UNIVERSUM STUDENT SURVEY 2014 · Universum is the global leader in the field of employer branding and talent research. Through our market research, consulting and communication solutions

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UNIVERSUM STUDENT SURVEY 2014University Report | US EditionMichigan Technological University | Natural Science

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About Universum

2014 | US | Students | Natural Science

With over 25 years of experience researching the field of employer branding, Universum is a recognized world leader with tried and tested frameworks.

Universum annually conducts quantitative and qualitative research with over 700,000 talented individuals to gather insights into their career preferences, communication habits and their perception of potential employers.

For our clients around the world, Universum is a trusted partner providing solutions and services to develop, improve and implement tailored employer branding strategies.

Universum is the thought leader in employer branding, with local experts in research, consulting and communication solutions, offering high-quality insights.

Universum’s unique global reach ensures the comparability of research results across markets. We partner with approximately 2,000 of the top academic institutions in the world.

Universum employs smart, friendly and professional experts and consultants, who work with our clients in long-term partnerships.

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How we help Higher Education Institutions


UNDERSTAND

THE CAREER PREFERENCES AND EXPECTATIONS OF STUDENTS AND ALUMNI

IDENTIFY

THE BRAND PERCEPTION AND ATTRACTIVENESS OF YOUR

COLLEGE/UNIVERSITY

ATTRACT

RELEVANT EMPLOYERS TO CAMPUS

RECRUIT

PROSPECTIVE STUDENTS FOR BSC, MSC AND/OR MBA LEVELS

Universum is the global leader in the field of employer branding and talent research. Through our market research, consulting and communication solutions we aim to close the gap between the expectations of employers and talent and support Higher Education Institutions in their roles.

Through our unique insight into the recruitment challenges of employers and the dynamics of the talent market, we help nearly 2000 universities worldwide to:

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Our clients and media partners


Some of the world’s most attractive employers

Some of the world’s most trusted publishers

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What we cover in the report

3. EMPLOYER EVALUATIONThis chapter analyzes the employer branding efforts and relative attractiveness of different employers towards your students.


4. UNIVERSITY BRAND PERCEPTION This chapter evaluates your university brand, as perceived by your current students and by students at other universities in US, who would choose Michigan Technological University if they could begin their studies again.

2. CAREER PROFILE EVALUATIONThis chapter provides insights on the career preferences and expectations of your students in comparison to the overall surveyed population of students in US.

5. APPENDIXAdditional data on topics covered in previous sections.

1. EXECUTIVE SUMMARYA summary of the core findings of the report. These slides can be shared with key stakeholders within the university as well as with external partners to provide a quick, visual overview of the career profile of your students.

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About the Universum Student Survey | US Edition


METHODOLOGY

THE QUESTIONNAIRE Created based on 25 years of experience,

extensive research within HR, focus groups and communication with both our clients and students.

Global perspective - local insight.

DATA COLLECTIONConducted via an online survey, distributed via university contacts, the Universum Panel and local partners.

WEIGHTINGIn order to provide our clients with reliable data we set targets per main field of study and educational institution to reflect the actual distribution of students. Weighting is used to compensate for discrepancies from the targets.

Note that only data based on all students or on all students within a main field of study is weighted. Breakdowns like gender, high achievers or other more specific target groups are not weighted.

FIELD PERIODOctober 2013 to January 2014

296 Educational institutions

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• University reports can be based on the total number of respondents from all main fields of study, or may be specific to a main field of study. This particular report is specific to: Natural Science.

Groups in this report


Global

8,745

Your university

US

The comparisons in this report are based on: Natural Science

Participating students from your university. Throughout the report, this group is referred to as ”Michigan Technological University”.

Participating students from 296 educational institutions in US. Throughout the report, this group is referred to as “All universities”.

Students participate annually in Universum’s global career research. ~600,000

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Table of contents


EMPLOYER EVALUATION

CAREER PROFILE EVALUATION

EXECUTIVE SUMMARYAPPENDIX

UNIVERSITY BRAND PERCEPTION

9

27%

Students’ profile and summary of preferences


Average age (years):

20.2

73%

Top 3 most used communication channels:

• News websites advertisements• Social networks/communities• Employer websites

Top 3 industries:• Health Care Services• Pharmaceuticals and Biotechnology• Educational and Scientific Institutions

Top 5 most attractive attributes:• Respect for its people (People & Culture)• Professional training and development (Job Characteristics)• A friendly work environment (People & Culture)• Secure employment (Job Characteristics)• Recognizing performance (meritocracy) (People & Culture)

Top 3 career goals:• To have work/life balance• To be secure or stable in my job• To be dedicated to a cause or to feel that I am

serving a greater good

Top 3 career profiles:• Leader• Entrepreneur• Careerist

Average expected annual salary:

Average reported GPA3.3

Michigan Technological University

Year of graduation:

42,500 USD

27%20%30%23%

SeniorJuniorSophomoreFreshman

10

25%

Students’ profile and summary of preferences


Average age (years):

21.2

75%

Top 3 most used communication channels:

• Employer websites• Social networks/communities• Career fairs

Top 3 industries:• Health Care Services• Pharmaceuticals and Biotechnology• Educational and Scientific Institutions

Top 5 most attractive attributes:• Respect for its people (People & Culture)• Secure employment (Job Characteristics)• Ethical standards (Employer Reputation & Image)• A friendly work environment (People & Culture)• Professional training and development (Job Characteristics)

58,411 USD

Top 3 career goals:• To be dedicated to a cause or to feel that I am

serving a greater good• To have work/life balance• To be secure or stable in my job

Top 3 career profiles:• Leader• Idealist• Harmonizer

Average expected annual salary:

3.5

All universities

Year of graduation:

Average reported GPA

25%31%38%

6%

SeniorJuniorSophomoreFreshman

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• Now choose the 5 employers you most want to work for, your 5 Ideal Employers.

Students’ most attractive employers

All universities | Natural Science Michigan Technological University | Natural Science


1. Mayo Clinic (20.00%)

2. Centers for Disease Control (16.67%)

2. Google (16.67%)

4. Abbott (13.33%)

4. DOW Chemical (13.33%)

4. Peace Corps (13.33%)

7. Johnson & Johnson (10.00%)

7. NASA (10.00%)

9. AbbVie (6.67%)

9. BASF (6.67%)

1. National Institutes of Health (21.46%)

2. Mayo Clinic (20.06%)

3. Centers for Disease Control (19.47%)

4. American Cancer Society (16.01%)

5. Environmental Protection Agency (EPA) (11.10%)

6. Google (9.73%)

7. Peace Corps (9.29%)

8. Walt Disney Company (9.19%)

9. NASA (9.12%)

10. FBI (6.86%)

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• This is an extract from a University Report based on the results of the Universum Student Survey 2014. Please visit www.universumglobal.com for more information about Universum and our global research.

Summary of your University Brand Perception


Percentage of students who would choose to study at their current university if they could make the choice again:

Average university recommendation score:

TOP OF MIND ASSOCIATIONS

All universities

8.28.2

All universities

56%50%

Michigan Technological

University


University

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Table of contents


EMPLOYER EVALUATION




14

Career Profile Evaluation

This chapter provides insights on the career preferences and expectations of your students in comparison to the total student population surveyed in US. The information and insights in the report will help you to:

Evaluate the career profile of your students on an aggregated level, as well as the talent trends that have evolved over the past years.

Find out what differentiates your students from those at other universities and which aspects make them unique.

Improve the visibility of your students to top employers by being able to communicate their unique strengths to employers in a quick and efficient way.


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• Which of these career goals are most important to you? Please select in order of preference, where '1' is most important. • ‘Career goals’ refer to what students want from employment in the long term, whereas ‘attributes’ refer to things sought by students from their first employer.

Career goals



First choice

Second choice

Third choice

23%

36%

36%

5%

0%

0%

0%

0%

0%

41%

23%

14%

9%

0%

5%

0%

9%

0%

23%

23%

18%

14%

9%

5%

9%

0%

0%

86%

82%

68%

27%

9%

9%

9%

9%

To have work/life balance

To be secure or stable in my job

To be dedicated to a cause or to feelthat I am serving a greater good

To be competitively or intellectually challenged

To be a leader or manager of people

To be a technical or functional expert

To be autonomous or independent

To have an international career

To be entrepreneurial or creative/innovative

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• Which of these career goals are most important to you? Please select in order of preference, where '1' is most important. • ‘Career goals’ refer to what students want from employment in the long term, whereas ‘attributes’ refer to things sought by students from their first employer.

Career goals


All universities

First choice

Second choice

Third choice

38%

21%

19%

10%

3%

2%

3%

2%

2%

19%

25%

21%

15%

6%

4%

3%

3%

3%

18%

23%

19%

14%

7%

5%

5%

5%

4%

74%

69%

59%

39%

16%

12%

12%

10%

9%

To be dedicated to a cause or to feelthat I am serving a greater good









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All universities

• Which of these career goals are most important to you? Please select in order of preference, where '1' is most important. • The graph shows career goals chosen as first, second or third choice in 2014.

• The alternatives in the legend are sorted according to importance in 2014. Thus, the most important career goal in 2014 is at the top of the legend.

Career goals across time


1

2

3

4

5

6

7

8

9

2011 2012 2013 2014

To be dedicated to a cause or to feel that I am servinga greater good









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• In which industries would you like to work most after graduating? You can choose up to 3 industries.

Most preferred industries (1-10)


36%

32%

23%

14%

14%

9%

9%

9%

5%

5%

61%

25%

20%

10%

12%

2%

4%

13%

4%

8%

Health Care Services

Pharmaceuticals and Biotechnology

Educational and Scientific Institutions

Chemicals

Public Sector and Governmental Agencies

Forestry, Pulp and Paper

Management and Strategy Consulting

Non-Governmental Organizations(NGOs)/Non-Profit Organizations (NPOs)

Aerospace and Defense

EnergyMichigan Technological University

All universities

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• In which industries would you like to work most after graduating? You can choose up to 3 industries.

Most preferred industries (11-20)


5%

5%

5%

8%

3%

1%

1%

1%

3%

1%

1%

3%

3%

Health Care Equipment

Media and Advertising

Telecommunication and Networks

Auditing and Accounting

Automobiles and Parts

Banks

Construction

Consumer Electronics and HouseholdAppliances

Consumer Goods

Engineering and ManufacturingMichigan Technological University

All universities

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• What is your expected salary before tax at your first employment after graduation, excluding commission and bonus?

Expected annual salary


42,500 USD


University

58,411 USDAll universities

21

• What is your expected salary before tax at your first employment after graduation, excluding commission and bonus?• What is your gender?

Expected annual salary | Gender gap


54,645 USD

61,346 USD

Female

Male

All universities

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All universities

• What is your expected salary before tax at your first employment after graduation, excluding commission and bonus?• What is your gender?

Expected annual salary | Gender gap across time


This chart illustrate female expected salary

as a share of male expected

salary.

Female/Male salary ratio

89%

94%95%

90%

2014201320122011

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• To which of the following types of student organizations do you belong? Select all that apply.• To which specific organizations do you belong?

• Please speak to your account manager for further information about the specific organizations most popular among your students.

Most popular types of student organizations


50%

38%

31%

21%

17%

59%

25%

50%

16%

9%

Academic or professional clubs and societies

Recreational activities and hobbies

Volunteer work and community service

Fraternity/sorority and similar socialorganizations

Creative arts or performing artsMichigan Technological University

All universities

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• This framework has been developed by Universum and is based on specific research within HR, as well as focus groups and general communication with both our clients and students.

The Universum Drivers of Employer Attractiveness


The contents and demands of the job, including the learning opportunities provided by the job• Challenging work• Client interaction• Control over my number of working hours• Flexible working conditions• High level of responsibility• Opportunities for international travel/relocation• Professional training and development• Secure employment• Team-oriented work• Variety of assignments

The monetary compensation and other benefits, now and in the future • Clear path for advancement• Competitive base salary• Competitive benefits• Good reference for future career• High future earnings• Leadership opportunities• Overtime pay/compensation• Performance-related bonus• Rapid promotion• Sponsorship of future education

The attributes of the employer as an organization• Attractive/exciting products and services• Corporate Social Responsibility• Environmental sustainability• Ethical standards• Fast-growing/entrepreneurial• Financial strength• Innovation• Inspiring management• Market success• Prestige

EMPLOYER REPUTATION & IMAGE JOB CHARACTERISTICS

REMUNERATION & ADVANCEMENT OPPORTUNITIES

The social environment and attributes of the workplace• A creative and dynamic work environment• A friendly work environment• Enabling me to integrate personal interests in my schedule• Interaction with international clients and colleagues• Leaders who will support my development• Recognizing performance (meritocracy)• Recruiting only the best talent• Respect for diversity• Respect for its people• Support for gender equality

PEOPLE & CULTURE

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All universitiesMichigan Technological University

• How important are each of the aspects below to you? Please divide 100 points between the alternatives, depending on how important they are to you. The total must equal 100 to move to the next question.

Relative importance of each driver


Employer Reputation & Image

People & Culture

Job Characteristics

Remuneration & Advancement Opportunities

20% 29%

29%

22%

22%28%

26%

25%

26

All universities


• Which of these attributes are most important to you? (Max. 3)

Driver attractiveness across time


People & Culture

Job Characteristics



15

20

25

30

35

2011 2012 2013 2014

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Employer Reputation & Image | Attractive attributes


45%

41%

27%

27%

23%

23%

23%

18%

9%

5%

56%

45%

22%

28%

27%

13%

27%

30%

12%

19%

Ethical standards

Innovation

Attractive/exciting products andservices

Environmental sustainability

Inspiring management

Market success

Prestige

Financial strength

Fast-growing/entrepreneurial

Corporate Social ResponsibilityMichigan Technological University

All universities

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• How important are each of the aspects below to you? Please divide 100 points between the alternatives, depending on how important they are to you. The total must equal 100 to move to the next question..


Job Characteristics | Attractive attributes


55%

45%

32%

32%

27%

23%

18%

14%

9%

5%

41%

50%

32%

29%

25%

23%

23%

21%

17%

23%

Professional training anddevelopment

Secure employment

Challenging work

Flexible working conditions

Variety of assignments

High level of responsibility

Team-oriented work

Client interaction

Control over my number of workinghours

Opportunities for internationaltravel/relocation


All universities

29



People & Culture | Attractive attributes


66%

52%

38%

34%

31%

31%

10%

10%

10%

3%

57%

44%

26%

40%

24%

42%

14%

17%

14%

12%

Respect for its people

A friendly work environment

Recognizing performance(meritocracy)

A creative and dynamic workenvironment

Enabling me to integrate personalinterests in my schedule

Leaders who will support mydevelopment

Recruiting only the best talent

Respect for diversity

Support for gender equality

Interaction with international clientsand colleagues


All universities

30



Remuneration & Advancement Opportunities | Attractive attributes


54%

46%

29%

29%

25%

21%

21%

17%

17%

45%

43%

35%

27%

34%

26%

34%

14%

14%

6%

Leadership opportunities

Good reference for future career

Clear path for advancement

Competitive benefits

Sponsorship of future education

Competitive base salary

High future earnings

Overtime pay/compensation

Performance-related bonus

Rapid promotionMichigan Technological University

All universities

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• This table shows the most attractive of the 40 attributes, taking into account the overall importance of the driver categories to the students. This analysis gives a summarized 360 degree view of what influences employer attractiveness.

Students’ overall top 10 preferences




People & Culture

Job Characteristics


for it 1. Respect for its people ning a 2. Professional training and development

ork e 3. A friendly work environment emp 4. Secure employment

orma 5. Recognizing performance (meritocracy) ce fo 6. Good reference for future career

uppo 7. Leaders who will support my developmentp op 8. Leadership opportunitiesngin 9. Challenging workovat 10. Innovation

for it 1. Respect for its people emp 2. Secure employmentl stan 3. Ethical standards

ork e 4. A friendly work environment ning 5. Professional training and development

uppo 6. Leaders who will support my development amic 7. A creative and dynamic work environment

p op 8. Leadership opportunitiesovat 9. Innovationngin 10. Challenging work

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• The Universum Career Profiles are based on the attributes that students select as most important. More details can be found in the Appendix.

The Universum Career Profiles


LEADER: A student who aims to be inspired and supported by management and searches for jobs where he/she can apply and further develop his/her leadership skills. This student is not afraid of making decisions and taking responsibility.

INTERNATIONALIST: A student who is open-minded and prefers international surroundings. This type of student enjoys meeting new people, traveling and working abroad.

IDEALIST: A student who pursues ethical and sustainable principles and values. This student is strongly attracted to employers whose mission and vision are in line with his/her own principles and standards.

HUNTER: A student who focuses on monetary aspects. This student chases financially lucrative and competitive jobs.

CAREERIST: A student who continuously wants to develop. This type of student wants to follow a promising career path within a prestigious and meritocratic environment.

ENTREPRENEUR: A student who appreciates working in an evolving environment, in which he/she can solve changing and challenging problems.

HARMONIZER: A student who prefers a stable work environment that is characterized by a respectful and balanced management philosophy.

33

• Which of these are most important to you? • The Universum Career Profiles are based on the attributes that students selected as attractive for their first employer. See more details in Appendix.

The Universum Career Profiles



All universities

34

Table of contents


EMPLOYER EVALUATION




35

Employer Evaluation

This chapter analyzes the employer branding efforts and relative attractiveness of different employers towards your students. The information and insights in the report will help you to:

Evaluate relative performance of different employers and understand what challenges they face. Use these insights to successfully manage your corporate relationships.

Provide tangible feedback to your existing corporate partners on their employer branding efforts towards your students. Understand if the activities they organized have been effective.

Understand which employers your students would like to meet and want to learn more about. Use these insights to bring new employer partners into cooperation with your organization.


36

• For layout reasons, the employer’s name can be shortened in this report.

The Universum Rankings


“Now choose the 5 employers you most want to work for, your 5 Ideal Employers.”

“Have you applied or will you apply to these companies/ organizations?”

“Below is a list of companies and organizations. For which of these employers would you consider working?”

CONSIDERED EMPLOYER RANKING

(as many as applicable)

IDEAL EMPLOYER RANKING

(maximum five employers)

POTENTIAL APPLICANTS’ RANKING

(Yes, I have applied or will apply)

FULL COMPANY LIST (230 employers within each

main field of study)

37

NATURAL SCIENCE

Official Ideal Employer Ranking | US 2014

2014 | US | Students

Employer Rank 2014

Percent 2014 Employer Rank

2014Percent

2014

National Institutes of Health 1 21.46% 0 U.S. Department of Energy 16 4.56% 2Mayo Clinic 2 20.06% 0 Maxim Healthcare 17 4.49% -6Centers for Disease Control 3 19.47% 1 Johnson & Johnson 18 4.44% -2American Cancer Society 4 16.01% -1 U.S. Department of State 19 4.34% 1Environmental Protection Agency (EPA) 5 11.10% 4 Pfizer 20 4.24% -3Google 6 9.73% -1 Whole Foods Market 21 3.81% NEW -Peace Corps 7 9.29% 0 Major League Baseball (MLB) 22 3.50% NEW -Walt Disney Company 8 9.19% 0 Ecolab 23 3.41% 3NASA 9 9.12% -3 U.S. Navy 24 3.40% -2FBI 10 6.86% 0 U.S. Air Force 25 3.40% -6United Nations 11 6.63% 3 Genentech 26 3.37% 1Apple 12 6.03% 0 U.S. Army 27 3.32% -6Atlantic Health System 13 5.95% NEW - U.S. Department of Veteran Affairs 28 2.97% 10Nike 14 5.80% -1 Microsoft 29 2.94% -6Teach for America 15 4.90% 0 PetSmart 30 2.90% -6

Trend Trend

38

The Universum Recruitment Funnel


WOULD THEY CONSIDER WORKING FOR YOU?

HAVE THEY APPLIED OR WILL THEY APPLY TO YOU?

DO STUDENTS KNOW WHO YOU ARE?

ARE YOU THEIR IDEAL EMPLOYER?

Awareness

Consideration

Desire

Application

39

Michigan Technological University | Natural Science

• Below is a list of companies and organizations. For which of these employers would you consider working?

Considered Employer Ranking | Top 30


Employer Rank 2014


2014Percent

2014

DOW Chemical 1 27.03% 1 L’Oréal Group 14 10.81% 12FBI 2 24.32% 9 Microsoft 14 10.81% 10Mayo Clinic 2 24.32% -1 NASA 14 10.81% -10Centers for Disease Control 4 21.62% 1 National Security Agency (NSA) 14 10.81% 24Environmental Protection Agency (EPA) 4 21.62% -1 Procter & Gamble (P&G) 14 10.81% 46Johnson & Johnson 4 21.62% 15 The Hershey Company 14 10.81% 5Google 7 16.22% 4 American Cancer Society 22 8.11% -16Abbott 8 13.51% 65 Boeing 22 8.11% 38Boehringer Ingelheim 8 13.51% 47 Colgate-Palmolive Company 22 8.11% 16National Institutes of Health 8 13.51% 5 D.O.D. 22 8.11% -7Peace Corps 8 13.51% -1 Ecolab 22 8.11% 2Pfizer 8 13.51% 11 Ford Motor Company 22 8.11% 8Walt Disney Company 8 13.51% 5 General Motors 22 8.11% 123M 14 10.81% -5 Kimberly Clark 22 8.11% 8Bayer 14 10.81% 24 Marathon Oil 22 8.11% 51

Trend Trend

40


• Now choose the 5 employers you most want to work for, your 5 Ideal Employers.

Ideal Employer Ranking | Top 20


Employer Rank 2014


2014Percent

2014

Mayo Clinic 1 20.00% 0 Bayer 9 6.67% 38Centers for Disease Control 2 16.67% 0 Environmental Protection Agency (EPA) 9 6.67% -7Google 2 16.67% 7 FBI 9 6.67% 0Abbott 4 13.33% 30 General Motors 9 6.67% 38DOW Chemical 4 13.33% -2 GSK (GlaxoSmithKline) 9 6.67% 25Peace Corps 4 13.33% 2 IBM 9 6.67% 38Johnson & Johnson 7 10.00% 19 Microsoft 9 6.67% 9NASA 7 10.00% -2 National Institutes of Health 9 6.67% 0AbbVie 9 6.67% NEW - Pfizer 9 6.67% 4BASF 9 6.67% 38 REI 9 6.67% 4

Trend Trend

41


• Now choose the 5 employers you most want to work for, your 5 Ideal Employers.• Have you applied or will you apply to these companies/organizations?

Potential Applicant Ranking | Top 10


Employer Rank 2014

Percent 2014

DOW Chemical 1 13.79% 0Abbott 2 10.34% NEW -Peace Corps 2 10.34% 0AbbVie 4 6.90% NEW -BASF 4 6.90% 9Centers for Disease Control 6 3.45% -1Electronic Arts 6 3.45% NEW -Google 6 3.45% NEW -GSK (GlaxoSmithKline) 6 3.45% 7Mayo Clinic 6 3.45% -4

Trend

42

• Which of the following attributes do you associate with each employer? Please select as many as applicable.• Which of these attributes are most important to you? (Max. 3)

• The attributes are sorted clockwise according to attractiveness as rated by your students. 12:00 is the most attractive attribute.


All universities


Employer Reputation & Image | Associations with Ideal Employers

43


Job Characteristics | Associations with Ideal Employers



All universities


44



People & Culture | Associations with Ideal Employers



All universities

45



Remuneration & Advancement Opportunities | Associations with Ideal Employers



All universities

46

• Please write the first word that comes to mind when you think of these employers. • These are answers written in by students who chose each company as an Ideal Employer.

• Spelling mistakes might occur.• The size of the words are adapted for each chart.

Top of mind associations with Ideal Employers



All universities

47

The Universum communication channels framework


• Career guidance websites• Employer websites• Job boards• Live webinars with employers• Mobile apps• News websites advertisements• Professional networks/communities• Social networks/communities• Targeted emails

• Advertisements in business magazines• Advertisements in lifestyle magazines & other

periodicals• Career guides/books• Career magazines for students• News print media advertisements• Recruitment brochures• University press & student organization

publications

• Direct mailings• Outdoor/billboard advertisements• Radio advertisements• TV advertisements

• Career fairs• Employer presentations on campus• Employer-sponsored events• Informational interviews• Lectures/case studies as part of curriculum• Skills sessions organized by employers• Student conferences

OTHER CHANNELSIN-PERSON

DIGITALPRINT

48

• Through which channels have you learned about these employers?

Students most used communication channels


46%

46%

44%

29%

24%

22%

20%

20%

17%

17%

17%

15%

15%

15%

15%

20%

29%

47%

26%

19%

11%

8%

16%

27%

17%

13%

14%

13%

20%

24%

News websites advertisements

Social networks/communities

Employer websites

TV advertisements

Career guidance websites

Advertisements in business magazines

Mobile apps

University press & student organizationpublications

Career fairs

Job boards

Recruitment brochures

Advertisements in lifestyle magazines & otherperiodicals

Employer presentations on campus

News print media advertisements

Professional networks/communitiesMichigan Technological University

All universities

49

Table of contents


EMPLOYER EVALUATION




50

University Brand Perception

This chapter evaluates your university brand, as perceived by your current students and by students at other universities in US, who would choose Michigan Technological University if they could begin their studies again. The information and insights in the report will help you to:


Monitor the effectiveness of your communication and activities in building a strong university brand.

Find out how likely your students are to recommend your university to friends and family members.

51

• Which of the following influenced you the most to choose your university? • The chart shows the top 10 factors that influenced your students when choosing Michigan Technological University.

Why did your students choose your University? (1/2)


58%

33%

25%

25%

17%

17%

17%

8%

8%

8%

34%

9%

22%

42%

16%

20%

15%

11%

7%

23%

University rankings

Alumni of the university

Parents

Tuition fees

Friends

Students of the university

University's website

Career & university fairs

Information event at the school I was attending

Information event at university (e.g. open campus day)Michigan Technological University

All universities

52

• Which of the following influenced you the most to choose your university? • The chart shows the top 10 factors that influenced your students when choosing Michigan Technological University.

Why did your students choose your University? (2/2)


8%

8%

8%

17%

2%

8%

13%

2%

4%

2%

2%

4%

2%

20%

Offered the option of paid work placement

Printed promotional material, including catalogues andbrochures

Teachers or career guidance counselors at the school Iwas attending

Advertising in print media

Media coverage, including articles in newspapers andmagazines

Online advertising

Online social networks/communities (e.g. Facebook)

University directories/guides

Videos produced by the university

OtherMichigan Technological University

All universities

53

• How satisfied are you with your current educational institution?

How satisfied are your students with Michigan Technological University?

is the average score among your

students

is the average score for all universities


7.8 8.0


All universitiesExtremely satisfied

Not at all satisfied

23%21%

24%

15%

7%5%

2%2%1%1%

17%

8%

33%33%

8%

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54


• If you could begin your studies again at any educational institution, would you choose your current college or university?

If your students could begin their studies again, would they choose Michigan Technological University?


Yes, definitely No, not at allMaybe Yes, definitely No, not at allMaybe

50%42%

8%

56%34%

10%

55

• Which other college or university would you consider instead?

If students could begin their studies again, they would choose…


50%

50%

0%

56%

43%

1%

Current college or university

Another University

Foreign University


All universities

56

• If you could begin your studies again at any college or university, which would you choose? • The results are based on respondents who answered ”maybe” or ”No, not at all” in question ”If you could begin your studies again at any educational institution, would you choose your current college or university?”

If students could begin their studies again | Preferred universities


50%would choose another university. The most

preferred are presented in the table.

50%of your students would

choose Michigan Technological Universityif they made the choice

again.


University Rank Percent

Michigan State University 1 50%University of Wisconsin - Madison 2 17%Washington State University 2 17%

57

• If you could begin your studies again at any college or university, which would you choose? • The results are based on respondents who answered ”maybe” or ”No, not at all” in question ”If you could begin your studies again at any educational institution, would you choose your current college or university?”

If students could begin their studies again | Preferred universities


44%would choose another university. The most

preferred are presented in the table.

56%of the students would choose their current

university if they made the choice again.

All universities

University Rank Percent

Harvard University 1 4%Johns Hopkins University 2 3%University of California - Los Angeles 3 3%University of Texas - Austin 4 3%Stanford University 5 3%New York University 6 3%University of California - Berkeley 7 2%Cornell University 8 2%University of Michigan - Ann Arbor 9 2%Ohio State University 10 2%

58

• If you could begin your studies again at any educational institution, would you choose your current college or university? • The chart presents the universities with the highest share of their students answering that they would choose them again, if they were to begin their studies again.

• Only universities with at least 30 respondents are presented in the table.

Universities with the largest share of loyal students


By loyal students we mean students who

would definitelychoose their current education institution, if they could begin their studies again.

66%

63%

58%

57%

55%

55%

54%

53%

50%

50%

Purdue University

University of Illinois - Urbana-Champaign

University of Michigan - Ann Arbor

Texas Tech University

University of Maryland - College Park

University of Wisconsin - Madison

Louisiana State University

Northeastern University

University of Delaware

University of Tennessee

59

• What is the first word that comes to mind when you think of your current educational institution? • These are answers written in by students. • Spelling mistakes might occur.

Top of mind associations with Michigan Technological University


YOUR STUDENTS

60

• How likely is it that you would recommend your educational institution to friends or family?

Would your students recommend Michigan Technological University to a friend or family member?


students



8.2 8.2

Extremely likely

Not at allMichigan Technological University

All universities

39%

15%17%

12%

5%6%

2%1%2%2%

27%

36%

9%

18%

9%

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61

• Which of these career services have you used at your educational institution? Please select as many as applicable.• Which of these are most important to you? Please select a maximum of three alternatives.

Evaluation of career services offered by Michigan Technological University


62

• How would you rate the career services offered at your educational institution?

Rating of career services


students



7.1 7.2

Poor ExcellentMichigan Technological University

All universities

14%12%

24%

20%

12%

9%

5%3%

1%1%

7%

27%

20%20%

13%13%

10987654321

63

• Are you aware of/do you use the following career related services offered by your university?

Are students aware of all career services you provide?


Aware and using Unaware, but would useAware, but not using Unaware and wouldn’t use

22%

53%

29%

39%

22%

33%

22%

28%

56%

47%

53%

50%

61%

39%

56%

50%

22%

12%

11%

17%

28%

22%

22%

6%

Career advice by professors and lecturers

Career fairs at university

Career guidance material (e.g. brochures, guidance website, newsletter)

Company workshops/presentations organized by the university

Job application preparation/training

Online vacancy search/job board with external offers

Services offered by the departmental/faculty career service

Services offered by the university's central career service

64

Table of contents


EMPLOYER EVALUATION




65

• Which educational institution do you attend?

Educational institutions (1/16)


University Total University Total

Ohio State University 1.3% University of California - Berkeley 0.9%Texas A&M University 1.2% Arizona State University 0.9%University of Florida 1.2% University of South Florida 0.9%University of Central Florida 1.1% University of Illinois - Urbana-Champaign 0.9%Michigan State University 1.1% University of Minnesota - Twin Cities 0.9%Pennsylvania State University 1.0% Purdue University 0.9%University of Wisconsin - Madison 1.0% University of Arizona 0.9%SUNY Stony Brook 1.0% Rutgers University - New Brunswick 0.8%University of Washington - Seattle 0.9% Indiana University 0.8%

66





University of California - Los Angeles 0.8% University of Colorado - Boulder 0.6%University of Cincinnati 0.8% University of Michigan - Ann Arbor 0.6%University of Missouri - Columbia 0.7% University of Maryland - College Park 0.6%University of Massachusetts - Amherst 0.7% University of North Carolina - Chapel Hill 0.6%Brigham Young University 0.7% Iowa State University 0.6%Florida International University 0.7% Virginia Tech 0.6%University of Akron 0.7% Kent State University 0.6%University of Georgia 0.6% University of South Alabama 0.6%Virginia Commonwealth University 0.6% North Carolina State University - Raleigh 0.6%

67





University of Kentucky 0.6% Oregon State University 0.6%University of Pittsburgh 0.6% James Madison University 0.6%Northern Arizona University 0.6% Clemson University 0.6%Kansas State University 0.6% George Mason University 0.5%University of New Mexico 0.6% University of Alabama 0.5%Northeastern University 0.6% Colorado State University 0.5%Old Dominion University 0.6% Cornell University 0.5%Wayne State University 0.6% University of Houston 0.5%California Polytechnic State University - San Luis Obispo 0.6% Florida Atlantic University 0.5%

68





California State University - Long Beach 0.5% University of South Carolina - Columbia 0.5%Louisiana State University 0.5% University of Connecticut 0.5%University of California - Santa Cruz 0.5% University of Vermont 0.5%Temple University 0.5% University of Arkansas - Fayetteville 0.5%Drexel University 0.5% University of Puerto Rico 0.5%California State University - Fresno 0.5% Boston University 0.5%East Carolina University 0.5% University of Nebraska - Lincoln 0.5%Texas Pan American University 0.5% Auburn University 0.5%University of Kansas 0.5% Florida State University 0.5%

69





University of Texas - El Paso 0.5% Texas Woman's University 0.4%University of Texas - Austin 0.5% University of Tennessee 0.4%CUNY Hunter College 0.5% New York University 0.4%University of Illinois - Chicago 0.5% Boise State University 0.4%University of Texas - San Antonio 0.5% University of California - Davis 0.4%California State University - Fullerton 0.5% Utah State University 0.4%Oklahoma State University 0.4% San Diego State University 0.4%University of California - Riverside 0.4% Texas Tech University 0.4%University of Delaware 0.4% Towson University 0.4%

70





University of California - Santa Barbara 0.4% North Dakota State University 0.4%University of Rhode Island 0.4% Washington State University 0.4%Baylor University 0.4% Illinois State University 0.4%Kennesaw State University 0.4% University of Miami 0.4%University of Iowa 0.4% University of Virginia 0.4%Harvard University 0.4% Texas State University - San Marcos 0.4%Georgia State University 0.4% University of Wyoming 0.4%University of North Florida 0.4% University of Oregon 0.4%Middle Tennessee State University 0.4% University of North Carolina - Charlotte 0.4%

71





New Mexico State University 0.4% University of Maryland - Baltimore County 0.3%Loyola University - Chicago 0.4% Ball State University 0.3%California State University - Northridge 0.4% Western Washington University 0.3%Arkansas State University 0.4% Central Michigan University 0.3%University of California - San Diego 0.4% CUNY New York City College of Technology 0.3%University of Texas - Arlington 0.4% University of Wisconsin - Milwaukee 0.3%University of Pennsylvania 0.4% University of Maine 0.3%SUNY Binghamton 0.3% University of Mississippi 0.3%Johns Hopkins University 0.3% Mississippi State University 0.3%

72





University of Massachusetts-Lowell 0.3% University of Louisville 0.3%Marshall University 0.3% University of Hawaii 0.3%Stanford University 0.3% Creighton University 0.3%University of Alaska - Fairbanks 0.3% Miami University of Ohio 0.3%University of Northern Colorado 0.3% Murray State University 0.3%Northern Kentucky University 0.3% University of Southern California 0.3%CUNY Brooklyn College 0.3% Georgetown University 0.3%Emory University 0.3% SUNY Albany 0.3%Bowling Green State University 0.3% University of Oklahoma 0.3%

73





Columbus State University 0.3% Southern Illinois University 0.2%Prairie View A&M University 0.2% Texas Southern University 0.2%Appalachian State University 0.2% University of California - Irvine 0.2%Rutgers University - Newark 0.2% University of Idaho 0.2%Indiana State University 0.2% University of North Texas 0.2%Indiana University of Pennsylvania 0.2% University of Ohio 0.2%California Polytechnic State University - Pomona 0.2% University of Southern Indiana 0.2%Eastern Michigan University 0.2% University of Toledo 0.2%Saginaw Valley State University 0.2% West Virginia University 0.2%

74





Western Kentucky University 0.2% CUNY Medgar Evers College 0.2%Youngstown State University 0.2% Montclair State University 0.2%Syracuse University 0.2% College of Charleston 0.2%Columbia University 0.2% Texas Christian University 0.2%Tennessee State University 0.2% Villanova University 0.2%University of Northern Iowa 0.2% Boston College 0.2%La Salle University 0.2% Regis University 0.2%CUNY Queens College 0.2% Rochester Institute of Technology 0.2%CUNY College of Staten Island 0.2% University of Colorado - Denver 0.2%

75





University of Missouri-St. Louis 0.2% Seton Hall University 0.2%University of Nevada - Las Vegas 0.2% George Washington University 0.2%University of Rochester 0.2% University of Chicago 0.2%Tulane University 0.2% Case Western Reserve University 0.2%Northwestern University 0.2% Brown University 0.2%Georgia Institute of Technology 0.2% California State University - Chico 0.2%Truman State University 0.2% California State University - Dominguez Hills 0.2%Washington University in St. Louis 0.2% Northern Illinois University 0.2%Ramapo College 0.2% Radford University 0.2%

76





Southeastern Louisiana University 0.2% Hampton University 0.1%St. Louis University 0.2% Howard University 0.1%Wichita State University 0.2% California State University - San Marcos 0.1%Wright State University 0.2% Yale University 0.1%University of San Francisco 0.2% Princeton University 0.1%University of Michigan - Dearborn 0.2% Carnegie Mellon University 0.1%Morgan State University 0.2% University of Dayton 0.1%Rhode Island College 0.2% Bradley University 0.1%Massachusetts Institute of Technology 0.1% Florida A&M University 0.1%

77





Georgia Southern University 0.1% Michigan Technological University 0.1%Idaho State University 0.1% Rice University 0.1%South Dakota State University 0.1% Loyola Marymount University 0.1%University of West Georgia 0.1% College of William and Mary 0.1%Fairfield University 0.1% Tuskegee University 0.1%Rutgers University - Camden 0.1% Eastern Illinois University 0.1%University of New Orleans 0.1% Providence College 0.1%Western Connecticut State University 0.1% Rensselaer Polytechnic Institute 0.1%Dartmouth College 0.1% Brandeis University 0.1%

78





DePaul University 0.1% University of Mary Washington 0.1%Worcester Polytechnic Institute 0.1% University of Massachusetts-Dartmouth 0.1%Alabama A&M University 0.1% University of New Hampshire 0.1%Duke University 0.1% University of Texas - Dallas 0.1%Missouri State University 0.1% University of Utah 0.1%Portland State University 0.1% University of Wisconsin - Whitewater 0.1%Southern University and A&M College 0.1% Wake Forest University 0.1%Southern Utah University 0.1% Keene State College 0.1%St. Joseph's University 0.1% University of Denver 0.1%

79





Bucknell University 0.1% Missouri University of Science and Technology 0.1%Southern Methodist University 0.1% Lehigh University 0.1%Robert Morris University 0.1% University of Evansville 0.1%Bowdoin College 0.1% Lafayette College 0.1%SUNY Buffalo 0.1% California Institute of Technology 0.1%Santa Clara University 0.1% Morehouse College 0.1%University of San Diego 0.1% Trinity University 0.0%New Jersey Institute of Technology 0.1% American University 0.0%University of Richmond 0.1% Barnard College 0.0%

80





Bryn Mawr College 0.0% University of Central Missouri 0.0%Albion College 0.0% University of Louisiana at Lafayette 0.0%Alcorn State University 0.0% University of Notre Dame 0.0%Butler University 0.0% Western Michigan University 0.0%California State University - Sacramento 0.0% Chapman University 0.0%Colorado School of Mines 0.0% Fairleigh Dickinson University 0.0%CUNY City College 0.0% Bryant University 0.0%Fort Hays State University 0.0% Embry-Riddle Aeronautical University - Daytona Beach 0.0%Lamar University 0.0% Mills College 0.0%New York Institute of Technology 0.0% Rose-Hulman Institute of Technology 0.0%Oakland University 0.0% CUNY Baruch College 0.0%San Jose State University 0.0% Kettering University 0.0%St. Cloud State University 0.0% Other 6.2%Tufts University 0.0%

81

• Please select your major(s)/main area(s) of study.

Areas of study


NATURAL SCIENCE (1/3)

Area of studyMichigan

Technological University

All universities

Chemistry and Biochemistry 27% 12%Biology 18% 28%Wildlife Ecology 18% 2%Forestry 9% 0%Health Sciences 9% 9%Pre-Medical Studies 9% 14%Psychology 9% 11%Ecology 7% 2%Environmental Studies / Environmental Science 7% 6%Mathematics & Statistics 7% 6%Pharmacy 5% 2%Physics 5% 3%Exercise Science 2% 4%

82


Areas of study





All universities

Kinesiology 2% 4%Marine Science 2% 2%Microbiology 2% 4%Physical Therapy 2% 4%Agriculture 0% 2%Animal Sciences 0% 3%Astronomy 0% 1%Atmospheric Studies 0% 0%Aviation 0% 0%Biotechnology 0% 1%Dietetics / Nutrition 0% 3%Food Science 0% 2%Forensic Sciences 0% 1%

83


Areas of study





All universities

Geography 0% 1%Geology 0% 2%Geoscience 0% 1%Human Ecology 0% 0%Neuroscience 0% 5%Nursing 0% 12%Occupational Science 0% 1%Public Health 0% 4%Sports Management 0% 0%Undeclared 0% 0%Veterinary Science 0% 2%Zoology 0% 2%Other Natural Sciences 11% 5%

84

The Universum Career Profiles (1/2)


HARMONIZER• Respect for its people (2)• Enabling me to integrate personal

interests in my schedule (3)• Team-oriented work (1)

• Secure employment (2)• Control over my number of working hours (3)• Flexible working conditions (3)• Overtime pay/compensation (1)

The Universum Career Profiles are based on the Universum Drivers of Employer Attractiveness. Different attribute selections produce different Career Profiles. To match a certain profile, a minimum amount of points must be reached.

CAREERIST• Prestige (3)• Recruiting only the best talent (3)• Clear path for advancement (3)• Market success (1)• Professional training and development (1)

• Sponsorship of future education (2)• Rapid promotion (3)• Recognizing performance (meritocracy) (2)• Good reference for future career (3)

ENTREPRENEUR• Fast-growing/entrepreneurial (3)• A creative and dynamic work

environment (3)• Challenging work (1)

• Variety of assignments (1)• Innovation (2)• Attractive/exciting products and services (1)

6 out of 11 points

7 out of 15 points

12 out of 21 points

85

The Universum Career Profiles (2/2)


INTERNATIONALIST• Opportunities for international

travel/relocation (3)• Interaction with international clients and

colleagues (3)

HUNTER• Competitive base salary (3)• High future earnings (3)• Performance-related bonus (2)

• Competitive benefits (1)• Client interaction (1)• Financial strength (1)

IDEALIST• A friendly work environment (1)• Ethical standards (3)• Corporate Social Responsibility (3)

• Environmental sustainability (3)• Support for gender equality (2)• Acceptance towards minorities (2)

6 out of 14 points

6 out of 6 points

6 out of 11 points

LEADER• Leadership opportunities (3)• Leaders who will support my

development (3)

• High level of responsibility (2)• Inspiring management (2)

5 out of 10 points

86

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