Proprietary and confidential. Not for use or disclosure outside of Universum except by written agreement. THE UNIVERSUM SURVEY 2006 University of Alberta

Proprietary and confidential. Not for use or disclosure outside of Universum except by written agreement.

THE UNIVERSUM SURVEY THE UNIVERSUM SURVEY 20062006

University of AlbertaUniversity of Alberta

University PresentationUniversity Presentation


American MBA Edition

American Diversity Edition

American Undergraduate Edition

International Editions


North American Editions

Pan-European Editions

MBA edition

Undergraduate edition

European National EditionsAustria, Belgium, Czech Republic, DenmarkEstonia, Finland, France, Germany, GreeceHungary, Ireland, Italy ,The Netherlands, Norway,Poland, Portugal, Spain, Sweden, SwitzerlandUnited Kingdom

Pan Asian Edition

Asian National Editions

South African Edition

China, Hong-Kong, India, Singapore

More than 4,900 respondents at 43 programs in 2006

More than 12,800 respondents at 115 schools:MBA and Undergraduate of diverse ethnicities in 2006

More than 37,000 respondents at 207 schools:Business, Engineering, Science and IT in 2006

The Universum Global Survey 2006 Editions:The Universum Global Survey 2006 Editions:

Canadian Undergraduate Edition*More than 3,400 Business & Engineering students from 27 schools *NEW in 2006


UNIVERSUM RESEARCHUNIVERSUM RESEARCHAlmost 150,000 students in Global reachAlmost 150,000 students in Global reach

Over 3,400 students in CanadaOver 3,400 students in Canada

Canadian Undergraduate Edition

3,465 Respondents

27 Schools

1st annual editionQuantitative

CURRENT FIELD PERIOD:CURRENT FIELD PERIOD: February – April 2006 February – April 2006

DISTRIBUTION:DISTRIBUTION: Online, Career Services/University Contacts Online, Career Services/University Contacts

QUALITATIVE:QUALITATIVE: Focus Group & one-to-one interviews conducted in March Focus Group & one-to-one interviews conducted in March


UNIVERSUMUNIVERSUMTHE WALL STREET JOURNAL

CNBC

CHICAGO TRIBUNE

THE FINANCIAL TIMES

BUSINESSWEEK

YAHOO FINANCE

PHILADELPHIA INQUIRER

JUNGLE MAGAZINE

THE BLACK COLLEGIAN

FORTUNE

PHILADELPHIA INQIURER

CNN MONEY

FORBES

MSN MONEY

THE ECONOMIST

HARPER’S

NEWSDAY

universumusa.com/pressroom

Rankings & trends featured in….


First element: PositioningFirst element: Positioning POSITIONING


IDEAL Employer™ Ranking ListIDEAL Employer™ Ranking ListAt your university

Employer Ranking Preferred byImperial Oil 1 14%KPMG 2 13%PricewaterhouseCoopers 3 13%Ernst & Young 4 13%3 M 5 12%Google 6 11%Westjet 6 11%Deloitte 8 10%L'Oreal 9 10%Microsoft 10 9%Fairmont Hotels & Resorts 11 9%Shell 12 8%Merrill Lynch 13 8%Coca-Cola 14 7%Molson Coors 14 7%RBC Financial Group 16 7%Syncrude 16 7%BMW 18 7%Encana 18 7%Grant Thornton 20 6%


Considered Employer RankingsConsidered Employer Rankings At your university

Employer Ranking Preferred byMicrosoft 1 42%3 M 2 37%Ernst & Young 3 37%Westjet 4 35%KPMG 5 35%Imperial Oil 6 34%BMW 7 32%Google 8 32%Coca-Cola 9 31%PricewaterhouseCoopers 10 30%BMO Financial Group 11 30%Motorola 12 29%Syncrude 13 29%Shell 14 28%RBC Financial Group 15 27%IBM 16 27%Petro-Canada 17 26%Fairmont Hotels & Resorts 18 26%Molson Coors 19 25%Suncor 19 25%


Overall Undergraduate Analysis: What makes the Top Ideal Employers?• Ideal Industries: Auditing/accounting (20%), Government/public service (18%), Investment banking (15%),

Management consulting (15%), Advertising/public relations (12%)

• Key Attarctions: Financial strength (64%), Market success (60%), Industry leadership (53%), Good career reference (62%), Competitive compensation (53%), International career opportunities (46%)

Canada IDEAL Employer™ - overallCanada IDEAL Employer™ - overall

Employer RankingPreferred

byEmployer Ranking

Preferred by

Ernst & Young 1 12.93% BMO Financial Group 16 6.06%KPMG 2 12.46% Bombardier 17 6.00%PricewaterhouseCoopers 3 12.00% Westjet 18 5.74%Deloitte 4 11.13% Coca-Cola 19 5.13%Microsoft 5 10.61% Merrill Lynch 20 4.83%L'Oreal 6 10.20% CIBC 21 4.82%Google 7 9.43% Canada Revenue Agency 22 4.80%Air Canada 8 8.84% Nike 23 4.63%BMW 9 7.74% National Bank of Canada 24 4.34%Procter & Gamble Canada 10 7.72% CIBC World Markets 25 4.32%3 M 11 7.22% Hydro Quebec 26 4.28%RBC Financial Group 12 6.98% Molson Coors 27 4.06%Fairmont Hotels & Resorts 13 6.94% Goldman Sachs 28 3.98%IBM 14 6.75% Johnson& Johnson 29 3.55%TD Bank Financial Group 15 6.14% JP Morgan Investment Bank 30 3.55%


The Canadian Undergraduate Edition - Overall

IDEAL Employer™IDEAL Employer™ Ranking ListRanking List


byEmployer Ranking

Preferred by

Ernst & Young 1 12.93% BMO Financial Group 16 6.06%KPMG 2 12.46% Bombardier 17 6.00%PricewaterhouseCoopers 3 12.00% Westjet 18 5.74%Deloitte 4 11.13% Coca-Cola 19 5.13%Microsoft 5 10.61% Merrill Lynch 20 4.83%L'Oreal 6 10.20% CIBC 21 4.82%Google 7 9.43% Canada Revenue Agency 22 4.80%Air Canada 8 8.84% Nike 23 4.63%BMW 9 7.74% National Bank of Canada 24 4.34%Procter & Gamble Canada 10 7.72% CIBC World Markets 25 4.32%3 M 11 7.22% Hydro Quebec 26 4.28%RBC Financial Group 12 6.98% Molson Coors 27 4.06%Fairmont Hotels & Resorts 13 6.94% Goldman Sachs 28 3.98%IBM 14 6.75% Johnson& Johnson 29 3.55%TD Bank Financial Group 15 6.14% JP Morgan Investment Bank 30 3.55%


The Canadian Undergraduate Edition – Business Students



byEmployer Ranking

Preferred by

Ernst & Young 1 15.28% Westjet 16 6.01%KPMG 2 14.61% Coca-Cola 17 5.95%PricewaterhouseCoopers 3 13.93% IBM 18 5.77%Deloitte 4 12.92% Merrill Lynch 19 5.59%L'Oreal 5 10.83% Canada Revenue Agency 20 5.51%Microsoft 6 10.58% CIBC 21 5.44%Google 7 9.58% Nike 22 5.09%Air Canada 8 9.11% CIBC World Markets 23 5.00%Procter & Gamble Canada 9 8.57% National Bank of Canada 24 4.95%RBC Financial Group 10 8.20% Goldman Sachs 25 4.66%Fairmont Hotels & Resorts 11 8.06% Molson Coors 26 4.23%BMW 12 7.56% JP Morgan Investment Bank 27 4.18%TD Bank Financial Group 13 7.17% Grant Thornton 28 3.84%BMO Financial Group 14 7.02% Morgan Stanley 29 3.78%3 M 15 6.61% HSBC 30 3.75%


The Canadian Undergraduate Edition – Engineering Students



byEmployer Ranking

Preferred by

Bombardier 1 15.47% Westjet 16 4.27%Hydro Quebec 2 12.57% McKinsey & Company 17 4.04%Microsoft 3 11.30% Johnson& Johnson 18 4.02%IBM 4 10.57% Bayer 19 3.80%Google 5 10.27% General Electric 20 3.80%3 M 6 9.93% *Government of Canada 21 3.76%Boeing 7 9.43% GlaxoSmithKline 22 3.74%BMW 8 8.50% RIM 23 3.59%Air Canada 9 7.84% Procter & Gamble Canada 24 3.51%Pratt & Whitney Canada 10 7.04% Alcan 25 3.46%Pfizer 11 6.89% Molson Coors 26 3.33%L'Oreal 12 6.51% Hydro One 27 3.24%Honda 13 5.08% Deloitte 28 3.10%Merck Frosst 14 4.92% Petro-Canada 29 3.05%Intel 15 4.68% Nestlé 30 3.04%


Second element: StudentsSecond element: StudentsSTUDENTS


Students and their preferences:

• Profile

• Career goals

• What would they find attractive if offered by an employer

• What are they looking for in an internship and rotational program

• Salary and benefits package expectations

Second element: StudentsSecond element: Students

Question:

• Which of your corporate values match the values of the students

Learn more about:

• What kind of student wants to work for your organization

• What is important to them


GenderGender

57%

53%

43%

47%University of Alberta

Total

Female Male


Year of StudyYear of StudyQuestion: What is your year of study?

8%

42%

38%

11%

2%

6%

24%

28%

20%

22%1st Year

2nd Year

3rd Year

4th Year

Other University of Alberta

Total


DiversityDiversityQuestion: Do you belong to any of the following groups?

2%

2%

3%

26%

67%

1%

1%

3%

3%

24%

68%No

Visible minority

I don't wish to say

Other

Aboriginal peoples

Persons with disabilities University of Alberta

Total


Main Area of Study Main Area of Study - Business- BusinessQuestion: What is your main field of concentration?

7%

8%

10%

16%

19%

33%

6%

4%

18%

16%

11%

27%Accounting/ Auditing/

Taxation

Marketing

Finance

Business Administration

Human Resources

International Business University of Alberta

Total


Main Area of Study Main Area of Study - Engineering- EngineeringQuestion: What is your main field of concentration?

6%

6%

13%

13%

13%

44%

4%

21%

4%

6%

7%

13%Mechanical Engineering

Chemistry/ Physics

Civil Engineering

Computer Engineering

Biology

Mathematics University of Alberta

Total


ActivitiesActivitiesQuestion: In which of the following activities have you been involved with at your university?

12%13%

14%

18%

23%

29%

33%

36%

51%

58%

12%

14%

31%

28%

31%

39%

41%

44%Community

service/volunteer work

Part-time work

Student association

Recreational/Intramuralsports

Internships

Academiccompetitions/case studies

Mentoring

Study abroad

Diversity/multiUniversity of Alberta

Total


Leadership PositionLeadership PositionQuestion: Do you hold a leadership/officer position in your student and/or professional organization?

28%

18%

72%


Total

Yes No


Career GoalsCareer GoalsQuestion: Which career goals do you hope to attain within the next three years?

15%

16%

18%

19%

23%

28%

40%

63%

18%

16%

18%

17%

27%

28%

34%

56%Balance personal life

and career

Build a sound financialbase

Work internationally

Pursue furthereducation

Reach a manageriallevel

Work with increasinglychallenging tasks

Manage projects

Become a specialistUniversity of Alberta

Total


Preferred IndustryPreferred IndustryQuestion: In which industries would you ideally like to work?

12%

15%

16%

18%

23%

23%

4%

12%

15%

15%

18%

20%Auditing/accounting

Government/publicservice

Management consulting

Investment banking

Advertising/publicrelations

Energy/power University of Alberta

Total


Location – Canadian citiesLocation – Canadian citiesQuestion: In which city would you most like to work?

Want to work in Canada

2%

2%

2%

3%

10%

18%

25%

35%

18%

0%

4%

6%

29%

15%

7%

2%Edmonton

Calgary

Vancouver

Toronto

Other

Victoria

Kelowna

MontrealUniversity of Alberta

Total

University of Alberta TotalNo 4% 5%Yes 96% 95%


Location – International citiesLocation – International citiesQuestion: In which city would you most like to work?

Want to work abroad

2%

3%

5%

8%

11%

13%

13%

20%

3%

9%

6%

6%

9%

9%

15%

17%New York

London

Sydney

Other

Hong Kong

Los Angeles

Paris

AmsterdamUniversity of Alberta

Total

University of Alberta TotalNo 12% 13%Yes 88% 87%


Interest in Rotational ProgramsInterest in Rotational ProgramsQuestion: Are you interested in a rotational program?

17%

13%

51%

55%24%

23%

7%


Total

Yes No I don't know I do not know what a rotational program is


Leadership-Based ProgramsLeadership-Based ProgramsQuestion: If yes, would you prefer it to be leadership-based?

81%

81%

19%


Total

Yes No


Best Rotational ProgramBest Rotational Program Question: Which employer do you feel offers the best rotational program?

Top of Mind Best Rotational Program among ALL Students

Employer Ranking %

PricewaterhouseCoopers 1 7%RBC Financial Group 2 6%Maple Leaf Foods 3 6%Deloitte 4 5%KPMG 5 5%Procter & Gamble Canada 6 5%CIBC 7 4%Scotia Capital 8 4%General Electric 9 4%Ernst & Young 10 4%TELUS 11 3%IBM 12 3%TD Bank Financial Group 13 3%Petro-Canada 14 3%Hydro Quebec 15 2%3 M 16 2%HSBC 17 2%Kraft 18 2%Shell 19 2%BP 20 2%


Ideal Ideal Internship CharacteristicsInternship CharacteristicsQuestion: What do you find most important that an employer offers in an internship?

17%18%

19%

21%

23%

28%

31%

36%

42%

43%

19%

17%

20%

25%

30%

36%

32%

50%Opportunity for full-time

employment

Challengingassignments

Job orientation/training

Good employerreference

Competitivecompensation

Internal networkingopportunities

Performanceassessment

Flexible workingconditions

Assigned mentorUniversity of Alberta

Total


Post-Post-Internship CommunicationInternship CommunicationQuestion: How should an organization interact with you after your internship?

15%

16%

16%

18%

30%

31%

31%

43%

17%

16%

13%

15%

35%

29%

37%

32%Continued personal relationship with internship

mentor

Do not have to go through the formal recruitmentprocess

Invitation to company social events

Consistent post-internship communications

I don't know

Dinner with recruiters when they visit campus

Represent the company during career fair oncampus

Allow me to be a student ambassadorUniversity of Alberta

Total


Most Prestigious InternshipMost Prestigious Internship Question: Which employer offers the most prestigious internship program?

Top of Mind Most Prestigious Internship among ALL Students

Employer Ranking %

KPMG 1 13%PricewaterhouseCoopers 2 8%Procter & Gamble Canada 3 7%Deloitte 4 7%Ernst & Young 5 7%*Government of Canada 6 6%Microsoft 7 5%McKinsey & Company 8 4%IBM 9 4%GlaxoSmithKline 10 3%Hydro Quebec 11 2%RBC Financial Group 12 2%L'Oreal 13 2%Pratt & Whitney Canada 14 2%General Electric 15 2%RIM 16 2%TD Bank Financial Group 17 1%BMO Financial Group 18 1%Bombardier 19 1%Google 20 1%


Defining DiversityDefining DiversityQuestion: Which of the following do you include in your definition of ‘diversity’ when the term is applied

to the workplace?

14%

20%

23%

26%

36%

42%

62%

13%

12%

32%

21%

32%

37%

61%Ethnicity

Gender

Age

Personality

Nationality

Work style

Education University of Alberta

Total


Attracting Diverse StudentsAttracting Diverse StudentsQuestion: What can an employer offer to increase its attractiveness to diverse students?

11%13%

14%

17%

21%

22%

25%

26%

26%

42%

17%

14%

17%

24%

35%

22%

33%

39%Co-op programs

Scholarships

Networking events

Internships

On-campus presentations

Mentorship programs

Send diverse representatives to career events

Advertisements in campus newspapers

Facts & Figures: (% of minorities, # of minorityleaders)

University of Alberta

Total


EmploymentEmployment& Internship & Internship Salary Salary ExpectationsExpectations

What salary levels do your students expect?


Table of AveragesTable of Averages


Total

Expected salary at first job after graduation

$41,867 $42,917

Expected salary five years after graduation

$70,784 $71,366

Expected signing bonus $7,571 $5,648

Previous internship – total compensation

$4,414 $6,955

Expected internship bonus

$3,357 $2,596

Expected relocation bonus

$6,143 $6,086


Decision MakingDecision Making – – Compensation Compensation Question: In your final decision to accept or reject an offer, please indicate how you value the following

compensation elements (Very Important)

45%

50%

53%

56%

56%

59%

70%

77%

49%

48%

60%

48%

56%

62%

71%

77%Annual base salary

Health insurance

Retirement plan

Paid holidays

Performance-relatedbonus

Sick/personal (non-vacation) day allowance

Vacation day allowance

Tuition reimbursement:Future studies


Total


Bonus ExpectationsBonus Expectations Question: Do you expect to receive a signing bonus?

48%

49%17%

16%

34%


Total

Yes No I don't know


Third element: Brand Image and EVPThird element: Brand Image and EVP IMAGE


Employer BrandEmployer BrandQuestion: What do you associate with your IDEAL Employer™?

Ideal Employer Brand:

1. Prog. working environment (27%)2. Industry leadership (26%)3. High ethical standards (25%)4. Innovation (24%)

5. Strong corporate culture (21%)

Ideal vs. PerceivedIdeal vs. Perceived

Perceived Employer Brand:

1. Financial strength (64%)2. Market success (60%)3. Industry leadership (53%)4. Attractive location (s) (48%)5. Strong corporate culture (43%)

Undergraduate OverallUndergraduate Overall

Perceived Employer Brand:

1. Financial strength (70%) 2. Market success (61%) 3. Industry leadership (52%) 4. Attractive location(s) (50%) 5. Corporate responsibility (46%)

University of AlbertaUniversity of Alberta

Ideal Employer Brand:

1. High ethical standards (31%)2. Strong corporate culture (29%)3. Innovation (26%)4. Industry leadership (25%)5. Progressive working environment (24%)


IDEAL Employer™ Brand ImageIDEAL Employer™ Brand ImageComparison between the Ideal Employer Brand Image and the overall Ideal Employer Brand

22%

23%

24%

25%

26%

29%

31%

57%

79%

35%

61%

56%

53%

37%High ethicalstandards

Strongcorporate

culture

Innovation

Industryleadership

Progressiveworking

environment

Financialstrength

Attractivelocation(s)

Proportion of the students thatfind the association important

Proportion of these students thatassociate the alternative withtheir ideal employers


IDEAL Employer™ Brand ImageIDEAL Employer™ Brand ImageQuestion: Which of the following characteristics do you most associate with a top employer?

18%

22%

23%

24%

25%

26%

29%

31%

18%

18%

20%

27%

26%

24%

21%

25%High ethical standards

Strong corporate culture

Innovation

Industry leadership

Progressive workingenvironment

Financial strength

Attractive location(s)

Corporate responsibilityUniversity of Alberta

Total


Employer Value Proposition Employer Value Proposition Question: What do you believe your IDEAL Employer™ should offer?

Ideal vs. PerceivedIdeal vs. Perceived

Perceived EVP:

1. Good career reference (55%)2. Competitive compensation (54%)3. International career opportunities (49%)4. Clear advancement path (43%)5. Long-term compensation potential (38%)

Ideal EVP:

1. Competitive compensation (43%)2. Flexible working conditions (39%)3. Clear advancement path (37%)4. International career opportunities (29%)5. Secure employment (21%)

Ideal EVP:

1. Flexible working conditions (36%)2. Clear advancement path (35%)3. Competitive compensation (35%)4. Secure employment (28%)5. Int’l career opportunities (28%)

Perceived EVP:

1. Good career reference (62%)2. Competitive compensation (53%)3. Int’l career opportunities (46%)4. Clear advancement path (46%)5. Secure employment (43%)

Respondents OverallRespondents Overall University of AlbertaUniversity of Alberta


Employer Value PropositionEmployer Value PropositionComparison between the Employer Value Proposition and the preferred Employer Brand Proposition

13%

19%

21%

29%

37%

39%

43%

54%

30%

50%

68%

47%

33%

55%Competitive

compensation


Clearadvancement

path

Internationalcareer

opportunities

Secureemployment

Sponsorship offuture education

Inspiringcolleagues

Proportion of the students thatfind the alternative attractive

Proportion of these students thatbelieve the alternative is offeredby ideal employers


Ideal Employer Value PropositionIdeal Employer Value PropositionQuestion: Which of the following would you find most attractive if offered by an employer?

12%

13%

19%

21%

29%

37%

39%

43%

9%

16%

14%

28%

28%

35%

36%

35%Competitive

compensation


Clear advancementpath

International careeropportunities

Secure employment

Sponsorship of futureeducation

Inspiring colleagues

Long-termcompensation potential


Total


Fourth element: CommunicationFourth element: CommunicationCOMMUNICATION


Fourth element: CommunicationFourth element: Communication

Question:• What channels are the most effective for your students?

• Are the companies that recruit on your campus communicating through these channels?

Communication questions:• Preferred communication channels

• Actually used channels to learn about employers

• How to differentiate your message in the following recruitment activities: Career Websites, Career Fairs, On-Campus Presentations, Ad Campaigns and Organization Brochures

• Preferred Career Fairs, Websites, and Publications your students use to learn about their future employers


• Company websites (34%) • Articles in publications (26%)• Career fairs (22%)• Advertisements in career publications (21%)• Television advertisement (20%)

• Career fairs (38%)• Company websites (36%)• Internships/co-op programs (28%)• Company recruiters at school (24%)• Career websites/internet job boards (20%)

Sources of InformationSources of Information Summary of how your Ideal Students have mainly learned about University of Alberta

The Five Sources of Information actually used to learn about future employers:

Five preferred sources of information about Ideal Employers:


Actual vs. Preferred Sources of InformationActual vs. Preferred Sources of InformationComparison between preferred and actual sources of information.

13%

16%

20%

24%

28%

36%

38%

30%

16%

26%

15%

25%

43%

35%Career fairs

Companywebsites

Internships/co-opprograms

Companyrecruiters at

school

Careerwebsites/internet

job boards

Companypresentations on

campus

Testimonialsfrom employees

Proportion of the students thatprefer the information channel

Proportion of these students thathave used the channel to learnmore about their idealemployers


Actual vs. Preferred Sources of InformationActual vs. Preferred Sources of InformationQuestions: How would you prefer to gather information about potential employers?

15%

12%

12%

11%

28%

24%

11%

13%

17%

18%

19%

20%

21%

22%

26%

34%

8%

17%

20%

2%

11%

38%

11%

36%Company websites

Articles in publications

Career fairs

Advertisements in career publications

Television advertisement

Career websites/internet job boards

Career center: job boards

Promotional material

Internships/co-op programs

Company recruiters at school

Advertisements in student publications

Testimonials from employeesActual sources of information

Preferred sources of information


Employer Employer presentationspresentations

Company Company brochures brochures

WebsitesWebsites

Career fairsCareer fairs


Best Best On-Campus On-Campus Recruitment Recruitment ActivitiesActivitiesQuestion: What organization impresses you most with its campus recruitment activities?

Top of Mind On-Campus Recruitment Activities among ALL Students

Employer Ranking % Employer Ranking %

KPMG 1 15% TD Bank Financial Group 11 2%Deloitte 2 10% Government of Canada 12 2%Procter & Gamble Canada 3 8% Mosaic 13 2%PricewaterhouseCoopers 4 7% Microsoft 14 2%Ernst & Young 5 6% Ubisoft 15 1%L'Oreal 6 5% McKinsey & Company 16 1%RIM 7 3% Bombardier 17 1%IBM 8 3% Encana 18 1%Canadian Forces 9 3% BMO Financial Group 19 1%CIBC 10 3% RBC Financial Group 20 1%


Communication ChannelCommunication ChannelQuestions: When an organization presents itself as an employer via each of the four channels below, what kind

of information would you prefer to receive?

0%

10%

20%

30%

40%

50%

60%

70%

80%

Career development opportunities

Company history and future plans

Company's financial results

Corporate culture and values

Current job openings

Diversity programs

Career fair Company presentation Company brochure Company website




0%

10%

20%

30%

40%

50%

60%

70%

80%

Environmental policies

Facts and Figures: (% of minorities, # of minority leaders)

International career opportunities

Internships

Mentorship

Minority representation in senior management





0%

10%

20%

30%

40%

50%

60%

70%

80%

Profile sought in prospective employees

Recruitment process

Salary and compensation package

Social responsibility

Support group networks

Thesis-writing opportunities

Trainee/rotational program details



Preferred Information from Employer Preferred Information from Employer PresentationsPresentations

Question: When an organization presents itself as an employer at a presentation, what kind of information would you prefer to receive?

55%

56%

58%

65%

53%

52%

53%

57%

Corporate cultureand values

Recruitmentprocess

Salary andcompensation

package

Internationalcareer

opportunities University of Alberta

Total


Preferred Information from Employer Preferred Information from Employer PresentationsPresentations

Question: When an organization presents itself as an employer at a presentation, what kind of information would you prefer to receive?

44%

46%

54%

55%

43%

47%

58%

57%Internships

Career developmentopportunities

Profile sought inprospectiveemployees

Company history andfuture plans University of Alberta

Total


Preferred Information from Company Preferred Information from Company BrochuresBrochures

Question: When an organization presents itself as an employer through a company brochure, what kind of information would you prefer to receive?

47%

47%

47%

49%

46%

43%

39%

45%


package

Recruitmentprocess

Careerdevelopmentopportunities

Corporate cultureand values University of Alberta

Total


Preferred Information from Company Preferred Information from Company BrochuresBrochures

Question: When an organization presents itself as an employer through a company brochure, what kind of information would you prefer to receive?

40%

45%

45%

45%

36%

44%

40%

43%Internships

Profile sought inprospectiveemployees


MentorshipUniversity of Alberta

Total


Best Recruitment Ad CampaignBest Recruitment Ad CampaignQuestion: Which organization has had the best recruitment ad campaign this year?

Top of Mind Best Recruitment Ad Campaign among ALL Students


KPMG 1 14% Hydro Quebec 11 2%Deloitte 2 8% RBC Financial Group 12 2%PricewaterhouseCoopers 3 8% Bombardier 13 2%Ernst & Young 4 6% Microsoft 14 2%Canadian Forces 5 5% Government of Canada 15 2%Procter & Gamble Canada 6 5% CIBC World Markets 16 2%L'Oreal 7 5% BMO Financial Group 17 1%RIM 8 4% Scotiabank 18 1%TD Bank Financial Group 9 3% TELUS 19 1%IBM 10 3% Desjardin 20 1%


Publications and Websites Publications and Websites Question: What publications or websites do you read to learn about potential future employers?

20%

22%

26%

29%

31%

32%

35%

43%

15%

28%

18%

27%

22%

26%

28%

29%Globe and Mail

Local newspapers

Schoolnewspapers/publications

National Post

Student publications

Canadian Business

monster.com

Business WeekUniversity of Alberta

Total


Preferred Information from Company Websites Preferred Information from Company Websites

Question: When a company presents itself as an employer through its company website, what kind of information would you prefer to receive?

66%

70%

71%

76%

62%

68%

68%

70%

Current jobopenings

Company'sfinancial results

Company historyand future plans

Internationalcareer

opportunities University of Alberta

Total


Preferred Information from Company Websites Preferred Information from Company Websites

Question: When a company presents itself as an employer through its company website, what kind of information would you prefer to receive?

61%

62%

63%

63%

60%

59%

64%

62%

Environmentalpolicies

Socialresponsibility


package

Facts andFigures: (% ofminorities, # of

minority leaders)University of Alberta

Total


Most Impressive WebsitesMost Impressive Websites Question: Which organization has the most impressive website?

Top of Mind Impressive Websites among ALL Students


PricewaterhouseCoopers 1 11% TD Bank Financial Group 11 3%Deloitte 2 7% Hydro Quebec 12 2%KPMG 3 7% Government of Canada 13 2%L'Oreal 4 4% CIBC 14 2%Microsoft 5 4% RIM 15 2%Ernst & Young 6 4% BMO Financial Group 16 2%Procter & Gamble Canada 7 3% Bombardier 17 2%IBM 8 3% The Boston Consulting Group 18 2%Google 9 3% Bain & Company 19 1%RBC Financial Group 10 3% Westjet 20 1%


Best Aspect

Detailed information clearly presented

Easy to navigate

Ways the company helps out the surrounding community

A link that says "for students" or something on the front page

Tips on resume writing and interviews

Clear and easy way to find job postings

Diversity section

Employee perspectives (i.e. "A day in the life of a ...")

Information about current job openings

Overview of corporate culture & unique points like working conditions and social programs

Obvious focus on attracting the right people - lots of description about culture and the jobs available

Company WebsitesCompany Websites Question: In the company websites you have seen, what would you say has been the best/worst aspect?

Tedious online application process

Generic, marketing-speak information

Too much detail on one page

Complete lack of relevant information about jobs aside from "This and this position is available"

Seem disconnected from reality- exceedingly fake looking people pretending to do work.

Hard to find Careers Section

Broken links, lack of details, not up to date

Sites that are "under construction"

Having to apply separating to all locations (ie. apply separately to Toronto office, and Calgary office...etc)

Trying to find information on a poorly designed page which breaks the "three click rule"

Worst Aspect


Preferred Information from Career FairsPreferred Information from Career Fairs Question: When an organization presents itself as an employer at a career fair, what kind of information would

you prefer to receive?

56%

59%

65%

69%

53%

57%

64%

67%Current job openings

Internships

Recruitment process

Career developmentopportunities University of Alberta

Total


Preferred Information from Career FairsPreferred Information from Career Fairs Question: When an organization presents itself as an employer at a career fair, what kind of information would

you prefer to receive?

47%

50%

52%

52%

44%

41%

46%

53%



package

Mentorship

Profile sought inprospectiveemployees University of Alberta

Total


THANK YOUTHANK YOU


AppendixAppendix





byEmployer Ranking

Preferred by

Nestlé 31 3.49% Desjardin 46 2.42%RIM 32 3.40% Dell 47 2.40%

HSBC 33 3.36% The Boston Consulting Group 48 2.32%

Grant Thornton 34 3.26% TELUS 49 2.28%Morgan Stanley 35 3.23% Kraft 50 2.26%Labatt Breweries 36 3.21% ING Canada 51 2.22%McKinsey & Company 37 3.16% Pratt & Whitney Canada 52 2.09%Boeing 38 3.07% Unilever Canada 53 2.04%General Electric 39 3.04% Imperial Oil 54 2.02%Volkswagen 40 2.93% *Government of Canada 55 1.99%

Office of the Auditor General 41 2.90% Citigroup 56 1.93%

TD Securities 42 2.84% Pepsi-QTG 57 1.91%Scotiabank 43 2.82% Nokia 58 1.90%

Honda 44 2.61%Caisse de dépôt et placement du Québec

59 1.90%

Pfizer 45 2.57% Motorola 60 1.88%





byEmployer Ranking

Preferred by

General Motors 61 1.79% Merck Frosst 76 1.39%Hewlett-Packard 62 1.69% LG 77 1.38%Accenture 63 1.62% Quebecor 78 1.33%Intel 64 1.62% Samsung 79 1.33%Shell 65 1.61% GlaxoSmithKline 80 1.31%Encana 66 1.58% Toshiba 81 1.28%Ontario Teachers Pension Plan Board

67 1.57% JP Morgan chase 82 1.24%

American Express 68 1.56% Exxon Mobil 83 1.22%Petro-Canada 69 1.55% Investors Group 84 1.17%Manulife Financial 70 1.50% CGI 85 1.15%Rogers Communications 71 1.49% DaimlerChrysler 86 1.09%Bain & Company 72 1.48% General Mills 87 1.09%Deutsche Bank 73 1.47% Bayer 88 1.08%Alcan 74 1.46% BCE 89 1.05%Scotia Capital 75 1.45% Gillette 90 1.05%





byEmployer Ranking

Preferred by

Hydro One 91 1.02% Edward Jones 106 0.86%BDO Dunwoody 92 1.01% Wal-Mart 107 0.86%BP 93 1.00% Dupont 108 0.84%UBS 94 1.00% Sun Life Financial 109 0.80%Colgate-Palmolive 95 0.98% Mercer 110 0.79%Danone 96 0.97% Suncor 111 0.79%Credit Suisse First Boston 97 0.97% Jean Coutu 112 0.79%Power Corporation 98 0.95% Sears Canada 113 0.78%McCain Foods 99 0.94% Ford 114 0.76%RSM Richter 100 0.93% Maple Leaf Foods 115 0.76%Panasonic 101 0.91% Canadian National Railway 116 0.74%Hudson's Bay Company 102 0.88% Aliant 117 0.74%

Roche Ltd, Consulting Group 103 0.87% Lehman Brothers 118 0.73%

Siemens 104 0.87% Nortel 119 0.73%Syncrude 105 0.86% Husky Energy 120 0.72%





byEmployer Ranking

Preferred by

Canadian Pacific Railway 121 0.72% Hostess Frito-Lay 136 0.52%Bank of America Securities 122 0.70% Nexen 137 0.52%Sobeys 123 0.70% Talisman 138 0.51%Fidelity Investments 124 0.70% AIM Trimark 139 0.51%AGF Management 125 0.68% Canadian Tire 140 0.51%Mackenzie Investments 126 0.66% Abitibi-Consolidated 141 0.48%Cisco Systems 127 0.65% Meyers Norris Penny 142 0.48%Enbridge 128 0.65% COSCO 143 0.47%ABB 129 0.60% Alcatel 144 0.46%Monitor Canada 130 0.58% McDonalds 145 0.45%Xerox 131 0.57% Shaw 146 0.45%CI Investments 132 0.56% ABN AMRO 147 0.44%MacLaren McCann 133 0.56% Great-West Life 148 0.43%Irving Oil 134 0.55% CapGemini 149 0.43%Novartis 135 0.52% SAP Canada 150 0.42%





byEmployer Ranking

Preferred by

Ernst & Young 1 15.28% Westjet 16 6.01%KPMG 2 14.61% Coca-Cola 17 5.95%PricewaterhouseCoopers 3 13.93% IBM 18 5.77%Deloitte 4 12.92% Merrill Lynch 19 5.59%L'Oreal 5 10.83% Canada Revenue Agency 20 5.51%Microsoft 6 10.58% CIBC 21 5.44%Google 7 9.58% Nike 22 5.09%Air Canada 8 9.11% CIBC World Markets 23 5.00%Procter & Gamble Canada 9 8.57% National Bank of Canada 24 4.95%RBC Financial Group 10 8.20% Goldman Sachs 25 4.66%Fairmont Hotels & Resorts 11 8.06% Molson Coors 26 4.23%BMW 12 7.56% JP Morgan Investment Bank 27 4.18%TD Bank Financial Group 13 7.17% Grant Thornton 28 3.84%BMO Financial Group 14 7.02% Morgan Stanley 29 3.78%3 M 15 6.61% HSBC 30 3.75%





byEmployer Ranking

Preferred by

Bombardier 31 3.71% Hydro Quebec 46 2.44%Nestlé 32 3.66% Unilever Canada 47 2.42%Johnson& Johnson 33 3.40% TELUS 48 2.41%RIM 34 3.37% Dell 49 2.33%

Office of the Auditor General 35 3.35% Citigroup 50 2.30%

TD Securities 36 3.34% Pepsi-QTG 51 2.16%

Labatt Breweries 37 3.34%Caisse de dépôt et placement du Québec

52 2.11%

Scotiabank 38 3.21% Honda 53 1.98%Volkswagen 39 3.09% Motorola 54 1.96%McKinsey & Company 40 2.89% Nokia 55 1.89%General Electric 41 2.78% Imperial Oil 56 1.85%

The Boston Consulting Group 42 2.74% Encana 57 1.83%

Desjardin 43 2.64% *Government of Canada 58 1.80%ING Canada 44 2.51% American Express 59 1.80%Kraft 45 2.48% Manulife Financial 60 1.76%





byEmployer Ranking

Preferred by

Scotia Capital 61 1.72% LG 76 1.34%Bain & Company 62 1.72% General Mills 77 1.27%Ontario Teachers Pension Plan Board

63 1.72% Exxon Mobil 78 1.26%

Deutsche Bank 64 1.70% Petro-Canada 79 1.22%Pfizer 65 1.70% Gillette 80 1.21%Accenture 66 1.62% DaimlerChrysler 81 1.20%General Motors 67 1.57% UBS 82 1.19%Hewlett-Packard 68 1.57% Toshiba 83 1.19%Boeing 69 1.56% BDO Dunwoody 84 1.18%Rogers Communications 70 1.49% Credit Suisse First Boston 85 1.15%JP Morgan chase 71 1.47% RSM Richter 86 1.10%Investors Group 72 1.39% BP 87 1.10%Samsung 73 1.38% Colgate-Palmolive 88 1.09%Quebecor 74 1.35% Hudson's Bay Company 89 1.05%Shell 75 1.35% Edward Jones 90 1.02%





byEmployer Ranking

Preferred by

BCE 91 1.00% AGF Management 106 0.80%Intel 92 0.99% Mackenzie Investments 107 0.78%Alcan 93 0.98% Fidelity Investments 108 0.78%Danone 94 0.96% Suncor 109 0.76%Wal-Mart 95 0.95% Maple Leaf Foods 110 0.75%Pratt & Whitney Canada 96 0.94% Ford 111 0.74%Sun Life Financial 97 0.94% CGI 112 0.72%Mercer 98 0.92% Canadian Pacific Railway 113 0.71%Sears Canada 99 0.91% Enbridge 114 0.70%McCain Foods 100 0.91% Monitor Canada 115 0.69%GlaxoSmithKline 101 0.88% Power Corporation 116 0.68%Lehman Brothers 102 0.87% CI Investments 117 0.67%Jean Coutu 103 0.85% Aliant 118 0.66%Panasonic 104 0.84% Canadian National Railway 119 0.66%Bank of America Securities 105 0.84% Sobeys 120 0.65%





byEmployer Ranking

Preferred by

Syncrude 121 0.65% Canadian Tire 136 0.48%Husky Energy 122 0.65% Siemens 137 0.47%Bayer 123 0.65% BearingPoint 138 0.47%Hostess Frito-Lay 124 0.60% Xerox 139 0.47%Nortel 125 0.60% A.T. Kearney 140 0.46%AIM Trimark 126 0.59% McDonalds 141 0.45%MacLaren McCann 127 0.58% Collins Barrow 142 0.44%Meyers Norris Penny 128 0.57% Dupont 143 0.44%Hydro One 129 0.57% Abitibi-Consolidated 144 0.43%COSCO 130 0.56% CapGemini 145 0.42%Nexen 131 0.56% ABN AMRO 146 0.41%Merck Frosst 132 0.53% AXA Assurances 147 0.41%Irving Oil 133 0.52% SAP Canada 148 0.40%

Great-West Life 134 0.51% Roche Ltd, Consulting Group 149 0.40%

Shaw 135 0.50% Talisman 150 0.39%





byEmployer Ranking

Preferred by

Bombardier 1 15.47% Westjet 16 4.27%Hydro Quebec 2 12.57% McKinsey & Company 17 4.04%Microsoft 3 11.30% Johnson& Johnson 18 4.02%IBM 4 10.57% Bayer 19 3.80%Google 5 10.27% General Electric 20 3.80%3 M 6 9.93% *Government of Canada 21 3.76%Boeing 7 9.43% GlaxoSmithKline 22 3.74%BMW 8 8.50% RIM 23 3.59%Air Canada 9 7.84% Procter & Gamble Canada 24 3.51%Pratt & Whitney Canada 10 7.04% Alcan 25 3.46%Pfizer 11 6.89% Molson Coors 26 3.33%L'Oreal 12 6.51% Hydro One 27 3.24%Honda 13 5.08% Deloitte 28 3.10%Merck Frosst 14 4.92% Petro-Canada 29 3.05%Intel 15 4.68% Nestlé 30 3.04%





byEmployer Ranking

Preferred by

Roche Ltd, Consulting Group 31 2.93% TELUS 46 2.20%

Shell 32 2.88% Cisco Systems 47 2.07%CGI 33 2.78% National Bank of Canada 48 2.02%Siemens 34 2.72% Hewlett-Packard 49 2.00%Nike 35 2.64% Power Corporation 50 1.97%Dell 36 2.63% Nokia 51 1.93%

General Motors 37 2.58%Ontario Teachers Pension Plan Board

52 1.90%

Imperial Oil 38 2.55% LG 53 1.88%Labatt Breweries 39 2.55% Syncrude 54 1.86%Dupont 40 2.54% Fairmont Hotels & Resorts 55 1.67%PricewaterhouseCoopers 41 2.53% Rogers Communications 56 1.61%ABB 42 2.48% Novartis 57 1.59%Accenture 43 2.40% CIBC 58 1.58%Volkswagen 44 2.29% Toshiba 59 1.55%HSBC 45 2.27% KPMG 60 1.54%





byEmployer Ranking

Preferred by

CIBC World Markets 61 1.49% Ernst & Young 76 1.09%Nortel 62 1.41% Husky Energy 77 1.08%Motorola 63 1.37% TD Bank Financial Group 78 1.06%Merrill Lynch 64 1.36% Inco 79 1.03%Quebecor 65 1.30% ING Canada 80 1.03%BMO Financial Group 66 1.27% Kraft 81 1.01%Goldman Sachs 67 1.22% Talisman 82 1.01%Alcatel 68 1.17% Irving Oil 83 0.97%Scotiabank 69 1.14% Danone 84 0.96%BCE 70 1.13% Exxon Mobil 84 0.96%Canada Revenue Agency 71 1.13% Samsung 86 0.94%MDS 72 1.13% Ford 87 0.94%McCain Foods 73 1.13% Xerox 88 0.94%Panasonic 74 1.11% Desjardin 89 0.93%Canadian National Railway 75 1.10% Sobeys 90 0.91%





byEmployer Ranking

Preferred by

Morgan Stanley 91 0.87% Canadian Tire 106 0.65%Suncor 92 0.83% Canadian Pacific Railway 107 0.64%Aliant 93 0.80% Coca-Cola 108 0.64%EDS 94 0.77% Oracle Canada 109 0.61%Maple Leaf Foods 95 0.76% Cameco 110 0.61%Abitibi-Consolidated 96 0.75% DaimlerChrysler 111 0.60%Ericsson 97 0.74% Investors Group 112 0.60%TD Securities 98 0.74% Colgate-Palmolive 113 0.58%Biovail 99 0.73% RBC Financial Group 114 0.57%Pepsi-QTG 100 0.72% Benq 115 0.57%Schlumberger 101 0.69% Dofasco 116 0.56%BP 102 0.68% Hudson's Bay Company 117 0.53%

The Boston Consulting Group 103 0.68% SAP Canada 118 0.52%

Philips 104 0.67% Bain & Company 119 0.51%Mackenzie Investments 105 0.67% JP Morgan Investment Bank 120 0.44%





byEmployer Ranking

Preferred by

Jean Coutu 121 0.43% Citigroup 136 0.32%*Apple 122 0.43% Fidelity Investments 137 0.29%Mercer 123 0.42% Deutsche Bank 138 0.28%Caisse de dépôt et placement du Québec

124 0.41% American Express 139 0.28%

Sun Life Financial 125 0.41% *Electronic Arts 140 0.27%Chevron 126 0.40% Cognos 141 0.26%CapGemini 127 0.40% Monitor Canada 142 0.26%MacLaren McCann 127 0.40% General Mills 143 0.26%McDonalds 127 0.40% Lehman Brothers 144 0.26%Unilever Canada 130 0.37% Sears Canada 145 0.25%

Office of the Auditor General 131 0.36% Nexen 146 0.24%

Hewitt Associates 132 0.35% Gillette 147 0.24%Enbridge 133 0.34% Manulife Financial 148 0.23%Whirlpool 134 0.34% Grant Thornton 149 0.23%Wal-Mart 135 0.33% Credit Suisse First Boston 150 0.22%

Proprietary and confidential. Not for use or disclosure outside of Universum except by written agreement.Proprietary and confidential. Not for use or disclosure outside of Universum except by written agreement.

Documents

Proprietary and confidential. Not for use or disclosure outside of Universum except by written agreement. THE UNIVERSUM SURVEY 2006 University of Alberta