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Page 1: UNIVERSUM STUDENT SURVEY 2013 University Report | Finnish Edition Aalto University, technology

WWW.UNIVERSUMGLOBAL.COM

UNIVERSUM STUDENT SURVEY 2013

University Report | Finnish EditionAalto University, technology

Page 2: UNIVERSUM STUDENT SURVEY 2013 University Report | Finnish Edition Aalto University, technology

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About Universum

2013 | Finland | Students | Engineering/Natural Sciences

With over 25 years of experience researching the field of employer branding, Universum is a recognised world leader with tried and tested frameworks.

Universum annually conducts quantitative and qualitative research with over 400.000 talented individuals to gather insights into their career preferences, communication habits and their perception of potential employers.

For our clients around the world, Universum is a trusted partner providing solutions and services to develop, improve and implement tailored employer branding strategies.

Universum is the thought leader in employer branding, with local experts in research, consulting and communication solutions, offering high-quality insights.

Universum’s unique global reach ensures the comparability of research results across markets. We partner with more than 1.700 of the top academic institutions in the world.

Universum employs smart, friendly and professional experts and consultants, who work with our clients in long-term partnerships.

Page 3: UNIVERSUM STUDENT SURVEY 2013 University Report | Finnish Edition Aalto University, technology

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Our clients and media partners

2013 | Finland | Students | Engineering/Natural Sciences

Some of the world’s most attractive employers

Some of the world’s most trusted publishers

Page 4: UNIVERSUM STUDENT SURVEY 2013 University Report | Finnish Edition Aalto University, technology

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What we cover in the report

2013 | Finland | Students | Engineering/Natural Sciences

6. APPENDIX

Additional data on topics covered in previous sections.

5. SUMMARY

A summary of the core findings of the report. These slides can be shared with key stakeholders within the university as well as with external partners to provide a quick, visual overview of the career profile of your students.

4. UNIVERSITY PERCEPTION

Get feedback from your students on their satisfaction with various aspects of their studies, benchmarking the results against the total group. The data illustrates what students find unique about their current university.

1. KEY BACKGROUND DATA

An overview of the groups covered in this report and presents key background information about the samples.

2. CAREER PREFERENCES

Find out the career preferences of your students in comparison to the total group. You will also see some trends that have developed over time. This information illustrates what separates your students from those at other universities and in which aspects their educational background from Aalto University, technology has made them unique.

3. EMPLOYER PREFERENCES

Understand the employer preferences of your students in comparison to the total group. The data suggests which employers your students would like to meet on campus, or alternatively which employers have been most successful in becoming attractive towards your students over the years.

Page 5: UNIVERSUM STUDENT SURVEY 2013 University Report | Finnish Edition Aalto University, technology

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Table of contents

2013 | Finland | Students | Engineering/Natural Sciences

EMPLOYER PREFERENCES

CAREER PREFERENCES

KEY BACKGROUND DATAAPPENDIX

SUMMARY

UNIVERSITY PERCEPTION

KEY BACKGROUND DATA

An overview of the groups covered in this report and presents key background information about the samples.

Page 6: UNIVERSUM STUDENT SURVEY 2013 University Report | Finnish Edition Aalto University, technology

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University reports can be based on the total number of respondents from all main fields of study, or may be specific to a main field of study. This particular report is specific to: Engineering/Natural Sciences.

Groups in this report

2013 | Finland | Students | Engineering/Natural Sciences

Global

2 021

Field period: November 2012 to March 2013

Your university

Finland

The comparisons in this report are based on: Engineering/Natural Sciences

Participating students from your university. Throughout the report, this group is referred to as ”Aalto University, technology” .

Participating students from 10 educational institutions in Finland. Throughout the report, this group is referred to as “All Universities (excl. Applied Science)”.

Students participate annually in Universum’s global career research. 400 000+

394

Page 7: UNIVERSUM STUDENT SURVEY 2013 University Report | Finnish Edition Aalto University, technology

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62%

Target group | Students’ characteristics

2013 | Finland | Students | Engineering/Natural Sciences

Average academic performance:

Year of graduation:

Average age (years):

24,0

out of 10

Average age (years):

24,9

38% 6,9 47% 53%

Average academic performance:

out of 10

7,0

All Universities (excl. Applied Science)Aalto University, technology

Year of graduation:

5%12%12%

19%26%24%

1%

2018 orlater

201720162015201420132012

6%9%12%20%25%29%

1%

2018 orlater

201720162015201420132012

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Table of contents

2013 | Finland | Students | Engineering/Natural Sciences

CAREER PREFERENCES

Find out the career preferences of your students in comparison to the total group. You will also see some trends that have developed over time. This information illustrates what separates your students from those at other universities and in which aspects their educational background from Aalto University, technology.

EMPLOYER PREFERENCES

CAREER PREFERENCES

KEY BACKGROUND DATAAPPENDIX

SUMMARY

UNIVERSITY PERCEPTION

Page 9: UNIVERSUM STUDENT SURVEY 2013 University Report | Finnish Edition Aalto University, technology

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• What is your expected salary before taxes (excluding commission and bonus) at your first employment after graduation?

Expected monthly salary

2013 | Finland | Students | Engineering/Natural Sciences

3 0023 156 EURTotal

EUR

All Universities (excl. Applied Science)Aalto University, technology

Page 10: UNIVERSUM STUDENT SURVEY 2013 University Report | Finnish Edition Aalto University, technology

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• What is your expected salary before taxes (excluding commission and bonus) at your first employment after graduation?• What is your gender?

Expected monthly salary

2013 | Finland | Students | Engineering/Natural Sciences

Aalto University, technology

EUR3 092

3 198 EUR

Female

Male

Page 11: UNIVERSUM STUDENT SURVEY 2013 University Report | Finnish Edition Aalto University, technology

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• What is your expected salary before taxes (excluding commission and bonus) at your first employment after graduation?• What is your gender?

Expected monthly salary

2013 | Finland | Students | Engineering/Natural Sciences

All Universities (excl. Applied Science)

EUR2 951

3 198 EUR

Female

Male

Page 12: UNIVERSUM STUDENT SURVEY 2013 University Report | Finnish Edition Aalto University, technology

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• What is your expected salary before taxes (excluding commission and bonus) at your first employment after graduation?• What is your gender?

Expected monthly salary | Evolution

2013 | Finland | Students | Engineering/Natural Sciences

Gender gap | All Universities (excl. Applied Science)

This chart illustrate female expected salary

as a share of male expected

salary.

Female/Male salary ratio

92%

89%

87%

90%91%

20132012201120102009

Page 13: UNIVERSUM STUDENT SURVEY 2013 University Report | Finnish Edition Aalto University, technology

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• Below is a list of nine possible career goals. Which are most important to you? Please select a maximum of three alternatives.

Career goals

2013 | Finland | Students | Engineering/Natural Sciences

66%

41%

41%

40%

31%

16%

15%

15%

13%

66%

37%

37%

44%

32%

19%

12%

14%

17%

To have work/life balance

To be a technical or functional expert

To be competitively or intellectually challenged

To be secure or stable in my job

To be dedicated to a cause or to feel that I amserving a greater good

To have an international career

To be a leader or manager of people

To be entrepreneurial or creative/innovative

To be autonomous or independent

Aalto University School of Technology, Engineeringor Science

All Universities (excl. Applied Science)

Aalto University, technology

All Universities (excl. Applied Science)

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• Below is a list of nine possible career goals. Which are most important to you? Please select a maximum of three alternatives. • The alternatives in the legend are sorted according to importance in 2013. Thus, the most important career goal in 2013 is at the top of the legend.

Career goals | Evolution

2013 | Finland | Students | Engineering/Natural Sciences

All Universities (excl. Applied Science)

1

2

3

4

5

6

7

8

9

2008 2009 2010 2011 2012 2013

To have work/life balance

To be secure or stable in my job

To be a technical or functional expert

To be competitively or intellectually challenged

To be dedicated to a cause or to feel that I am servinga greater good

To have an international career

To be autonomous or independent

To be entrepreneurial or creative/innovative

To be a leader or manager of people

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• This framework has been developed by Universum and is based on specific research within HR, as well as focus groups and general communication with both our clients and students.

The Universum Drivers of Employer Attractiveness

2013 | Finland | Students | Engineering/Natural Sciences

The contents and demands of the job, including the learning opportunities provided by the job• Challenging work• Client interaction• Control over my number of working hours• Flexible working conditions• High level of responsibility• Opportunities for international travel/relocation• Professional training and development• Secure employment• Team-oriented work• Variety of assignments

The monetary compensation and other benefits, now and in the future • Clear path for advancement• Competitive base salary• Competitive benefits• Good reference for future career• High future earnings• Leadership opportunities• Overtime pay/compensation• Performance-related bonus• Rapid promotion• Sponsorship of future education

The attributes of the employer as an organisation• Attractive/exciting products and services• Corporate Social Responsibility• Environmental sustainability• Ethical standards• Fast-growing/entrepreneurial• Financial strength• Innovation• Inspiring management• Market success• Prestige

EMPLOYER REPUTATION & IMAGE JOB CHARACTERISTICS

REMUNERATION & ADVANCEMENT OPPORTUNITIES

The social environment and attributes of the workplace• A creative and dynamic work environment• A friendly work environment• Acceptance towards minorities• Enabling me to integrate personal interests in my schedule• Interaction with international clients and colleagues• Leaders who will support my development• Recognising performance (meritocracy)• Recruiting only the best talent• Respect for its people• Support for gender equality

PEOPLE & CULTURE

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• How would you rate the relative importance of these aspects when choosing your Ideal Employer? Please divide 100 points between the alternatives in accordance with importance.

• Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives.

Driver attractiveness | Evolution

Employer Reputation & Image

People & Culture

Job Characteristics

Remuneration & Advancement Opportunities

2013 | Finland | Students | Engineering/Natural Sciences

All Universities (excl. Applied Science)

15

20

25

30

35

2008 2009 2010 2011 2012 2013

Page 17: UNIVERSUM STUDENT SURVEY 2013 University Report | Finnish Edition Aalto University, technology

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• How would you rate the relative importance of these aspects when choosing your Ideal Employer? Please divide 100 points between the alternatives in accordance with importance.

• Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives.

• This table shows the most attractive of the 40 attributes, taking into account the overall importance of the driver categories to the students. This analysis gives a summarised 360 degree view of what influences employer attractiveness.

Students’ top 10 preferences

2013 | Finland | Students | Engineering/Natural Sciences

Variety of assignments1. Variety of assignments

Competitive base salary2. Competitive base salary

A friendly work environment3. A friendly work environment

A creative and dynamic work environment4. A creative and dynamic work environment

Secure employment5. Secure employment

Good reference for future career6. Good reference for future career

Respect for its people7. Respect for its people

Flexible working conditions8. Flexible working conditions

High future earnings9. High future earnings

Leaders who will support my development10. Leaders who will support my development

Variety of assignments1. Variety of assignments

Competitive base salary2. Competitive base salary

A friendly work environment3. A friendly work environment

Secure employment4. Secure employment

A creative and dynamic work environment5. A creative and dynamic work environment

Flexible working conditions6. Flexible working conditions

Respect for its people7. Respect for its people

Good reference for future career8. Good reference for future career

Professional training and development9. Professional training and development

Challenging work10. Challenging work

All Universities (excl. Applied Science)Aalto University, technology

Employer Reputation & Image

People & Culture

Job Characteristics

Remuneration & Advancement Opportunities

Page 18: UNIVERSUM STUDENT SURVEY 2013 University Report | Finnish Edition Aalto University, technology

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• Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives. • The Universum Career Profiles are based on the attributes that students selected as attractive for their first employer. See more details in Appendix.

Universum Career Profiles

2013 | Finland | Students | Engineering/Natural Sciences

Aalto University, technology

All Universities (excl. Applied Science)

Page 19: UNIVERSUM STUDENT SURVEY 2013 University Report | Finnish Edition Aalto University, technology

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• Where would you prefer to start your first employment after your graduation?

Geographical mobility | Preferred first employment

2013 | Finland | Students | Engineering/Natural Sciences

would like to start working

abroad

would like to start working

abroad

16%

18%

67%

14%

2%

17%

67%

14%

4%

15%

I would prefer to start working in myhome country.

I would prefer to start working inanother country in Europe, not

being my home country.

I would prefer to start workingabroad, outside Europe.

I don't know

Aalto University School ofTechnology, Engineering orScience

All Universities (excl. AppliedScience)

Aalto University, technology

All Universities (excl. Applied Science)

Page 20: UNIVERSUM STUDENT SURVEY 2013 University Report | Finnish Edition Aalto University, technology

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• Are you currently studying in your home country?• Do you plan to go abroad to continue studying?

Geographical mobility | Students planning to study abroad

2013 | Finland | Students | Engineering/Natural Sciences

All Universities (excl. Applied Science)Aalto University, technology

41%of the students studying

in their home country plan to go abroad to continue studying

43%of the students studying

in their home country plan to go abroad to continue studying

Currently studying in your home countryCurrently studying in your home country

93% 7%

Yes

No

90%10%

Yes

No

Page 21: UNIVERSUM STUDENT SURVEY 2013 University Report | Finnish Edition Aalto University, technology

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• Which of the following would you prefer to do most after graduation?

What students want to do after graduating

2013 | Finland | Students | Engineering/Natural Sciences

would like to work for a start-up or start their own

business

would like to work for a start-up or start their own

business

8%

7%

49%

33%

6%

3%

3%

3%

3%

1%

36%

26%

3%

10%

5%

6%

12%

3%

Work for an internationalcompany/organisation

Work for a privately-owned nationalcompany/organisation

Work for a start-up

Continue studying

Start my own business

Work for a state-ownedcompany/organisation

Work for the government

Other

Aalto University School ofTechnology, Engineering orScience

All Universities (excl. AppliedScience)

Aalto University, technology

All Universities (excl. Applied Science)

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Table of contents

2013 | Finland | Students | Engineering/Natural Sciences

EMPLOYER PREFERENCES

Understand the employer preferences of your students in comparison to the total group. The data suggests which employers your students would like to meet on campus, or alternatively which employers have been most successful in becoming attractive towards your students over the years.

EMPLOYER PREFERENCES

CAREER PREFERENCES

KEY BACKGROUND DATAAPPENDIX

SUMMARY

UNIVERSITY PERCEPTION

Page 23: UNIVERSUM STUDENT SURVEY 2013 University Report | Finnish Edition Aalto University, technology

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• In which industry would you ideally want to work when choosing your first employment after graduation? Please select a maximum of three alternatives.

Most preferred industries

2013 | Finland | Students | Engineering/Natural Sciences

32%

30%

22%

22%

21%

19%

13%

7%

6%

6%

19%

18%

18%

17%

22%

32%

6%

11%

4%

13%

Engineering and Manufacturing

Chemicals

Energy

Technology Hardware & Equipment

Pharmaceuticals and Biotechnology

Educational and Scientific Institutions

Construction

Software and Computer Services

Consumer Electronics and HouseholdAppliances

Public Sector and GovernmentalAgencies

Aalto University School of Technology,Engineering or Science

All Universities (excl. Applied Science)

Aalto University, technology

All Universities (excl. Applied Science)

Page 24: UNIVERSUM STUDENT SURVEY 2013 University Report | Finnish Edition Aalto University, technology

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The Universum Rankings

2013 | Finland | Students | Engineering/Natural Sciences

CONSIDERED EMPLOYER RANKING

(as many as applicable)

IDEAL EMPLOYER RANKING

(maximum five employers)

POTENTIAL APPLICANTS’ RANKING

(Yes, I have or will apply)

FULL COMPANY LIST (~ 100 employers within each

main field of study)

“Please select five employers from the list below for which you would most like to work - your five Ideal Employers.”

“Have you or will you apply to these companies/organisations?”

“Below is a list of employers. Which of these employers would you consider working for?”

Page 25: UNIVERSUM STUDENT SURVEY 2013 University Report | Finnish Edition Aalto University, technology

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The Universum Recruitment Funnel

2013 | Finland | Students | Engineering/Natural Sciences

WOULD THEY CONSIDER WORKING FOR YOU?

HAVE THEY APPLIED OR WILL THEY APPLY TO YOU?

DO STUDENTS KNOW WHO YOU ARE?

ARE YOU THEIR IDEAL EMPLOYER?

Awareness

Consideration

Desire

Application

Page 26: UNIVERSUM STUDENT SURVEY 2013 University Report | Finnish Edition Aalto University, technology

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• Below is a list of employers. Which of these employers would you consider working for?

Considered Employer Ranking | Top 30

2013 | Finland | Students | Engineering/Natural Sciences

Aalto University, technology

EmployerRank 2013

Percent 2013

EmployerRank 2013

Percent 2013

VTT 1 49,61% 0 Wärtsilä 14 25,59% -8

Neste Oil 2 42,82% 4 UPM 17 24,80% 5

Fortum 3 38,64% 1 Bayer 18 24,28% 29

Kemira 4 38,38% 16 Helsingin kaupunki 19 23,50% -3

Pöyry 5 37,08% 3 Siemens 20 23,24% -8

Orion 6 33,68% 15 Espoon kaupunki 21 22,72% 5

ABB 7 33,42% -5 Neste Jacobs 21 22,72% NEW -

Valio 8 29,24% 11 Stora Enso 23 22,45% 1

Helsingin Energia 9 27,15% 8 Outokumpu 24 21,67% 2

KONE 9 27,15% -6 Ramboll 25 21,15% -3

Fazer 11 26,89% 6 Suomen ympäristökeskus (SYKE) 25 21,15% 15

Borealis Polymers 12 26,37% 51 Vaisala 25 21,15% -10

Outotec 12 26,37% -2 Sweco 28 20,37% 6

Metso 14 25,59% -5 Pfizer 29 19,58% 29

Nokia 14 25,59% -9 Arla Ingman 30 18,80% 28

Trend Trend

Page 27: UNIVERSUM STUDENT SURVEY 2013 University Report | Finnish Edition Aalto University, technology

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• Please select five employers from the list below for which you would most like to work - your five Ideal Employers

Ideal Employer Ranking | Top 20

2013 | Finland | Students | Engineering/Natural Sciences

Aalto University, technology

EmployerRank 2013

Percent 2013

EmployerRank 2013

Percent 2013

VTT 1 22,61% 0 Suomen ympäristökeskus (SYKE) 10 8,78% 16

Orion 2 20,21% 13 Ramboll 12 8,51% 5

Neste Oil 3 19,95% 7 KONE 13 8,24% -9

Kemira 4 16,49% 13 Bayer 14 7,98% 17

ABB 5 16,22% -2 Outotec 15 7,71% -3

Fortum 6 12,77% -2 Siemens 15 7,71% 5

Pöyry 7 12,50% -1 Fazer 17 7,45% 11

Valio 8 9,84% 15 Sweco 18 7,18% 30

Nokia 9 9,04% -7 Pfizer 19 6,91% 29

Neste Jacobs 10 8,78% NEW - Borealis Polymers 20 6,65% 45

Trend Trend

Page 28: UNIVERSUM STUDENT SURVEY 2013 University Report | Finnish Edition Aalto University, technology

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• Please select five employers from the list below for which you would most like to work - your five Ideal Employers• Have you or will you apply to these employers?

Potential Applicants’ Ranking | Top 10

2013 | Finland | Students | Engineering/Natural Sciences

Aalto University, technology

EmployerRank 2013

Percent 2013

Neste Oil 1 7,32% 9

Orion 2 6,96% 4

ABB 3 6,12% -2

VTT 4 5,16% -2

Fortum 5 5,04% -3

Kemira 6 3,24% 11

Neste Jacobs 7 3,00% NEW -

Valio 7 3,00% 7

Pöyry 9 2,88% -4

Ramboll 10 2,64% 12

Trend

Page 29: UNIVERSUM STUDENT SURVEY 2013 University Report | Finnish Edition Aalto University, technology

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• Through which channels have you learnt about these employers? Please select as many alternatives as applicable.

Actual communication channels | Top 10

2013 | Finland | Students | Engineering/Natural Sciences

63%

40%

32%

29%

27%

25%

22%

22%

21%

21%

57%

29%

30%

20%

23%

23%

19%

21%

22%

23%

Employer websites

Career magazines for students

Job boards

Career guides/books

Career fairs

Career guidance websites

News print media advertisements

Social networks/communities

Professional networks/communities

Advertisements in business magazines

Aalto University School of Technology, Engineeringor Science

All Universities (excl. Applied Science)

Aalto University, technology

All Universities (excl. Applied Science)

Page 30: UNIVERSUM STUDENT SURVEY 2013 University Report | Finnish Edition Aalto University, technology

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Table of contents

2013 | Finland | Students | Engineering/Natural Sciences

UNIVERSITY PERCEPTION

Get feedback from your students on their satisfaction with various aspects of their studies, benchmarking the results against the total group. The data illustrates what students find unique about their current university.

EMPLOYER PREFERENCES

CAREER PREFERENCES

KEY BACKGROUND DATAAPPENDIX

SUMMARY

UNIVERSITY PERCEPTION

Page 31: UNIVERSUM STUDENT SURVEY 2013 University Report | Finnish Edition Aalto University, technology

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• Have you used the career services office at your college or university?

Career Services | Usage

2013 | Finland | Students | Engineering/Natural Sciences

Yes No Yes No

All Universities (excl. Applied Science)Aalto University, technology

54%

46% 40%

60%

Page 32: UNIVERSUM STUDENT SURVEY 2013 University Report | Finnish Edition Aalto University, technology

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• How would you rate the career services offered at your college or university?

Career Services | Feedback

2013 | Finland | Students | Engineering/Natural Sciences

POOR

Average satisfaction:

Aalto University, technology

All Universities (excl. Applied Science)

7,0

7,0

EXCELLENT

Aalto University, technology

All Universities (excl. Applied Science)

7%

11%

24%25%

18%

9%

3%2%

1%

4%

11%

23%

29%

18%

9%

5%

2%1%0%

10987654321

Page 33: UNIVERSUM STUDENT SURVEY 2013 University Report | Finnish Edition Aalto University, technology

33

Which of the following were the most integral factors in choosing your college or university?

Factors affecting university choice

2013 | Finland | Students | Engineering/Natural Sciences

64%

63%

62%

24%

23%

22%

19%

16%

13%

10%

5%

42%

68%

36%

17%

16%

33%

18%

16%

11%

18%

8%

Prestige/reputation

Offered a specific program or field of study

Prospects for future employment

Social environment and recreational activities

Advice from current students and/or alumni

Proximity to home/family

Learning environment and educational facilities

Opportunities for international travel and studyabroad

Advice from family

Costs (e.g. tuition, living expenses, accommodationetc.)

Other

Aalto University School of Technology, Engineering orScience

All Universities (excl. Applied Science)

Aalto University, technology

All Universities (excl. Applied Science)

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• If you could begin your studies again at any college or university, which would you choose?

If students could begin their studies again, they would choose…

2013 | Finland | Students | Engineering/Natural Sciences

68%

24%

8%

57%

36%

6%

Current college or university

Another University

Foreign University Aalto University School of Technology,Engineering or Science

All Universities (excl. Applied Science)

Aalto University, technology

All Universities (excl. Applied Science)

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• If you could begin your studies again at any college or university, which would you choose?

If students could begin their studies again | Preferred universities

2013 | Finland | Students | Engineering/Natural Sciences

Aalto University, technology

University Rank Percent

University of Helsinki 1 9%

Foreign college or university 2 8%

Aalto University, School of Business 3 5%

Aalto University, School of Art and Design 4 3%

Tampere University of Technology 5 1%

University of Oulu 5 1%

Sibelius Academy 7 1%

Diakonia University of Applied Sciences 8 0%

Finnish Academy of Fine Arts 8 0%

Haaga-Helia University of Applied Sciences 8 0%

32%would choose another university. The most

preferred are presented in the table.

68%of your students would

choose Aalto University, technology

if they made the choice again.

Page 36: UNIVERSUM STUDENT SURVEY 2013 University Report | Finnish Edition Aalto University, technology

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• If you could begin your studies again at any college or university, which would you choose?

If students could begin their studies again | Preferred universities

2013 | Finland | Students | Engineering/Natural Sciences

All Universities (excl. Applied Science)

University Rank Percent

University of Helsinki 1 7%

Foreign college or university 2 6%Aalto University School of Technology, Engineering or Science 3 6%

Tampere University of Technology 4 3%

Aalto University, School of Business 5 3%

Aalto University, School of Art and Design 6 2%

University of Turku 7 2%

University of Tampere 8 1%

Oulu University of Applied Sciences 9 1%

University of Jyväskylä 10 1%

43%would choose another university. The most

preferred are presented in the table.

57%of the students would choose their current

university if they made the choice again.

Page 37: UNIVERSUM STUDENT SURVEY 2013 University Report | Finnish Edition Aalto University, technology

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• If you could begin your studies again at any college or university, which would you choose?

If students could begin their studies again | Current college or university

2013 | Finland | Students | Engineering/Natural Sciences

The table presents universities with the highest percentage of their students selecting “Current college or university” in this question

68%

62%

61%

60%

53%

47%

47%

45%

26%

Aalto University School of Technology,Engineering or Science

University of Helsinki

University of Jyväskylä

University of Tampere

University of Turku

Lappeenranta University of Technology

University of Eastern Finland

University of Oulu

Åbo Akademi University

Page 38: UNIVERSUM STUDENT SURVEY 2013 University Report | Finnish Edition Aalto University, technology

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• Which attributes do you perceive as the most attractive?

Most attractive university attributes

2013 | Finland | Students | Engineering/Natural Sciences

64%

44%

43%

41%

23%

23%

17%

11%

10%

5%

4%

56%

46%

34%

40%

23%

27%

16%

13%

7%

6%

9%

High employment among graduates

Interesting courses

Good reputation among employers

Provides the skills and knowledge for whichemployers are looking

Inspiring professors/lecturers

Practical curriculum

Good contacts with the employers in my field

Opportunities for international study/experience

Organises a variety of social activities for students

Appropriate ratio of students perprofessor/lecturer

Top quality of service facilities (e.g. libraries,dorms, fitness facilities)

Aalto University School of Technology,Engineering or Science

All Universities (excl. Applied Science)

Aalto University, technology

All Universities (excl. Applied Science

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• If you could begin your studies again at any college or university, which would you choose • Which of the following attributes do you associate with each college or university?

Associated attributes with Aalto University, technology

2013 | Finland | Students | Engineering/Natural Sciences

91%

79%

79%

71%

70%

66%

61%

52%

35%

31%

24%

67%

48%

60%

50%

42%

33%

70%

50%

48%

37%

43%

Good reputation among employers

High employment among graduates

Opportunities for international study/experience

Provides the skills and knowledge for which employers arelooking

Organises a variety of social activities for students

Good contacts with the employers in my field

Interesting courses

Top quality of service facilities (e.g. libraries, dorms, fitnessfacilities)

Practical curriculum

Appropriate ratio of students per professor/lecturer

Inspiring professors/lecturersCurrent students

Interested students

Page 40: UNIVERSUM STUDENT SURVEY 2013 University Report | Finnish Edition Aalto University, technology

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• Please write the first word that comes to mind when thinking of your college or university.

Top of mind association

2013 | Finland | Students | Engineering/Natural Sciences

Aalto University, technology

Page 41: UNIVERSUM STUDENT SURVEY 2013 University Report | Finnish Edition Aalto University, technology

41

• Based on your experiences, how likely would you be to recommend your college or university to a friend or family member?

University recommendations

2013 | Finland | Students | Engineering/Natural Sciences

VERYUNLIKELY

Aalto University, technology

All Universities (excl. Applied Science)

8,0

8,1

Average score:

Aalto University, technology

All Universities (excl. Applied Science)

VERY LIKELY

23%24%

24%

13%

6%

4%

3%2%

1%

25%24%

24%

12%

6%

4%

2%1%

0%1%

10987654321

Page 42: UNIVERSUM STUDENT SURVEY 2013 University Report | Finnish Edition Aalto University, technology

42

• How satisfied are you overall with your university?

Overall satisfaction

2013 | Finland | Students | Engineering/Natural Sciences

0%

7%

14%

64%

16%

1%

5%

12%

64%

19%

Very dissatisfied

Dissatisfied

Neutral

Satisfied

Very satisfied

Aalto University School of Technology, Engineering orScience

All Universities (excl. Applied Science)

Aalto University, technology

All Universities (excl. Applied Science)

Page 43: UNIVERSUM STUDENT SURVEY 2013 University Report | Finnish Edition Aalto University, technology

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• How satisfied or dissatisfied are you with your study environment regarding the following factors? (Very satisfied, Satisfied, Neutral, Dissatisfied and Very dissatisfied)

Satisfaction

2013 | Finland | Students | Engineering/Natural Sciences

Choice of courses/modulesLecturers/Tutors

2%

14%

37%

42%

5%

2%

10%

28%

51%

9%

Very dissatisfied

Dissatisfied

Neutral

Satisfied

Very satisfied

Aalto University Schoolof Technology,Engineering or Science

All Universities (excl.Applied Science)

1%

9%

22%

57%

12%

1%

9%

20%

57%

13%

Very dissatisfied

Dissatisfied

Neutral

Satisfied

Very satisfied

Aalto University Schoolof Technology,Engineering or Science

All Universities (excl.Applied Science)

Aalto University, technology

All Universities (excl. Applied Science)

Aalto University, technology

All Universities (excl. Applied Science)

Page 44: UNIVERSUM STUDENT SURVEY 2013 University Report | Finnish Edition Aalto University, technology

44

• How satisfied or dissatisfied are you with your study environment regarding the following factors? (Very satisfied, Satisfied, Neutral, Dissatisfied and Very dissatisfied)

Satisfaction

2013 | Finland | Students | Engineering/Natural Sciences

University’s contactswith the business community

Reputation of the university

3%

9%

52%

35%

0%

3%

13%

56%

27%

Very dissatisfied

Dissatisfied

Neutral

Satisfied

Very satisfied

Aalto University Schoolof Technology,Engineering or Science

All Universities (excl.Applied Science)

1%

18%

28%

44%

8%

2%

11%

25%

53%

9%

Very dissatisfied

Dissatisfied

Neutral

Satisfied

Very satisfied

Aalto University Schoolof Technology,Engineering or Science

All Universities (excl.Applied Science)

Aalto University, technology

All Universities (excl. Applied Science)

Aalto University, technology

All Universities (excl. Applied Science)

Page 45: UNIVERSUM STUDENT SURVEY 2013 University Report | Finnish Edition Aalto University, technology

45

• How satisfied or dissatisfied are you with your study environment regarding the following factors? (Very satisfied, Satisfied, Neutral, Dissatisfied and Very dissatisfied)

Satisfaction

2013 | Finland | Students | Engineering/Natural Sciences

Possibility to study abroad Quality of the education

1%

10%

28%

52%

9%

1%

7%

27%

54%

10%

Very dissatisfied

Dissatisfied

Neutral

Satisfied

Very satisfied

Aalto University Schoolof Technology,Engineering or Science

All Universities (excl.Applied Science)

0%

4%

21%

59%

15%

1%

4%

22%

57%

16%

Very dissatisfied

Dissatisfied

Neutral

Satisfied

Very satisfied

Aalto University Schoolof Technology,Engineering or Science

All Universities (excl.Applied Science)

Aalto University, technology

All Universities (excl. Applied Science)

Aalto University, technology

All Universities (excl. Applied Science)

Page 46: UNIVERSUM STUDENT SURVEY 2013 University Report | Finnish Edition Aalto University, technology

46

• How satisfied or dissatisfied are you with your study environment regarding the following factors? (Very satisfied, Satisfied, Neutral, Dissatisfied and Very dissatisfied)

Satisfaction

2013 | Finland | Students | Engineering/Natural Sciences

Living costs andboarding/accommodation

Access to and qualityof service facilities

4%

25%

29%

34%

10%

6%

18%

27%

35%

13%

Very dissatisfied

Dissatisfied

Neutral

Satisfied

Very satisfied

Aalto University Schoolof Technology,Engineering or Science

All Universities (excl.Applied Science)

4%

16%

30%

30%

19%

6%

17%

27%

35%

16%

Very dissatisfied

Dissatisfied

Neutral

Satisfied

Very satisfied

Aalto University Schoolof Technology,Engineering or Science

All Universities (excl.Applied Science)

Aalto University, technology

All Universities (excl. Applied Science)

Aalto University, technology

All Universities (excl. Applied Science)

Page 47: UNIVERSUM STUDENT SURVEY 2013 University Report | Finnish Edition Aalto University, technology

47

• How satisfied or dissatisfied are you with your study environment regarding the following factors? (Very satisfied, Satisfied, Neutral, Dissatisfied and Very dissatisfied)

Satisfaction

2013 | Finland | Students | Engineering/Natural Sciences

Practical elements of my course Ratio of students per

lecturer/tutor

3%

17%

31%

40%

9%

2%

10%

28%

48%

12%

Very dissatisfied

Dissatisfied

Neutral

Satisfied

Very satisfied

Aalto University Schoolof Technology,Engineering or Science

All Universities (excl.Applied Science)

2%

10%

23%

56%

9%

1%

10%

21%

58%

9%

Very dissatisfied

Dissatisfied

Neutral

Satisfied

Very satisfied

Aalto University Schoolof Technology,Engineering or Science

All Universities (excl.Applied Science)

Aalto University, technology

All Universities (excl. Applied Science)

Aalto University, technology

All Universities (excl. Applied Science)

Aalto University, technology

All Universities (excl. Applied Science)

Page 48: UNIVERSUM STUDENT SURVEY 2013 University Report | Finnish Edition Aalto University, technology

48

Table of contents

2013 | Finland | Students | Engineering/Natural Sciences

SUMMARY

A summary of the core findings of the report. These slides can be shared with key stakeholders within the university as well as with external partners to provide a quick, visual overview of the career profile of your students.

EMPLOYER PREFERENCES

CAREER PREFERENCES

KEY BACKGROUND DATAAPPENDIX

SUMMARY

UNIVERSITY PERCEPTION

Page 49: UNIVERSUM STUDENT SURVEY 2013 University Report | Finnish Edition Aalto University, technology

49

62%

This is an extract from a University Report based on the results of Universum Student Survey 2013. Please visit www.universumglobal.com for more information about Universum and our global research.

Quick facts about student’s career preferences

2013 | Finland | Students | Engineering/Natural Sciences

Average age (years):

24,0

38%

Aalto University, technology

Top 3 most used communication channels:• Employer websites• Career magazines for students• Job boards

Top 3 industries:• Engineering and Manufacturing• Chemicals• Energy

Top 5 most attractive attributes:• Variety of assignments (Job Characteristics)• Competitive base salary (Remuneration &

Advancement Opportunities)• A friendly work environment (People & Culture)• A creative and dynamic work environment

(People & Culture)• Secure employment (Job Characteristics)

3 156 EUR

Top 3 career goals:• To have work/life balance• To be a technical or functional expert• To be competitively or intellectually challenged

Top 3 career profiles:• Harmoniser• Entrepreneur• Idealist

Average expected monthly salary:

Page 50: UNIVERSUM STUDENT SURVEY 2013 University Report | Finnish Edition Aalto University, technology

50

This is an extract from a University Report based on the results of Universum Student Survey 2013. Please visit www.universumglobal.com for more information about Universum and our global research.

Quick facts about student’s career preferences

2013 | Finland | Students | Engineering/Natural Sciences

Average age (years):

24,9

All Universities (excl. Applied Science)

Top 3 most used communication channels:• Employer websites• Job boards• Career magazines for students

Top 3 industries:• Educational and Scientific Institutions• Pharmaceuticals and Biotechnology• Engineering and Manufacturing

Top 5 most attractive attributes:• Variety of assignments (Job Characteristics)• Competitive base salary (Remuneration &

Advancement Opportunities)• A friendly work environment (People & Culture)• Secure employment (Job Characteristics)• A creative and dynamic work environment

(People & Culture)

3 002 EURAverage expected monthly salary:

Top 3 career goals:• To have work/life balance• To be secure or stable in my job• To be a technical or functional expert

53% 47%

Top 3 career profiles:• Harmoniser• Idealist• Entrepreneur

Page 51: UNIVERSUM STUDENT SURVEY 2013 University Report | Finnish Edition Aalto University, technology

51

Table of contents

2013 | Finland | Students | Engineering/Natural Sciences

APPENDIX

Additional data on topics covered in previous sections.

EMPLOYER PREFERENCES

CAREER PREFERENCES

KEY BACKGROUND DATAAPPENDIX

SUMMARY

UNIVERSITY PERCEPTION

Page 52: UNIVERSUM STUDENT SURVEY 2013 University Report | Finnish Edition Aalto University, technology

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2013 | Finland | Students | Engineering/Natural Sciences

APPENDIX

RESEARCH BACKGROUND QUESTIONS

DRIVERS OF EMPLOYER ATTRACTIVENESS

PREFERRED EMPLOYERS

CAREER PROFILES

Page 53: UNIVERSUM STUDENT SURVEY 2013 University Report | Finnish Edition Aalto University, technology

53

About the Universum Student Survey and the target group

2013 | Finland | Students | Engineering/Natural Sciences

THE QUESTIONNAIRE Created based on 25 years of experience,

extensive research within HR, focus groups and communication with both our clients and students.

Global perspective - local insight.

FIELD PERIODNovember 2012 to March 2013

DATA COLLECTIONConducted via an exclusive survey, distributed via university contacts, the Universum Panel and local partners.

STATISTICAL ANALYSISIn order to provide our clients with reliable data we set targets per main field of study and educational institution to reflect the actual distribution of students. Weighting is used to compensate for discrepancies from the targets.

METHODOLOGY

47%53%

10Educational institutions

2 021All engineering & natural science students in the survey

THIS REPORT

Total number ofrespondents in the survey 10 519

Page 54: UNIVERSUM STUDENT SURVEY 2013 University Report | Finnish Edition Aalto University, technology

54

• What is the highest academic degree you are currently pursuing?

Degree

2013 | Finland | Students | Engineering/Natural Sciences

70%

23%

7%

0%

66%

25%

8%

0%

Master's (non-MBA)

Bachelor's

PhD

OtherAalto University School of Technology,Engineering or Science

All Universities (excl. Applied Science)

Aalto University, technology

All Universities (excl. Applied Science)

Page 55: UNIVERSUM STUDENT SURVEY 2013 University Report | Finnish Edition Aalto University, technology

55

• Please grade your academic results on a scale from 1 to 10, where 10 represents "excellent results", 5 stands for "Average".

Academic performance

2013 | Finland | Students | Engineering/Natural Sciences

Aalto University, technology

All Universities (excl. Applied Science)

6,9

7,0

AVERAGE1%

1%

2%

3%

16%

11%

22%

28%

13%

3%

0%

1%

2%

4%

14%

11%

21%

31%

13%

3%

1

2

3

4

5

6

7

8

9

10

Aalto University School ofTechnology, Engineering orScience

All Universities (excl. AppliedScience)

Aalto University, technology

All Universities (excl. Applied Science)

Page 56: UNIVERSUM STUDENT SURVEY 2013 University Report | Finnish Edition Aalto University, technology

56

• What is your major(s)/main area(s) of study?

Areas of study | Engineering (1/2)

2013 | Finland | Students | Engineering/Natural Sciences

Area of study

Aalto University School of

Technology, Engineering or

Science

All Universities (excl. Applied

Science)

Chemical Technology 25% 9%Electrical Engineering 18% 7%Biotechnology 11% 9%Chemistry 8% 9%Communications Engineering 7% 2%Structural Engineering and Building Technology 6% 2%Civil and Environmental Engineering 6% 3%Food Science 6% 4%Mechanical Engineering 4% 4%Automation and Systems Technology 4% 2%Industrial Engineering 4% 4%Information Technology 3% 6%Bioinformation Technology 3% 1%Energy and HVAC Technology 3% 2%

Aalto University, technology

All Universities (excl. Applied Science)

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57

• What is your major(s)/main area(s) of study?

Areas of study | Engineering (2/2)

2013 | Finland | Students | Engineering/Natural Sciences

Area of study

Aalto University School of

Technology, Engineering or

Science

All Universities (excl. Applied

Science)

Material Technology 3% 1%Architecture 2% 2%Bioproduct Technology 2% 1%Geomatics 2% 1%Physics 2% 7%Technomathematics and Technical Physics 2% 1%Biology 2% 13%Geology 1% 2%Real Estate Economics 1% 0%Data Processing 1% 5%Mathematics 1% 8%Agronomy 1% 2%Forest Science 0% 2%Statistics 0% 1%Other Engineering 1% 8%

Aalto University, technology

All Universities (excl. Applied Science)

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58

• Which educational institution do you attend? The group “All universities” is represented by the sample of students from these universities with the respective number of respondents in percentages covered in this report . These respondent percentages are weighted according to the actual population of students at these universities.

All universities (1/1)

2013 | Finland | Students | Engineering/Natural Sciences

University Total University Total

Aalto University School of Technology, Engineering or Science 27,10% University of Jyväskylä 5,74%

University of Helsinki 23,44% University of Tampere 5,42%

University of Oulu 15,61% University of Turku 4,58%

University of Eastern Finland 7,29% Åbo Akademi University 2,63%

Lappeenranta University of Technology 7,17% University of Vaasa 1,01%

Aalto University, technology

Page 59: UNIVERSUM STUDENT SURVEY 2013 University Report | Finnish Edition Aalto University, technology

59

2013 | Finland | Students | Engineering/Natural Sciences

APPENDIX

RESEARCH BACKGROUND QUESTIONS

DRIVERS OF EMPLOYER ATTRACTIVENESS

PREFERRED EMPLOYERS

CAREER PROFILES

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60

• Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives.

Attractive attributes | Employer Reputation & Image

2013 | Finland | Students | Engineering/Natural Sciences

46%

43%

35%

32%

27%

21%

18%

17%

16%

10%

38%

40%

38%

31%

28%

24%

16%

18%

21%

8%

Innovation

Attractive/exciting products andservices

Environmental sustainability

Financial strength

Prestige

Ethical standards

Market success

Inspiring management

Corporate Social Responsibility

Fast-growing/entrepreneurial

Aalto University School ofTechnology, Engineering orScience

All Universities (excl. AppliedScience)

Aalto University, technology

All Universities (excl. Applied Science)

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61

• Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives.

Attractive attributes | Job Characteristics

2013 | Finland | Students | Engineering/Natural Sciences

53%

44%

36%

28%

26%

23%

21%

18%

9%

7%

49%

48%

40%

27%

27%

24%

21%

14%

8%

6%

Variety of assignments

Secure employment

Flexible working conditions

Professional training anddevelopment

Challenging work

Control over my number of workinghours

Opportunities for internationaltravel/relocation

Team-oriented work

High level of responsibility

Client interaction

Aalto University School ofTechnology, Engineering orScience

All Universities (excl. AppliedScience)

Aalto University, technology

All Universities (excl. Applied Science)

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62

• Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives.

Attractive attributes | People & Culture

2013 | Finland | Students | Engineering/Natural Sciences

46%

46%

40%

38%

35%

28%

18%

10%

6%

5%

48%

46%

43%

30%

32%

31%

21%

10%

7%

5%

A friendly work environment

A creative and dynamic workenvironment

Respect for its people

Recognising performance(meritocracy)

Leaders who will support mydevelopment

Enabling me to integrate personalinterests in my schedule

Interaction with international clientsand colleagues

Support for gender equality

Recruiting only the best talent

Acceptance towards minorities

Aalto University School ofTechnology, Engineering orScience

All Universities (excl. AppliedScience)

Aalto University, technology

All Universities (excl. Applied Science)

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63

• Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives.

Attractive attributes | Remuneration & Advancement Opportunities

2013 | Finland | Students | Engineering/Natural Sciences

59%

47%

32%

23%

23%

23%

19%

16%

7%

6%

59%

47%

27%

19%

22%

22%

22%

21%

6%

8%

Competitive base salary

Good reference for future career

High future earnings

Clear path for advancement

Leadership opportunities

Competitive benefits

Sponsorship of future education

Overtime pay/compensation

Rapid promotion

Performance-related bonus

Aalto University School ofTechnology, Engineering orScience

All Universities (excl. AppliedScience)

Aalto University, technology

All Universities (excl. Applied Science)

Page 64: UNIVERSUM STUDENT SURVEY 2013 University Report | Finnish Edition Aalto University, technology

64

2013 | Finland | Students | Engineering/Natural Sciences

APPENDIX

RESEARCH BACKGROUND QUESTIONS

DRIVERS OF EMPLOYER ATTRACTIVENESS

PREFERRED EMPLOYERS

CAREER PROFILES

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65

• Please select five employers from the list below for which you would most like to work - your five Ideal Employers

Ideal Employer Ranking | Top 10

1. VTT (22,61%)

2. Orion (20,21%)

3. Neste Oil (19,95%)

4. Kemira (16,49%)

5. ABB (16,22%)

6. Fortum (12,77%)

7. Pöyry (12,50%)

8. Valio (9,84%)

9. Nokia (9,04%)

10. Neste Jacobs (8,78%)

1. VTT (17,63%)

2. Orion (17,34%)

3. Suomen ympäristökeskus (SYKE) (15,96%)

4. Kemira (12,12%)

5. Neste Oil (11,18%)

6. Nokia (10,30%)

7. Valio (9,53%)

8. Helsingin kaupunki (9,21%)

9. ABB (9,13%)

10. Fazer (9,06%)

2013 | Finland | Students | Engineering/Natural Sciences

All Universities (excl. Applied Science) | Engineering/Natural Sciences Aalto University, technology

Page 66: UNIVERSUM STUDENT SURVEY 2013 University Report | Finnish Edition Aalto University, technology

66

2013 | Finland | Students | Engineering/Natural Sciences

APPENDIX

RESEARCH BACKGROUND QUESTIONS

DRIVERS OF EMPLOYER ATTRACTIVENESS

PREFERRED EMPLOYERS

CAREER PROFILES

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67

• The Universum Career Profiles are based on the attributes that students select as most important.

Universum Career Profiles

2013 | Finland | Students | Engineering/Natural Sciences

LEADER: A student who has an inspiring attitude and searches for jobs where he/she can apply and further develop his/her leadership skills. This student is not afraid of making decisions and taking responsibility.

INTERNATIONALIST: A student who is open-minded and prefers international surroundings. This type of student enjoys meeting new people, travelling and working abroad.

IDEALIST: A student who pursues ethical and sustainable principles and values. This student is strongly attracted to employers whose mission and vision are in line with his/her own principles and standards.

HUNTER: A student who focuses on monetary aspects. This student chases financially lucrative and competitive jobs.

CAREERIST: A student who continuously wants to develop. This type of student wants to follow a promising career path within a prestigious and meritocratic environment.

ENTREPRENEUR: A student who appreciates working in an evolving environment, in which he/she can solve changing and challenging problems.

HARMONISER: A student who prefers a stable work environment that is characterised by a respectful and balanced management philosophy.

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68

Universum Career Profiles 1/2

2013 | Finland | Students | Engineering/Natural Sciences

HARMONISER• Respect for its people (2)• Enabling me to integrate personal

interests in my schedule (3)• Team-oriented work (1)

• Secure employment (2)• Control over my number of working hours (3)• Flexible working conditions (3)• Overtime pay/compensation (1)

The Universum Career Profiles are based on the Universum Drivers of Employer Attractiveness. Different attribute selections produce different Career Profiles. To match a certain profile, a minimum amount of points must be reached.

CAREERIST• Prestige (3)• Recruiting only the best talent (3)• Clear path for advancement (3)• Market success (1)• Professional training and development (1)

• Sponsorship of future education (2)• Rapid promotion (3)• Recognizing performance (meritocracy) (2)• Good reference for future career (3)

ENTREPRENEUR• Fast-growing/entrepreneurial (3)• A creative and dynamic work

environment (3)• Challenging work (1)

• Variety of assignments (1)• Innovation (2)• Attractive/exciting products and services (1)

6 out of 11 points

7 out of 15 points

12 out of 21 points

Page 69: UNIVERSUM STUDENT SURVEY 2013 University Report | Finnish Edition Aalto University, technology

69

Universum Career Profiles 2/2

2013 | Finland | Students | Engineering/Natural Sciences

INTERNATIONALIST• Opportunities for international

travel/relocation (3)• Interaction with international clients and

colleagues (3)

HUNTER• Competitive base salary (3)• High future earnings (3)• Performance-related bonus (2)

• Competitive benefits (1)• Client interaction (1)• Financial strength (1)

IDEALIST• A friendly work environment (1)• Ethical standards (3)• Corporate Social Responsibility (3)

• Environmental sustainability (3)• Support for gender equality (2)• Acceptance towards minorities (2)

6 out of 14 points

6 out of 6 points

6 out of 11 points

LEADER• Leadership opportunities (3)• Leaders who will support my

development (3)

• High level of responsibility (2)• Inspiring management (2)

5 out of 10 points