Universum Surveys 2001— Undergraduate, MBA and Diversity

Edition

Tracy Lynn Van Es

Claudia Tattanelli

The Universum Surveys

The American MBA Edition 2001 2100 respondents 34 schools

Field period September -February

The American Undergraduate Edition 2001 7600 respondents 54 schools

Field period September -February • European Editions

Austria, Belgium, Denmark, Finland, France, Germany, Ireland, Italy, The Netherlands, Norway, Spain, Sweden, Switzerland, and The United Kingdom

The American Diversity Edition 2001 2300 respondents 32 schools

Field period February-May

The Universum Survey - American MBA EditionIdeal rankings

Rank 2001 Rank 2000 Company Preferred by

1 1 McKinsey & Company 20.37%

2 4 Boston Consulting Group 16.40%

3 7 Cisco Systems 15.01%

4 3 Goldman Sachs 14.93%

5 5 Bain & Company 13.61%

6 13 Accenture* 13.22%

7 8 Booz Allen & Hamilton 10.40%

8 12 Intel 9.93%

9 22 Hewlett-Packard 9.09%

10 9 Morgan Stanley 8.54%

11 15 IBM 8.22%

12 - Deloitte Consulting 7.99%

13 14 Walt Disney 7.95%

14 11 Dell Computer 7.55%

15 109/32 AOL Time Warner Inc. 7.37%

Industry Preferences among MBA´s

Top 3 Industries : Management Consulting, Investment Banking, Internet/E-commerce.

· A fifth of men and women alike name management consulting as the industry in which they would ideally like to work.

·The consumer goods industry is much more popular among the women surveyed than among the men, while investment banking is more likely to attract men than women.

·Venture capital, while not among the most popular industries overall, is three times more likely to attract men than women.

The Universum Survey - Undergraduate EditionIdeal rankings - All students

Rank 2001 Rank 2000Company Preferred by

1 23 3M 11,30%

2 6 Amazon.com 11,10%

3 1 Accenture 10,91%

4 4 IBM 10,36%

5 2 Walt Disney 10,09%

6 5 Microsoft 9,59%

7 22 Cisco Systems 8,55%

8 14 BMW 7,58%

9 74 Abbott Laboratories 7,55%

10 10 Dreamworks 7,34%

11 8 Andersen 7,31%

12 9 Intel 7,24%

13 17 Sony 7,04%

14 7 Coca-Cola 6,59%

15 33 Dell Computer 6,54%

Industry Preferences among Undergrads

Top 3 Industries: Engineering-Manufacturing, Healthcare/Pharmaceutical, Computer software and Internet .

Among Business students the Internet, Legal and Advertising/PR industries prove most popular…Management Consulting drops from last year (8% vs.13%).

Among Engineering/science students the Engineering/manufacturing Healthcare/pharmaceutical and Computer hardware and Telecommunications are at the top…..IT consulting has lost much.

IT students are turning their backs on the Internet and Data consulting in favor of Computer software, Engineering/manufacturing, Computer hardware.

Ideal Employer Qualities

Top 5 MBA employers differentiating factors:

• Competitive compensation• Strong corporate culture• International opportunties

Top 5 Undergrad employers differentiating factors:

• Secure employment• Good career reference

What do students associate with top ranked employers?

The Universum Survey—

Rank 2001 Company Preferred by1 IBM 12.62%2 Walt Disney 12.26%3 Accenture 11.04%4 Microsoft 10.18%5 Amazon.com 9.43%6 Sony 8.68%7 Cisco Systems 8.21%8 3M 7.76%9 Intel 7.66%

10 Coca-Cola 7.21%11 Motorola 7.02%12 Goldman Sachs 7.01%13 Abbott Laboratories 6.98%14 Yahoo! 6.32%15 AT & T 6.26%16 Nike 5.96%

American Diversity Edition 2001

Industry Preferences among students with a minority background

Top 3 Industries are: Healthcare/Pharmaceutical computer software and Engineering-manufacturing

African-American students’ top 3 Industries are:

Healthcare/pharmaceutical, Investment banking and Computer software

Asian-American students’ top 3 industries are:

Computer software,Healthcare/pharmaceutical,Engineering Manufacturing and IT Data and Investment banking

Hispanic-Latino students’ top 3 Industries are:

Investment banking and Engineering Manufacturing, Management Consulting.

In your three years after business school which of the followingwill you prioritize?

88%

52%

48%

23%

22%

17%

13%

7%

Career development

Starting/ continuing afamily

Personal growth

Fitness

Travel

Spending time withfriends

Starting a business

Hobbies

MBA

10%

3%

11%

3%

78%

53%

23%

21%

17%

19%

19%

18%

4%

1%

11%

16%

18%

19%

24%

32%

54%

81%

14%

18%

14%

21%

22%

24%

50%

75%Career development

Personal growth

Travel

Starting/ continuing afamily

Fitness

Starting a business

Spending time with friends

Hobbies

Volunteer work

Other

Business/Liberal Arts respondentsEngineering/Science respondentsIT respondents

Diversity

In your three years after business school which of the followingwill you prioritize?

Career development,Personal growth and travelalso top 3 among Undergraduate students

What contributes to career development?

47%

40%

36%

29%

20%

19%

17%

19%

42%

38%

30%

23%

21%

23%

19%

13%

48%

35%

39%

18%

31%

29%

27%

11%

Opportunities forongoing education

Continual challenges

Variety of tasks

Mentoring program(nr 2 in ADS)

Cross-training

Opportunity tobecome a specialist

Job-rotation

Opportunity to workinternationally

Business/ Liberal Arts

Engineering/ Science

IT

Undergraduate

•Communicate promotion requirements •Promote experience•Provide hands on training•Create a learning culture

Career development - What students think companies should do...

16%

14%

9%

7%

2%

29%

13%

8%

21%

4%

2%

33%

36%

31%

17%

25%

22%

12%

16%

25%

20%

7%

25%

5%

1%

45%

38%

33%

31%

27%

20%

19%

16%

41%

30%

34%

18%

25%

17%

19%

14%

Balancing personal life and career

Building a sound financial base

Working with increasingly challenging tasks

Working internationally

Earning a lot of money/ becoming wealthy

Reaching a senior management level

Contributing to the development of society

Influencing corporate strategies

Becoming a specialist

Owning a business

Managing projects

Developing new products

Switching careers

Other

Business/Liberal Arts respondents

Engineering/Science respondents

IT respondents

What will be your top three career goals within three years of receiving your degree ?

Diversity

•Promote flexibility•Respect personal time•Teach by example•Compromise•Provide additional vacation

Balance lifestyle

- What students think companies should do...

Salary - first job

MBAs: $86,165

Undergrads:

Salary Expectations - First Job

MBAs:2000 $86, 1652001 $90, 173

Investment Banking:

$89,260 $96,915

Management

Consulting:

$93,171 $100,000

Expected salary, signing bonus

Goldman, Sachs Cisco Systems Pfizer Amazon.com Motorola

Signing bonus $21,945 $14,449 $15,288 $15,843 $14,449

Salary at first job $97,969 $86,846 $88,308 $90,152 $86,846

Salary after 5 years $312,618 $200,769 $185,385 $207,576 $200,769

Examples of the information we provide:

36%

33%

29%

26%

30%

23%

22%

24%

33%

30%

26%

26%

26%

25%

23%

24%

42%

38%

27%

32%

21%

31%

27%

16%

Stock options

Guaranteed annualBonus ( up )

Performance relatedbonus

Signing bonus

Tuitionreimbursement

Extra vacation (n.3 2000)

Profit sharing

Retirement plan

Business/Liberal Arts

Engineering/Science

IT

Apart from base salary, which of the following would you mostprefer in your compensation package?

Undergraduate

Investment banking:

71 hours 65 hours

MBAs: Undergraduates:

2000: 58 hours 2000: 48 hours

2001: 57 hours (on average) 2001: 51 hours

Expectations - Working Hours

What activities influence a company’s image?

MBA: •Summer internships

•On-campus recruitment

•Presentation by CEO

•Testimonials from employees

Undergraduate: • Summer Internships

• On campus recruitment

• Testimonials from employees

• On campus presentation / recruiting only the best students

What activities influence a company’s image?

African-American:

1. Summer internships

2. On-campus recruitment

3. Testimonials from employees

4. Co-op Programs

Asian -American:

1. Summer internships

2. On-campus recruitment

3. On-campus presentation

Hispanic-Latino:

1. Summer Internships

2. On campus recruitment

3. Company sponsored events

/ Recruiting only the best students

What information would you like to find on a company website?

MBA

1. Company history/future plans2. Job description & requirements3. Corporate culture4. Recruitment process5. Available positions

“financial results is out”

What would you like to learn from an on-campus presentation? 34%

38%

28%

29%

22%

21%

20%

21%

25%

38%

30%

29%

22%

17%

19%

22%

30%

28%

24%

25%

24%

29%

18%

28%

Corporate culture

Job descriptions and requirements

Company history and future plans

Training and educational opportunities

Internship information

Recruitment process

Compensation package

Available positions

Business/ Liberal Arts

Engineering/ Science

IT

Undergraduate

•Differentiation is key•Put your best face forward•Bring enough people •Create a presence on campus•Talk about the realities of work•Gift and give-aways

On campus Presentation- What students think companies should do...