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  • Partner Report | Lebanese American University

    Lebanon Edition | All main fields of study

    Universum Talent Research 2015

  • About Universum

    2015 | Lebanon | All main fields of study

    2

    With over 25 years of experience

    researching the field of Employer

    Branding, Universum is a recognised

    world leader with tried and tested

    frameworks.

    Universum annually conducts

    quantitative and qualitative research

    with over 1.000.000 talented individuals

    to gather insights into their career

    preferences, communication habits and

    their perception of potential employers.

    For our clients around the world,

    Universum is a trusted partner

    providing solutions and services to

    develop, improve and implement

    tailored Employer Branding strategies.

    Universum is the thought leader in

    Employer Branding, with local experts

    in research, consulting and

    communication solutions, offering high-

    quality insights.

    Universum’s unique global reach

    ensures the comparability of research

    results across markets. We partner

    with approximately 2.000 of the top

    academic institutions in the world.

    Universum employs smart, friendly and

    professional experts and consultants,

    who work with our clients in long-term

    partnerships.

    EVERY YEAR

    1.000.000

  • We help higher educational institutions

    2015 | Lebanon | All main fields of study

    3

    Universum is the global leader in the field of employer branding and talent research. Through our market research,

    consulting and media solutions we aim to close the gap between the expectations of employers and talent, as well as

    support Higher Education Institutions in their roles.

    Through our unique insight into the recruitment challenges of employers and the dynamics of the talent market, we help

    nearly 2,000 colleges and universities worldwide to:

    IDENTIFY THE READINESS FOR PROFESSIONAL LIFE OF

    YOUR STUDENTS AND ALUMNI

    THE CAREER PREFERENCES AND

    EXPECTATIONS OF STUDENTS AND ALUMNI

    UNDERSTAND

    PLAN RELEVANT EMPLOYERS TO VISIT CAMPUS

    ATTRACT

    PLAN THE BRAND PERCEPTION AND ATTRACTIVENESS OF YOUR COLLEGE/UNIVERSITY

    MANAGE

  • 2015 | Lebanon | All main fields of study

    4

    Sample client list

    Some of the world´s most attractive employers

  • 2015 | Lebanon | All main fields of study

    5

    Universum in the Media

    Universum Rankings and Thought leadership Publishers

  • Gain insight into the profile,

    career and employer

    preferences of your students

    and the comparison groups.

    What we cover in this report

    2015 | Lebanon | All main fields of study

    1 2 Identify what kind of practical

    experience, skills and mindset your

    students have and what separates

    them from the overall target group.

    These insights will help you

    improve the employability of your

    students and alumni by being able

    to communicate their unique value

    to employers.

    3 This chapter evaluates the brand perception of your university with

    respect to employability & career

    advancement opportunities.

    4 Find out which are students’ most

    preferred employers and get insight

    into the career preferences and

    expectations of your students in

    comparison to the overall

    population. Also, understand how

    your institution has shaped the

    career path of your students and

    alumni.

    5 Career Services are undergoing a tremendous change around the

    globe as they become a more and

    more integral part of educational

    institutions. Find out how students

    currently use your career service,

    how satisfied they are and how

    you can better position your

    career service for the future with

    more relevant offerings.

    1

    2

    34

    5

    CAREER SERVICES

    EXECUTIVE SUMMARY

    EMPLOYABILITY & READINESS

    FOR PROFESSIONAL LIFE

    UNIVERSITY BRAND

    PERCEPTION

    CAREER & EMPLOYER

    PREFERENCES

    6

  • About the Universum Talent Research and the target groups

    2015 | Lebanon | All main fields of study

    7

    • Students at higher educational institutions.

    • Professionals with an academic degree

    • Non-academics

    THIS REPORT

    Total number of

    respondents in the survey 2 804

    December 2014 to May 2015

    Number of respondents

    GROUP 1

    882Your students

    2 804 GROUP 2

    All students

    THE QUESTIONNAIRE

    RESPONDENTS

    FIELD PERIOD

    • Created with over 25 years of experience,

    extensive research within HR, focus groups and

    communication with our clients, students and

    professionals.

    • Global perspective - local insight.

    • Conducted via an online survey. The online link

    was distributed via university and alumni-

    networks, communities, the Universum Panel

    and different local and global partners.

  • Table of contents

    8

    Get insight into the profile, career and employer preferences of

    your students and the comparison groups.

    1

    2

    3

    4

    5

    EXECUTIVE SUMMARY

    EMPLOYABILITY

    UNIVERSITY BRAND PERCEPTION

    CAREER & EMPLOYER PREFERENCES

    CAREER SERVICES

    1

    EXECUTIVE SUMMARY

  • ?

    Summary of your University Brand Perception

    2015 | Lebanon | All main fields of study

    9 • What is the first word that comes to mind when you think of your current educational institution?

    • How likely is it that you would recommend your educational institution to friends or family?

    • How satisfied are you with your current educational institution?

    • This is an extract from a University Report based on the results of the Universum Talent

    Survey 2015 in Lebanon. Please visit www.universumglobal.com for more information about

    Universum and our global research.

    TOP OF MIND ASSOCIATIONS WITH YOUR UNIVERSITY

    AVERAGE UNIVERSITY RECOMMENDATION SCORE AVERAGE UNIVERSITY SATISFACTION SCORE

    7,1 6,8

    Your students All students

    6,9 6,6

    Your students All students

  • Lebanese American University Employability KPIs

    2015 | Lebanon | All main fields of study

    10

    Do students perceive you focus on their professional development?

    How big is the share of game changers among your students?

    Your students

    Each KPI score is based on the share

    of your students who qualify under

    each category and is illustrated by a

    gauge with five levels, going from red (0-

    20%) to green (80-100%).

    Professional

    Development

    PD

    Scalable

    Learning

    SL

    Game

    Changer

    GC

    0-20% 20-40% 40-60% 60-80% 80-100%

    Do your students gain sufficient practical experience during their studies?Practical Experience

    Practical

    Experience

    PE

    Do your students have a scalable learning mindset?

    UNIVERSITY PROFESSIONAL DEVELOPMENT FOCUS

    PRACTICAL EXPERIENCE

    SCALABLE LEARNING

    GAME CHANGER

  • General profile and summary of career preferences

    2015 | Lebanon | All main fields of study

    11

    AVERAGE AGE (years)

    19,7

    AVERAGE REPORTED

    ACADEMIC PERFORMANCE

    7,6 out of 10

    Your students

    44 %

    AVERAGE EXPECTED

    MONTHLY SALARY

    56 % 1 690 EUR

    TOP 3 MOST PREFERRED INDUSTRIES

    1. Management and Strategy Consulting

    2. Health Care Services

    3. Media and Advertising

    TOP CAREER GOALS

    1. To have work/life balance

    2. To be a leader or manager of people

    2. To be entrepreneurial or creative/innovative

    YEAR OF

    GRADUATION

    DISTRIBUTION:

    High future earnings1. High future earnings

    Professional training and development2. Professional training and development

    Leadership opportunities3. Leadership opportunities

    Innovation4. Innovation

    A creative and dynamic work environment5. A creative and dynamic work environment

    TOP 5 OVERALL MOST IMPORTANT ATTRIBUTES

    STATEMENTS STUDENTS IDENTIFY THEMSELVES WITH

    1. Future-Oriented

    2. Solution-focused

    3. Seeing the bigger picture

    1%

    23% 23% 25%

    16% 8%

    4%

    2014 2015 2016 2017 2018 2019 2020 or later

  • General profile and summary of career preferences

    2015 | Lebanon | All main fields of study

    12

    AVERAGE AGE (years)

    20,0

    AVERAGE REPORTED

    ACADEMIC PERFORMANCE

    7,5 out of 10

    All students

    42 %

    AVERAGE EXPECTED

    MONTHLY SALARY

    58 % 1 716 EUR

    TOP 3 MOST PREFERRED INDUSTRIES

    1. Management and Strategy Consulting

    2. Media and Advertising

    3. Health Care Services

    STATEMENTS STUDENTS IDENTIFY THEMSELVES WITH 1. Future-Oriented

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