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Partner Report | Lebanese American University
Lebanon Edition | All main fields of study
Universum Talent Research 2015
About Universum
2015 | Lebanon | All main fields of study
2
With over 25 years of experience
researching the field of Employer
Branding, Universum is a recognised
world leader with tried and tested
frameworks.
Universum annually conducts
quantitative and qualitative research
with over 1.000.000 talented individuals
to gather insights into their career
preferences, communication habits and
their perception of potential employers.
For our clients around the world,
Universum is a trusted partner
providing solutions and services to
develop, improve and implement
tailored Employer Branding strategies.
Universum is the thought leader in
Employer Branding, with local experts
in research, consulting and
communication solutions, offering high-
quality insights.
Universum’s unique global reach
ensures the comparability of research
results across markets. We partner
with approximately 2.000 of the top
academic institutions in the world.
Universum employs smart, friendly and
professional experts and consultants,
who work with our clients in long-term
partnerships.
EVERY YEAR
1.000.000
We help higher educational institutions
2015 | Lebanon | All main fields of study
3
Universum is the global leader in the field of employer branding and talent research. Through our market research,
consulting and media solutions we aim to close the gap between the expectations of employers and talent, as well as
support Higher Education Institutions in their roles.
Through our unique insight into the recruitment challenges of employers and the dynamics of the talent market, we help
nearly 2,000 colleges and universities worldwide to:
IDENTIFYTHE READINESS FOR PROFESSIONAL LIFE OF
YOUR STUDENTS AND ALUMNI
THE CAREER PREFERENCES AND
EXPECTATIONS OF STUDENTS AND ALUMNI
UNDERSTAND
PLANRELEVANT EMPLOYERS TO VISIT CAMPUS
ATTRACT
PLAN THE BRAND PERCEPTION AND ATTRACTIVENESS
OF YOUR COLLEGE/UNIVERSITY
MANAGE
2015 | Lebanon | All main fields of study
4
Sample client list
Some of the world´s most attractive employers
2015 | Lebanon | All main fields of study
5
Universum in the Media
Universum Rankings and Thought leadership Publishers
Gain insight into the profile,
career and employer
preferences of your students
and the comparison groups.
What we cover in this report
2015 | Lebanon | All main fields of study
12 Identify what kind of practical
experience, skills and mindset your
students have and what separates
them from the overall target group.
These insights will help you
improve the employability of your
students and alumni by being able
to communicate their unique value
to employers.
3 This chapter evaluates the brand
perception of your university with
respect to employability & career
advancement opportunities.
4Find out which are students’ most
preferred employers and get insight
into the career preferences and
expectations of your students in
comparison to the overall
population. Also, understand how
your institution has shaped the
career path of your students and
alumni.
5 Career Services are undergoing a
tremendous change around the
globe as they become a more and
more integral part of educational
institutions. Find out how students
currently use your career service,
how satisfied they are and how
you can better position your
career service for the future with
more relevant offerings.
1
2
34
5
CAREER SERVICES
EXECUTIVE SUMMARY
EMPLOYABILITY & READINESS
FOR PROFESSIONAL LIFE
UNIVERSITY BRAND
PERCEPTION
CAREER & EMPLOYER
PREFERENCES
6
About the Universum Talent Research and the target groups
2015 | Lebanon | All main fields of study
7
• Students at higher educational institutions.
• Professionals with an academic degree
• Non-academics
THIS REPORT
Total number of
respondents in the survey 2 804
December 2014 to May 2015
Number of respondents
GROUP 1
882Your students
2 804GROUP 2
All students
THE QUESTIONNAIRE
RESPONDENTS
FIELD PERIOD
• Created with over 25 years of experience,
extensive research within HR, focus groups and
communication with our clients, students and
professionals.
• Global perspective - local insight.
• Conducted via an online survey. The online link
was distributed via university and alumni-
networks, communities, the Universum Panel
and different local and global partners.
Table of contents
8
Get insight into the profile, career and employer preferences of
your students and the comparison groups.
1
2
3
4
5
EXECUTIVE SUMMARY
EMPLOYABILITY
UNIVERSITY BRAND PERCEPTION
CAREER & EMPLOYER PREFERENCES
CAREER SERVICES
1
EXECUTIVE SUMMARY
?
Summary of your University Brand Perception
2015 | Lebanon | All main fields of study
9• What is the first word that comes to mind when you think of your current educational institution?
• How likely is it that you would recommend your educational institution to friends or family?
• How satisfied are you with your current educational institution?
• This is an extract from a University Report based on the results of the Universum Talent
Survey 2015 in Lebanon. Please visit www.universumglobal.com for more information about
Universum and our global research.
TOP OF MIND ASSOCIATIONS WITH YOUR UNIVERSITY
AVERAGE UNIVERSITY RECOMMENDATION SCORE AVERAGE UNIVERSITY SATISFACTION SCORE
7,1 6,8
Your students All students
6,96,6
Your students All students
Lebanese American University Employability KPIs
2015 | Lebanon | All main fields of study
10
Do students perceive you focus on their professional development?
How big is the share of game changers among your students?
Your students
Each KPI score is based on the share
of your students who qualify under
each category and is illustrated by a
gauge with five levels, going from red (0-
20%) to green (80-100%).
Professional
Development
PD
Scalable
Learning
SL
Game
Changer
GC
0-20% 20-40% 40-60% 60-80% 80-100%
Do your students gain sufficient practical experience during their studies?Practical
ExperiencePractical
Experience
PE
Do your students have a scalable learning mindset?
UNIVERSITY PROFESSIONAL DEVELOPMENT FOCUS
PRACTICAL EXPERIENCE
SCALABLE LEARNING
GAME CHANGER
General profile and summary of career preferences
2015 | Lebanon | All main fields of study
11
AVERAGE AGE (years)
19,7
AVERAGE REPORTED
ACADEMIC PERFORMANCE
7,6 out of 10
Your students
44 %
AVERAGE EXPECTED
MONTHLY SALARY
56 % 1 690 EUR
TOP 3 MOST PREFERRED INDUSTRIES
1. Management and Strategy Consulting
2. Health Care Services
3. Media and Advertising
TOP CAREER GOALS
1. To have work/life balance
2. To be a leader or manager of people
2. To be entrepreneurial or creative/innovative
YEAR OF
GRADUATION
DISTRIBUTION:
High future earnings1. High future earnings
Professional training and development2. Professional training and development
Leadership opportunities3. Leadership opportunities
Innovation4. Innovation
A creative and dynamic work environment5. A creative and dynamic work environment
TOP 5 OVERALL MOST IMPORTANT ATTRIBUTES
STATEMENTS STUDENTS IDENTIFY THEMSELVES WITH
1. Future-Oriented
2. Solution-focused
3. Seeing the bigger picture
1%
23% 23% 25%
16%8%
4%
2014 2015 2016 2017 2018 2019 2020 orlater
General profile and summary of career preferences
2015 | Lebanon | All main fields of study
12
AVERAGE AGE (years)
20,0
AVERAGE REPORTED
ACADEMIC PERFORMANCE
7,5 out of 10
All students
42 %
AVERAGE EXPECTED
MONTHLY SALARY
58 % 1 716 EUR
TOP 3 MOST PREFERRED INDUSTRIES
1. Management and Strategy Consulting
2. Media and Advertising
3. Health Care Services
STATEMENTS STUDENTS IDENTIFY THEMSELVES WITH1. Future-Oriented
2. Solution-focused
3. Taking time to think
TOP CAREER GOALS
1. To have work/life balance
2. To be entrepreneurial or creative/innovative
3. To be secure or stable in my job
High future earnings1. High future earnings
Professional training and development2. Professional training and development
Recognising performance (meritocracy)3. Recognising performance (meritocracy)
Innovation4. Innovation
Leadership opportunities5. Leadership opportunities
TOP 5 OVERALL MOST IMPORTANT ATTRIBUTES
YEAR OF
GRADUATION
DISTRIBUTION:
1%
24%28%
22%14%
7% 4%
2014 2015 2016 2017 2018 2019 2020 orlater
Table of contents
13
Find out, what kind of practical experience, skills and mindset
your students have and what separate them from the overall
target group. These insights will help you improve the
employability of your students and alumni by being able to
communicate their unique value to employers.
1
2
3
4
5
EXECUTIVE SUMMARY
EMPLOYABILITY
UNIVERSITY BRAND PERCEPTION
CAREER & EMPLOYER PREFERENCES
CAREER SERVICES
2
EMPLOYABILITY & READINESS FOR
PROFESSIONAL LIFE
How we operationalize Employability in the Universum Talent
Survey
2015 | Lebanon | All main fields of study
14
SKILLS KNOWLEDGE ATTI TUDES
EXPERIENCES
SELF-ESTEEM
REFLECTION
COMPETENCES
EMPLOYABILITY
Employability KPIs in the Talent Survey 2015
2015 | Lebanon | All main fields of study
15
International
Mind-set
IN
Leadership
Potential
LP
Game
Changer
GC
Scalable
Learning
SL
Skill
Confidence
SC
Practical
Experience
PE
Professional
Development
PD
1
2
3
4
5
6
7
How international is the talent population?
How big is the share of future leaders in the
talent population?
How big is the share of game changers in the
talent population?
Does the target population have a scalable
learning mindset?
How confident is the talent population
regarding their own skills?
Does the target population gain sufficient
practical experiences during their studies?
Is your educational institution perceived to be
focused on talents’ professional development?
INTERNATIONAL MIND-SET
LEADERSHIP POTENTIAL
GAME CHANGER
SCALABLE LEARNING
SKILL CONFIDENCE
PRACTICAL EXPERIENCE
UNIVERSITY PROFESSIONAL
DEVELOPMENT FOCUS
20% of your students have an International Mindset
2015 | Lebanon | All main fields of study
16
Internationalists International
Mind-set
IN1
Your students All students
20% 16%
Share of talent with an
international mindset
within the target group:
Being an Internationalist is not only an experience on a CV, but:
• Comprises a global skill and mind-set which enables career success
• Allows individuals to recognise market & growth opportunities
• Enables individuals to handle complex situations and to successfully influence those who are
different from oneself
16% of your students have Leadership Potential
2015 | Lebanon | All main fields of study
17
Leaders Leadership
Potential
LP2
Share of talent with
Leadership Potential
within the target group:
Your students All students
16% 12%
Having a large share of future leaders in the population is important, as those will be the individuals
who have the chance to influence business, governments and society in the future. Leaders combine:
• An ability to see the big picture in any situation, which helps them inspire both their teams and
themselves
• They prefer the benefits of working with others in a team environment, rather than being a “lone-
wolf”
• They understand responsibility as something to be desired and sought after
The Universum Career Profiles
2015 | Lebanon | All main fields of study
18
Distribution per target group
All students
Your students
2015 | Lebanon | All main fields of study
19
Game Changers Game
Changer
GC3
Share of talent with the
ability to be future
Game Changers:
Your students All students
26% 28%
26% of your students have the ability to be Game Changers
Game Changers are those that will help business to grow, to remain in the market and/or stay
innovative. While in the past the most efficient workers were often the most successful ones, the future
of business will value the ones showing passion for what they do. Game Changers are defined as
combining the following personality skills:
• Questing: actively seeking challenges to rapidly improve their performance
• Commitment and responsibility: desire to have a lasting and increasing impact on a particularly
industry or function
• Networking disposition: seek deep interactions with others and build strong, trust-based
relationships to gain new insights
53% of your students have a Scalable Learning Mindset
2015 | Lebanon | All main fields of study
20
Scalable Learning Scalable
Learning
SL4
Share of talent
showing a growth
learning mindset:
The new business order moves efforts from scalable efficiency to scalable learning. The mindset and attitudes
behind this are crucial for talent to succeed in their professional life.
In an essence, growth learning is about innovation and creativity. It is the ability to continue learning and
never “arrive”.
Your students All students
53% 43%
?
2015 | Lebanon | All main fields of study
21
How the scalable mindset differs between the target groups
• Do you associate yourself with below statements?
No, not at all Yes, always
1 2 3 4 5
Your students
All students
2015 | Lebanon | All main fields of study
22
Skill confidence Skill
Confidence
SC5
Share of talent
showing a high level of
skill confidence:
Self-esteem and having confidence into their own personality, soft-skills and experience is important for the
employability of talent, especially in presenting it to potential employers to gain, keep or find new employment
when needed.
Your students All students
71% 70%
71% of your students are confident in their personality skills
?
2015 | Lebanon | All main fields of study
23
Which personality skills describe each target group?
• Do these personality skills describe who you are?
Definitely not Definitely
1 2 3 4
Your students
All students
26% of your students have gained significant practical experience
during their studies
2015 | Lebanon | All main fields of study
24
Practical Experience Practical
Experience
PE
Share of talent having
gained significant
practical experience:
6
Your students All students
26% 25%
Academic qualifications are not the only important requirement. Employers will also expect talent to
have hands-on experience, to have taken on positions of leadership and responsibility, and to show
real initiative before they graduate. Practical experience will:
• Provide talent with an insight into the workplace
• Help to develop key skills
• Provide opportunities to put one’s knowledge into practice
?
2015 | Lebanon | All main fields of study
25
What kind of practical experiences do students have?
• Which of the following experiences do you have? Please select as many as applicable.
57%
40%
38%
37%
33%
30%
28%
24%
23%
17%
12%
9%
9%
6%
5%
49%
38%
42%
32%
31%
25%
29%
25%
17%
17%
9%
8%
10%
8%
7%
I have travelled abroad
I have had a summer job in my home country
I have been a tutor (e.g. in math or languages)
I have been a group leader in student events
I have had part-time jobs outside my area of study
I have done internships/apprenticeship in my home country
I have had a leading role in student organizations
I have had part-time jobs within my area of study
I have been a team leader in a sport club
I have studied abroad
I have had a summer job abroad
I have done the military/volunteer service
I have done internships/apprenticeship abroad
I have my own start-up
Other
Your students
All students
37% of your students perceive your university to have a strong
focus on their professional development
2015 | Lebanon | All main fields of study
26
University Professional Development Focus Professional
Development
PD
Share of talent who
perceive their university
has a strong
professional
development focus:
Being an entrepreneurial university or having a focus on employability & professional development of talent are
core strategic goals for higher education around the globe.
The above KPI reflects the internal perception your talent population has about their university and thus helps
to guide the transformation from being “knowledge-ivory towers” to becoming “talent hubs”.
7
Your students All students
37% 31%
Table of contents
27
This chapter evaluates the brand perception of your university
with respect to employability & career advancement
opportunities.
1
2
3
4
5
EXECUTIVE SUMMARY
EMPLOYABILITY
UNIVERSITY BRAND PERCEPTION
CAREER & EMPLOYER PREFERENCES
CAREER SERVICES
3
UNIVERSITY BRAND PERCEPTION
?
Top of mind associations with Lebanese American University
2015 | Lebanon | All main fields of study
28• What is the first word that comes to mind when you think of your current educational institution? • These are answers written in by students.
• Spelling mistakes might occur.
?
2015 | Lebanon | All main fields of study
29
Would your students recommend Lebanese American University
to a friend or family member? | Historical comparison
7,1
Average rate
2015:
8,0
Average rate
2014:
Not at all Extremely
likely
• How likely is it that you would recommend your educational institution to friends or family?
8%
4% 4%
2%
5%6%
14%
22%
14%
21%
1% 2% 1%
5%
8%
18%
19%
17%
28%
1 2 3 4 5 6 7 8 9 10
?
2015 | Lebanon | All main fields of study
30
Would talent recommend their university to a friend or family
member? | Target Group Comparison
• How likely is it that you would recommend your educational institution to friends or family?
7,1Average rate:
6,8Average rate:
Your students All students
7,1
Not at all Extremely
likely
8%
4% 4%
2%
5%6%
14%
22%
14%
21%
10%
5%4% 4%
5%6%
13%
19%
12%
21%
1 2 3 4 5 6 7 8 9 10
?
2015 | Lebanon | All main fields of study
31
How satisfied are your students with you?
• How satisfied are you with your current educational institution?
6,9
Average rate
2015:
7,9
Average rate
2014:
Your students Your students
6,6
Average rate
2015:
All students
Not at all
satisfied
Extremely
satisfied
4%6%
4%
2%
4%
11%
19%
25%
11%
14%
0%1% 1%
2%
6% 6%
22%
26%
20%
17%
6%6% 6%
4%
6%
10%
17%
24%
11% 11%
1 2 3 4 5 6 7 8 9 10
2015 | Lebanon | All main fields of study
32• Source: Universum Student Survey 2013
Importance of employability & entrepreneurial aspects in university
branding
“Prospects for future
employment” is the
most integral factor in
choosing a college or
university
“Good reputation
among employers” is
the attribute that makes
a college or university
most attractive
(selected by 44% of students in
Europe)(selected by 43% of students in
Europe)
2015 | Lebanon | All main fields of study
33• The items were developed with universities and career services around the world, to ensure
they are relevant and can be used for quality management, accreditation processes and
university brand management.
The Universum Drivers of perceived Employability & Career
Advancement Opportunities
Respondents were asked to select which of the attributes below they consider most
important, as well as which of those they associate with their educational institution:
Facilitates exchange between students & alumni networks Adapts to emerging trends and new knowledge
Provides individual career guidance / support Supports and develops entrepreneurship
Introduces a wide variety of career contacts (tutors, counsellor,
advisors)
Provides a launching pad for a career in a wide variety of
industries/branches
Prepares graduates well for their professional life Presents opportunities to network with employers
Teaches transferable and practical skills employers
are looking forEmbraces a diverse student body and teaching staff
Accommodates low student-to-professor ratio Is considered a target school for employers in my field
?
2015 | Lebanon | All main fields of study
34
Most attractive attributes per target group
• Which of these are most important to you? (Max. 3)
Your students
All students
1. Prepares graduates well for their professional life
2. Presents opportunities to network with employers
3. Provides individual career guidance / support
1. Prepares graduates well for their professional life
2. Presents opportunities to network with employers
3. Provides individual career guidance / support
1.
2.
3.
4.
5.
YOUR UNIVERSITY’S STRENGTHS?
Where do you see the strengths of your University?
What do you believe are the opportunities to
differentiate from your competition?
Attractiveness vs. associations
2015 | Lebanon | All main fields of study
35
Attra
ctiveness o
f th
e a
ttribute
s
within
the t
arg
et
gro
up
Attributes that your students associate with your university
Important areas where
your university rates low
–
Consider whether to
adapt communication
Important areas where your
university rates highly
–
Continue communicating
Less important areas
where your university
rates low
–
Monitor/no action
Less important areas
where your university rates
highly
–
Keep as is
Average
association for
your university
Average
attractiveness
of attributes
?
2015 | Lebanon | All main fields of study
36
Employability & Advancement Opportunities
• Which of the following attributes do you associate with your educational institution?. Select as many as
applicable.
• Which of these are most important to you? (Max. 3)
Attractiveness vs. Associations | Your students
1. Accommodates low student-to-professor ratio
2. Adapts to emerging trends and new knowledge
3. Embraces a diverse student body and teaching
staff
4. Facilitates exchange between students &
alumni networks
5. Introduces a wide variety of career contacts
(tutors, counselor, advisors)
6. Is considered a target school for employers in
my field
7. Prepares graduates well for their professional
life
8. Presents opportunities to network with
employers
9. Provides a launching pad for a career in a wide
variety of industries/branches
10. Provides individual career guidance / support
11. Supports and develops entrepreneurship
12. Teaches transferable and practical skills
employers are looking for
?
2015 | Lebanon | All main fields of study
37
Points of parity and points of difference
• Which of the following attributes do you associate with your educational institution?. Select as many as
applicable.
• Which of these are most important to you? (Max. 3)
Th
e a
ttrib
ute
s a
re s
ort
ed
by im
po
rta
nce
Mo
st
att
ractive
a
cco
rdin
g to
yo
ur
stu
de
nts
?
2015 | Lebanon | All main fields of study
38
Most frequent associations
• Which of the following attributes do you associate with your educational institution?. Select as many as
applicable
60%
56%
53%
53%
50%
49%
47%
45%
43%
35%
34%
22%
57%
49%
42%
43%
50%
44%
45%
42%
41%
35%
30%
22%
Embraces a diverse student body and teaching staff
Presents opportunities to network with employers
Adapts to emerging trends and new knowledge
Provides individual career guidance / support
Prepares graduates well for their professional life
Introduces a wide variety of career contacts (tutors,counselor, advisors)
Is considered a target school for employers in myfield
Teaches transferable and practical skills employersare looking for
Provides a launching pad for a career in a widevariety of industries/branches
Supports and develops entrepreneurship
Facilitates exchange between students & alumninetworks
Accommodates low student-to-professor ratio
Your students
All students
Table of contents
39
Find out which are the most preferred employers by students and
get insight into the career preferences and expectations of your
students in comparison to the overall population. Also,
understand how your institution has shaped the career path of
your students and alumni.
1
2
3
4
5
EXECUTIVE SUMMARY
EMPLOYABILITY
UNIVERSITY BRAND PERCEPTION
CAREER & EMPLOYER PREFERENCES
CAREER SERVICES
4
CAREER & EMPLOYER PREFERENCES
?
2015 | Lebanon | All main fields of study
40
Students’ most preferred industries
• In which industries would you like to work most after graduating? You can choose up to 3 industries
20%
17%
17%
14%
13%
12%
11%
10%
10%
9%
17%
15%
16%
12%
11%
9%
12%
10%
7%
11%
Management and Strategy Consulting
Health Care Services
Media and Advertising
Construction
Banks
Real Estate
Educational and Scientific Institutions
Fashion, Accessories and Luxury Goods
Pharmaceuticals and Biotechnology
Technology Hardware & Equipment
Your students
All students
?
2015 | Lebanon | All main fields of study
41
Students’ expected monthly salary
• What is your expected salary before taxes (excluding commission and bonus) at your first employment
after graduation?
Your students All students
1 690 EUR 1 716 EUR
All students - Female All students - Male
1 553 EUR 1 898 EUR
42
How do we see that the world is changing?
PAST FUTURE
WORK
GOAL
MANAGER
INSTRUCTIONS
DOGMA
AVOID MISTAKES
NATIONAL
HIERARCHY
DEPARTMENTS
LIFE
PURPOSE
MODERATOR
VALUES & CULTURE
CURIOSITY
LEARNING BY DOING
GLOBAL DIVERSITY
MERITROCACY
NETWORKS
2015 | Lebanon | All main fields of study
?
“To have work/life balance” is the most important long term career
goal among your students
2015 | Lebanon | All main fields of study
43• Which of these career goals are most important to you? Please select in order of preference, where '1'
is most important.• The graph shows career goals chosen as first, second or third choice.
44%
43%
43%
37%
35%
30%
24%
22%
16%
46%
36%
43%
38%
31%
30%
26%
22%
16%
To have work/life balance
To be a leader or manager of people
To be entrepreneurial or creative/innovative
To be secure or stable in my job
To have an international career
To be dedicated to a cause or to feel that I amserving a greater good
To be autonomous or independent
To be competitively or intellectually challenged
To be a technical or functional expert
Your students
All students
?
Career goals over time
2015 | Lebanon | All main fields of study
44• Which of these career goals are most important to you? Please select in order of preference, where '1'
is most important.• The graph shows career goals chosen as first, second or third choice.
All students
1
2
3
4
5
6
7
8
9
2013 2014 2015
To have work/life balance
To be entrepreneurial orcreative/innovative
To be secure or stable in my job
To be a leader or manager of people
To have an international career
To be dedicated to a cause or to feelthat I am serving a greater good
To be autonomous or independent
To be competitively or intellectuallychallenged
To be a technical or functional expert
2015 | Lebanon | All main fields of study
45• This framework has been developed by Universum and is based on specific research within
HR, as well as focus groups and general communication with both our clients, students and
professionals.
The Universum Drivers of Employer Attractiveness
EMPLOYER REPUTATION & IMAGE
JOB CHARACTERISTICS
PEOPLE & CULTURE
REMUNERATION & ADVANCEMENT OPPORTUNITIES
EXTRINSIC INTRINSIC
HA
RD
SO
FT
• Attractive/exciting products and services
• Corporate Social Responsibility
• Environmental sustainability
• Ethical standards
• Fast-growing/entrepreneurial
• Financial strength
• Innovation
• Inspiring management
• Market success
• Prestige
• A creative and dynamic work environment
• A friendly work environment
• Acceptance towards minorities
• Enabling me to integrate personal interests in my
schedule
• Interaction with international clients and colleagues
• Leaders who will support my development
• Recognising performance (meritocracy)
• Recruiting only the best talent
• Respect for its people
• Support for gender equality
• Challenging work
• Client interaction
• Personal control over my number of working hours
• Flexible working conditions
• High level of responsibility
• Opportunities for international travel/relocation
• Professional training and development
• Secure employment
• Team-oriented work
• Variety of assignments
• Clear path for advancement
• Competitive base salary
• Competitive benefits
• Good reference for future career
• High future earnings
• Leadership opportunities
• Overtime pay/compensation
• Performance-related bonus
• Rapid promotion
• Sponsorship of future education
The attributes of the employer as an
organisation
The monetary compensation and other
benefits, now and in the future
The social environment and attributes of the
workplace
The contents and demands of the job, including
the learning opportunities provided by the job
?
2015 | Lebanon | All main fields of study
46
What is important to your students?
• Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives.
1. High future earnings
2. Leadership opportunities
3. Good reference for future career
1. Innovation
2. Market success
3. Financial strength
EMPLOYER REPUTATION & IMAGE
1. A creative and dynamic work environment
2. Recognising performance (meritocracy)
3. Respect for its people
PEOPLE & CULTURE
1. Opportunities for international travel/relocation
2. Professional training and development
3. Challenging work
REMUNERATION & ADVANCEMENT OPPORTUNITIES JOB CHARACTERISTICS
Your students
?
“High future earnings” is the overall most important attribute to
your students
2015 | Lebanon | All main fields of study
47• Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives. • This is the attractiveness of the 40 attributes in relation to how important respondents think its
driver is. This analysis gives a summarised 360 degree view of what influences employer
attractiveness.
Employer
Reputation &
Image
Job
Characteristics
People &
Culture
Remuneration
& Advancement
Opportunities
Your students
High future earnings1. High future earnings
Professional training and development2. Professional training and development
Leadership opportunities3. Leadership opportunities
Innovation 4. Innovation
A creative and dynamic work environment5. A creative and dynamic work environment
Opportunities for international travel/relocation6. Opportunities for international travel/relocation
Good reference for future career7. Good reference for future career
Challenging work8. Challenging work
Financial strength9. Financial strength
Respect for its people10. Respect for its people
?
Most attractive attributes
2015 | Lebanon | All main fields of study
48• Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives. • This is the attractiveness of the 40 attributes in relation to how important respondents think its
driver is. This analysis gives a summarised 360 degree view of what influences employer
attractiveness.
All students
High future earnings1. High future earnings
Professional training and development2. Professional training and development
Recognising performance (meritocracy)3. Recognising performance (meritocracy)
Innovation 4. Innovation
Leadership opportunities5. Leadership opportunities
Opportunities for international travel/relocation6. Opportunities for international travel/relocation
A creative and dynamic work environment7. A creative and dynamic work environment
Respect for its people8. Respect for its people
Secure employment9. Secure employment
Challenging work10. Challenging work
Employer Reputation & Image People & Culture
Remuneration & Advancement Opportunities Job Characteristics
The Universum Communication Channel Framework
2015 | Lebanon | All main fields of study
49
DIGITAL• Blogs
• Career and job related apps
• Career guidance websites
• Employer advertisement in social media
• Employer advertisements on news/business-related websites
• Employer websites
• Job boards
• Live online events with employers
• Social media
• Targeted messages/notifications via email
• Brochures presenting career possibilities at a company/organisation
• Career magazines/guides/books
• Direct mailings per post
• Employer advertisements in business magazines
• Employer advertisements in lifestyle magazines & other periodicals
• Employer advertisements in newspapers
• University press & student organisation publications
• Employer advertisements on the radio
• Employer advertisements on TV
• Outdoor/billboard advertisements
• Career fairs
• Conferences arranged and hosted by employers
• Employer office/site visits
• Employer presentations on campus
• Employer-sponsored events
• Informational interviews with employers
• Lectures/case studies as part of curriculum
• Skills training sessions organised by employers
OTHER CHANNELSIN-PERSON
?
2015 | Lebanon | All main fields of study
50
Which communication channels do students use the most?
• Through which channels have you learnt about these employers? Please choose as many as
applicable.
Your students All students
Social media1. Social media
Employer websites2. Employer websites
Employer advertisements on TV3. Employer advertisements on TVCareer fairs 4. Career fairs
Outdoor/billboard advertisements5. Outdoor/billboard advertisements
Employer advertisement in social media6. Employer advertisement in social media
University press & student organisation publications7. University press & student organisation publications
Lectures/case studies as part of curriculum8. Lectures/case studies as part of curriculum
Career and job related apps9. Career and job related apps
Employer presentations on campus9. Employer presentations on campus
Social media1. Social media
Employer websites2. Employer websites
Employer advertisements on TV3. Employer advertisements on TVCareer fairs 4. Career fairs
Outdoor/billboard advertisements5. Outdoor/billboard advertisements
Employer advertisement in social media6. Employer advertisement in social media
Employer presentations on campus7. Employer presentations on campus
University press & student organisation publications8. University press & student organisation publications
Career guidance websites9. Career guidance websites
Lectures/case studies as part of curriculum10. Lectures/case studies as part of curriculum
Print Digital
In-person Other
2015 | Lebanon | All main fields of study
51• For layout reasons, the employer’s name can be shortened in this report.
The Universum Rankings
“Below is a list of companies and
organisations. For which of
these employers would you
consider working?”
“Now choose the 5 employers
you most want to work for, your
5 Ideal Employers.”
“Have you applied or will you
apply to these employers?”
(115 employers within each
main field of study)
CONSIDERED EMPLOYER
RANKING (maximum five employers)POTENTIAL APPLICANTS’
RANKING
FULL COMPANY LIST
(as many as applicable)
IDEAL EMPLOYER RANKING
(Yes, I have / Yes, I will)
The Universum Recruitment Funnel
2015 | Lebanon | All main fields of study
52
Do talent know
who the employer is?
Would they consider
working for that employer?
Do they want to
work for them?
Would they apply to
work for them?
Awareness
Percentage
Potential Applicants’
Ranking
Considered
Ranking
Ideal Employer
Ranking
UNIVERSUM
MEASUREMENT
AWARENESS
CONSIDERATION
DESIRE
APPLICATION
?
Your students | Business Administration
2015 | Lebanon | All main fields of study
53
Considered Employer Ranking | Top 20
• Below is a list of companies and organisations. For which of these employers would you consider
working?
Employer Rank Percent Employer Rank Percent
Google 1 45,24% Sony 10 27,38%
Nestlé 2 40,08% General Motors 12 26,19%
Procter & Gamble (P&G) 3 38,49% Bank Audi 13 25,79%
Samsung 4 30,16% Azadea Group 14 24,21%
L’Oréal Group 5 29,76% Emirates (Airline) 15 21,83%
The Coca-Cola Company 6 29,37% EY (Ernst & Young) 15 21,83%
Johnson & Johnson 7 28,57% MBC 17 21,43%
Microsoft 7 28,57% Ford Motor Company 18 21,03%
PepsiCo 9 27,78% BLOM Bank 19 19,84%
Deloitte 10 27,38% Bank of Beirut 20 19,44%
?
Your students | Engineering/IT
2015 | Lebanon | All main fields of study
54
Considered Employer Ranking | Top 20
• Below is a list of companies and organisations. For which of these employers would you consider
working?
Employer Rank Percent Employer Rank Percent
Dar Al-Handasah (Home of Engineering) 1 33,98% General Motors 11 14,45%
Google 2 33,20% HP 11 14,45%
Microsoft 3 28,13% Petrofac 13 14,06%
Samsung 4 22,27% Consolidated Contractors Company (CCC) 14 13,67%
Intel 5 21,88% Deloitte 14 13,67%
Sony 6 20,31% General Electric 14 13,67%
IBM 7 15,63% IKEA 14 13,67%
Oracle 7 15,63% Strategy& (former Booz & Company) 14 13,67%
Cisco Systems 9 14,84% Emirates (Airline) 19 13,28%
LG Electronics 9 14,84% Ford Motor Company 19 13,28%
?
Your students | Natural Sciences
2015 | Lebanon | All main fields of study
55
Considered Employer Ranking | Top 20
• Below is a list of companies and organisations. For which of these employers would you consider
working?
Employer Rank Percent Employer Rank Percent
American University of Beirut Medical Center (AUBMC) 1 51,67% Pfizer 11 8,33%
L’Oréal Group 2 35,00% Emirates (Airline) 12 6,67%
Google 3 21,67% Mondelez International (formerly Kraft Foods) 12 6,67%
Nestlé 3 21,67% Procter & Gamble (P&G) 12 6,67%
Johnson & Johnson 5 20,00% Samsung 12 6,67%
Sidra Medical and Research Center 6 16,67% Al Futtaim Group 16 5,00%
PepsiCo 7 15,00% Bank Audi 16 5,00%
The Coca-Cola Company 8 13,33% British American Tobacco 16 5,00%
GSK - GlaxoSmithKline 9 11,67% HP 16 5,00%
Microsoft 9 11,67% IBM 16 5,00%
?
Your students | Business Administration
2015 | Lebanon | All main fields of study
56
Ideal Employer Ranking | Top 20
• Now choose the 5 employers you most want to work for, your 5 Ideal Employers.
Employer Rank Percent Employer Rank Percent
Google 1 27,13% The Coca-Cola Company 10 8,91%
Procter & Gamble (P&G) 2 21,86% Emirates (Airline) 12 8,50%
Nestlé 3 17,41% MBC 13 8,10%
Deloitte 4 16,19% Samsung 13 8,10%
EY (Ernst & Young) 5 12,96% Johnson & Johnson 15 7,29%
Bank Audi 6 12,55% General Motors 16 6,88%
L’Oréal Group 6 12,55% Philip Morris International 16 6,88%
Microsoft 8 10,53% Sony 16 6,88%
Azadea Group 9 9,31% IKEA 19 6,07%
J.P. Morgan 10 8,91% PepsiCo 19 6,07%
?
Your students | Engineering/IT
2015 | Lebanon | All main fields of study
57
Ideal Employer Ranking | Top 20
• Now choose the 5 employers you most want to work for, your 5 Ideal Employers.
Employer Rank Percent Employer Rank Percent
Google 1 24,70% The Boston Consulting Group (BCG) 10 6,48%
Dar Al-Handasah (Home of Engineering) 2 22,67% Emaar 12 6,07%
Microsoft 3 18,62% IBM 13 5,67%
Samsung 4 10,53% Cisco Systems 14 5,26%
Intel 5 10,12% General Motors 14 5,26%
Strategy& (former Booz & Company) 6 8,91% IKEA 14 5,26%
Consolidated Contractors Company (CCC) 7 8,50% Oracle 14 5,26%
Sony 8 7,69% Petrofac 14 5,26%
Daimler/Mercedes-Benz 9 6,88% Qatar Airways 14 5,26%
Emirates (Airline) 10 6,48% Saudi Aramco 14 5,26%
?
Your students | Natural Sciences
2015 | Lebanon | All main fields of study
58
Ideal Employer Ranking | Top 20
• Now choose the 5 employers you most want to work for, your 5 Ideal Employers.
Employer Rank Percent Employer Rank Percent
American University of Beirut Medical Center (AUBMC) 1 42,86% The Coca-Cola Company 9 5,36%
L’Oréal Group 2 17,86% Al Futtaim Group 12 3,57%
Nestlé 3 16,07% Emirates (Airline) 12 3,57%
Google 4 12,50% Microsoft 12 3,57%
GSK - GlaxoSmithKline 5 10,71% Mondelez International (formerly Kraft Foods) 12 3,57%
Johnson & Johnson 5 10,71% Novartis 12 3,57%
Pfizer 7 7,14% PepsiCo 12 3,57%
Sidra Medical and Research Center 7 7,14% Petrofac 12 3,57%
Procter & Gamble (P&G) 9 5,36% SABIC 12 3,57%
Saudi Aramco 9 5,36% Strategy& (former Booz & Company) 12 3,57%
?
Your students | Business Administration
2015 | Lebanon | All main fields of study
59
Potential Applicants’ Ranking | Top 20
• Have you applied or will you apply to these employers? – Yes, I have applied / Yes, I will apply
(students)
• If you were looking for a new job, would you consider applying at these employers? – Yes, definitely
(Professionals)
Employer Rank Percent Employer Rank Percent
Deloitte 1 6,42% HSBC 11 2,14%
Procter & Gamble (P&G) 2 5,88% J.P. Morgan 11 2,14%
Google 3 5,35% MBC 11 2,14%
Bank Audi 4 4,81% PwC (PricewaterhouseCoopers) 11 2,14%
EY (Ernst & Young) 4 4,81% Sony 11 2,14%
Nestlé 4 4,81% BLOM Bank 16 1,87%
Azadea Group 7 3,21% Emirates (Airline) 16 1,87%
L’Oréal Group 8 2,67% Johnson & Johnson 16 1,87%
Philip Morris International 9 2,41% PepsiCo 16 1,87%
Samsung 9 2,41% Chalhoub Group 20 1,60%
?
Your students | Engineering/IT
2015 | Lebanon | All main fields of study
60
Potential Applicants’ Ranking | Top 20
• Have you applied or will you apply to these employers? – Yes, I have applied / Yes, I will apply
(students)
• If you were looking for a new job, would you consider applying at these employers? – Yes, definitely
(Professionals)
Employer Rank Percent Employer Rank Percent
Dar Al-Handasah (Home of Engineering) 1 9,70% Procter & Gamble (P&G) 8 2,34%
Google 2 7,36% Schlumberger 8 2,34%
Consolidated Contractors Company (CCC) 3 4,35% Emirates (Airline) 13 2,01%
Microsoft 3 4,35% MTC group 13 2,01%
Strategy& (former Booz & Company) 3 4,35% Oracle 13 2,01%
Intel 6 2,68% PwC (PricewaterhouseCoopers) 13 2,01%
Samsung 6 2,68% Al Futtaim Group 17 1,67%
Daimler/Mercedes-Benz 8 2,34% Atkins 17 1,67%
Emaar 8 2,34% Cisco Systems 17 1,67%
Petrofac 8 2,34% McKinsey & Company 17 1,67%
?
Your students | Natural Sciences
2015 | Lebanon | All main fields of study
61
Potential Applicants’ Ranking | Top 20
• Have you applied or will you apply to these employers? – Yes, I have applied / Yes, I will apply
(students)
• If you were looking for a new job, would you consider applying at these employers? – Yes, definitely
(Professionals)
Employer Rank Percent Employer Rank Percent
American University of Beirut Medical Center (AUBMC) 1 17,86% Johnson & Johnson 7 3,57%
GSK - GlaxoSmithKline 2 10,71% PepsiCo 7 3,57%
L’Oréal Group 2 10,71% Petrofac 7 3,57%
Nestlé 2 10,71% Procter & Gamble (P&G) 7 3,57%
Pfizer 5 7,14% SABIC 7 3,57%
Saudi Aramco 5 7,14% Shell 7 3,57%
Emirates (Airline) 7 3,57% The Boston Consulting Group (BCG) 7 3,57%
Halliburton 7 3,57% The Coca-Cola Company 7 3,57%
Table of contents
62
Career Services are undergoing a tremendous change around
the globe while becoming a more and more integral part of
schools. Find out how students currently use your Career
Services, how satisfied they are and how you can better position
your Career Services with more adequate offerings for the future.
1
2
3
4
5
EXECUTIVE SUMMARY
EMPLOYABILITY
UNIVERSITY BRAND PERCEPTION
CAREER & EMPLOYER PREFERENCES
CAREER SERVICES
5
CAREER SERVICES
?
2015 | Lebanon | All main fields of study
63
To what extent are students using the career services you offer?
• Which of these career services have you used at your educational institution? Select as many as
applicable.
Lebanese American University
Share of students using one or more
career services at their university
Share of students not using any career
service at their university
49%
40%
38%
31%
30%
28%
26%
20%
19%
6%
18%
Career / job / internship fairs
Career preparation workshops (e.g. resume/CVwriting, interviewing)
Personality or skills testing to better understandmy career preferences and options
Help with my career planning
General help with job/internship search andCV/interview preparation
Employer presentations
Online career advice
Company database with job and internshippostings
Virtual career fairs/meet-ups with employers
Other
None of the above
18%
82%
?
2015 | Lebanon | All main fields of study
64
General usage of career services
• Which of these career services have you used at your educational institution? Select as many as
applicable.
All universities
Share of students using one or more
career services at their university
Share of students not using any career
service at their university
40%
32%
30%
29%
29%
26%
21%
19%
18%
5%
21%
Career / job / internship fairs
Career preparation workshops (e.g. resume/CVwriting, interviewing)
Personality or skills testing to better understandmy career preferences and options
Help with my career planning
General help with job/internship search andCV/interview preparation
Employer presentations
Online career advice
Virtual career fairs/meet-ups with employers
Company database with job and internshippostings
Other
None of the above
21%
79%
?
2015 | Lebanon | All main fields of study
65
How satisfied are your students with the career services you offer?
• How would you rate the career services offered at your educational institution? 1 – Poor, 10 – Excellent
6,5
6,2
Poor Excellent
AVERAGE
SATISFACTION:
Lebanese American University
All universities
6% 6%
2%
4%
11%11%
16%
22%
12%
10%
7%
5%6%
6%
11%
12%
16%
19%
10%9%
1 2 3 4 5 6 7 8 9 10
?
2015 | Lebanon | All main fields of study
66
Which are the most important career services to your students?
• Which of these are most important to you? (Max. 3)
45%
43%
39%
32%
31%
23%
13%
13%
11%
3%
5%
40%
40%
32%
32%
32%
21%
13%
13%
9%
3%
6%
Help with my career planning
Career / job / internship fairs
Personality or skills testing to better understand my careerpreferences and options
General help with job/internship search and CV/interviewpreparation
Career preparation workshops (e.g. resume/CV writing,interviewing)
Employer presentations
Virtual career fairs/meet-ups with employers
Company database with job and internship postings
Online career advice
Other
None of the above
Your students
All students
Next steps for your strategy?
2015 | Lebanon | All main fields of study
67
The top five most attractive
attributes for your students
DO THESE
ATTRIBUTES
DIFFERENTIATE
YOU FROM YOUR
COMPETITORS?
FOCUS DIFFERENTIATING
The top five most attractive
attributes of Lebanese
American University
according to your students
ARE YOU
CURRENTLY
FOCUSING ON
THE RIGHT
ATTRIBUTES?
IF NOT, WHICH
ATTRIBUTES
SHOULD YOU
FOCUS ON IN
THE NEXT YEAR?
• Prepares graduates well for their
professional life
• Presents opportunities to
network with employers
• Provides individual career
guidance / support
• Teaches transferable and
practical skills employers are
looking for
• Is considered a target school for
employers in my field
• Embraces a diverse student
body and teaching staff
• Presents opportunities to
network with employers
• Adapts to emerging trends and
new knowledge
• Provides individual career
guidance / support
• Prepares graduates well for their
professional life
Are you INTERESTED
In getting MORE insights about
students, alumni or employers?
THANK YOU!
2015 | Lebanon | All main fields of study
69
APPENDIX
• Highest qualification
• Main field of study
• Educational institutions
• Area of study
• Employer rankings
• Importance of attributes for all four drivers of
employer attractiveness
?
2015 | Lebanon | All main fields of study
70
Highest qualification
• What qualification or degree are you currently pursuing? (students)
• What is your highest qualification or degree? (professionals)
80%
8%
3%
2%
7%
68%
18%
3%
2%
9%
Bachelor's
Master's (non-MBA)
PhD
I have already graduated
Other Your students
All students
?
2015 | Lebanon | All main fields of study
71
Main field of study
• What is your main field of study? (students)
• What was your main field of study? (professionals)
30%
29%
17%
17%
7%
35%
21%
17%
18%
9%
Engineering/IT
Business Administration
Health/Medicine
Humanities/Liberal Arts/Education/Law
Natural Sciences Your students
All students
?
2015 | Lebanon | All main fields of study
72
Educational institutions (1/1)
• Which educational institution do you attend? (students)
• Which educational institution did you mainly attend? (professionals)
All students
University All students University All students
Lebanese American University 37% Other 35%
American University of Beirut 27%
?
2015 | Lebanon | All main fields of study
73
Areas of study
• Please select your major(s)/main area(s) of study.
All students | Business (1/1)
Area of study All students Area of study All students
Finance 23% Human Resources Management 4%
Marketing 22% Strategy 4%
Economics 17% Econometry 3%
Management 17% International Trade 3%
Accounting/Auditing/Taxation 14% Management Information Systems 3%
International Business 7% Logistics Management 3%
Public Administration 5% Labour Economics and Industrial Relations 3%
Tourism Management 4% Communication Studies 1%
Entrepreneurship 4% Other Business 5%
?
2015 | Lebanon | All main fields of study
74
Areas of study
• Please select your major(s)/main area(s) of study.
All students | Engineering (1/1)
Area of study All students Area of study All students
Architectural Engineering 20% Mechatronics Engineering 1%
Civil/Construction Engineering 17% Manufacturing Engineering 1%
Mechanical Engineering 16% Finance Engineering 1%
Computer Engineering/Computer Science 14% Control & Automation Engineering 1%
Electronic & Communication Engineering 13% Aeroneutical / Aerospace Engineering 1%
Electrical Engineering 11% Mathematics Engineering 0%
Chemical Engineering 5% Naval Architecture 0%
Industrial Engineering 4% Mining Engineering 0%
Software Engineering 4% Geomatics Engineering 0%
Urban and Regional Planning 3% Marine/Maritime Engineering 0%
Petroleum Engineering 3% Meteorological Engineering 0%
Environmental Engineering 2% Quality Engineering 0%
Management Engineering 2% Metallurgical and Materials Engineering 0%
Agriculture/Food Engineering 2% Physics Engineering 0%
Biomedical Engineering 1% Other Engineering 5%
Robotics 1%
?
2015 | Lebanon | All main fields of study
75
Areas of study
• Please select your major(s)/main area(s) of study.
All students | IT (1/1)
Area of study All students Area of study All students
Computer Science / Engineering 58% Artificial Intelligence 15%
Software Engineering 46% Business Systems Analysis and Design 12%
Information Systems 26% Electronic Publishing 11%
Information Management 22% Business Computing Systems 6%
e-Business Systems 16% Other IT 5%
?
2015 | Lebanon | All main fields of study
76
Areas of study
• Please select your major(s)/main area(s) of study.
All students | Natural Sciences (1/1)
Area of study All students Area of study All students
Molecular Biology & Genetics 27% Human Sciences 7%
Chemistry 25% Geology/Earth Sciences 5%
Mathematical Sciences 16% Physical Science 3%
Biochemistry 14% Statistics 2%
Physics 10% Other Natural Science 17%
Nutrition 8%
?
2015 | Lebanon | All main fields of study
77
Areas of study
• Please select your major(s)/main area(s) of study.
All students | Humanities (1/1)
Area of study All students Area of study All students
Political Science 18% Linguistics/Foreign Languages 8%
Psychology 16% Teaching/Education 7%
Design 16% Western Languages & Literature 5%
Creative Arts 14% Philosophy 4%
Literature 13% History/Philosophy 3%
International Relations 11% Music 2%
Communication 11% Other Humanities 9%
Social Sciences 9%
?
2015 | Lebanon | All main fields of study
78
Areas of study
• Please select your major(s)/main area(s) of study.
All students | Law (1/1)
Area of study All students Area of study All students
International Law 39% Media Law 10%
Criminal Litigation 30% International Commercial Law 6%
Law and Property Valuation 17% Other Law 33%
Commercial Law 15%
?
2015 | Lebanon | All main fields of study
79
Considered Employer Ranking | Top 30
• Below is a list of employers. Which of these employers would you consider working for? Please select
as many as applicable.
All students | Business Administration
Employer Rank Percent Employer Rank Percent
Google 1 41,99% General Motors 16 19,06%
Nestlé 2 33,98% MBC 17 18,54%
Procter & Gamble (P&G) 3 29,61% Bank of Beirut 18 18,17%
L’Oréal Group 4 27,12% EY (Ernst & Young) 19 17,67%
Microsoft 5 25,70% The Boston Consulting Group (BCG) 20 16,22%
Bank Audi 6 25,66% Unilever 21 15,97%
Samsung 7 24,65% Byblos Bank 22 15,92%
PepsiCo 8 23,50% IKEA 23 15,82%
The Coca-Cola Company 9 22,80% Solidere 24 15,79%
Sony 10 22,22% J.P. Morgan 25 15,72%
Deloitte 11 21,83% Ford Motor Company 26 15,16%
Johnson & Johnson 12 21,43% HSBC 27 15,14%
Azadea Group 13 20,87% Qatar Airways 28 14,70%
Emirates (Airline) 14 19,78% Strategy& (former Booz & Company) 29 14,60%
BLOM Bank 15 19,63% Philip Morris International 30 14,33%
?
2015 | Lebanon | All main fields of study
80
Considered Employer Ranking | Top 30
• Below is a list of employers. Which of these employers would you consider working for? Please select
as many as applicable.
All students | Engineering/IT
Employer Rank Percent Employer Rank Percent
Google 1 33,40% Dell 16 12,59%
Dar Al-Handasah (Home of Engineering) 2 30,45% Emirates (Airline) 17 12,54%
Microsoft 3 27,17% Qatar Airways 17 12,54%
Samsung 4 24,60% Daimler/Mercedes-Benz 19 12,38%
Sony 5 22,16% Alfa 20 12,00%
Intel 6 20,93% Nokia 21 11,94%
IBM 7 16,48% Cisco Systems 22 11,80%
HP 8 15,65% Oracle 23 11,55%
Petrofac 9 14,81% The Boston Consulting Group (BCG) 24 11,30%
General Electric 10 14,79% Shell 25 11,02%
LG Electronics 11 14,53% Siemens 26 10,96%
Consolidated Contractors Company (CCC) 12 13,75% Philips 27 10,31%
Strategy& (former Booz & Company) 13 13,56% Saudi Aramco 28 10,22%
General Motors 14 12,66% MTC group 29 9,92%
Ford Motor Company 15 12,59% McKinsey & Company 30 9,72%
?
2015 | Lebanon | All main fields of study
81
Considered Employer Ranking | Top 30
• Below is a list of employers. Which of these employers would you consider working for? Please select
as many as applicable.
All students | Natural Sciences
Employer Rank Percent Employer Rank Percent
American University of Beirut Medical Center (AUBMC) 1 39,15% Mars 15 5,19%
L’Oréal Group 2 21,70% MBC 15 5,19%
Nestlé 3 21,23% Saudi Aramco 15 5,19%
Google 4 20,28% Unilever 15 5,19%
Sidra Medical and Research Center 5 16,04% British American Tobacco 20 4,72%
Johnson & Johnson 6 12,74% Dar Al-Handasah (Home of Engineering) 20 4,72%
Microsoft 7 11,32% Shell 20 4,72%
PepsiCo 7 11,32% Sony 20 4,72%
The Coca-Cola Company 9 10,85% Henkel 24 4,25%
Samsung 10 8,02% IBM 24 4,25%
Mondelez International (formerly Kraft Foods) 11 7,08% Alfa 26 3,77%
Petrofac 12 6,13% BLOM Bank 26 3,77%
Pfizer 12 6,13% HP 26 3,77%
Emirates (Airline) 14 5,66% IKEA 26 3,77%
GSK - GlaxoSmithKline 15 5,19% Procter & Gamble (P&G) 26 3,77%
?
All students | Business Administration
2015 | Lebanon | All main fields of study
82
Ideal Employer Ranking | Top 30
• Now choose the 5 employers you most want to work for, your 5 Ideal Employers.
Employer Rank Percent Employer Rank Percent
Google 1 26,23% The Boston Consulting Group (BCG) 16 6,83%
Procter & Gamble (P&G) 2 15,08% Bank of Beirut 17 6,57%
Bank Audi 3 13,32% PepsiCo 18 6,12%
L’Oréal Group 4 12,70% PwC (PricewaterhouseCoopers) 19 6,08%
Nestlé 5 12,67% Strategy& (former Booz & Company) 20 5,82%
Deloitte 6 11,48% Unilever 21 5,78%
Microsoft 7 9,20% McKinsey & Company 22 5,77%
EY (Ernst & Young) 8 9,06% Qatar Airways 23 5,61%
J.P. Morgan 9 8,46% Sony 24 5,60%
Azadea Group 10 8,14% Byblos Bank 25 5,42%
MBC 11 8,10% General Motors 26 5,39%
Samsung 12 7,98% Johnson & Johnson 27 5,24%
Emirates (Airline) 13 7,94% Daimler/Mercedes-Benz 28 5,04%
BLOM Bank 14 7,08% Solidere 29 5,00%
The Coca-Cola Company 15 6,95% Al Futtaim Group 30 4,40%
?
All students | Engineering/IT
2015 | Lebanon | All main fields of study
83
Ideal Employer Ranking | Top 30
• Now choose the 5 employers you most want to work for, your 5 Ideal Employers.
Employer Rank Percent Employer Rank Percent
Google 1 24,77% Oracle 16 4,98%
Dar Al-Handasah (Home of Engineering) 2 20,35% McKinsey & Company 17 4,51%
Microsoft 3 16,45% Saudi Aramco 18 4,48%
Samsung 4 12,45% General Electric 19 4,32%
Sony 5 8,93% Alfa 20 4,30%
Intel 6 8,82% Emaar 21 4,18%
Consolidated Contractors Company (CCC) 7 8,04% Schlumberger 22 4,10%
Daimler/Mercedes-Benz 8 6,68% Cisco Systems 23 3,85%
Strategy& (former Booz & Company) 9 6,64% Qatar Airways 24 3,84%
The Boston Consulting Group (BCG) 10 6,27% Bain & Company 25 3,56%
Emirates (Airline) 11 5,89% IKEA 26 3,54%
Petrofac 12 5,80% Shell 27 3,44%
Ford Motor Company 13 5,45% Procter & Gamble (P&G) 28 3,42%
IBM 14 5,34% L’Oréal Group 29 3,42%
General Motors 15 5,22% Nestlé 30 3,36%
?
All students | Natural Sciences
2015 | Lebanon | All main fields of study
84
Ideal Employer Ranking | Top 30
• Now choose the 5 employers you most want to work for, your 5 Ideal Employers.
Employer Rank Percent Employer Rank Percent
American University of Beirut Medical Center (AUBMC) 1 32,66% Mars 15 3,52%
L’Oréal Group 2 14,57% Samsung 15 3,52%
Nestlé 3 13,57% Unilever 15 3,52%
Google 4 12,06% Emirates (Airline) 19 3,02%
Sidra Medical and Research Center 5 11,06% Shell 19 3,02%
Johnson & Johnson 6 6,53% MBC 21 2,51%
The Coca-Cola Company 6 6,53% Procter & Gamble (P&G) 21 2,51%
GSK - GlaxoSmithKline 8 5,03% Sony 21 2,51%
Mondelez International (formerly Kraft Foods) 8 5,03% Daimler/Mercedes-Benz 24 2,01%
Saudi Aramco 8 5,03% Ford Motor Company 24 2,01%
Microsoft 11 4,52% HP 24 2,01%
PepsiCo 11 4,52% Novartis 24 2,01%
Pfizer 11 4,52% ADNOC and its Group of Companies (Abu Dhabi National Oil Company) 28 1,51%
Petrofac 14 4,02% General Electric 28 1,51%
Dar Al-Handasah (Home of Engineering) 15 3,52% Henkel 28 1,51%
?
All students | Business Administration
2015 | Lebanon | All main fields of study
85
Potential Applicants’ Ranking | Top 30
• Have you applied or will you apply to these employers? – Yes, I have applied / Yes, I will apply
(students)
• If you were looking for a new job, would you consider applying at these employers? – Yes, definitely
(Professionals)
Employer Rank Percent Employer Rank Percent
Google 1 6,45% PepsiCo 16 2,15%
Deloitte 2 5,01% McKinsey & Company 17 2,13%
Bank Audi 3 4,68% Samsung 18 1,83%
Procter & Gamble (P&G) 4 4,28% Unilever 19 1,75%
Nestlé 5 3,92% HSBC 20 1,68%
EY (Ernst & Young) 6 3,83% Byblos Bank 21 1,64%
L’Oréal Group 7 3,72% Johnson & Johnson 22 1,58%
Azadea Group 8 3,08% Daimler/Mercedes-Benz 23 1,40%
PwC (PricewaterhouseCoopers) 9 2,68% Philip Morris International 24 1,39%
Strategy& (former Booz & Company) 10 2,64% Chalhoub Group 25 1,34%
BLOM Bank 11 2,47% Al Futtaim Group 26 1,33%
J.P. Morgan 12 2,29% Sony 27 1,31%
MBC 13 2,26% Microsoft 28 1,30%
The Boston Consulting Group (BCG) 14 2,23% Bank of Beirut 29 1,23%
Emirates (Airline) 15 2,20% Qatar Airways 30 1,22%
?
All students | Engineering/IT
2015 | Lebanon | All main fields of study
86
Potential Applicants’ Ranking | Top 30
• Have you applied or will you apply to these employers? – Yes, I have applied / Yes, I will apply
(students)
• If you were looking for a new job, would you consider applying at these employers? – Yes, definitely
(Professionals)
Employer Rank Percent Employer Rank Percent
Dar Al-Handasah (Home of Engineering) 1 8,13% Alfa 16 1,77%
Google 2 7,84% Sony 17 1,69%
Microsoft 3 4,35% Procter & Gamble (P&G) 18 1,56%
Consolidated Contractors Company (CCC) 4 4,26% Bain & Company 19 1,49%
Strategy& (former Booz & Company) 5 3,50% MTC group 20 1,45%
Petrofac 6 3,27% General Electric 21 1,37%
Samsung 7 2,89% L’Oréal Group 22 1,37%
Intel 8 2,57% Unilever 23 1,31%
The Boston Consulting Group (BCG) 9 2,55% Cisco Systems 24 1,26%
Daimler/Mercedes-Benz 10 2,27% IBM 25 1,25%
Schlumberger 11 2,20% Oracle 26 1,25%
McKinsey & Company 12 2,05% Shell 27 1,25%
Emirates (Airline) 13 1,96% PwC (PricewaterhouseCoopers) 28 1,25%
Saudi Aramco 14 1,95% Solidere 29 1,19%
Emaar 15 1,83% Deloitte 30 1,18%
?
All students | Natural Sciences
2015 | Lebanon | All main fields of study
87
Potential Applicants’ Ranking | Top 30
• Have you applied or will you apply to these employers? – Yes, I have applied / Yes, I will apply
(students)
• If you were looking for a new job, would you consider applying at these employers? – Yes, definitely
(Professionals)
Employer Rank Percent Employer Rank Percent
American University of Beirut Medical Center (AUBMC) 1 23,68% The Coca-Cola Company 10 2,63%
Nestlé 2 7,89% averda 17 1,32%
Saudi Aramco 3 5,26% Consolidated Contractors Company (CCC) 17 1,32%
Sidra Medical and Research Center 3 5,26% Dar Al-Handasah (Home of Engineering) 17 1,32%
GSK - GlaxoSmithKline 5 3,95% Dell 17 1,32%
L’Oréal Group 5 3,95% General Motors 17 1,32%
Mars 5 3,95% Halliburton 17 1,32%
PepsiCo 5 3,95% Intel 17 1,32%
Petrofac 5 3,95% Johnson & Johnson 17 1,32%
Daimler/Mercedes-Benz 10 2,63% Microsoft 17 1,32%
Emirates (Airline) 10 2,63% Procter & Gamble (P&G) 17 1,32%
Google 10 2,63% PwC (PricewaterhouseCoopers) 17 1,32%
Mondelez International (formerly Kraft Foods) 10 2,63% SABIC 17 1,32%
Pfizer 10 2,63% The Boston Consulting Group (BCG) 17 1,32%
Shell 10 2,63% Unilever 17 1,32%
?
2015 | Lebanon | All main fields of study
88
Employer Reputation & Image
• Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives.
Attractive attributes
43%
33%
32%
31%
27%
24%
23%
20%
12%
12%
40%
32%
30%
30%
28%
21%
19%
21%
10%
12%
Innovation
Market success
Financial strength
Ethical standards
Prestige
Attractive/exciting products and services
Inspiring management
Fast-growing/entrepreneurial
Environmental sustainability
Corporate Social Responsibility
Your students
All students
?
Attractive attributes
2015 | Lebanon | All main fields of study
89
People & Culture
• Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives.
47%
39%
39%
37%
34%
29%
19%
13%
12%
7%
40%
44%
39%
32%
30%
25%
24%
13%
12%
7%
A creative and dynamic work environment
Recognising performance (meritocracy)
Respect for its people
Leaders who will support my development
A friendly work environment
Interaction with international clients and colleagues
Enabling me to integrate personal interests in myschedule
Support for gender equality
Recruiting only the best talent
Acceptance towards minorities
Your students
All students
?
Attractive attributes
2015 | Lebanon | All main fields of study
90
Remuneration & Advancement Opportunities
• Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives.
49%
45%
37%
23%
23%
21%
18%
16%
16%
14%
49%
41%
30%
20%
23%
20%
25%
18%
14%
17%
High future earnings
Leadership opportunities
Good reference for future career
Clear path for advancement
Rapid promotion
Sponsorship of future education
Performance-related bonus
Overtime pay/compensation
Competitive benefits
Competitive base salary
Your students
All students
?
Attractive attributes
2015 | Lebanon | All main fields of study
91
Job Characteristics
• Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives.
43%
42%
36%
34%
25%
25%
22%
16%
16%
11%
42%
44%
33%
35%
22%
25%
18%
16%
17%
9%
Opportunities for international travel/relocation
Professional training and development
Challenging work
Secure employment
Flexible working conditions
High level of responsibility
Client interaction
Team-oriented work
Personal control over my number of working hours
Variety of assignments
Your students
All students
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