select only one alternative

Universum Student Survey 2012University Report

US Undergraduate Edition IT

Michigan Technological University

17%

40%

20%

23%

1%

16%

38%

24%

21%

Micro employer (Less than 10employees)

Small employer (10-100employees)

Medium-sized employer (100-500employees)

Big employer (500-1000employees)

Macro employer (More than 1000employees) Michigan Technological University

Total

Page 24: Universum Student survey 2012 University Report  •  US Undergraduate Edition

?? SURVEY QUESTION

© Universum Communications 24

CAREER GOALSMICHIGAN TECHNOLOGICAL UNIVERSITY VS. TOTAL

STUDENTS’ CAREER & COMMUNICATION PREFERENCES

Below is a list of nine possible career goals. Which are most important to you? Please select a maximum of three alternatives

Universum Student Survey 2012University Report

US Undergraduate Edition IT

Michigan Technological University

69%

60%

57%

37%

23%

17%

14%

14%

6%

57%

56%

34%

40%

29%

10%

23%

31%

11%

To be secure or stable in my job

To have work/life balance

To be a technical or functional expert

To be competitively or intellectually challenged

To be dedicated to a cause or to feel that I amserving a greater good

To be autonomous or independent

To be a leader or manager of people

To be entrepreneurial or creative/innovative

To have an international career Michigan Technological University

Total

Page 25: Universum Student survey 2012 University Report  •  US Undergraduate Edition

?? SURVEY QUESTION

© Universum Communications 25

CAREER GOALS • 2012 VS. 2011TOTAL

STUDENTS’ CAREER & COMMUNICATION PREFERENCES

Below is a list of nine possible career goals. Which are most important to you? Please select a maximum of three alternatives

Universum Student Survey 2012University Report

US Undergraduate Edition IT

Michigan Technological University

57%

56%

40%

34%

31%

29%

23%

11%

10%

57%

61%

31%

35%

29%

24%

23%

10%

11%

To be secure or stable in my job

To have work/life balance

To be competitively or intellectually challenged

To be a technical or functional expert

To be entrepreneurial or creative/innovative

To be dedicated to a cause or to feel that I am serving agreater good

To be a leader or manager of people

To have an international career

To be autonomous or independent Total 2012

Total 2011

Page 26: Universum Student survey 2012 University Report  •  US Undergraduate Edition

?? SURVEY QUESTION

© Universum Communications 26

EXPECTED ANNUAL SALARY

STUDENTS’ CAREER & COMMUNICATION PREFERENCES

What is your expected salary before taxes (excluding commission and bonus) at your first employment after graduation?

57,448

USD57,366Total

Michigan Technological University

USD

Universum Student Survey 2012University Report

US Undergraduate Edition IT

Michigan Technological University

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?? SURVEY QUESTION

© Universum Communications 27

ACTUAL COMMUNICATION CHANNELS • TOP 10

STUDENTS’ CAREER & COMMUNICATION PREFERENCES

Through which channels have you learnt about these employers?Please select as many alternatives as applicable

Universum Student Survey 2012University Report

US Undergraduate Edition IT

Michigan Technological University

56%

31%

28%

25%

21%

21%

18%

17%

15%

13%

51%

35%

32%

24%

23%

11%

32%

20%

15%

15%

Employer websites

Social networks/communities

TV advertisements

Professional networks/communities

News websites advertisements

Targeted messages/notifications

Career fairs

Job boards

Recruitment brochures

Employer presentations on campus Michigan Technological University

Total

Page 28: Universum Student survey 2012 University Report  •  US Undergraduate Edition

5. STUDENTS’ EMPLOYER PREFERENCES

6. APPENDIX

1. METHODOLOGY & KEY FINDINGS

2. UNIVERSITY EXPERIENCE

3. STUDENTS’ CAREER & COMMUNICATION PREFERENCES

EMPLOYER RANKINGS 4.

Page 29: Universum Student survey 2012 University Report  •  US Undergraduate Edition

?? SURVEY QUESTION

© Universum Communications 29

CONSIDERED EMPLOYER RANKINGMICHIGAN TECHNOLOGICAL UNIVERSITY • TOP 30

EMPLOYER RANKINGS

Below is a list of employers. Which of these employers would you consider working for?

Employer Rank Percent Employer Rank Percent

Google 1 83.33% Verizon 15 38.89%Microsoft 2 61.11% Best Buy 17 36.11%Apple 3 58.33% Ford Motor Company 17 36.11%Central Intelligence Agency 4 55.56% HP 17 36.11%Cisco Systems 4 55.56% 3M 20 33.33%Dell 4 55.56% eBay 20 33.33%Intel 4 55.56% Texas Instruments 20 33.33%IBM 8 47.22% General Motors 23 30.56%Sony 8 47.22% Motorola 23 30.56%Amazon 10 44.44% National Security Agency (NSA) 25 27.78%Electronic Arts 10 44.44% The Coca-Cola Co. 25 27.78%Facebook 10 44.44% U.S. Air Force 25 27.78%FBI 10 44.44% VMWare 25 27.78%NASA 10 44.44% Autodesk 29 25.00%AT&T 15 38.89% Lockheed Martin Corporation 29 25.00%

Universum Student Survey 2012University Report

US Undergraduate Edition IT

Michigan Technological University

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?? SURVEY QUESTION

© Universum Communications 30

IDEAL EMPLOYER RANKINGMICHIGAN TECHNOLOGICAL UNIVERSITY • TOP 20

EMPLOYER RANKINGS

Please select five employers from the list below for which you would most like to work - your five Ideal Employers

Employer Rank Percent Employer Rank Percent

Google 1 55.56% Amazon 11 11.11%Microsoft 2 41.67% Cisco Systems 11 11.11%Apple 3 27.78% D.O.D. 11 11.11%Central Intelligence Agency 4 25.00% FBI 11 11.11%Sony 5 22.22% 3M 15 8.33%National Security Agency (NSA) 6 19.44% Target 15 8.33%Electronic Arts 7 16.67% Texas Instruments 15 8.33%Intel 7 16.67% Best Buy 18 5.56%Facebook 9 13.89% Centers for Disease Control 18 5.56%IBM 9 13.89% Dell 18 5.56%

Universum Student Survey 2012University Report

US Undergraduate Edition IT

Michigan Technological University

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?? SURVEY QUESTIONS

© Universum Communications 31

POTENTIAL APPLICANTS’ RANKINGMICHIGAN TECHNOLOGICAL UNIVERSITY • TOP 10

EMPLOYER RANKINGS

• Please select five employers from the list below for which you would most like to work - your five Ideal Employers.

• Have you or will you apply to these employers?

Employer Rank Percent Employer Rank Percent

Google 1 15.38% Intel 5 4.62%Microsoft 2 10.77% Sony 5 4.62%Electronic Arts 3 7.69% 3M 8 3.08%National Security Agency (NSA) 4 6.15% Central Intelligence Agency 8 3.08%Apple 5 4.62% D.O.D. 8 3.08%

Universum Student Survey 2012University Report

US Undergraduate Edition IT

Michigan Technological University

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?? SURVEY QUESTION

© Universum Communications 32

IDEAL EMPLOYER RANKINGTOTAL • TOP 20

EMPLOYER RANKINGS

Please select five employers from the list below for which you would most like to work - your five Ideal Employers

Employer Rank 2012

Percent 2012 Employer Rank

2012Percent

2012

Google 1 49.25% 0 FBI 11 9.55% 2Microsoft 2 35.74% 0 National Security Agency (NSA) 12 9.07% 2Apple 3 29.76% 0 NASA 13 8.98% -3Facebook 4 15.67% 0 Cisco Systems 14 8.56% -5IBM 5 15.60% 0 Central Intelligence Agency 15 8.38% 0Amazon 6 14.31% 2 Lockheed Martin Corporation 16 6.03% 3Intel 7 13.78% 4 HP 17 5.71% 1Electronic Arts 8 11.60% -2 Dell 18 5.15% -1Walt Disney Company 9 10.04% -2 Oracle 19 5.12% 1Sony 10 9.98% 2 D.O.D. 20 4.85% -4

Trend Trend

Universum Student Survey 2012University Report

US Undergraduate Edition IT

Michigan Technological University

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TOP FINDINGS • EMPLOYER RANKINGSTOTAL

EMPLOYER RANKINGS

POTENTIALAPPLICANTS’ RANKING1. Google2. Microsoft3. Apple4. IBM5. Facebook

HIGH ACHIEVERS’ RANKING1. Google2. Microsoft3. Apple4. Facebook5. Amazon

CONSIDEREDEMPLOYER RANKING1. Google2. Microsoft3. Apple4. IBM5. Facebook

IDEAL EMPLOYER RANKING1. Google2. Microsoft3. Apple4. Facebook5. IBM 5

4

3

2

1

5

4

3

2

1

5

4

3

2

1

5

4

3

2

1

Universum Student Survey 2012University Report

US Undergraduate Edition IT

Michigan Technological University

Page 34: Universum Student survey 2012 University Report  •  US Undergraduate Edition

1. METHODOLOGY & KEY FINDINGS

2. UNIVERSITY EXPERIENCE

3. STUDENTS’ CAREER & COMMUNICATION PREFERENCES

4. EMPLOYER RANKINGS

STUDENTS’ EMPLOYER PREFERENCES 5.6. APPENDIX

Page 35: Universum Student survey 2012 University Report  •  US Undergraduate Edition

© Universum Communications

EMPLOYER REPUTATION & IMAGEThe attributes of the employer as an organization• Attractive/exciting products and services• Corporate Social Responsibility• Environmental sustainability• Ethical standards• Fast-growing/entrepreneurial• Financial strength• Innovation• Inspiring management• Market success• Prestige

REMUNERATION & ADVANCEMENT OPPORTUNITIES The monetary compensation and other benefits, now and in the future • Clear path for advancement• Competitive base salary• Competitive benefits• Good reference for future career• High future earnings• Leadership opportunities• Overtime pay/compensation• Performance-related bonus• Rapid promotion• Sponsorship of future education

JOB CHARACTERISTICSThe contents and demands of the job, including the learning opportunities provided by the job• Challenging work• Client interaction • Control over my number of working hours• Flexible working conditions• High level of responsibility• Opportunities for international travel/relocation• Professional training and development• Secure employment• Team oriented work• Variety of assignments

PEOPLE & CULTUREThe social environment and attributes of the work place• A creative and dynamic work environment• A friendly work environment• Acceptance towards minorities• Enabling me to integrate personal interests in my schedule • Interaction with international clients and colleagues• Leaders who will support my development• Recognizing performance (meritocracy)• Recruiting only the best talent• Respect for its people• Support for gender equality

35

THE DRIVERS OF EMPLOYER ATTRACTIVENESS

STUDENTS’ EMPLOYER PREFERENCES

The framework is developed together with professor Paula Caligiuri, Director of the Center for HR Strategy at Rutgers University. Based on specific research within HR, as well as focus groups and general communication with both our clients and students.

!

Page 36: Universum Student survey 2012 University Report  •  US Undergraduate Edition

© Universum Communications

THE DRIVERS OF EMPLOYER ATTRACTIVENESS

STUDENTS’ EMPLOYER PREFERENCES 5

EMPLOYER REPUTATION

& IMAGE

REMUNERATION & ADVANCEMENT

OPPORTUNITIES

JOBCHARACTERISTICS

PEOPLE& CULTURE

36

Page 37: Universum Student survey 2012 University Report  •  US Undergraduate Edition

?? SURVEY QUESTION

© Universum Communications

RELATIVE IMPORTANCE OF EACH DRIVER

STUDENTS’ EMPLOYER PREFERENCES

How would you rate the relative importance of these aspects when choosing your Ideal Employer? Please divide 100 points between the alternatives in accordance with importance

5

37

Michigan Technological University Total

EMPLOYER REPUTATION & IMAGE

JOB CHARACTERISTICS

PEOPLE & CULTURE

REMUNERATION & ADVANCEMENT OPPORTUNITIES

Universum Student Survey 2012University Report

US Undergraduate Edition IT

Michigan Technological University

20%

28%

26%

25% 22%

26%

26%

26%

Page 38: Universum Student survey 2012 University Report  •  US Undergraduate Edition

?? SURVEY QUESTION

© Universum Communications

EMPLOYER REPUTATION & IMAGE

STUDENTS’ EMPLOYER PREFERENCES

Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives

5

EMPLOYERREPUTATION

& IMAGE

38

Universum Student Survey 2012University Report

US Undergraduate Edition IT

Michigan Technological University

65%

35%

32%

29%

29%

26%

26%

23%

13%

13%

54%

25%

29%

42%

30%

16%

20%

25%

14%

32%

Innovation

Inspiring management

Prestige

Attractive/exciting products and services

Financial strength

Corporate Social Responsibility

Fast-growing/entrepreneurial

Market success

Environmental sustainability

Ethical standards Michigan Technological University

Total

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JOB CHARACTERISTICS

STUDENTS’ EMPLOYER PREFERENCES

Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives

JOBCHARACTERISTICS

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71%

45%

45%

39%

32%

23%

16%

10%

6%

3%

52%

34%

37%

43%

31%

22%

24%

20%

16%

9%

Secure employment

Challenging work

Flexible working conditions

Professional training and development

Variety of assignments

High level of responsibility

Team oriented work

Opportunities for international travel/relocation

Control over my number of working hours

Client interaction Michigan Technological University

Total

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PEOPLE & CULTURE

STUDENTS’ EMPLOYER PREFERENCES

Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives

5

PEOPLE& CULTURE

40

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Michigan Technological University

65%

50%

38%

35%

29%

26%

26%

9%

6%

3%

43%

48%

51%

37%

25%

33%

21%

11%

10%

9%

Respect for its people

A friendly work environment

A creative and dynamic work environment

Leaders who will support my development

Enabling me to integrate personal interests inmy schedule

Recognizing performance (meritocracy)

Recruiting only the best talent

Interaction with international clients andcolleagues

Acceptance towards minorities

Support for gender equality Michigan Technological University

Total

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REMUNERATION & ADVANCEMENT OPPORTUNITIES

STUDENTS’ EMPLOYER PREFERENCES

Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives

REMUNERATION & ADVANCEMENT

OPPORTUNITIES

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Michigan Technological University

56%

50%

41%

34%

34%

25%

19%

19%

13%

3%

39%

39%

29%

37%

32%

19%

37%

28%

13%

12%

High future earnings

Competitive base salary

Leadership opportunities

Clear path for advancement

Competitive benefits

Performance-related bonus

Good reference for future career

Sponsorship of future education

Overtime pay/compensation

Rapid promotion Michigan Technological University

Total

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TOP FINDINGSOVERALL MOST ATTRACTIVE ATTRIBUTES • TOP 5

STUDENTS’ EMPLOYER PREFERENCES

PLEASE NOTE: These tables show the attractiveness of each of the 40 attributes in relation to how important the students think its driver is. This analysis gives a summarized 360 degree view of what influences employer attractiveness.

!42

MICHIGAN TECHNOLOGICAL UNIVERSITY TOTAL

1. A creative and dynamic work environment (People & Culture)

2. Secure employment (Job Characteristics)

3. A friendly work environment (People & Culture)

4. Professional training and development (Job Characteristics)

5. Innovation (Employer Reputation & Image)

1. Secure employment (Job Characteristics)

2. Respect for its people (People & Culture)

3. High future earnings (Remuneration & Advancement Opportunities)

4. Competitive base salary (Remuneration & Advancement Opportunities)

5. Innovation (Employer Reputation & Image)

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Michigan Technological University

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1. METHODOLOGY & KEY FINDINGS

2. UNIVERSITY EXPERIENCE

3. STUDENTS’ CAREER & COMMUNICATION PREFERENCES

4. EMPLOYER RANKINGS

5. STUDENTS’ EMPLOYER PREFERENCES

APPENDIX 6.

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Michigan Technological University

EDUCATIONAL INSTITUTIONSTOTAL (1/6)

44

APPENDIX

Which educational institution do you attend? PLEASE NOTE: This is the distribution after the results have been weighted, reflecting the true population at these educational institutions

!

University Total University Total

Pennsylvania State University 4.63% University of Washington - Seattle 0.96%Rochester Institute of Technology 4.49% Ball State University 0.91%Purdue University 2.41% University of Houston 0.87%Arizona State University 2.35% University of Cincinnati 0.87%DePaul University 2.17% Rensselaer Polytechnic Institute 0.86%Brigham Young University 1.58% Clemson University 0.80%New Jersey Institute of Technology 1.47% University of Kentucky 0.80%CUNY Brooklyn College 1.24% University of Puerto Rico 0.79%Georgia Institute of Technology 1.21% Northeastern University 0.74%University of Maryland - Baltimore 1.21% Towson University 0.73%Indiana University 1.19% Embry Riddle Aeronautical University 0.71%Rutgers University - New Brunswick 1.11% Florida State University 0.71%University of San Francisco 1.11% Georgia State University 0.71%Massachusetts Institute of Technology 1.01% University of Central Florida 0.70%CUNY NYC College of Technology 1.01% New Mexico State University 0.70%Carnegie Mellon University 0.98% Kansas State University 0.69%James Madison University 0.98% Michigan Technological University 0.67%University of Illinois at Urbana - Champaign 0.97%

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Michigan Technological University

EDUCATIONAL INSTITUTIONSTOTAL (2/6)

45

APPENDIX

Which educational institution do you attend? PLEASE NOTE: This is the distribution after the results have been weighted, reflecting the true population at these educational institutions

!

University Total University Total

Virginia Tech 0.64% Central Michigan University 0.55%Cornell University 0.64% University of Texas at San Antonio 0.55%University of Akron 0.62% Missouri University of Science & Technology 0.53%SUNY Albany 0.62% Michigan State University 0.52%University of Michigan - Ann Arbor 0.62% University of Wisconsin - Madison 0.51%East Carolina University 0.62% CUNY Baruch College 0.51%California Polytechnic State University - San Luis Obispo 0.60% Louisiana State University 0.51%California State University - Northridge 0.60% University of Michigan - Dearborn 0.51%Kennesaw State University 0.60% Florida A&M University 0.49%North Carolina State University - Raleigh 0.60% Kent State University 0.48%Pace University - New York City 0.60% University of Georgia 0.48%SUNY Buffalo 0.60% New York University 0.47%Texas A&M University 0.60% University of North Carolina - Charlotte 0.47%SUNY Stony Brook 0.59% University of Maryland - CollegePark 0.47%University of Arizona 0.58% University of California - Berkeley 0.46%University of Colorado - Boulder 0.57% University of Illinois - Chicago 0.46%SUNY Binghamton 0.57% Temple University 0.43%George Mason University 0.56%

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Michigan Technological University

EDUCATIONAL INSTITUTIONSTOTAL (3/6)

46

APPENDIX

Which educational institution do you attend? PLEASE NOTE: This is the distribution after the results have been weighted, reflecting the true population at these educational institutions

!

University Total University Total

Alabama A&M University 0.40% University of Kansas 0.34%Baylor University 0.40% University of Texas - Arlington 0.34%California State University - Long Beach 0.40% University of New Mexico 0.34%Florida Atlantic University 0.40% Missouri State University 0.32%Florida International University 0.40% University of Washington - Bothell 0.32%University of California - Los Angeles 0.40% Utah State University 0.32%University of Florida 0.40% University of Iowa 0.32%University of North Texas 0.40% University of California - Santa Barbara 0.31%University of Texas - Austin 0.40% Lehigh University 0.31%University of Toledo 0.40% Polytechnic Institute of New York University 0.29%West Virginia University 0.40% University of Tennessee 0.29%University of Massachusetts - Amherst 0.40% Old Dominion University 0.29%University of North Florida 0.39% University of Nevada - Las Vegas 0.29%Texas Tech University 0.38% University of North Carolina - Chapel Hill 0.29%Stanford University 0.38% Eastern Michigan University 0.28%University of Delaware 0.37% Mississippi State University 0.28%University of Alabama 0.35% Columbus State University 0.28%Duke University 0.35%

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Michigan Technological University

EDUCATIONAL INSTITUTIONSTOTAL (4/6)

47

APPENDIX

Which educational institution do you attend? PLEASE NOTE: This is the distribution after the results have been weighted, reflecting the true population at these educational institutions

!

University Total University Total

Boston University 0.27% Iowa State University 0.20%Indiana State University 0.27% Montana State University - Bozeman 0.20%Indiana University of Pennsylvania 0.25% Portland State University 0.20%University of Nebraska - Lincoln 0.25% San Diego State University 0.20%Saginaw Valley State University 0.25% Texas Pan American University 0.20%Johns Hopkins University 0.24% University of California - Davis 0.20%Fort Hays State University 0.24% University of California - Riverside 0.20%Appalachian State University 0.23% University of California - Santa Cruz 0.20%Western Washington University 0.21% University of Colorado - Denver 0.20%Washington University in St. Louis 0.21% University of Connecticut 0.20%George Washington University 0.20% University of South Carolina - Columbia 0.20%Arkansas State University 0.20% University of South Florida 0.20%Boston College 0.20% University of Southern California 0.20%California Polytechnic State University - Pomona 0.20% University of Southern Indiana 0.20%Case Western Reserve University 0.20% University of Utah 0.20%CUNY Queens College 0.20% University of Virginia 0.20%Drexel University 0.20% Virginia Commonwealth University 0.20%Idaho State University 0.20%

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Michigan Technological University

EDUCATIONAL INSTITUTIONSTOTAL (5/6)

48

APPENDIX

Which educational institution do you attend? PLEASE NOTE: This is the distribution after the results have been weighted, reflecting the true population at these educational institutions

!

University Total University Total

Wright State University 0.20% Howard University 0.14%Brown University 0.20% Harvard University 0.14%Bradley University 0.19% University of West Georgia 0.14%Youngstown State University 0.19% University of Mary Washington 0.13%Syracuse University 0.19% University of Rochester 0.13%Marquette University 0.17% Auburn University 0.13%Oklahoma State University 0.17% Ohio State University 0.13%Morgan State University 0.17% Robert Morris University 0.13%Keene State College 0.17% Wake Forest University 0.13%University of Oregon 0.17% University of Pennsylvania 0.12%University of Miami 0.16% Bryant University 0.11%St. Louis University 0.16% Rhode Island College 0.11%University of Texas - Tyler 0.16% Southern Utah University 0.11%Colorado State University 0.16% University of Vermont 0.11%Northern Arizona University 0.15% Brandeis University 0.10%University of Alaska - Fairbanks 0.14% Princeton University 0.10%California Institute of Technology 0.14% Loyola University - Chicago 0.10%Marshall University 0.14%

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Michigan Technological University

EDUCATIONAL INSTITUTIONSTOTAL (6/6)

49

APPENDIX

Which educational institution do you attend? PLEASE NOTE: This is the distribution after the results have been weighted, reflecting the true population at these educational institutions

!

University Total University Total

College of New Jersey 0.10% Butler University 0.07%University of Oklahoma 0.10% University of Richmond 0.06%Ramapo College 0.10% Creighton University 0.06%Rutgers University - Camden 0.10% Pratt Institute 0.06%Prairie View A&M University 0.10% Truman State University 0.06%Villanova University 0.10% University of Wyoming 0.06%University of Dayton 0.10% Santa Clara University 0.06%University of Arkansas - Pine Bluff 0.10% Bucknell University 0.06%College of Charleston 0.10% Wayne State University 0.06%Southeastern Louisiana University 0.09% Clark Atlanta University 0.05%Xavier University 0.09% Spelman College 0.05%Columbia University 0.09% Loyola Marymount University 0.04%Yale University 0.08% Texas Southern University 0.04%Seton Hall University 0.08% University of South Alabama 0.04%DePauw University 0.08% American University 0.03%Pace University - Westchester 0.08% Rice University 0.03%University of Chicago 0.08% University of Louisville 0.03%Lafayette College 0.07% Trinity University 0.03%Huston-Tillotson University 0.07% Barnard College 0.00%Southern Methodist University 0.07% Other 8.92%