Partner Report | Lebanese American University
Lebanon Edition | All main fields of study
Universum Talent Research 2015
About Universum
2015 | Lebanon | All main fields of study
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With over 25 years of experience
researching the field of Employer
Branding, Universum is a recognised
world leader with tried and tested
frameworks.
Universum annually conducts
quantitative and qualitative research
with over 1.000.000 talented individuals
to gather insights into their career
preferences, communication habits and
their perception of potential employers.
For our clients around the world,
Universum is a trusted partner
providing solutions and services to
develop, improve and implement
tailored Employer Branding strategies.
Universum is the thought leader in
Employer Branding, with local experts
in research, consulting and
communication solutions, offering high-
quality insights.
Universum’s unique global reach
ensures the comparability of research
results across markets. We partner
with approximately 2.000 of the top
academic institutions in the world.
Universum employs smart, friendly and
professional experts and consultants,
who work with our clients in long-term
partnerships.
EVERY YEAR
1.000.000
We help higher educational institutions
2015 | Lebanon | All main fields of study
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Universum is the global leader in the field of employer branding and talent research. Through our market research,
consulting and media solutions we aim to close the gap between the expectations of employers and talent, as well as
support Higher Education Institutions in their roles.
Through our unique insight into the recruitment challenges of employers and the dynamics of the talent market, we help
nearly 2,000 colleges and universities worldwide to:
IDENTIFY
THE READINESS FOR PROFESSIONAL LIFE OF
YOUR STUDENTS AND ALUMNI
THE CAREER PREFERENCES AND
EXPECTATIONS OF STUDENTS AND ALUMNI
UNDERSTAND
PLAN
RELEVANT EMPLOYERS TO VISIT CAMPUS
ATTRACT
PLAN THE BRAND PERCEPTION AND ATTRACTIVENESS
OF YOUR COLLEGE/UNIVERSITY
MANAGE
2015 | Lebanon | All main fields of study
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Sample client list
Some of the world´s most attractive employers
2015 | Lebanon | All main fields of study
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Universum in the Media
Universum Rankings and Thought leadership Publishers
Gain insight into the profile,
career and employer
preferences of your students
and the comparison groups.
What we cover in this report
2015 | Lebanon | All main fields of study
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2 Identify what kind of practical
experience, skills and mindset your
students have and what separates
them from the overall target group.
These insights will help you
improve the employability of your
students and alumni by being able
to communicate their unique value
to employers.
3 This chapter evaluates the brand
perception of your university with
respect to employability & career
advancement opportunities.
4
Find out which are students’ most
preferred employers and get insight
into the career preferences and
expectations of your students in
comparison to the overall
population. Also, understand how
your institution has shaped the
career path of your students and
alumni.
5 Career Services are undergoing a
tremendous change around the
globe as they become a more and
more integral part of educational
institutions. Find out how students
currently use your career service,
how satisfied they are and how
you can better position your
career service for the future with
more relevant offerings.
1
2
34
5
CAREER SERVICES
EXECUTIVE SUMMARY
EMPLOYABILITY & READINESS
FOR PROFESSIONAL LIFE
UNIVERSITY BRAND
PERCEPTION
CAREER & EMPLOYER
PREFERENCES
6
About the Universum Talent Research and the target groups
2015 | Lebanon | All main fields of study
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• Students at higher educational institutions.
• Professionals with an academic degree
• Non-academics
THIS REPORT
Total number of
respondents in the survey 2 804
December 2014 to May 2015
Number of respondents
GROUP 1
882Your students
2 804
GROUP 2
All students
THE QUESTIONNAIRE
RESPONDENTS
FIELD PERIOD
• Created with over 25 years of experience,
extensive research within HR, focus groups and
communication with our clients, students and
professionals.
• Global perspective - local insight.
• Conducted via an online survey. The online link
was distributed via university and alumni-
networks, communities, the Universum Panel
and different local and global partners.
Table of contents
8
Get insight into the profile, career and employer preferences of
your students and the comparison groups.
1
2
3
4
5
EXECUTIVE SUMMARY
EMPLOYABILITY
UNIVERSITY BRAND PERCEPTION
CAREER & EMPLOYER PREFERENCES
CAREER SERVICES
1
EXECUTIVE SUMMARY
?
Summary of your University Brand Perception
2015 | Lebanon | All main fields of study
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• What is the first word that comes to mind when you think of your current educational institution?
• How likely is it that you would recommend your educational institution to friends or family?
• How satisfied are you with your current educational institution?
• This is an extract from a University Report based on the results of the Universum Talent
Survey 2015 in Lebanon. Please visit www.universumglobal.com for more information about
Universum and our global research.
TOP OF MIND ASSOCIATIONS WITH YOUR UNIVERSITY
AVERAGE UNIVERSITY RECOMMENDATION SCORE AVERAGE UNIVERSITY SATISFACTION SCORE
7,1 6,8
Your students All students
6,9
6,6
Your students All students
Lebanese American University Employability KPIs
2015 | Lebanon | All main fields of study
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Do students perceive you focus on their professional development?
How big is the share of game changers among your students?
Your students
Each KPI score is based on the share
of your students who qualify under
each category and is illustrated by a
gauge with five levels, going from red (0-
20%) to green (80-100%).
Professional
Development
PD
Scalable
Learning
SL
Game
Changer
GC
0-20% 20-40% 40-60% 60-80% 80-100%
Do your students gain sufficient practical experience during their studies?Practical
Experience
Practical
Experience
PE
Do your students have a scalable learning mindset?
UNIVERSITY PROFESSIONAL DEVELOPMENT FOCUS
PRACTICAL EXPERIENCE
SCALABLE LEARNING
GAME CHANGER
General profile and summary of career preferences
2015 | Lebanon | All main fields of study
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AVERAGE AGE (years)
19,7
AVERAGE REPORTED
ACADEMIC PERFORMANCE
7,6 out of 10
Your students
44 %
AVERAGE EXPECTED
MONTHLY SALARY
56 % 1 690 EUR
TOP 3 MOST PREFERRED INDUSTRIES
1. Management and Strategy Consulting
2. Health Care Services
3. Media and Advertising
TOP CAREER GOALS
1. To have work/life balance
2. To be a leader or manager of people
2. To be entrepreneurial or creative/innovative
YEAR OF
GRADUATION
DISTRIBUTION:
High future earnings1. High future earnings
Professional training and development2. Professional training and development
Leadership opportunities3. Leadership opportunities
Innovation4. Innovation
A creative and dynamic work environment5. A creative and dynamic work environment
TOP 5 OVERALL MOST IMPORTANT ATTRIBUTES
STATEMENTS STUDENTS IDENTIFY THEMSELVES WITH
1. Future-Oriented
2. Solution-focused
3. Seeing the bigger picture
1%
23% 23% 25%
16%
8%
4%
2014 2015 2016 2017 2018 2019 2020 or
later
General profile and summary of career preferences
2015 | Lebanon | All main fields of study
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AVERAGE AGE (years)
20,0
AVERAGE REPORTED
ACADEMIC PERFORMANCE
7,5 out of 10
All students
42 %
AVERAGE EXPECTED
MONTHLY SALARY
58 % 1 716 EUR
TOP 3 MOST PREFERRED INDUSTRIES
1. Management and Strategy Consulting
2. Media and Advertising
3. Health Care Services
STATEMENTS STUDENTS IDENTIFY THEMSELVES WITH
1. Future-Oriented
