UNIVERSUM STUDENT SURVEY 2013 · 2019-05-17 · Universum is a trusted partner providing solutions and services to develop, improve, and implement tailored employer branding strategies

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UNIVERSUM STUDENT SURVEY 2013

University Report | US Edition

Michigan Technological University | All undergraduate students

2

About Universum

2013 | US | Students | All undergraduate students

With over 25 years of experience

researching the field of employer

branding, Universum is a recognized

world leader with tried and tested

frameworks.

Universum annually conducts quantitative

and qualitative research with over 400,000

talented individuals to gather insights into

their career preferences, communication

habits, and perceptions of potential

employers.

For our clients around the world,

Universum is a trusted partner providing

solutions and services to develop,

improve, and implement tailored employer

branding strategies.

Universum is the thought leader in

employer branding, with local experts in

research, consulting, and communication

solutions offering high-quality insights.

Universum’s unique global reach ensures

the comparability of research results

across markets. We partner with more

than 1,700 of the top academic institutions

in the world.

Universum employs smart, friendly, and

professional experts and consultants who

work with our clients in long-term

partnerships.

3

Our clients and media partners


Some of the world’s most attractive employers

Some of the world’s most trusted publishers

4

What we cover in the report


6. APPENDIX

Additional data on topics covered in

previous sections.

5. SUMMARY

A summary of the core findings of the

report. These slides can be shared with

key stakeholders within the university as

well as with external partners to provide a

quick visual overview of the career profile

of your students.

4. UNIVERSITY PERCEPTION

Get feedback from your students on their

satisfaction with various aspects of their

studies, benchmarking the results against

the total group. The data illustrates what

students find unique about their current

university.

1. KEY BACKGROUND DATA

An overview of the groups covered in this

report and presents key background

information about the samples.

2. CAREER PREFERENCES

Find out the career preferences of your

students in comparison to the total group.

You will also see some trends that have

developed over time. This information

illustrates what separates your students

from those at other universities and in

which aspects their educational

background from Michigan Technological

University has made them unique.

3. EMPLOYER PREFERENCES

Understand the employer preferences of

your students in comparison to the total

group. The data suggests which employers

your students would like to meet on

campus, or alternatively which employers

have been most successful in becoming

attractive towards your students over the

years.

5

Table of contents


EMPLOYER PREFERENCES

CAREER PREFERENCES

KEY BACKGROUND DATA APPENDIX

SUMMARY

UNIVERSITY PERCEPTION

KEY BACKGROUND DATA

An overview of the groups covered in this report and presents key background

information about the samples.

6

University reports can be based on the total number of

respondents from all main fields of study, or may be specific

to a main field of study. This particular report is specific to:

All undergraduate students.

Groups in this report


Global

65,679

Field period: December 2012 to March 2013

Your university

US

The comparisons in this report are based on: All undergraduate students

Participating students from your

university. Throughout the report, this

group is referred to as ”Michigan

Technological University”.

Participating students from 312

educational institutions in the US.

Throughout the report, this group is

referred to as “All universities”.

Students participate annually in

Universum’s global career research. 400,000+

765

7

3.3 3.6 64%

Target group | Students’ characteristics


Average GPA:

Year of study:

Average age (years):

20.6 Average age (years):

20.9

36% 66% 34%

Average GPA:

All universities Michigan Technological University

Year of study:

30%24%23%23%

SeniorJuniorSophomoreFreshman

20%28%30%

23%

SeniorJuniorSophomoreFreshman

8

Table of contents


CAREER PREFERENCES

Find out the career preferences of your students in comparison to the total group.

You will also see some trends that have developed over time. This information

illustrates what separates your students from those at other universities and in

which aspects their educational background from Michigan Technological

University has made them unique.


CAREER PREFERENCES


SUMMARY


9

• What is your expected salary before taxes (excluding commission and bonus) at your first employment after graduation?

• What is your gender?

Expected annual salary


52,028 55,032 USD

Total

USD


10





Michigan Technological University

USD 52,837

56,221 USD

Female

Male

11





All universities

USD 49,249

56,947 USD

Female

Male

12



Expected annual salary | Evolution


Gender gap | All universities

This chart

illustrates

females’

expected salary

compared to

males’

expected

salary.

Female/Male salary ratio

86%

87%

87%

86%

87%

20132012201120102009

13

• Below is a list of nine possible career goals. Which are most important to you? Please select a maximum of three alternatives.

Career goals


66%

57%

42%

37%

23%

20%

20%

12%

11%

62%

57%

49%

34%

26%

9%

23%

17%

12%

To have work/life balance

To be secure or stable in my job

To be dedicated to a cause or to feel that I am serving agreater good

To be competitively or intellectually challenged

To be a leader or manager of people

To be a technical or functional expert

To be entrepreneurial or creative/innovative

To have an international career

To be autonomous or independentMichigan Technological University

All universities

14

• Below is a list of nine possible career goals. Which are most important to you? Please select a maximum of three alternatives.

• The alternatives in the legend are sorted according to

importance in 2013. Thus, the most important career goal

in 2013 is at the top of the legend.

Career goals | Evolution


All universities

1

2

3

4

5

6

7

8

9

2008 2009 2010 2011 2012 2013

To have work/life balance

To be secure or stable in my job

To be dedicated to a cause or to feel that I am servinga greater good

To be competitively or intellectually challenged

To be a leader or manager of people

To be entrepreneurial or creative/innovative

To have an international career

To be autonomous or independent

To be a technical or functional expert

15

• This framework has been developed by Universum and is

based on specific research within HR, as well as focus

groups and general communication with both our clients

and students.

The Universum Drivers of Employer Attractiveness


The contents and demands of the job, including the learning

opportunities provided by the job

• Challenging work

• Client interaction

• Control over my number of working hours

• Flexible working conditions

• High level of responsibility

• Opportunities for international travel/relocation

• Professional training and development

• Secure employment

• Team-oriented work

• Variety of assignments

The monetary compensation and other benefits, now and

in the future

• Clear path for advancement

• Competitive base salary

• Competitive benefits

• Good reference for future career

• High future earnings

• Leadership opportunities

• Overtime pay/compensation

• Performance-related bonus

• Rapid promotion

• Sponsorship of future education

The attributes of the employer as an organization

• Attractive/exciting products and services

• Corporate Social Responsibility

• Environmental sustainability

• Ethical standards

• Fast-growing/entrepreneurial

• Financial strength

• Innovation

• Inspiring management

• Market success

• Prestige

EMPLOYER REPUTATION & IMAGE JOB CHARACTERISTICS

REMUNERATION & ADVANCEMENT OPPORTUNITIES

The social environment and attributes of the workplace

• A creative and dynamic work environment

• A friendly work environment

• Acceptance towards minorities

• Enabling me to integrate personal interests in my schedule

• Interaction with international clients and colleagues

• Leaders who will support my development

• Recognizing performance (meritocracy)

• Recruiting only the best talent

• Respect for its people

• Support for gender equality

PEOPLE & CULTURE

16

• How would you rate the relative importance of these aspects when choosing your Ideal Employer? Please divide 100 points between

the alternatives in accordance with importance.

• Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives.

Driver attractiveness | Evolution

Employer Reputation & Image

People & Culture

Job Characteristics

Remuneration & Advancement Opportunities


All universities

15

20

25

30

35

2008 2009 2010 2011 2012 2013

17

• How would you rate the relative importance of these aspects when choosing your Ideal Employer? Please divide 100 points between

the alternatives in accordance with importance.


• This table shows the most attractive of the 40 attributes,

taking into account the overall importance of the driver

categories to the students. This analysis gives a

summarized 360 degree view of what influences

employer attractiveness.

Students’ top 10 preferences


Secure employment1. Secure employment

A creative and dynamic work environment2. A creative and dynamic work environment

Respect for its people3. Respect for its people

Challenging work4. Challenging work

A friendly work environment5. A friendly work environment

Innovation6. Innovation

Variety of assignments7. Variety of assignments

Professional training and development8. Professional training and development

Ethical standards9. Ethical standards

Leaders who will support my development10. Leaders who will support my development

Respect for its people1. Respect for its people

Secure employment2. Secure employment

A creative and dynamic work environment3. A creative and dynamic work environment

Professional training and development4. Professional training and development

A friendly work environment5. A friendly work environment

Leaders who will support my development6. Leaders who will support my development

High future earnings7. High future earnings

Leadership opportunities8. Leadership opportunities

Ethical standards9. Ethical standards

Clear path for advancement10. Clear path for advancement


Employer Reputation & Image

People & Culture

Job Characteristics

Remuneration & Advancement Opportunities

18

• Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives. • The Universum Career Profiles are based on the

attributes that students selected as attractive for their first

employer. See more details in Appendix.

Universum Career Profiles


Michigan Technological

University

All universities

19

• Are you currently studying in your home country?

• Do you plan to go abroad to continue studying?

Geographical mobility | Students planning to study abroad



19% of the students studying

in their home country

plan to go abroad to

continue studying

37% of the students studying

in their home country

plan to go abroad to

continue studying

Currently studying in your home country Currently studying in your home country

88%12%

Yes

No

97% 3%

Yes

No

20

• Where would you prefer to start your first employment after your graduation?

Geographical mobility | Preferred first employment


would like

to start working

abroad

would like

to start working

abroad

6%

16%

81%

4%

2%

13%

71%

13%

3%

12%

I would prefer to start working in myhome country

I would prefer to start working inanother country in Asia/Europe/NorthAmerica, not being my home country

I would prefer to start workingabroad, outside Asia/Europe/North

America

I don't know

Michigan TechnologicalUniversity

All universities

21

• Which of the following would you prefer to do most after graduation?

What students want to do after graduating


would like to work

for a start-up or

start their own

business

would like to work

for a start-up or

start their own

business

8%

8%

22%

21%

18%

14%

11%

6%

2%

1%

5%

17%

15%

14%

23%

12%

3%

5%

6%

5%

Work for an international company

Work for a publicly-tradedcompany/organization

Work for a privately-owned nationalcompany

Continue studying

Work for the government

Work for a start-up

Start my own business

Work for a non-profit

Other


All universities

22

• Are you interested in doing an internship?

• What do you find most important that an employer offers in an internship? Please select a maximum of three alternatives.

Most attractive internship offerings


91% of all students are

interested in doing an

internship

89% of your students are

interested in doing an

internship

44%

43%

38%

30%

19%

18%

17%

17%

14%

10%

8%

8%

8%

6%

6%

51%

42%

20%

29%

11%

18%

15%

9%

19%

9%

13%

12%

10%

3%

8%

Opportunity for full-time employment

Job orientation/training

Challenging assignments

Good employer reference

Teamwork

Competitive compensation

Assigned mentor

Relocation/housing assistance

Flexible working conditions

Formal internship program

Client exposure

Inspiring colleagues

International internship opportunities

Camaraderie within internship class

Performance assessment


All universities

23

Table of contents



Understand the employer preferences of your students in comparison to the total

group. The data suggests which employers your students would like to meet on

campus, or alternatively which employers have been most successful in becoming

attractive towards your students over the years.


CAREER PREFERENCES


SUMMARY


24

• In which industry would you ideally want to work when choosing your first employment after graduation? Please select a maximum of

three alternatives.

Most preferred industries


49%

17%

15%

13%

12%

11%

11%

10%

9%

8%

12%

7%

7%

3%

5%

16%

7%

4%

24%

4%

Engineering and Manufacturing

Aerospace and Defense

Energy

Automobiles and Parts

Technology Hardware & Equipment

Educational and Scientific Institutions

Software and Computer Services

Chemicals

Health Care Services

Health Care EquipmentMichigan Technological University

All universities

25

The Universum Rankings


CONSIDERED EMPLOYER

RANKING

(as many as applicable)

IDEAL EMPLOYER RANKING

(maximum five employers)

POTENTIAL APPLICANT

RANKING

(Yes, I have or will apply)

FULL COMPANY LIST

(~ 200 employers within each

main field of study)

“Please select five employers from

the list below for which you would

most like to work - your five Ideal

Employers.”

“Have you or will you apply to

these companies/organisations?”

“Below is a list of employers. Which

of these employers would you

consider working for?”

26

The Universum Recruitment Funnel


WOULD THEY CONSIDER WORKING FOR YOU?

HAVE THEY APPLIED OR WILL THEY APPLY TO YOU?

DO STUDENTS KNOW WHO YOU ARE?

ARE YOU THEIR IDEAL EMPLOYER?

Awareness

Consideration

Desire

Application

27

• Below is a list of employers. Which of these employers would you consider working for?

Considered Employer Ranking | Top 30


Michigan Technological University | Business

EmployerRank

2013

Percent

2013Employer

Rank

2013

Percent

2013

3M 1 40.00% 9 Target 10 22.50% 8

Google 2 37.50% 0 The Coca-Cola Co. 10 22.50% -7

Nike 2 37.50% 32 Under Armour, Inc. 10 22.50% 8

Amazon 4 35.00% 1 adidas 19 20.00% -1

Ford Motor Company 4 35.00% 1 American Airlines 19 20.00% 73

Microsoft 6 30.00% -1 Boeing 19 20.00% 15

Walt Disney Company 6 30.00% -5 Ernst & Young 19 20.00% 15

Chrysler 8 25.00% 84 General Electric 19 20.00% 15

FBI 8 25.00% 54 General Mills 19 20.00% 43

Apple 10 22.50% 0 IKEA 19 20.00% -1

DOW Chemical 10 22.50% 0 Intel 19 20.00% 28

Electronic Arts 10 22.50% 82 Johnson & Johnson 19 20.00% -16

General Motors 10 22.50% 0 Kohl's 19 20.00% 73

Kimberly Clark 10 22.50% 52 L'Oréal 19 20.00% 28

PepsiCo 10 22.50% -5 NASA 19 20.00% 43

Trend Trend

28

• Please select five employers from the list below for which you would most like to work - your five Ideal Employers

Ideal Employer Ranking | Top 20



EmployerRank

2013

Percent

2013Employer

Rank

2013

Percent

2013

Google 1 22.50% 0 Target 6 10.00% -2

Ford Motor Company 2 17.50% 13 Walt Disney Company 6 10.00% -5

Chrysler 3 12.50% 29 3M 13 7.50% -9

DOW Chemical 3 12.50% 29 FBI 13 7.50% NEW -

Nike 3 12.50% NEW - Kimberly Clark 13 7.50% -9

Apple 6 10.00% -2 KPMG LLP 13 7.50% 19

Deloitte 6 10.00% 26 PepsiCo 13 7.50% 19

Ernst & Young 6 10.00% 26 U.S. Department of the Treasury 13 7.50% 19

General Motors 6 10.00% 26 American Cancer Society 19 5.00% 13

Microsoft 6 10.00% -3 Electronic Arts 19 5.00% NEW -

Trend Trend

29


• Have you or will you apply to these employers?

Potential Applicant Ranking | Top 10



EmployerRank

2013

Percent

2013Diff

Google 1 7.27% -

Apple 2 5.45% -

Deloitte 2 5.45% -

Ernst & Young 2 5.45% -

Ford Motor Company 2 5.45% -

DOW Chemical 6 3.64% -1

Kimberly Clark 6 3.64% -

Microsoft 6 3.64% -1

Nike 6 3.64% -

Target 6 3.64% -5

30




Michigan Technological University | Engineering

EmployerRank

2013

Percent

2013Employer

Rank

2013

Percent

2013

3M 1 40.98% 3 Microsoft 16 20.70% 11

NASA 2 38.11% 3 Volvo Cars 17 19.67% 20

Ford Motor Company 3 36.68% -1 D.O.D. 18 19.47% 4

General Motors 4 36.27% -1 Johnson & Johnson 18 19.47% 0

Caterpillar Inc. 5 35.04% -4 Shell Oil Company 18 19.47% -4

General Electric 6 34.63% 4 BMW Group 21 19.06% -9

Boeing 7 31.76% -1 Lockheed Martin Corporation 21 19.06% 2

John Deere 8 31.15% -2 U.S. Air Force 21 19.06% -2

Chrysler 9 30.33% -1 FBI 24 18.65% 5

DOW Chemical 10 27.25% -1 Marathon Oil 24 18.65% -7

Google 10 27.25% 6 Honda Companies 26 18.44% 0

U.S. Department of Energy 12 24.80% 0 Intel 26 18.44% 30

Volkswagen 13 21.93% 2 Nissan 26 18.44% 5

Sony 14 21.52% 15 Exxon Mobil Corporation 29 18.03% -10

Apple 15 21.31% 8 Bosch 30 17.83% -7

Trend Trend

31





EmployerRank

2013

Percent

2013Employer

Rank

2013

Percent

2013

3M 1 18.92% 2 Medtronic 10 9.25% NEW -

Ford Motor Company 2 15.05% 0 Chrysler 12 8.39% 0

NASA 3 14.84% 2 D.O.D. 12 8.39% 2

General Motors 4 14.41% 0 U.S. Department of Energy 14 7.74% 0

Caterpillar Inc. 5 13.33% -4 Lockheed Martin Corporation 15 6.88% -5

Google 6 11.61% 11 Cliffs Natural Resources 16 6.67% -6

General Electric 7 10.32% 7 Apple 17 6.45% 8

John Deere 7 10.32% 2 EPA 18 6.02% -5

DOW Chemical 9 9.68% -4 Mayo Clinic 18 6.02% 10

Boeing 10 9.25% -2 Honeywell 20 5.16% 23

Trend Trend

32






EmployerRank

2013

Percent

2013

3M 1 7.40% 3

General Motors 2 5.08% 2

Ford Motor Company 3 4.42% -1

Caterpillar Inc. 4 3.86% -2

DOW Chemical 5 3.64% -4

Chrysler 6 3.53% 3

General Electric 7 3.09% 6

John Deere 7 3.09% 1

Medtronic 7 3.09% NEW -

D.O.D. 10 2.65% 6

Trend

33




Michigan Technological University | IT

EmployerRank

2013

Percent

2013Employer

Rank

2013

Percent

2013

Google 1 84.62% 0 Lenovo 16 35.90% 31

Microsoft 2 69.23% 0 National Security Agency (NSA) 16 35.90% 9

Intel 3 61.54% 1 Target 16 35.90% 22

IBM 4 58.97% 4 VMWare 16 35.90% 9

Cisco Systems 5 51.28% -1 D.O.D. 20 33.33% 13

Blizzard Entertainment 6 48.72% NEW - 3M 21 30.77% -1

Amazon 7 46.15% 3 Central Intelligence Agency 21 30.77% -17

NASA 7 46.15% 3 Facebook 21 30.77% -11

Sony 7 46.15% 1 Ford Motor Company 21 30.77% -4

Apple 10 43.59% -7 U.S. Department of Energy 21 30.77% 35

FBI 10 43.59% 0 Bose 26 28.21% 7

Texas Instruments 10 43.59% 10 Comcast 26 28.21% NEW -

Dell 13 41.03% -9 DOW Chemical 26 28.21% 7

Electronic Arts 14 38.46% -4 General Motors 26 28.21% -3

General Electric 14 38.46% 33 HP 26 28.21% -9

Trend Trend

34





EmployerRank

2013

Percent

2013Employer

Rank

2013

Percent

2013

Google 1 65.79% 0 Electronic Arts 11 13.16% -4

Microsoft 2 34.21% 0 Central Intelligence Agency 12 10.53% -8

Blizzard Entertainment 3 31.58% NEW - Ford Motor Company 12 10.53% 6

IBM 4 26.32% 5 Target 12 10.53% 3

Intel 5 23.68% 2 Facebook 15 7.89% -6

Cisco Systems 6 21.05% 5 NASA 15 7.89% 3

Apple 7 18.42% -4 National Security Agency (NSA) 15 7.89% -9

Amazon 8 15.79% 3 Oracle 15 7.89% 3

D.O.D. 8 15.79% 3 Sony 15 7.89% -10

FBI 8 15.79% 3 Texas Instruments 15 7.89% 0

Trend Trend

35






EmployerRank

2013

Percent

2013

Google 1 18.18% 0

Blizzard Entertainment 2 7.27% NEW -

Electronic Arts 2 7.27% 1

IBM 2 7.27% 6

Microsoft 5 5.45% -3

Target 5 5.45% 3

Central Intelligence Agency 7 3.64% 1

D.O.D. 7 3.64% 1

Facebook 7 3.64% 1

FBI 7 3.64% 1

Trend

36




Michigan Technological University | Humanities/Liberal Arts/Education

EmployerRank

2013

Percent

2013Employer

Rank

2013

Percent

2013

Apple 1 45.16% 1 Under Armour, Inc. 10 19.35% 57

Google 1 45.16% 0 United Nations 10 19.35% 4

Electronic Arts 3 25.81% 3 NBCUniversal 18 16.13% NEW -

FBI 3 25.81% 3 Nestlé USA 18 16.13% 5

IKEA 3 25.81% 7 Target 18 16.13% 5

Microsoft 3 25.81% 5 TBS 18 16.13% -4

Peace Corps 3 25.81% 7 Teach for America 18 16.13% 5

NASA 8 22.58% 24 The Coca-Cola Co. 18 16.13% -10

Walt Disney Company 8 22.58% -6 U.S. Air Force 18 16.13% 32

3M 10 19.35% 89 U.S. Department of State 18 16.13% 5

American Cancer Society 10 19.35% 22 United Airlines 18 16.13% 49

Facebook 10 19.35% -8 Best Buy 27 12.90% -4

Hasbro 10 19.35% 4 Dell 27 12.90% 23

Johnson & Johnson 10 19.35% 22 EPA 27 12.90% 5

Mayo Clinic 10 19.35% 0 Ford Motor Company 27 12.90% -4

Trend Trend

37




Michigan Technological University | Humanities/Liberal Arts/Education

EmployerRank

2013

Percent

2013Employer

Rank

2013

Percent

2013

Apple 1 23.33% 3 Boeing 8 6.67% 16

Google 2 16.67% -1 Centers for Disease Control 8 6.67% NEW -

NASA 2 16.67% 22 Electronic Arts 8 6.67% -4

Walt Disney Company 2 16.67% 0 Ford Motor Company 8 6.67% NEW -

FBI 5 13.33% -1 IKEA 8 6.67% 16

Mayo Clinic 5 13.33% 4 Kimberly Clark 8 6.67% 16

Peace Corps 5 13.33% -1 Target 8 6.67% 16

3M 8 6.67% 16 U.S. Department of State 8 6.67% 7

American Cancer Society 8 6.67% 16 United Nations 8 6.67% -4

Best Buy 8 6.67% 7 American Airlines 20 3.33% NEW -

Trend Trend

38





Michigan Technological University | Humanities/Liberal

Arts/Education

EmployerRank

2013

Percent

2013

FBI 1 14.29% 3

American Cancer Society 2 7.14% NEW -

Apple 2 7.14% 2

Best Buy 2 7.14% NEW -

Chevron Corporation 2 7.14% NEW -

DuPont 2 7.14% NEW -

Electronic Arts 2 7.14% 2

General Electric 2 7.14% NEW -

Mayo Clinic 2 7.14% NEW -

Peace Corps 2 7.14% 2

Trend

39




Michigan Technological University | Natural Sciences

EmployerRank

2013

Percent

2013Employer

Rank

2013

Percent

2013

Mayo Clinic 1 30.85% 0 Nike 15 12.77% 30

DOW Chemical 2 28.72% 1 REI 15 12.77% 9

EPA 3 26.60% 0 U.S. Navy 15 12.77% 7

NASA 4 23.40% 1 Johnson & Johnson 19 11.70% -10

Centers for Disease Control 5 20.21% 3 Pfizer 19 11.70% -2

American Cancer Society 6 18.09% 3 Shell Oil Company 19 11.70% 26

Peace Corps 7 17.02% 2 The Hershey Company 19 11.70% NEW -

U.S. Department of Energy 7 17.02% -2 Under Armour, Inc. 19 11.70% 12

3M 9 15.96% 8 Ecolab 24 10.64% -19

U.S. Department of State 9 15.96% 4 Microsoft 24 10.64% 21

FBI 11 14.89% -9 L'Oréal 26 9.57% 36

Google 11 14.89% 13 U.S. Army 26 9.57% -9

National Institutes of Health 13 13.83% -4 United Nations 26 9.57% -13

Walt Disney Company 13 13.83% 11 Waste Management 26 9.57% 75

D.O.D. 15 12.77% 30 Biogen Idec 30 8.51% 47

Trend Trend

40





EmployerRank

2013

Percent

2013Employer

Rank

2013

Percent

2013

Mayo Clinic 1 22.09% 0 Google 9 8.14% 6

Centers for Disease Control 2 16.28% 6 National Institutes of Health 9 8.14% -3

DOW Chemical 2 16.28% 1 Pfizer 13 6.98% -3

EPA 2 16.28% 0 REI 13 6.98% 23

NASA 5 13.95% 1 U.S. Department of Energy 13 6.98% 13

American Cancer Society 6 9.30% -2 Nike 16 5.81% 20

Peace Corps 6 9.30% 7 U.S. Department of State 16 5.81% -1

Under Armour, Inc. 6 9.30% 30 3M 18 4.65% -3

D.O.D. 9 8.14% 6 adidas 18 4.65% 18

FBI 9 8.14% -5 Microsoft 18 4.65% NEW -

Trend Trend

41






EmployerRank

2013

Percent

2013

DOW Chemical 1 9.43% 1

Mayo Clinic 2 7.55% 2

NASA 2 7.55% 10

Peace Corps 2 7.55% 10

Centers for Disease Control 5 5.66% 7

3M 6 3.77% -2

American Cancer Society 6 3.77% 6

EPA 6 3.77% -5

FBI 6 3.77% NEW -

Merck & Co. 6 3.77% 6

Trend

42

• Through which channels have you learned about these employers? Please select as many alternatives as applicable.

Actual communication channels | Top 10


47%

44%

29%

21%

21%

20%

18%

17%

17%

16%

42%

27%

33%

16%

19%

33%

16%

16%

24%

20%

Employer websites

Career fairs

TV advertisements

Employer presentations on campus

Career guidance websites

Social networks/communities

Job boards

Career guides/books

Professional networks/communities

Outdoor/billboard advertisementsMichigan Technological University

All universities

43

Table of contents



Get feedback from your students on their satisfaction with various aspects of their

studies, benchmarking the results against the total group. The data illustrates

what students find unique about their current university.


CAREER PREFERENCES


SUMMARY


44

• Have you used the career services office at your college or university?

Career Services | Usage


Yes No Yes No


34%

66%

40%

60%

45

• How would you rate the career services offered at your college or university?

Career Services | Feedback


POOR

Average satisfaction:


University

All universities

8.1

7.7

EXCELLENT


All universities

19%

21%

34%

15%

7%

3%

1%1%

0%

15%

17%

28%

19%

9%

6%

3%1%1%0%

10987654321

46

• Which of these career services are most important to you?

Career Services | Importance



On campus events

Online

Personal counselling

83%

49%

46%

27%

25%

23%

17%

9%

7%

Career / job / internship fairs

Company database with job and internship postings

General help with job/internship search and CV/interviewpreparation

Workshops (eg. resume writing, interviewing)

Employer presentations

Help with my career exploration and goals

Personality or skills testing to better understand my careerdirection

Online career advising

Virtual career fairs/meet-ups with employers

47

• Which of these career services are most important to you?

Career Services | Importance


All universities

On campus events

Online

Personal counselling

65%

51%

47%

35%

27%

23%

21%

12%

10%

Career / job / internship fairs

General help with job/internship search and CV/interviewpreparation

Company database with job and internship postings

Help with my career exploration and goals

Workshops (eg. resume writing, interviewing)

Personality or skills testing to better understand my careerdirection

Employer presentations

Online career advising

Virtual career fairs/meet-ups with employers

48

• Which of the following were the most integral factors in choosing your college or university?

Factors affecting university choice


66%

64%

60%

55%

53%

40%

28%

26%

19%

19%

9%

4%

43%

45%

49%

48%

47%

35%

58%

24%

47%

24%

24%

4%

Prospects for future employment

Prestige/reputation

Offered a specific program or field of study

Learning environment and educational facilities

Offered me a scholarship or financial aid

Social environment and recreational activities

Costs (e.g. tuition, living expenses, accommodation, etc.)

Advice from current students and/or alumni

Proximity to home/family

Advice from family

Opportunities for international travel and study abroad

Other


All universities

49

• Which attributes do you perceive as the most attractive?

Most attractive university attributes


69%

66%

54%

27%

20%

14%

11%

11%

8%

6%

5%

49%

45%

47%

31%

17%

24%

24%

13%

9%

13%

16%

High employment among graduates

Good reputation among employers

Provides the skills and knowledge for whichemployers are looking

Good contacts with the employers in my field

Practical curriculum

Interesting courses

Inspiring professors/lecturers

Appropriate ratio of students per professor/lecturer

Organizes a variety of social activities for students

Top quality of service facilities (e.g. libraries, dorms,fitness facilities)

Opportunities for international study/experienceMichigan Technological University

All universities

50

• Which of the following attributes do you associate with each college or university?

Associated attributes with Michigan Technological University


97%

91%

89%

73%

73%

72%

68%

68%

61%

52%

47%

Good reputation among employers

High employment among graduates

Provides the skills and knowledge for which employers arelooking

Practical curriculum

Good contacts with the employers in my field

Interesting courses

Appropriate ratio of students per professor/lecturer

Organizes a variety of social activities for students

Opportunities for international study/experience

Top quality of service facilities (e.g. libraries, dorms, fitnessfacilities)

Inspiring professors/lecturersCurrent students

51

• Please write the first word that comes to mind when thinking of your college or university.

Top of mind association



52

• Based on your experiences, how likely would you be to recommend your college or university to a friend or family member?

University recommendations


VERY

UNLIKELY


University

All universities

8.7

8.4

Average score:


All universities

VERY

LIKELY

41%

21%20%

10%

3%2%

1%0%0%0%

36%

19%21%

12%

5%

3%

1%1%1%1%

10987654321

53

Table of contents


SUMMARY

A summary of the core findings of the report. These slides can be shared with key

stakeholders within the university as well as with external partners to provide a

quick visual overview of the career profile of your students.


CAREER PREFERENCES


SUMMARY


54

64%

This is an extract from a University Report based on the

results of Universum Student Survey 2013. Please visit

www.universumglobal.com for more information about

Universum and our global research.

Quick facts about students’ career preferences



20.6

36%


Top 3 most used communication channels:

• Employer websites

• Career fairs

• TV advertisements

Top 3 industries:

• Engineering and Manufacturing

• Aerospace and Defense

• Energy

Top 5 most attractive attributes:

• Secure employment (Job Characteristics)


(People & Culture)

• Respect for its people (People & Culture)

• Challenging work (Job Characteristics)

• A friendly work environment (People & Culture)

55,032 USD

Top 3 career goals:

• To have work/life balance

• To be secure or stable in my job

• To be dedicated to a cause or to feel that I am

serving a greater good

Top 3 career profiles: • Leader

• Entrepreneur

• Idealist

Average expected

annual salary:

55

This is an extract from a University Report based on the

results of Universum Student Survey 2013. Please visit

www.universumglobal.com for more information about

Universum and our global research.

Quick facts about students’ career preferences



20.9

All universities

Top 3 most used communication channels:

• Employer websites

• TV advertisements

• Social networks/communities

Top 3 industries:

• Health Care Services

• Media and Advertising

• Educational and Scientific Institutions

Top 5 most attractive attributes:

• Respect for its people (People & Culture)

• Secure employment (Job Characteristics)


(People & Culture)

• Professional training and development (Job

Characteristics)

• A friendly work environment (People & Culture)

52,028 USD Average expected

annual salary:

Top 3 career goals:

• To have work/life balance

• To be secure or stable in my job

• To be dedicated to a cause or to feel that I am

serving a greater good

34% 66%

Top 3 career profiles: • Leader

• Idealist

• Entrepreneur

56

Table of contents


APPENDIX

Additional data on topics covered in previous sections.


CAREER PREFERENCES


SUMMARY


57


APPENDIX

RESEARCH BACKGROUND QUESTIONS

DRIVERS OF EMPLOYER ATTRACTIVENESS

PREFERRED EMPLOYERS

CAREER PROFILES

58

About the Universum Student Survey and the target group


THE QUESTIONNAIRE

Created based on 25 years of experience,

extensive research within HR, focus groups, and

communication with both our clients and students.

Global perspective - local insight.

FIELD PERIOD

December 2012 to March 2013

DATA COLLECTION

Conducted via an exclusive survey, distributed via

university contacts, the Universum Panel, and local

partners.

STATISTICAL ANALYSIS

In order to provide our clients with reliable data we

set targets per main field of study and educational

institution to reflect the actual distribution of students.

Weighting is used to compensate for discrepancies

from the targets.

METHODOLOGY

66% 34%

312 Educational institutions

65,679 all undergraduate students in the survey

THIS REPORT

Total number of

respondents in the survey 69,418

59

• How would you classify your ethnic background?

Ethnicity


89%

2%

2%

1%

1%

1%

1%

1%

1%

3%

57%

5%

10%

10%

0%

2%

10%

1%

0%

1%

3%

White/Caucasian

Multi-racial

Asian

Latino/Hispanic

American Indian/Alaskan Native

Asian-Indian

Black/African American

Middle Eastern

Native Hawaiian or Pacific Islander

Other

I do not wish to sayMichigan Technological University

All universities

60

• What is your cumulative GPA?

Academic performance



University

All universities

3.3

3.6

AVERAGE 1%

5%

20%

32%

42%

0%

1%

5%

25%

69%

Less than 2.0

2.0 - 2.49

2.5 - 2.99

3.0 - 3.49

3.5 - 4.0


All universities

61

• What is your major(s)/main area(s) of study?

Areas of study | Business (1/3)


Area of study

Michigan

Technological

University

All universities

Accounting/Auditing/Taxation 26% 24%

Marketing 22% 16%

Management 16% 11%

Finance 14% 19%

Business Administration & Management 12% 10%

Management Information Systems 12% 3%

Economics 6% 11%

Operations 6% 1%

Supply Chain Management 6% 2%

Advertising 4% 4%

Digital Communications and Multimedia 4% 1%

Human Resource Management 4% 3%

Banking 2% 1%

Business Law 2% 1%

Communication Studies 2% 5%

62




Area of study

Michigan

Technological

University

All universities

International Business 2% 6%

Journalism 2% 3%

Labor Studies 2% 0%

Logistics 2% 1%

Non-Profit Administration 2% 1%

Prelaw 2% 2%

Project Management 2% 1%

Public Administration & Policy 2% 1%

Public Relations 2% 4%

Statistics 2% 1%

Tourism 2% 1%

Actuarial Science 0% 1%

Broadcasting, Telecommunications, and Mass Media 0% 2%

Entrepreneurial Studies 0% 3%

Film and Media Arts 0% 2%

63




Area of study

Michigan

Technological

University

All universities

Financial Management 0% 2%

Financial Planning 0% 2%

Healthcare Administration 0% 3%

Hospitality Management 0% 3%

Industrial Management 0% 0%

Information, Risk & Operations Management (IROM) 0% 1%

Insurance 0% 0%

Merchandising & Retail/ Fashion Apparel 0% 2%

Radio and Television 0% 1%

Real Estate 0% 1%

Restaurant Management 0% 0%

Sales 0% 1%

Speech Communication 0% 1%

Strategic and Organizational Communication 0% 1%

Other Business 0% 2%

Undeclared 0% 3%

64


Areas of study | Engineering (1/2)


Area of study

Michigan

Technological

University

All universities

Mechanical Engineering 37% 24%

Electrical Engineering 16% 12%

Chemical Engineering 13% 12%

Biomedical Engineering 12% 9%

Civil Engineering 10% 11%

Computer Engineering 8% 8%

Environmental Engineering 6% 4%

Materials Engineering 4% 2%

General Engineering 2% 1%

Engineering Technology 2% 2%

Aerospace Engineering/Aeronautics 1% 6%

Computer Science 1% 8%

Construction 1% 2%

Manufacturing Engineering 1% 1%

65


Areas of study | Engineering (2/2)


Area of study

Michigan

Technological

University

All universities

Software Engineering 1% 1%

Systems Analysis & Engineering 1% 1%

Physics Engineering 1% 1%

Biological Engineering/Bioengineering 0% 3%

Electronics Engineering 0% 1%

Architectural Engineering 0% 2%

Industrial Engineering/Design 0% 6%

Astronautical Engineering 0% 0%

Biomolecular Engineering 0% 1%

Engineering Management 0% 1%

Nuclear Engineering 0% 1%

Packaging 0% 0%

Petroleum Engineering 0% 2%

Other Engineering 0% 1%

Undeclared 0% 1%

66


Areas of study | IT (1/2)


Area of study

Michigan

Technological

University

All universities


Computer Networking 29% 8%

Network Security 22% 7%

Computer Information Technology 20% 14%

Computer Programming 17% 15%

Computer Information Systems 15% 16%

Software Engineering 15% 8%

Information Systems Security 10% 9%

Internet Technologies 7% 3%

Information Technology 5% 18%

Management Information System (MIS) 5% 11%

Technology Management 5% 4%

Computer Forensics 2% 3%

67


Areas of study | IT (2/2)


Area of study

Michigan

Technological

University

All universities

Engineering Technology 2% 1%

Game Design 2% 7%

Graphics & Multimedia 2% 8%

Information Systems 2% 16%

Telecommunications/Data Networking 2% 3%

Web Development and Design 2% 12%

Web Management 2% 3%

Computer Engineering 0% 4%

Geographic Information Systems 0% 1%

Information Assurance 0% 3%

Managing Innovation 0% 1%

Other IT 2% 1%

Undeclared 0% 2%

68


Areas of study | Humanities/liberal arts/education (1/3)


Area of study

Michigan

Technological

University

All universities

Mass Communication 32% 8%

Education 18% 14%

English 16% 9%

Music 13% 4%

Graphic & Interactive Design 11% 2%

Psychology 11% 18%

Theatre and Dance 11% 3%

Anthropology 8% 4%

Science, Technology, and Society Program 8% 1%

Art and Art History 5% 5%

Cultural Studies 5% 1%

History 5% 6%

Humanities Program 5% 1%

Photography 5% 1%

Creative Writing 3% 3%

69




Area of study

Michigan

Technological

University

All universities

Foreign Language 3% 8%

Gender Studies 3% 1%

International Studies 3% 5%

Linguistics 3% 2%

Social Sciences 3% 3%

Sociology 3% 6%

American Studies 0% 0%

Architecture 0% 2%

Child/Family Development 0% 3%

Classical Studies 0% 1%

Comparative Literature Program 0% 0%

Counseling 0% 1%

Criminal Justice 0% 6%

Ethnic and Regional Studies 0% 1%

European Studies 0% 0%

70




Area of study

Michigan

Technological

University

All universities

Geography and the Environment 0% 1%

Government 0% 1%

Interior Design 0% 1%

International Relations 0% 4%

Law and Legal Studies 0% 2%

Peace Studies 0% 0%

Philosophy 0% 2%

Planning 0% 0%

Political Science 0% 10%

Pre-Law 0% 4%

Religious Studies 0% 1%

Social Work 0% 3%

Special Education 0% 2%

Speech Therapy 0% 2%

Women's Studies 0% 1%

Other Humanities 0% 4%

Undeclared 0% 2%

71


Areas of study | Natural sciences (1/3)


Area of study

Michigan

Technological

University

All universities

Biology 22% 28%

Chemistry and Biochemistry 21% 13%

Mathematics & Statistics 14% 5%

Forestry 12% 0%

Ecology 11% 1%

Environmental Studies 9% 4%

Exercise Science 8% 3%

Psychology 8% 11%

Microbiology 7% 3%

Pre-Medical Studies 7% 17%

Health Sciences 6% 10%

Physics 6% 3%

Pharmacy 5% 3%

72




Area of study

Michigan

Technological

University

All universities

Geology 4% 1%

Marine Science 4% 1%

Physical Therapy 4% 4%

Wildlife Ecology 4% 1%

Sports Management 3% 1%

Animal Sciences 2% 4%

Astronomy 2% 1%

Kinesiology 2% 4%

Veterinary Science 2% 3%

Zoology 2% 2%

Biotechnology 1% 1%


Forensic Sciences 1% 1%

73




Area of study

Michigan

Technological

University

All universities

Agriculture 0% 2%

Atmospheric Studies 0% 0%

Aviation 0% 0%

Dietetics/Nutrition 0% 3%

Food Science 0% 1%

Geography 0% 1%

Geoscience 0% 1%

Human Ecology 0% 0%

Neuroscience 0% 5%

Nursing 0% 13%

Occupational Science 0% 1%

Public Health 0% 3%

Other Natural Sciences 1% 1%

Undeclared 0% 1%

74

• Which educational institution do you attend?

The group “All universities” is represented by the sample of

students from these universities with the respective number

of respondents in percentages covered in this report .

These respondent percentages are weighted according to

the actual population of students at these universities.

All universities (1/12)


University Total University Total

Arizona State University 1.34% University of Arizona 0.77%

Ohio State University 1.15% North Carolina State University - Raleigh 0.76%

University of Central Florida 1.15% University of Maryland - College Park 0.76%

Texas A&M University 1.13% University of South Florida 0.75%

Pennsylvania State University 1.06% Florida State University 0.71%

Purdue University 0.99% University of Michigan - Ann Arbor 0.71%

Michigan State University 0.94% University of Colorado - Boulder 0.69%

University of Florida 0.94% Virginia Tech 0.69%

University of Illinois - Urbana-Champaign 0.88% University of Texas - Austin 0.69%

University of Houston 0.87% Iowa State University 0.69%

University of Wisconsin - Madison 0.83% University of California - Berkeley 0.68%

Rutgers University - New Brunswick 0.78% Colorado State University 0.68%

University of Washington - Seattle 0.78% Temple University 0.66%

75










University of Texas - Arlington 0.65% University of Massachusetts - Amherst 0.58%

California State University - Long Beach 0.64% University of Minnesota - Twin Cities 0.57%

Texas Tech University 0.64% Georgia State University 0.57%

George Mason University 0.64% West Virginia University 0.57%

University of Georgia 0.64% Indiana University 0.56%

University of Akron 0.63% Florida International University 0.56%

Louisiana State University 0.62% California State University - Fullerton 0.56%

University of California - San Diego 0.62% Virginia Commonwealth University 0.55%

University of Texas - San Antonio 0.61% Syracuse University 0.55%

University of Cincinnati 0.61% University of South Carolina - Columbia 0.55%

Boston University 0.59% Kansas State University 0.55%

Florida Atlantic University 0.59% Kennesaw State University 0.54%

Northeastern University 0.58% Kent State University 0.54%

76










University of Tennessee 0.54% University of Oklahoma 0.49%

San Diego State University 0.53% Northern Arizona University 0.48%

University of Kentucky 0.53% Auburn University 0.48%

University of Nebraska - Lincoln 0.53% SUNY Stony Brook 0.48%

Wayne State University 0.52% New York University 0.48%

Oklahoma State University 0.52% University of Arkansas - Fayetteville 0.47%

University of New Mexico 0.52% Central Michigan University 0.47%

University of Iowa 0.52% Rochester Institute of Technology 0.47%

University of Kansas 0.51% University of Texas - El Paso 0.47%

Old Dominion University 0.51% Georgia Institute of Technology 0.46%

California State University - Northridge 0.51% East Carolina University 0.46%

University of North Carolina - Charlotte 0.50% Clemson University 0.46%

California Polytechnic State University - San Luis Obispo 0.50% University of Connecticut 0.45%

77










University of Southern California 0.45% University of North Texas 0.42%

University of California - Santa Barbara 0.45% University of Puerto Rico 0.41%

CUNY Baruch College 0.44% Northern Illinois University 0.41%

University of Delaware 0.44% California State University - Fresno 0.41%

University of California - Riverside 0.43% Cornell University 0.41%

University of Pittsburgh 0.43% Boise State University 0.40%

University of North Carolina - Chapel Hill 0.43% Ball State University 0.40%

University of Illinois - Chicago 0.43% New Mexico State University 0.40%

Eastern Michigan University 0.43% Portland State University 0.39%

James Madison University 0.43% Illinois State University 0.38%

DePaul University 0.42% University of Rhode Island 0.38%

Mississippi State University 0.42% University of Missouri - Columbia 0.37%

Towson University 0.42% University of Virginia 0.37%

78










Western Kentucky University 0.37% Texas Pan American University 0.34%

University of Oregon 0.37% Youngstown State University 0.33%

CUNY Brooklyn College 0.37% Montclair State University 0.33%

University of Colorado - Denver 0.37% Southern Illinois University 0.32%

Oregon State University 0.35% Baylor University 0.32%

University of Mississippi 0.35% University of Vermont 0.32%

CUNY Queens College 0.35% Appalachian State University 0.32%

Miami University of Ohio 0.34% Western Washington University 0.32%

University of California - Santa Cruz 0.34% University of Alabama 0.32%

CUNY New York City College of Technology 0.34% University of Louisville 0.31%

University of South Alabama 0.34% SUNY Binghamton 0.31%

University of Pennsylvania 0.34% University of California - Los Angeles 0.31%

University of Alaska - Fairbanks 0.34% Western Michigan University 0.31%

79










Southeastern Louisiana University 0.31% University of Northern Iowa 0.28%

Missouri State University 0.31% Northwestern University 0.28%

Harvard University 0.30% University of Nevada - Las Vegas 0.27%

Indiana University of Pennsylvania 0.30% University of Wyoming 0.27%

University of North Florida 0.30% Arkansas State University 0.27%

Washington State University 0.30% Indiana State University 0.27%

Idaho State University 0.29% North Dakota State University 0.27%

SUNY Albany 0.29% Florida A&M University 0.27%

University of Hawaii 0.29% Brigham Young University 0.25%

Wright State University 0.29% University of Idaho 0.25%

Wichita State University 0.29% George Washington University 0.25%

University of Miami 0.28% Loyola University - Chicago 0.25%

University of Maryland - Baltimore County 0.28% New Jersey Institute of Technology 0.25%

80










University of West Georgia 0.25% University of Wisconsin - Milwaukee 0.21%

College of Charleston 0.24% Villanova University 0.21%

Marshall University 0.24% Columbia University 0.21%

University of Maine 0.24% University of Dayton 0.21%

Michigan Technological University 0.24% University of Michigan - Dearborn 0.21%

University of Southern Indiana 0.23% Utah State University 0.21%

Drexel University 0.23% Rensselaer Polytechnic Institute 0.21%

University of California - Irvine 0.23% Middle Tennessee State University 0.20%

St. Cloud State University 0.22% SUNY Buffalo 0.20%

Saginaw Valley State University 0.22% University of California - Davis 0.20%

CUNY College of Staten Island 0.22% Washington University in St. Louis 0.20%

University of Northern Colorado 0.22% Murray State University 0.19%

Georgetown University 0.21% Texas Woman's University 0.19%

81










St. Louis University 0.19% Duke University 0.17%

Texas Christian University 0.19% Radford University 0.17%

Tulane University 0.18% Southern Methodist University 0.17%

University of Central Missouri 0.18% Boston College 0.16%

Johns Hopkins University 0.18% Fordham University 0.16%

Emory University 0.18% Regis University 0.16%

Morgan State University 0.18% Massachusetts Institute of Technology 0.16%

University of Texas - Dallas 0.18% University of San Francisco 0.16%

Rutgers University - Newark 0.18% Ramapo College 0.15%

Howard University 0.18% College of New Jersey 0.15%

Rhode Island College 0.18% Loyola Marymount University 0.15%

Prairie View A&M University 0.17% Columbus State University 0.15%

Texas Southern University 0.17% American University 0.15%

82










Santa Clara University 0.15% Princeton University 0.12%

Southern Utah University 0.15% College of William and Mary 0.12%

Lehigh University 0.14% Bentley University 0.12%

University of San Diego 0.14% Seton Hall University 0.12%

University of Denver 0.14% Chapman University 0.12%

Stanford University 0.14% Truman State University 0.12%

Bradley University 0.14% University of Chicago 0.11%

Case Western Reserve University 0.14% La Salle University 0.11%

St. Joseph's University 0.14% New York Institute of Technology 0.11%

Western Connecticut State University 0.13% Creighton University 0.11%

University of Rochester 0.13% Carnegie Mellon University 0.11%

Alabama A&M University 0.13% Robert Morris University 0.11%

University of Toledo 0.13% Fort Hays State University 0.11%

83










CUNY Hunter College 0.11% Rice University 0.09%

San Jose State University 0.11% University of Notre Dame 0.09%

Fairfield University 0.11% Dartmouth College 0.09%

Embry Riddle Aeronautical University 0.10% Colorado School of Mines 0.09%

Providence College 0.10% University of Utah 0.08%

Wake Forest University 0.10% Polytechnic Institute of New York University 0.08%

Yale University 0.10% Clark Atlanta University 0.08%

Keene State College 0.10% Lewis University 0.08%

Bucknell University 0.10% University of Washington - Bothell 0.07%

Kettering University 0.09% North Carolina A&T State University 0.07%

University of Mary Washington 0.09% California Polytechnic State University - Pomona 0.07%

University of Richmond 0.09% Brandeis University 0.07%

Butler University 0.09% Pace University - New York City 0.07%

84










Lafayette College 0.07% University of St. Thomas - St. Paul 0.04%

Eastern Illinois University 0.07% Tuskegee University 0.04%

California State University - Dominguez Hills 0.07% Brown University 0.04%

University of Evansville 0.06% Vanderbilt University 0.04%

Trinity University 0.06% Hampton University 0.04%

Morehouse College 0.06% DePauw University 0.04%

Fairleigh Dickinson University 0.06% California Institute of Technology 0.04%

Xavier University 0.06% Albion College 0.04%

Babson College 0.06% St. John's University 0.03%

Worcester Polytechnic Institute 0.06% Smith College 0.03%

Marquette University 0.05% Bowling Green State University 0.03%

Spelman College 0.04% Rutgers University - Camden 0.03%

Hofstra University 0.04% Oakland University 0.03%

85










Claflin University 0.03% Central Connecticut State University 0.01%

CUNY City College 0.03% University of Arkansas - Pine Bluff 0.01%

Tufts University 0.03% Bryant University 0.01%

California State University - Sacramento 0.03% University of Texas - Tyler 0.01%

Wentworth Institute of Technology 0.02% University of Ohio 0.01%

Barnard College 0.02% Stevens Institute of Technology 0.01%

Oregon Institute of Technology 0.02% Missouri University of Science and Technology 0.01%

Manhattan College 0.02% Cleveland State University 0.01%

Georgia Southern University 0.02% CUNY Medgar Evers College 0.01%

Southern New Hampshire University 0.02% Southern University and A&M College 0.01%

Olin College of Engineering 0.02% Bryn Mawr College 0.00%

University of New Orleans 0.02% Rose-Hulman Institute of Technology 0.00%

University of New Hampshire 0.02% Other 5.74%

Huston-Tillotson University 0.01%

86


APPENDIX



PREFERRED EMPLOYERS

CAREER PROFILES

87


Attractive attributes | Employer Reputation & Image


53%

42%

35%

32%

29%

24%

20%

18%

17%

10%

41%

44%

30%

35%

19%

30%

24%

28%

19%

15%

Innovation

Ethical standards

Attractive/exciting products andservices

Financial strength

Environmental sustainability

Prestige

Market success

Inspiring management

Corporate Social Responsibility

Fast-growing/entrepreneurialMichigan Technological University

All universities

88


Attractive attributes | Job Characteristics


50%

41%

38%

36%

27%

24%

22%

22%

14%

11%

50%

32%

42%

27%

28%

24%

29%

23%

15%

17%

Secure employment

Challenging work

Professional training anddevelopment

Variety of assignments

Flexible working conditions

High level of responsibility

Opportunities for internationaltravel/relocation

Team-oriented work

Control over my number of workinghours

Client interactionMichigan Technological University

All universities

89


Attractive attributes | People & Culture


51%

48%

47%

40%

34%

26%

20%

11%

8%

5%

46%

50%

41%

41%

30%

22%

19%

14%

16%

12%

A creative and dynamic workenvironment

Respect for its people

A friendly work environment

Leaders who will support mydevelopment

Recognizing performance(meritocracy)

Enabling me to integrate personalinterests in my schedule

Recruiting only the best talent

Support for gender equality

Interaction with international clientsand colleagues

Acceptance towards minoritiesMichigan Technological University

All universities

90


Attractive attributes | Remuneration & Advancement Opportunities


38%

38%

36%

35%

34%

34%

31%

13%

12%

9%

37%

43%

27%

27%

39%

38%

29%

13%

17%

10%

Clear path for advancement

Leadership opportunities

Competitive base salary

Competitive benefits

Good reference for future career

High future earnings

Sponsorship of future education

Overtime pay/compensation

Performance-related bonus

Rapid promotionMichigan Technological University

All universities

91


APPENDIX



PREFERRED EMPLOYERS

CAREER PROFILES

92



1. Google (22.50%)

2. Ford Motor Company (17.50%)

3. Chrysler (12.50%)

3. DOW Chemical (12.50%)

3. Nike (12.50%)

6. Apple (10.00%)

6. Deloitte (10.00%)

6. Ernst & Young (10.00%)

6. General Motors (10.00%)

6. Microsoft (10.00%)

1. Google (21.10%)

2. Walt Disney Company (16.90%)

3. Apple (16.78%)

4. Ernst & Young (11.55%)

5. Nike (11.15%)

6. J.P. Morgan (10.79%)

7. Deloitte (9.95%)

8. PwC (PricewaterhouseCoopers)

(8.81%)

9. Goldman Sachs (8.51%)

10. KPMG LLP (6.65%)


All universities | Business Michigan Technological University | Business

93



1. 3M (18.92%)

2. Ford Motor Company (15.05%)

3. NASA (14.84%)

4. General Motors (14.41%)

5. Caterpillar Inc. (13.33%)

6. Google (11.61%)

7. General Electric (10.32%)

7. John Deere (10.32%)


10. Boeing (9.25%)

1. NASA (19.39%)

2. Google (18.45%)

3. Boeing (16.64%)

4. Apple (13.40%)


6. Lockheed Martin Corporation (11.42%)

7. General Electric (8.64%)


9. U.S. Department of Energy (7.50%)

10. Exxon Mobil Corporation (7.04%)


All universities | Engineering Michigan Technological University |

Engineering

94



1. Google (65.79%)


3. Blizzard Entertainment (31.58%)

4. IBM (26.32%)

5. Intel (23.68%)

6. Cisco Systems (21.05%)

7. Apple (18.42%)

8. Amazon (15.79%)

8. D.O.D. (15.79%)

8. FBI (15.79%)

1. Google (47.17%)


3. Apple (27.62%)

4. IBM (14.22%)

5. Amazon (12.89%)

6. Blizzard Entertainment (12.48%)

7. Intel (11.31%)

8. Facebook (11.19%)

9. Cisco Systems (10.71%)



All universities | IT Michigan Technological University | IT

95



1. Apple (23.33%)

2. Google (16.67%)

2. NASA (16.67%)


5. FBI (13.33%)

5. Mayo Clinic (13.33%)

5. Peace Corps (13.33%)

8. 3M (6.67%)

8. American Cancer Society (6.67%)

8. Best Buy (6.67%)


2. United Nations (17.72%)

3. U.S. Department of State (16.95%)

4. Google (16.95%)

5. Teach for America (16.56%)

6. FBI (15.01%)


8. Apple (13.37%)

9. National Security Agency (NSA)

(7.09%)

10. NBCUniversal (7.04%)


All universities | Humanities/Liberal

Arts/Education

Michigan Technological University |

Humanities/Liberal Arts/Education

96




2. Centers for Disease Control (16.28%)


2. EPA (16.28%)

5. NASA (13.95%)



6. Under Armour, Inc. (9.30%)

9. D.O.D. (8.14%)

9. FBI (8.14%)

1. National Institutes of Health (22.39%)



4. Centers for Disease Control (17.57%)

5. Google (10.00%)

6. NASA (9.93%)



9. EPA (9.49%)

10. FBI (8.48%)


All universities | Natural Sciences Michigan Technological University | Natural

Sciences

97


APPENDIX



PREFERRED EMPLOYERS

CAREER PROFILES

98

• The Universum Career Profiles are based on the

attributes that students select as most important.

Universum Career Profiles


LEADER: A student who has an inspiring

attitude and searches for jobs where he/she

can apply and further develop his/her

leadership skills. This student is not afraid of

making decisions and taking responsibility.

INTERNATIONALIST: A student who is

open-minded and prefers international

surroundings. This type of student enjoys

meeting new people, traveling and working

abroad.

IDEALIST: A student who pursues ethical

and sustainable principles and values. This

student is strongly attracted to employers

whose mission and vision are in line with

his/her own principles and standards.

HUNTER: A student who focuses on

monetary aspects. This student chases

financially lucrative and competitive jobs.

CAREERIST: A student who continuously

wants to develop. This type of student wants

to follow a promising career path within a

prestigious and meritocratic environment.

ENTREPRENEUR: A student who

appreciates working in an evolving

environment, in which he/she can solve

changing and challenging problems.

HARMONIZER: A student who prefers a

stable work environment that is

characterized by a respectful and balanced

management philosophy.

99

Universum Career Profiles 1/2


HARMONIZER

• Respect for its people (2)

• Enabling me to integrate personal

interests in my schedule (3)

• Team-oriented work (1)

• Secure employment (2)

• Control over my number of working hours (3)

• Flexible working conditions (3)

• Overtime pay/compensation (1)

The Universum Career Profiles are based on the Universum Drivers of Employer Attractiveness.

Different attribute selections produce different Career Profiles. To match a certain profile, a minimum

amount of points must be reached.

CAREERIST

• Prestige (3)

• Recruiting only the best talent (3)

• Clear path for advancement (3)

• Market success (1)

• Professional training and development (1)

• Sponsorship of future education (2)

• Rapid promotion (3)

• Recognizing performance (meritocracy) (2)

• Good reference for future career (3)

ENTREPRENEUR

• Fast-growing/entrepreneurial (3)

• A creative and dynamic work environment (3)

• Challenging work (1)

• Variety of assignments (1)

• Innovation (2)

• Attractive/exciting products and services (1)

6 out of

11 points

7 out of

15 points

12 out of

21 points

100

Universum Career Profiles 2/2


INTERNATIONALIST

• Opportunities for international travel/relocation (3)

• Interaction with international clients and colleagues (3)

HUNTER

• Competitive base salary (3)

• High future earnings (3)

• Performance-related bonus (2)

• Competitive benefits (1)

• Client interaction (1)

• Financial strength (1)

IDEALIST

• A friendly work environment (1)

• Ethical standards (3)

• Corporate Social Responsibility (3)

• Environmental sustainability (3)

• Support for gender equality (2)

• Acceptance towards minorities (2)

6 out of

14 points

6 out of

6 points

6 out of

11 points

LEADER

• Leadership opportunities (3)

• Leaders who will support my

development (3)

• High level of responsibility (2)

• Inspiring management (2) 5 out of

10 points

Documents

UNIVERSUM STUDENT SURVEY 2013 · 2019-05-17 · Universum is a trusted partner providing solutions and services to develop, improve, and implement tailored employer branding strategies