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Universum Student survey 2012 University Report • US Undergraduate Edition Michigan Technological University . IT. WWW.UNIVERSUMGLOBAL.COM. ANNUAL RESEARCH. CONSULTING PROJECTS. Universum in the world. ABOUT US. - PowerPoint PPT Presentation
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UNIVERSUM STUDENT SURVEY 2012University Report • US Undergraduate Edition
Michigan Technological University
WWW.UNIVERSUMGLOBAL.COM
IT
© Universum Communications 2
UNIVERSUM IN THE WORLD
ANNUAL RESEARCHCONSULTING PROJECTS
3
Universum is an international organisation, with its headquarters in Stockholm, Sweden and operates in the field of employer branding and talent research. Our purpose is to improve the communications between students, career services and employers.
We believe that career choice is one of the most important decisions in a student’s life. We therefore want to provide students with information and support career services in their role. We also believe that companies need to under-stand student expectations, to adjust their offering and working environment to attract potential candidates and meet their resourcing needs.
ABOUT US
Our role is threefold: 1) we provide students with information on companies, 2) support career services in their role and 3) help companies to develop their employer value.
2. UNIVERSITY EXPERIENCE
3. STUDENTS’ CAREER & COMMUNICATION PREFERENCES
4. EMPLOYER RANKINGS
5. STUDENTS’ EMPLOYER PREFERENCES
6. APPENDIX
METHODOLOGY & KEY FINDINGS 1.
5© Universum Communications
METHODOLOGY & TARGET GROUPS
METHODOLOGY & KEY FINDINGS
Base of the group
Number of respondents
Group 1
Group 2
Michigan Technological University
Total
37
2,126
THE QUESTIONNAIRE Created with 24 years of experience,
extensive research within HR, focus groups and communication with both our clients and students.
Global perspective - local insight. Comprised of closed-ended questions with an
extensive list of alternatives and an ‘Other’ option.
DATA COLLECTIONConducted via an on-line survey. The online link was distributed primarily via university contacts (career centers and the educational institutions).
WEIGHTING: In our data collection we set targets by main field of study and educational institution. In order to provide our clients with reliable data in each market and to get the questions distributions as close as possible to the actual population distribution, we use weighting based on population frequencies of the target groups.
FIELD PERIOD: November 2011 to March 2012
NO. OF EDUCATIONAL INSTITUTIONS INCLUDED: 320
Universum Student Survey 2012University Report
US Undergraduate Edition IT
Michigan Technological University
© Universum Communications 6
KEY FINDINGS • MICHIGAN TECHNOLOGICAL UNIVERSITY
METHODOLOGY & KEY FINDINGS
0% women and 100% men Average age:
20.2 years
Average perceived GPA:
3.3Average expected annual salary:
57,448 USD
Top career goals: • To be secure or stable in my job• To have work/life balance• To be a technical or functional expert
Top actual communication channels: • Employer websites• Social networks/communities• TV advertisements
Most preferred industries: • Software and computer services• Consumer electronics• Hardware equipment - IT
Universum Student Survey 2012University Report
US Undergraduate Edition IT
Michigan Technological University
© Universum Communications 7
KEY FINDINGS • TOTAL
METHODOLOGY & KEY FINDINGS
34% women and 66% men Average age:
22.4 years
Average perceived GPA:
3.5Average expected annual salary:
57,366 USD
Most preferred industries: • Software and computer services• Hardware equipment - IT• Consumer electronics
Top career goals: • To be secure or stable in my job• To have work/life balance• To be competitively or intellectually challenged
Top actual communication channels: • Employer websites• Social networks/communities• TV advertisements
Universum Student Survey 2012University Report
US Undergraduate Edition IT
Michigan Technological University
?? SURVEY QUESTIONS
© Universum Communications 8
AGE & GENDER
METHODOLOGY & KEY FINDINGS
AVERAGE AGE GENDER
• What is your year of birth?• What is your gender
20.2 years
22.4 years
Michigan Technological University
Total
Universum Student Survey 2012University Report
US Undergraduate Edition IT
Michigan Technological University
34%
100%
66%
Michigan Technological University
Total
Female Male
?? SURVEY QUESTION
© Universum Communications 9
ETHNICITY
METHODOLOGY & KEY FINDINGS
How would you classify your ethnic background?
Universum Student Survey 2012University Report
US Undergraduate Edition IT
Michigan Technological University
100%59%
2%
17%
3%
11%
10%
3%
1%
3%
White/Caucasian
American Indian/Alaskan Native
Asian/Native Hawaiian or PacificIslander
Asian-Indian
Black/African American
Latino/Hispanic
Middle Eastern
Other
I do not wish to sayMichigan Technological University
Total
?? SURVEY QUESTION
© Universum Communications
Universum Student Survey 2012University Report
US Undergraduate Edition IT
Michigan Technological University
10
AREA OF STUDYIT (1/2)
METHODOLOGY & KEY FINDINGS
What is your major(s)/main area(s) of study?
Area of studyMichigan
Technological University
Total
Computer Science 57% 51%Computer Networking 32% 7%Network Security 22% 6%Information Technology 16% 13%Software Engineering 14% 5%Computer Programming 11% 11%Information Systems 11% 11%Information Systems Security 11% 6%Computer Information Systems 8% 11%Computer Information Technology 8% 9%Information Assurance 5% 2%Internet Technologies 5% 2%Telecommunications/ Data Networking 5% 2%
?? SURVEY QUESTION
© Universum Communications
Universum Student Survey 2012University Report
US Undergraduate Edition IT
Michigan Technological University
11
AREA OF STUDYIT (2/2)
METHODOLOGY & KEY FINDINGS
What is your major(s)/main area(s) of study?
Area of studyMichigan
Technological University
Total
Computer Engineering 3% 2%Game Design 3% 6%Graphics & Multimedia 3% 6%Technology Management 3% 3%Computer Forensics 0% 3%Engineering Technology 0% 0%Geographic Information Systems 0% 1%Management Information System (MIS) 0% 9%Managing Innovation 0% 0%Undeclared 0% 1%Web Development and Design 0% 9%Web Management 0% 3%Other IT 0% 3%
?? SURVEY QUESTION
© Universum Communications
Universum Student Survey 2012University Report
US Undergraduate Edition IT
Michigan Technological University
TOP EDUCATIONAL INSTITUTIONSTOTAL
12
METHODOLOGY & KEY FINDINGS
Which educational institution do you attend? PLEASE NOTE: This is the distribution after the results have been weighted, reflecting the true population at these educational institutions
!
University Total University Total
Pennsylvania State University 4.63% Carnegie Mellon University 0.98%Rochester Institute of Technology 4.49% James Madison University 0.98%Purdue University 2.41% University of Illinois at Urbana - Champaign 0.97%Arizona State University 2.35% University of Washington - Seattle 0.96%DePaul University 2.17% Ball State University 0.91%Brigham Young University 1.58% University of Houston 0.87%New Jersey Institute of Technology 1.47% University of Cincinnati 0.87%CUNY Brooklyn College 1.24% Rensselaer Polytechnic Institute 0.86%Georgia Institute of Technology 1.21% Clemson University 0.80%University of Maryland - Baltimore 1.21% University of Kentucky 0.80%Indiana University 1.19% University of Puerto Rico 0.79%Rutgers University - New Brunswick 1.11% Northeastern University 0.74%University of San Francisco 1.11% Towson University 0.73%Massachusetts Institute of Technology 1.01% Embry Riddle Aeronautical University 0.71%CUNY NYC College of Technology 1.01% Florida State University 0.71%
3. STUDENTS’ CAREER & COMMUNICATION PREFERENCES
4. EMPLOYER RANKINGS
5. STUDENTS’ EMPLOYER PREFERENCES
6. APPENDIX
1. METHODOLOGY & KEY FINDINGS
UNIVERSITY EXPERIENCE 2.
?? SURVEY QUESTION
© Universum Communications 14
CAREER SERVICES VISITS - MICHIGAN TECHNOLOGICAL UNIVERSITY
UNIVERSITY EXPERIENCE
How often have you used your campus career services or attended event/work-shops hosed by them this year?
Universum Student Survey 2012University Report
US Undergraduate Edition IT
Michigan Technological University
14%
23%
34%
29%
23%
46%
11%
20%
Once
2-5 times
6 or more times
None
Virtually
Physically
?? SURVEY QUESTION
© Universum Communications 15
CAREER SERVICES SATISFACTION BY TYPE OF SERVICE
UNIVERSITY EXPERIENCE
EMPLOYMENT ADVISNING
Please rate how satisfied you are with the following career services at your college. 1 = Not at all satisfied, 5 = Very satisfied
CAREER ADVISING
Universum Student Survey 2012University Report
US Undergraduate Edition IT
Michigan Technological University
3%
3%
11%
29%
34%
20%
5%
7%
23%
28%
21%
17%
Not at all satisfied 1
2
3
4
Very satisfied 5
Not applicable
MichiganTechnologicalUniversity
Total
6%
6%
31%
46%
11%
3%
7%
20%
30%
28%
11%
Not at all satisfied 1
2
3
4
Very satisfied 5
Not applicable
MichiganTechnologicalUniversity
Total
?? SURVEY QUESTION
© Universum Communications 16
CAREER SERVICES SATISFACTION BY TYPE OF SERVICE
UNIVERSITY EXPERIENCE
CAREER/JOB FAIRSINTERNSHIP POSTINGS
Universum Student Survey 2012University Report
US Undergraduate Edition IT
Michigan Technological University
Please rate how satisfied you are with the following career services at your college. 1 = Not at all satisfied, 5 = Very satisfied
3%
11%
14%
23%
43%
6%
3%
11%
19%
28%
31%
7%
Not at all satisfied 1
2
3
4
Very satisfied 5
Not applicable
MichiganTechnologicalUniversity
Total
6%
6%
17%
71%
3%
7%
18%
29%
36%
8%
Not at all satisfied 1
2
3
4
Very satisfied 5
Not applicable
MichiganTechnologicalUniversity
Total
?? SURVEY QUESTION
© Universum Communications 17
CAREER SERVICES SATISFACTION BY TYPE OF SERVICE
UNIVERSITY EXPERIENCE
RESOURCE MATERIALS (PRINT, VIDEO, OR ONLINE)JOB POSTINGS
Universum Student Survey 2012University Report
US Undergraduate Edition IT
Michigan Technological University
Please rate how satisfied you are with the following career services at your college. 1 = Not at all satisfied, 5 = Very satisfied
6%
15%
35%
41%
3%
4%
9%
22%
30%
26%
9%
Not at all satisfied 1
2
3
4
Very satisfied 5
Not applicable
Michigan TechnologicalUniversity
Total
3%
20%
17%
34%
20%
6%
2%
9%
28%
29%
20%
11%
Not at all satisfied 1
2
3
4
Very satisfied 5
Not applicable
Michigan TechnologicalUniversity
Total
?? SURVEY QUESTION
© Universum Communications 18
CAREER SERVICES SATISFACTION BY TYPE OF SERVICE
UNIVERSITY EXPERIENCE Universum Student Survey 2012University Report
US Undergraduate Edition IT
Michigan Technological University
CAREER SERVICES WEBSITE WORKSHOPS (RESUME WRITING, INTERVIEWING, ETC.)
Please rate how satisfied you are with the following career services at your college. 1 = Not at all satisfied, 5 = Very satisfied
3%
9%
31%
31%
26%
3%
8%
25%
31%
23%
8%
Not at all satisfied 1
2
3
4
Very satisfied 5
Not applicable
MichiganTechnologicalUniversity
Total
6%
9%
37%
34%
14%
2%
7%
22%
30%
24%
15%
Not at all satisfied 1
2
3
4
Very satisfied 5
Not applicable
Michigan TechnologicalUniversity
Total
?? SURVEY QUESTION
© Universum Communications 19
CAREER SERVICES SATISFACTION BY TYPE OF SERVICE
UNIVERSITY EXPERIENCE Universum Student Survey 2012University Report
US Undergraduate Edition IT
Michigan Technological University
EMPLOYER INFORMATION SESSIONS
Please rate how satisfied you are with the following career services at your college. 1 = Not at all satisfied, 5 = Very satisfied
6%
11%
37%
40%
6%
5%
9%
21%
26%
24%
14%
Not at all satisfied 1
2
3
4
Very satisfied 5
Not applicable
MichiganTechnologicalUniversity
Total
?? SURVEY QUESTION
© Universum Communications 20
OVERALL SATISFACTION
UNIVERSITY EXPERIENCE Universum Student Survey 2012University Report
US Undergraduate Edition IT
Michigan Technological University
How would you rate the career services offered at your school?
9%
20%
46%
26%
3%
15%
34%
32%
15%
Poor
Fair
Good
Very good
ExcellentMichigan Technological University
Total
4. EMPLOYER RANKINGS
5. STUDENTS’ EMPLOYER PREFERENCES
6. APPENDIX
1. METHODOLOGY & KEY FINDINGS
2. UNIVERSITY EXPERIENCE
STUDENTS’ CAREER & COMMUNICATION PREFERENCES 3.
?? SURVEY QUESTION
© Universum Communications 22
MOST PREFERRED INDUSTRIES
STUDENTS’ CAREER & COMMUNICATION PREFERENCES
In which industry would you ideally want to work when choosing your first employment after graduation? Please select a maximum of three alternatives
Universum Student Survey 2012University Report
US Undergraduate Edition IT
Michigan Technological University
83%
34%
34%
23%
9%
6%
6%
6%
6%
6%
66%
18%
24%
14%
8%
3%
8%
9%
4%
0%
Software and computer services
Consumer electronics
Hardware equipment - IT
Aerospace and defense
Telecommunication Services
Automotive
Educational and research institutions
Public sector and Governmental Agencies
Strategy Consulting
Utilities Michigan Technological University
Total
?? SURVEY QUESTION
© Universum Communications 23
PREFERRED SIZE OF EMPLOYER
STUDENTS’ CAREER & COMMUNICATION PREFERENCES
What size of employer would you prefer working for when choosing your first employment? Please select only one alternative
Universum Student Survey 2012University Report
US Undergraduate Edition IT
Michigan Technological University
17%
40%
20%
23%
1%
16%
38%
24%
21%
Micro employer (Less than 10employees)
Small employer (10-100employees)
Medium-sized employer (100-500employees)
Big employer (500-1000employees)
Macro employer (More than 1000employees) Michigan Technological University
Total
?? SURVEY QUESTION
© Universum Communications 24
CAREER GOALSMICHIGAN TECHNOLOGICAL UNIVERSITY VS. TOTAL
STUDENTS’ CAREER & COMMUNICATION PREFERENCES
Below is a list of nine possible career goals. Which are most important to you? Please select a maximum of three alternatives
Universum Student Survey 2012University Report
US Undergraduate Edition IT
Michigan Technological University
69%
60%
57%
37%
23%
17%
14%
14%
6%
57%
56%
34%
40%
29%
10%
23%
31%
11%
To be secure or stable in my job
To have work/life balance
To be a technical or functional expert
To be competitively or intellectually challenged
To be dedicated to a cause or to feel that I amserving a greater good
To be autonomous or independent
To be a leader or manager of people
To be entrepreneurial or creative/innovative
To have an international career Michigan Technological University
Total
?? SURVEY QUESTION
© Universum Communications 25
CAREER GOALS • 2012 VS. 2011TOTAL
STUDENTS’ CAREER & COMMUNICATION PREFERENCES
Below is a list of nine possible career goals. Which are most important to you? Please select a maximum of three alternatives
Universum Student Survey 2012University Report
US Undergraduate Edition IT
Michigan Technological University
57%
56%
40%
34%
31%
29%
23%
11%
10%
57%
61%
31%
35%
29%
24%
23%
10%
11%
To be secure or stable in my job
To have work/life balance
To be competitively or intellectually challenged
To be a technical or functional expert
To be entrepreneurial or creative/innovative
To be dedicated to a cause or to feel that I am serving agreater good
To be a leader or manager of people
To have an international career
To be autonomous or independent Total 2012
Total 2011
?? SURVEY QUESTION
© Universum Communications 26
EXPECTED ANNUAL SALARY
STUDENTS’ CAREER & COMMUNICATION PREFERENCES
What is your expected salary before taxes (excluding commission and bonus) at your first employment after graduation?
57,448
USD57,366Total
Michigan Technological University
USD
Universum Student Survey 2012University Report
US Undergraduate Edition IT
Michigan Technological University
?? SURVEY QUESTION
© Universum Communications 27
ACTUAL COMMUNICATION CHANNELS • TOP 10
STUDENTS’ CAREER & COMMUNICATION PREFERENCES
Through which channels have you learnt about these employers?Please select as many alternatives as applicable
Universum Student Survey 2012University Report
US Undergraduate Edition IT
Michigan Technological University
56%
31%
28%
25%
21%
21%
18%
17%
15%
13%
51%
35%
32%
24%
23%
11%
32%
20%
15%
15%
Employer websites
Social networks/communities
TV advertisements
Professional networks/communities
News websites advertisements
Targeted messages/notifications
Career fairs
Job boards
Recruitment brochures
Employer presentations on campus Michigan Technological University
Total
5. STUDENTS’ EMPLOYER PREFERENCES
6. APPENDIX
1. METHODOLOGY & KEY FINDINGS
2. UNIVERSITY EXPERIENCE
3. STUDENTS’ CAREER & COMMUNICATION PREFERENCES
EMPLOYER RANKINGS 4.
?? SURVEY QUESTION
© Universum Communications 29
CONSIDERED EMPLOYER RANKINGMICHIGAN TECHNOLOGICAL UNIVERSITY • TOP 30
EMPLOYER RANKINGS
Below is a list of employers. Which of these employers would you consider working for?
Employer Rank Percent Employer Rank Percent
Google 1 83.33% Verizon 15 38.89%Microsoft 2 61.11% Best Buy 17 36.11%Apple 3 58.33% Ford Motor Company 17 36.11%Central Intelligence Agency 4 55.56% HP 17 36.11%Cisco Systems 4 55.56% 3M 20 33.33%Dell 4 55.56% eBay 20 33.33%Intel 4 55.56% Texas Instruments 20 33.33%IBM 8 47.22% General Motors 23 30.56%Sony 8 47.22% Motorola 23 30.56%Amazon 10 44.44% National Security Agency (NSA) 25 27.78%Electronic Arts 10 44.44% The Coca-Cola Co. 25 27.78%Facebook 10 44.44% U.S. Air Force 25 27.78%FBI 10 44.44% VMWare 25 27.78%NASA 10 44.44% Autodesk 29 25.00%AT&T 15 38.89% Lockheed Martin Corporation 29 25.00%
Universum Student Survey 2012University Report
US Undergraduate Edition IT
Michigan Technological University
?? SURVEY QUESTION
© Universum Communications 30
IDEAL EMPLOYER RANKINGMICHIGAN TECHNOLOGICAL UNIVERSITY • TOP 20
EMPLOYER RANKINGS
Please select five employers from the list below for which you would most like to work - your five Ideal Employers
Employer Rank Percent Employer Rank Percent
Google 1 55.56% Amazon 11 11.11%Microsoft 2 41.67% Cisco Systems 11 11.11%Apple 3 27.78% D.O.D. 11 11.11%Central Intelligence Agency 4 25.00% FBI 11 11.11%Sony 5 22.22% 3M 15 8.33%National Security Agency (NSA) 6 19.44% Target 15 8.33%Electronic Arts 7 16.67% Texas Instruments 15 8.33%Intel 7 16.67% Best Buy 18 5.56%Facebook 9 13.89% Centers for Disease Control 18 5.56%IBM 9 13.89% Dell 18 5.56%
Universum Student Survey 2012University Report
US Undergraduate Edition IT
Michigan Technological University
?? SURVEY QUESTIONS
© Universum Communications 31
POTENTIAL APPLICANTS’ RANKINGMICHIGAN TECHNOLOGICAL UNIVERSITY • TOP 10
EMPLOYER RANKINGS
• Please select five employers from the list below for which you would most like to work - your five Ideal Employers.
• Have you or will you apply to these employers?
Employer Rank Percent Employer Rank Percent
Google 1 15.38% Intel 5 4.62%Microsoft 2 10.77% Sony 5 4.62%Electronic Arts 3 7.69% 3M 8 3.08%National Security Agency (NSA) 4 6.15% Central Intelligence Agency 8 3.08%Apple 5 4.62% D.O.D. 8 3.08%
Universum Student Survey 2012University Report
US Undergraduate Edition IT
Michigan Technological University
?? SURVEY QUESTION
© Universum Communications 32
IDEAL EMPLOYER RANKINGTOTAL • TOP 20
EMPLOYER RANKINGS
Please select five employers from the list below for which you would most like to work - your five Ideal Employers
Employer Rank 2012
Percent 2012 Employer Rank
2012Percent
2012
Google 1 49.25% 0 FBI 11 9.55% 2Microsoft 2 35.74% 0 National Security Agency (NSA) 12 9.07% 2Apple 3 29.76% 0 NASA 13 8.98% -3Facebook 4 15.67% 0 Cisco Systems 14 8.56% -5IBM 5 15.60% 0 Central Intelligence Agency 15 8.38% 0Amazon 6 14.31% 2 Lockheed Martin Corporation 16 6.03% 3Intel 7 13.78% 4 HP 17 5.71% 1Electronic Arts 8 11.60% -2 Dell 18 5.15% -1Walt Disney Company 9 10.04% -2 Oracle 19 5.12% 1Sony 10 9.98% 2 D.O.D. 20 4.85% -4
Trend Trend
Universum Student Survey 2012University Report
US Undergraduate Edition IT
Michigan Technological University
© Universum Communications 33
TOP FINDINGS • EMPLOYER RANKINGSTOTAL
EMPLOYER RANKINGS
POTENTIALAPPLICANTS’ RANKING1. Google2. Microsoft3. Apple4. IBM5. Facebook
HIGH ACHIEVERS’ RANKING1. Google2. Microsoft3. Apple4. Facebook5. Amazon
CONSIDEREDEMPLOYER RANKING1. Google2. Microsoft3. Apple4. IBM5. Facebook
IDEAL EMPLOYER RANKING1. Google2. Microsoft3. Apple4. Facebook5. IBM 5
4
3
2
1
5
4
3
2
1
5
4
3
2
1
5
4
3
2
1
Universum Student Survey 2012University Report
US Undergraduate Edition IT
Michigan Technological University
1. METHODOLOGY & KEY FINDINGS
2. UNIVERSITY EXPERIENCE
3. STUDENTS’ CAREER & COMMUNICATION PREFERENCES
4. EMPLOYER RANKINGS
STUDENTS’ EMPLOYER PREFERENCES 5.6. APPENDIX
© Universum Communications
EMPLOYER REPUTATION & IMAGEThe attributes of the employer as an organization• Attractive/exciting products and services• Corporate Social Responsibility• Environmental sustainability• Ethical standards• Fast-growing/entrepreneurial• Financial strength• Innovation• Inspiring management• Market success• Prestige
REMUNERATION & ADVANCEMENT OPPORTUNITIES The monetary compensation and other benefits, now and in the future • Clear path for advancement• Competitive base salary• Competitive benefits• Good reference for future career• High future earnings• Leadership opportunities• Overtime pay/compensation• Performance-related bonus• Rapid promotion• Sponsorship of future education
JOB CHARACTERISTICSThe contents and demands of the job, including the learning opportunities provided by the job• Challenging work• Client interaction • Control over my number of working hours• Flexible working conditions• High level of responsibility• Opportunities for international travel/relocation• Professional training and development• Secure employment• Team oriented work• Variety of assignments
PEOPLE & CULTUREThe social environment and attributes of the work place• A creative and dynamic work environment• A friendly work environment• Acceptance towards minorities• Enabling me to integrate personal interests in my schedule • Interaction with international clients and colleagues• Leaders who will support my development• Recognizing performance (meritocracy)• Recruiting only the best talent• Respect for its people• Support for gender equality
35
THE DRIVERS OF EMPLOYER ATTRACTIVENESS
STUDENTS’ EMPLOYER PREFERENCES
The framework is developed together with professor Paula Caligiuri, Director of the Center for HR Strategy at Rutgers University. Based on specific research within HR, as well as focus groups and general communication with both our clients and students.
!
© Universum Communications
THE DRIVERS OF EMPLOYER ATTRACTIVENESS
STUDENTS’ EMPLOYER PREFERENCES 5
EMPLOYER REPUTATION
& IMAGE
REMUNERATION & ADVANCEMENT
OPPORTUNITIES
JOBCHARACTERISTICS
PEOPLE& CULTURE
36
?? SURVEY QUESTION
© Universum Communications
RELATIVE IMPORTANCE OF EACH DRIVER
STUDENTS’ EMPLOYER PREFERENCES
How would you rate the relative importance of these aspects when choosing your Ideal Employer? Please divide 100 points between the alternatives in accordance with importance
5
37
Michigan Technological University Total
EMPLOYER REPUTATION & IMAGE
JOB CHARACTERISTICS
PEOPLE & CULTURE
REMUNERATION & ADVANCEMENT OPPORTUNITIES
Universum Student Survey 2012University Report
US Undergraduate Edition IT
Michigan Technological University
20%
28%
26%
25% 22%
26%
26%
26%
?? SURVEY QUESTION
© Universum Communications
EMPLOYER REPUTATION & IMAGE
STUDENTS’ EMPLOYER PREFERENCES
Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives
5
EMPLOYERREPUTATION
& IMAGE
38
Universum Student Survey 2012University Report
US Undergraduate Edition IT
Michigan Technological University
65%
35%
32%
29%
29%
26%
26%
23%
13%
13%
54%
25%
29%
42%
30%
16%
20%
25%
14%
32%
Innovation
Inspiring management
Prestige
Attractive/exciting products and services
Financial strength
Corporate Social Responsibility
Fast-growing/entrepreneurial
Market success
Environmental sustainability
Ethical standards Michigan Technological University
Total
?? SURVEY QUESTION
© Universum Communications
JOB CHARACTERISTICS
STUDENTS’ EMPLOYER PREFERENCES
Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives
JOBCHARACTERISTICS
39
Universum Student Survey 2012University Report
US Undergraduate Edition IT
Michigan Technological University
71%
45%
45%
39%
32%
23%
16%
10%
6%
3%
52%
34%
37%
43%
31%
22%
24%
20%
16%
9%
Secure employment
Challenging work
Flexible working conditions
Professional training and development
Variety of assignments
High level of responsibility
Team oriented work
Opportunities for international travel/relocation
Control over my number of working hours
Client interaction Michigan Technological University
Total
?? SURVEY QUESTION
© Universum Communications
PEOPLE & CULTURE
STUDENTS’ EMPLOYER PREFERENCES
Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives
5
PEOPLE& CULTURE
40
Universum Student Survey 2012University Report
US Undergraduate Edition IT
Michigan Technological University
65%
50%
38%
35%
29%
26%
26%
9%
6%
3%
43%
48%
51%
37%
25%
33%
21%
11%
10%
9%
Respect for its people
A friendly work environment
A creative and dynamic work environment
Leaders who will support my development
Enabling me to integrate personal interests inmy schedule
Recognizing performance (meritocracy)
Recruiting only the best talent
Interaction with international clients andcolleagues
Acceptance towards minorities
Support for gender equality Michigan Technological University
Total
?? SURVEY QUESTION
© Universum Communications
REMUNERATION & ADVANCEMENT OPPORTUNITIES
STUDENTS’ EMPLOYER PREFERENCES
Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives
REMUNERATION & ADVANCEMENT
OPPORTUNITIES
41
Universum Student Survey 2012University Report
US Undergraduate Edition IT
Michigan Technological University
56%
50%
41%
34%
34%
25%
19%
19%
13%
3%
39%
39%
29%
37%
32%
19%
37%
28%
13%
12%
High future earnings
Competitive base salary
Leadership opportunities
Clear path for advancement
Competitive benefits
Performance-related bonus
Good reference for future career
Sponsorship of future education
Overtime pay/compensation
Rapid promotion Michigan Technological University
Total
© Universum Communications
TOP FINDINGSOVERALL MOST ATTRACTIVE ATTRIBUTES • TOP 5
STUDENTS’ EMPLOYER PREFERENCES
PLEASE NOTE: These tables show the attractiveness of each of the 40 attributes in relation to how important the students think its driver is. This analysis gives a summarized 360 degree view of what influences employer attractiveness.
!42
MICHIGAN TECHNOLOGICAL UNIVERSITY TOTAL
1. A creative and dynamic work environment (People & Culture)
2. Secure employment (Job Characteristics)
3. A friendly work environment (People & Culture)
4. Professional training and development (Job Characteristics)
5. Innovation (Employer Reputation & Image)
1. Secure employment (Job Characteristics)
2. Respect for its people (People & Culture)
3. High future earnings (Remuneration & Advancement Opportunities)
4. Competitive base salary (Remuneration & Advancement Opportunities)
5. Innovation (Employer Reputation & Image)
Universum Student Survey 2012University Report
US Undergraduate Edition IT
Michigan Technological University
1. METHODOLOGY & KEY FINDINGS
2. UNIVERSITY EXPERIENCE
3. STUDENTS’ CAREER & COMMUNICATION PREFERENCES
4. EMPLOYER RANKINGS
5. STUDENTS’ EMPLOYER PREFERENCES
APPENDIX 6.
?? SURVEY QUESTION
© Universum Communications
Universum Student Survey 2012University Report
US Undergraduate Edition IT
Michigan Technological University
EDUCATIONAL INSTITUTIONSTOTAL (1/6)
44
APPENDIX
Which educational institution do you attend? PLEASE NOTE: This is the distribution after the results have been weighted, reflecting the true population at these educational institutions
!
University Total University Total
Pennsylvania State University 4.63% University of Washington - Seattle 0.96%Rochester Institute of Technology 4.49% Ball State University 0.91%Purdue University 2.41% University of Houston 0.87%Arizona State University 2.35% University of Cincinnati 0.87%DePaul University 2.17% Rensselaer Polytechnic Institute 0.86%Brigham Young University 1.58% Clemson University 0.80%New Jersey Institute of Technology 1.47% University of Kentucky 0.80%CUNY Brooklyn College 1.24% University of Puerto Rico 0.79%Georgia Institute of Technology 1.21% Northeastern University 0.74%University of Maryland - Baltimore 1.21% Towson University 0.73%Indiana University 1.19% Embry Riddle Aeronautical University 0.71%Rutgers University - New Brunswick 1.11% Florida State University 0.71%University of San Francisco 1.11% Georgia State University 0.71%Massachusetts Institute of Technology 1.01% University of Central Florida 0.70%CUNY NYC College of Technology 1.01% New Mexico State University 0.70%Carnegie Mellon University 0.98% Kansas State University 0.69%James Madison University 0.98% Michigan Technological University 0.67%University of Illinois at Urbana - Champaign 0.97%
?? SURVEY QUESTION
© Universum Communications
Universum Student Survey 2012University Report
US Undergraduate Edition IT
Michigan Technological University
EDUCATIONAL INSTITUTIONSTOTAL (2/6)
45
APPENDIX
Which educational institution do you attend? PLEASE NOTE: This is the distribution after the results have been weighted, reflecting the true population at these educational institutions
!
University Total University Total
Virginia Tech 0.64% Central Michigan University 0.55%Cornell University 0.64% University of Texas at San Antonio 0.55%University of Akron 0.62% Missouri University of Science & Technology 0.53%SUNY Albany 0.62% Michigan State University 0.52%University of Michigan - Ann Arbor 0.62% University of Wisconsin - Madison 0.51%East Carolina University 0.62% CUNY Baruch College 0.51%California Polytechnic State University - San Luis Obispo 0.60% Louisiana State University 0.51%California State University - Northridge 0.60% University of Michigan - Dearborn 0.51%Kennesaw State University 0.60% Florida A&M University 0.49%North Carolina State University - Raleigh 0.60% Kent State University 0.48%Pace University - New York City 0.60% University of Georgia 0.48%SUNY Buffalo 0.60% New York University 0.47%Texas A&M University 0.60% University of North Carolina - Charlotte 0.47%SUNY Stony Brook 0.59% University of Maryland - CollegePark 0.47%University of Arizona 0.58% University of California - Berkeley 0.46%University of Colorado - Boulder 0.57% University of Illinois - Chicago 0.46%SUNY Binghamton 0.57% Temple University 0.43%George Mason University 0.56%
?? SURVEY QUESTION
© Universum Communications
Universum Student Survey 2012University Report
US Undergraduate Edition IT
Michigan Technological University
EDUCATIONAL INSTITUTIONSTOTAL (3/6)
46
APPENDIX
Which educational institution do you attend? PLEASE NOTE: This is the distribution after the results have been weighted, reflecting the true population at these educational institutions
!
University Total University Total
Alabama A&M University 0.40% University of Kansas 0.34%Baylor University 0.40% University of Texas - Arlington 0.34%California State University - Long Beach 0.40% University of New Mexico 0.34%Florida Atlantic University 0.40% Missouri State University 0.32%Florida International University 0.40% University of Washington - Bothell 0.32%University of California - Los Angeles 0.40% Utah State University 0.32%University of Florida 0.40% University of Iowa 0.32%University of North Texas 0.40% University of California - Santa Barbara 0.31%University of Texas - Austin 0.40% Lehigh University 0.31%University of Toledo 0.40% Polytechnic Institute of New York University 0.29%West Virginia University 0.40% University of Tennessee 0.29%University of Massachusetts - Amherst 0.40% Old Dominion University 0.29%University of North Florida 0.39% University of Nevada - Las Vegas 0.29%Texas Tech University 0.38% University of North Carolina - Chapel Hill 0.29%Stanford University 0.38% Eastern Michigan University 0.28%University of Delaware 0.37% Mississippi State University 0.28%University of Alabama 0.35% Columbus State University 0.28%Duke University 0.35%
?? SURVEY QUESTION
© Universum Communications
Universum Student Survey 2012University Report
US Undergraduate Edition IT
Michigan Technological University
EDUCATIONAL INSTITUTIONSTOTAL (4/6)
47
APPENDIX
Which educational institution do you attend? PLEASE NOTE: This is the distribution after the results have been weighted, reflecting the true population at these educational institutions
!
University Total University Total
Boston University 0.27% Iowa State University 0.20%Indiana State University 0.27% Montana State University - Bozeman 0.20%Indiana University of Pennsylvania 0.25% Portland State University 0.20%University of Nebraska - Lincoln 0.25% San Diego State University 0.20%Saginaw Valley State University 0.25% Texas Pan American University 0.20%Johns Hopkins University 0.24% University of California - Davis 0.20%Fort Hays State University 0.24% University of California - Riverside 0.20%Appalachian State University 0.23% University of California - Santa Cruz 0.20%Western Washington University 0.21% University of Colorado - Denver 0.20%Washington University in St. Louis 0.21% University of Connecticut 0.20%George Washington University 0.20% University of South Carolina - Columbia 0.20%Arkansas State University 0.20% University of South Florida 0.20%Boston College 0.20% University of Southern California 0.20%California Polytechnic State University - Pomona 0.20% University of Southern Indiana 0.20%Case Western Reserve University 0.20% University of Utah 0.20%CUNY Queens College 0.20% University of Virginia 0.20%Drexel University 0.20% Virginia Commonwealth University 0.20%Idaho State University 0.20%
?? SURVEY QUESTION
© Universum Communications
Universum Student Survey 2012University Report
US Undergraduate Edition IT
Michigan Technological University
EDUCATIONAL INSTITUTIONSTOTAL (5/6)
48
APPENDIX
Which educational institution do you attend? PLEASE NOTE: This is the distribution after the results have been weighted, reflecting the true population at these educational institutions
!
University Total University Total
Wright State University 0.20% Howard University 0.14%Brown University 0.20% Harvard University 0.14%Bradley University 0.19% University of West Georgia 0.14%Youngstown State University 0.19% University of Mary Washington 0.13%Syracuse University 0.19% University of Rochester 0.13%Marquette University 0.17% Auburn University 0.13%Oklahoma State University 0.17% Ohio State University 0.13%Morgan State University 0.17% Robert Morris University 0.13%Keene State College 0.17% Wake Forest University 0.13%University of Oregon 0.17% University of Pennsylvania 0.12%University of Miami 0.16% Bryant University 0.11%St. Louis University 0.16% Rhode Island College 0.11%University of Texas - Tyler 0.16% Southern Utah University 0.11%Colorado State University 0.16% University of Vermont 0.11%Northern Arizona University 0.15% Brandeis University 0.10%University of Alaska - Fairbanks 0.14% Princeton University 0.10%California Institute of Technology 0.14% Loyola University - Chicago 0.10%Marshall University 0.14%
?? SURVEY QUESTION
© Universum Communications
Universum Student Survey 2012University Report
US Undergraduate Edition IT
Michigan Technological University
EDUCATIONAL INSTITUTIONSTOTAL (6/6)
49
APPENDIX
Which educational institution do you attend? PLEASE NOTE: This is the distribution after the results have been weighted, reflecting the true population at these educational institutions
!
University Total University Total
College of New Jersey 0.10% Butler University 0.07%University of Oklahoma 0.10% University of Richmond 0.06%Ramapo College 0.10% Creighton University 0.06%Rutgers University - Camden 0.10% Pratt Institute 0.06%Prairie View A&M University 0.10% Truman State University 0.06%Villanova University 0.10% University of Wyoming 0.06%University of Dayton 0.10% Santa Clara University 0.06%University of Arkansas - Pine Bluff 0.10% Bucknell University 0.06%College of Charleston 0.10% Wayne State University 0.06%Southeastern Louisiana University 0.09% Clark Atlanta University 0.05%Xavier University 0.09% Spelman College 0.05%Columbia University 0.09% Loyola Marymount University 0.04%Yale University 0.08% Texas Southern University 0.04%Seton Hall University 0.08% University of South Alabama 0.04%DePauw University 0.08% American University 0.03%Pace University - Westchester 0.08% Rice University 0.03%University of Chicago 0.08% University of Louisville 0.03%Lafayette College 0.07% Trinity University 0.03%Huston-Tillotson University 0.07% Barnard College 0.00%Southern Methodist University 0.07% Other 8.92%