UNIVERSUM PROFESSIONAL SURVEY 2012/2013 - FPI .UNIVERSUM PROFESSIONAL SURVEY 2012/2013 Talent Insight

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  • UNIVERSUM PROFESSIONAL SURVEY 2012/2013 Talent Insight Report

    FPI

    WWW.UNIVERSUMGLOBAL.COM

    South African Edition All Professionals

  • 2

    WE HELP EMPLOYERS

    KNOW

    THEIR IMAGE,

    AUDIENCE

    AND COMPETITORS

    DECIDE

    DESIRED

    BRAND POSITION

    PLAN

    THEIR

    COMMUNICATION PREFERENCES

    ACTIVITIES

    ACT

    BY REACHING THE TALENT

    MARKET THROUGH

    PUBLICATIONS

    AND EVENTS

  • ABOUT UNIVERSUM

    3

    We have been working with employer branding

    and talent attraction for 24 years

    We are present in 12 locations on 5 continents.

    The group head office is located in Stockholm, the regional head offices are located in New York (Americas), Basel (Europe) and Singapore (Asia).

    We serve more than 1 200 clients globally,

    including the majority of Fortune 100 companies.

    We survey over 400 000 students and

    professionals worldwide. We produce more than 150 career

    publications in 10 countries. We have 10 career sites with 1 500 000

    visitors/month. We organize 40 events with over 3 000

    participants in 14 countries.

    Selection of our 1 200 clients:

    Selection of our media partners:

    Local:

    International:

  • UNIVERSUM IN THE WORLD

    4

  • 2. PROFESSIONALS PROFILE

    3. ATTRACTIVENESS

    4. PROFESSIONALS PREFERENCES & LOYALTY

    5. THE DRIVERS OF EMPLOYER ATTRACTIVENESS

    6. COMMUNICATION PERFERENCES

    7. PROFESSIONAL ASSOCIATION

    8. APPENDIX

    METHODOLOGY & TARGET GROUPS

    1.

  • Universum Communications

    METHODOLOGY & TARGET GROUPS

    6

    METHODOLOGY & TARGET GROUPS

    Group 1

    Group 2

    FPI

    Total

    80 QUESTIONNAIRE

    Created based on 24 years of experience, extensive research within HR, focus groups and

    Communication preferences with both our clients and

    professionals.

    Providing both global perspective and local insight.

    Comprised of closed-ended questions with an

    extensive list of alternatives and an Other option.

    DATA COLLECTION

    Conducted via an online survey. The online link was distributed via alumni-networks, communities, the

    Universum Panel, companies and different local and

    global partners.

    TARGET GROUPS

    Young Professionals - Professionals with an academic degree who are 40 years old or younger and

    have 1-8 years of working experience after completing

    their studies.

    Senior Professionals - Professionals with an academic degree who are older than 40 years or have

    more than 8 years of working experience after completing

    their studies.

    respondents

    9 156 respondents

    FIELD PERIOD: July 2012 to October 2012

    Universum Professional Survey 2012/2013

    Talent Insight Report

    South African Edition

    All Professionals

    FPI

  • 3. ATTRACTIVENESS

    4. PROFESSIONALS PREFERENCES & LOYALTY

    5. THE DRIVERS OF EMPLOYER ATTRACTIVENESS

    6. COMMUNICATION PERFERENCES

    7. PROFESSIONAL ASSOCIATION

    8. APPENDIX

    1. METHODOLOGY & TARGET GROUPS

    PROFESSIONALS PROFILE

    2.

  • Universum Communications

    GENDER

    AGE

    ETHNICITY

    SALARY

    WORK EXPERIENCE

    NUMBER OF EMPLOYERS

    TOP INDUSTRIES

    TOP REGIONS

    TOP JOB FUNCTIONS

    TIME TO FIND FIRST JOB

    JOB SEARCH

    THINK ABOUT

    What characterizes the professionals?

    Which professionals are within your primary target groups?

    How do the groups differ from each other?

    8

    TOPICS

    PROFESSIONALS PROFILE

  • ? ? SURVEY QUESTIONS

    Universum Communications 9

    GENERAL PROFILE

    PROFESSIONALS PROFILE

    FPI TOTAL

    33% women

    67% men

    43,6 years

    Gender

    Average age

    34% women

    66% men

    39,2 years White (75%)

    Indian / Asian (9%)

    Coloured (5%)

    Most

    represented

    ethnicities

    White (67%)

    African / Black (18%)

    Indian / Asian (6%)

    480 131 Rand Average annual salary 481 760 Rand

    2,8 employers Average

    number of employers 2,7 employers

    16,1 years Average

    work experience 13,8 years

    What is your gender?

    What is your year of birth?

    How would you classify your ethnic background?

    What is your current salary before taxes (including commission and bonus, excluding pension)?

    How many years have you been working since you concluded your studies?

    How many employers have you had since you concluded your studies?

    Universum Professional Survey 2012/2013

    Talent Insight Report

    South African Edition

    All Professionals

    FPI

  • ? ? SURVEY QUESTION

    Universum Communications 10

    TOP INDUSTRIES

    PROFESSIONALS PROFILE

    In which industry do you currently work?

    Financial services (60%)

    Insurance (29%)

    Investment management (5%)

    Management consulting (1%)

    Private banking (1%)

    Telecommunications (1%)

    FPI TOTAL

    Engineering consulting (11%)

    Mining (7%)

    Healthcare (6%)

    Education / teaching (6%)

    Auditing / accounting / taxation (corporate)

    (5%)

    Engineering / manufacturing (5%)

    Government (4%)

    Financial services (4%)

    Academic research (3%)

    Agricultural (3%)

    Energy / power (3%)

    Construction (3%)

    Chemical / petroleum (3%)

    Aerospace / defense (3%)

    Accounting (public) (2%)

    Universum Professional Survey 2012/2013

    Talent Insight Report

    South African Edition

    All Professionals

    FPI

  • ? ? SURVEY QUESTION

    Universum Communications 11

    TOP REGIONS

    PROFESSIONALS PROFILE

    In which region do you currently live?

    Gauteng (41%)

    Western Cape (29%)

    KwaZulu-Natal (23%)

    Eastern Cape (4%)

    Free State (1%)

    Mpumalanga (1%)

    North West (1%)

    FPI TOTAL

    Gauteng (46%)

    Western Cape (21%)

    Eastern Cape (8%)

    KwaZulu-Natal (8%)

    Living abroad (5%)

    Mpumalanga (4%)

    Free State (3%)

    North West (2%)

    Limpopo (2%)

    Northern Cape (1%)

    Universum Professional Survey 2012/2013

    Talent Insight Report

    South African Edition

    All Professionals

    FPI

  • ? ? SURVEY QUESTION

    Universum Communications 12

    TOP CURRENT JOB FUNCTIONS

    PROFESSIONALS PROFILE

    Which of the below best matches your current job function?

    Consultant (36%)

    Finance (13%)

    Sales / Account Management (12%)

    Marketing / Communications / Public

    Relations (5%)

    Middle Management (5%)

    Analyst (4%)

    Customer Services / Customer Relations

    (4%)

    Administrative / Operations (3%)

    Legal (3%)

    Project Manager (3%)

    FPI TOTAL

    Engineer (16%)

    Upper Management (14%)

    Consultant (11%)

    Middle Management (11%)

    Project Manager (8%)

    Finance (6%)

    Researcher / Developer (5%)

    Administrative / Operations (4%)

    Analyst (3%)

    Legal (2%)

    Universum Professional Survey 2012/2013

    Talent Insight Report

    South African Edition

    All Professionals

    FPI

  • ? ? SURVEY QUESTION

    Universum Communications 13

    TIME TO FIND FIRST JOB

    PROFESSIONALS PROFILE

    How long after completing your studies did it take to be

    employed?

    Universum Professional Survey 2012/2013

    Talent Insight Report

    South African Edition

    All Professionals

    FPI

    63%

    19%

    10%

    3%

    3%

    3%

    63%

    21%

    6%

    3%

    2%

    2%

    3%

    I had already secured employment before completing mystudies

    0 - 3 months

    3 - 6 months

    6 - 9 months

    9 - 12 months

    12 - 18 months

    More than 18 months FPI

    Total

  • ? ? SURVEY QUESTION

    Universum Communications 14

    JOB SEARCH

    PROFESSIONALS PROFILE

    How did you find your current job?

    Universum Professional Survey 2012/2013

    Talent Insight Report

    South African Edition

    All Professionals

    FPI

    32%

    22%

    19%

    8%

    5%

    4%

    3%

    3%

    3%

    1%

    1%

    1%

    10%

    15%

    20%

    9%

    5%

    10%

    3%

    2%

    3%

    3%

    4%

    7%

    0%

    0%

    4%

    4%

    I started my own company

    I was contacted by the company

    Through contacts

    Via recruitment agency

    Through the employer's website

    Via job advertisement in newspaper / magazine

    I moved internally

    Through jobseeker service on Internet

    Via headhunter

    Through internship / work experience at the company

    Through speculative application direct to employer

    Through my bursary programme

    Through my dissertation / thesis

    Via a staffing company

    Via university / technikon (Graduate recruitment / experientiallearning)

    Other

    FPI

    Total

  • 4. PROFESSIONALS PREFERENCES & LOYALTY

    5. THE DRIVERS OF EMPLOYER ATTRACTIVENESS

    6. COMMUNICATION PERFERENCES

    7. PROFESSIONAL ASSOCIATION

    8. APPENDIX

    1. METHODOLOGY & TARGET GROUPS

    2. PROFESSIONALS