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Page 1: UNIVERSUM STUDENT SURVEY 2013 University Report | Finnish Edition Aalto University, IT

WWW.UNIVERSUMGLOBAL.COM

UNIVERSUM STUDENT SURVEY 2013

University Report | Finnish EditionAalto University, IT

Page 2: UNIVERSUM STUDENT SURVEY 2013 University Report | Finnish Edition Aalto University, IT

2

About Universum

2013 | Finland | Students | IT

With over 25 years of experience researching the field of employer branding, Universum is a recognised world leader with tried and tested frameworks.

Universum annually conducts quantitative and qualitative research with over 400.000 talented individuals to gather insights into their career preferences, communication habits and their perception of potential employers.

For our clients around the world, Universum is a trusted partner providing solutions and services to develop, improve and implement tailored employer branding strategies.

Universum is the thought leader in employer branding, with local experts in research, consulting and communication solutions, offering high-quality insights.

Universum’s unique global reach ensures the comparability of research results across markets. We partner with more than 1.700 of the top academic institutions in the world.

Universum employs smart, friendly and professional experts and consultants, who work with our clients in long-term partnerships.

Page 3: UNIVERSUM STUDENT SURVEY 2013 University Report | Finnish Edition Aalto University, IT

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Our clients and media partners

2013 | Finland | Students | IT

Some of the world’s most attractive employers

Some of the world’s most trusted publishers

Page 4: UNIVERSUM STUDENT SURVEY 2013 University Report | Finnish Edition Aalto University, IT

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What we cover in the report

2013 | Finland | Students | IT

6. APPENDIX

Additional data on topics covered in previous sections.

5. SUMMARY

A summary of the core findings of the report. These slides can be shared with key stakeholders within the university as well as with external partners to provide a quick, visual overview of the career profile of your students.

4. UNIVERSITY PERCEPTION

Get feedback from your students on their satisfaction with various aspects of their studies, benchmarking the results against the total group. The data illustrates what students find unique about their current university.

1. KEY BACKGROUND DATA

An overview of the groups covered in this report and presents key background information about the samples.

2. CAREER PREFERENCES

Find out the career preferences of your students in comparison to the total group. You will also see some trends that have developed over time. This information illustrates what separates your students from those at other universities and in which aspects their educational background from Aalto University, IT has made them unique.

3. EMPLOYER PREFERENCES

Understand the employer preferences of your students in comparison to the total group. The data suggests which employers your students would like to meet on campus, or alternatively which employers have been most successful in becoming attractive towards your students over the years.

Page 5: UNIVERSUM STUDENT SURVEY 2013 University Report | Finnish Edition Aalto University, IT

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Table of contents

2013 | Finland | Students | IT

EMPLOYER PREFERENCES

CAREER PREFERENCES

KEY BACKGROUND DATAAPPENDIX

SUMMARY

UNIVERSITY PERCEPTION

KEY BACKGROUND DATA

An overview of the groups covered in this report and presents key background information about the samples.

Page 6: UNIVERSUM STUDENT SURVEY 2013 University Report | Finnish Edition Aalto University, IT

6

University reports can be based on the total number of respondents from all main fields of study, or may be specific to a main field of study. This particular report is specific to: IT.

Groups in this report

2013 | Finland | Students | IT

Global

475

Field period: November 2012 to March 2013

Your university

Finland

The comparisons in this report are based on: IT

Participating students from your university. Throughout the report, this group is referred to as ”Aalto University, IT”.

Participating students from 10 educational institutions in Finland. Throughout the report, this group is referred to as “All Universities (excl. Applied Science)”.

Students participate annually in Universum’s global career research. 400 000+

58

Page 7: UNIVERSUM STUDENT SURVEY 2013 University Report | Finnish Edition Aalto University, IT

7

88%

Target group | Students’ characteristics

2013 | Finland | Students | IT

Average academic performance:

Year of graduation:

Average age (years):

25,5

out of 10

Average age (years):

27,3

12% 7,2 21% 79%

Average academic performance:

out of 10

6,9

All Universities (excl. Applied Science)Aalto University, IT

Year of graduation:

5%2%7%11%

33%40%

2%

2018 orlater

201720162015201420132012

7%7%12%18%28%27%

0%

2018 orlater

201720162015201420132012

Page 8: UNIVERSUM STUDENT SURVEY 2013 University Report | Finnish Edition Aalto University, IT

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Table of contents

2013 | Finland | Students | IT

CAREER PREFERENCES

Find out the career preferences of your students in comparison to the total group. You will also see some trends that have developed over time. This information illustrates what separates your students from those at other universities and in which aspects their educational background from Aalto University, IT has made them unique.

EMPLOYER PREFERENCES

CAREER PREFERENCES

KEY BACKGROUND DATAAPPENDIX

SUMMARY

UNIVERSITY PERCEPTION

Page 9: UNIVERSUM STUDENT SURVEY 2013 University Report | Finnish Edition Aalto University, IT

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• What is your expected salary before taxes (excluding commission and bonus) at your first employment after graduation?

Expected monthly salary

2013 | Finland | Students | IT

3 1123 316 EURTotal

EUR

All Universities (excl. Applied Science)Aalto University, IT

Page 10: UNIVERSUM STUDENT SURVEY 2013 University Report | Finnish Edition Aalto University, IT

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• What is your expected salary before taxes (excluding commission and bonus) at your first employment after graduation?• What is your gender?

Expected monthly salary

2013 | Finland | Students | IT

All Universities (excl. Applied Science)

EUR3 092

3 142 EUR

Female

Male

Page 11: UNIVERSUM STUDENT SURVEY 2013 University Report | Finnish Edition Aalto University, IT

11

• What is your expected salary before taxes (excluding commission and bonus) at your first employment after graduation?• What is your gender?

Expected monthly salary | Evolution

2013 | Finland | Students | IT

Gender gap | All Universities (excl. Applied Science)

This chart illustrate female expected salary

as a share of male expected

salary.

Female/Male salary ratio

98%

96%

93%

87%

95%

20132012201120102009

Page 12: UNIVERSUM STUDENT SURVEY 2013 University Report | Finnish Edition Aalto University, IT

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• Below is a list of nine possible career goals. Which are most important to you? Please select a maximum of three alternatives.

Career goals

2013 | Finland | Students | IT

53%

39%

37%

29%

25%

25%

24%

20%

18%

58%

34%

43%

18%

13%

25%

23%

19%

42%

To have work/life balance

To be competitively or intellectually challenged

To be a technical or functional expert

To have an international career

To be a leader or manager of people

To be entrepreneurial or creative/innovative

To be dedicated to a cause or to feel that I amserving a greater good

To be autonomous or independent

To be secure or stable in my job

Aalto University School of Technology, Engineeringor Science

All Universities (excl. Applied Science)

Aalto University, IT

All Universities (excl. Applied Science)

Page 13: UNIVERSUM STUDENT SURVEY 2013 University Report | Finnish Edition Aalto University, IT

13

• Below is a list of nine possible career goals. Which are most important to you? Please select a maximum of three alternatives. • The alternatives in the legend are sorted according to importance in 2013. Thus, the most important career goal in 2013 is at the top of the legend.

Career goals | Evolution

2013 | Finland | Students | IT

All Universities (excl. Applied Science)

1

2

3

4

5

6

7

8

9

2008 2009 2010 2011 2012 2013

To have work/life balance

To be a technical or functional expert

To be secure or stable in my job

To be competitively or intellectually challenged

To be entrepreneurial or creative/innovative

To be dedicated to a cause or to feel that I am servinga greater good

To be autonomous or independent

To have an international career

To be a leader or manager of people

Page 14: UNIVERSUM STUDENT SURVEY 2013 University Report | Finnish Edition Aalto University, IT

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• This framework has been developed by Universum and is based on specific research within HR, as well as focus groups and general communication with both our clients and students.

The Universum Drivers of Employer Attractiveness

2013 | Finland | Students | IT

The contents and demands of the job, including the learning opportunities provided by the job• Challenging work• Client interaction• Control over my number of working hours• Flexible working conditions• High level of responsibility• Opportunities for international travel/relocation• Professional training and development• Secure employment• Team-oriented work• Variety of assignments

The monetary compensation and other benefits, now and in the future • Clear path for advancement• Competitive base salary• Competitive benefits• Good reference for future career• High future earnings• Leadership opportunities• Overtime pay/compensation• Performance-related bonus• Rapid promotion• Sponsorship of future education

The attributes of the employer as an organisation• Attractive/exciting products and services• Corporate Social Responsibility• Environmental sustainability• Ethical standards• Fast-growing/entrepreneurial• Financial strength• Innovation• Inspiring management• Market success• Prestige

EMPLOYER REPUTATION & IMAGE JOB CHARACTERISTICS

REMUNERATION & ADVANCEMENT OPPORTUNITIES

The social environment and attributes of the workplace• A creative and dynamic work environment• A friendly work environment• Acceptance towards minorities• Enabling me to integrate personal interests in my schedule• Interaction with international clients and colleagues• Leaders who will support my development• Recognising performance (meritocracy)• Recruiting only the best talent• Respect for its people• Support for gender equality

PEOPLE & CULTURE

Page 15: UNIVERSUM STUDENT SURVEY 2013 University Report | Finnish Edition Aalto University, IT

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• How would you rate the relative importance of these aspects when choosing your Ideal Employer? Please divide 100 points between the alternatives in accordance with importance.

• Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives.

Driver attractiveness | Evolution

Employer Reputation & Image

People & Culture

Job Characteristics

Remuneration & Advancement Opportunities

2013 | Finland | Students | IT

All Universities (excl. Applied Science)

15

20

25

30

35

2008 2009 2010 2011 2012 2013

Page 16: UNIVERSUM STUDENT SURVEY 2013 University Report | Finnish Edition Aalto University, IT

16

• How would you rate the relative importance of these aspects when choosing your Ideal Employer? Please divide 100 points between the alternatives in accordance with importance.

• Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives.

• This table shows the most attractive of the 40 attributes, taking into account the overall importance of the driver categories to the students. This analysis gives a summarised 360 degree view of what influences employer attractiveness.

Students’ top 10 preferences

2013 | Finland | Students | IT

A friendly work environment1. A friendly work environment

Flexible working conditions2. Flexible working conditions

Competitive base salary3. Competitive base salary

A creative and dynamic work environment4. A creative and dynamic work environment

Variety of assignments5. Variety of assignments

Innovation6. Innovation

Secure employment7. Secure employment

Respect for its people8. Respect for its people

Opportunities for international travel/relocation9. Opportunities for international travel/relocation

Good reference for future career10. Good reference for future career

Competitive base salary1. Competitive base salary

A friendly work environment2. A friendly work environment

A creative and dynamic work environment3. A creative and dynamic work environment

Respect for its people4. Respect for its people

Variety of assignments5. Variety of assignments

Flexible working conditions6. Flexible working conditions

Good reference for future career7. Good reference for future career

Secure employment8. Secure employment

Innovation9. Innovation

High future earnings10. High future earnings

All Universities (excl. Applied Science)Aalto University, IT

Employer Reputation & Image

People & Culture

Job Characteristics

Remuneration & Advancement Opportunities

Page 17: UNIVERSUM STUDENT SURVEY 2013 University Report | Finnish Edition Aalto University, IT

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• Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives. • The Universum Career Profiles are based on the attributes that students selected as attractive for their first employer. See more details in Appendix.

Universum Career Profiles

2013 | Finland | Students | IT

Aalto University, IT

All Universities (excl. Applied Science)

Page 18: UNIVERSUM STUDENT SURVEY 2013 University Report | Finnish Edition Aalto University, IT

18

Table of contents

2013 | Finland | Students | IT

EMPLOYER PREFERENCES

Understand the employer preferences of your students in comparison to the total group. The data suggests which employers your students would like to meet on campus, or alternatively which employers have been most successful in becoming attractive towards your students over the years.

EMPLOYER PREFERENCES

CAREER PREFERENCES

KEY BACKGROUND DATAAPPENDIX

SUMMARY

UNIVERSITY PERCEPTION

Page 19: UNIVERSUM STUDENT SURVEY 2013 University Report | Finnish Edition Aalto University, IT

19

• In which industry would you ideally want to work when choosing your first employment after graduation? Please select a maximum of three alternatives.

Most preferred industries

2013 | Finland | Students | IT

75%

39%

22%

14%

12%

10%

10%

8%

8%

6%

67%

24%

23%

7%

9%

18%

13%

8%

8%

7%

Software and Computer Services

Telecommunication and Networks

Technology Hardware & Equipment

Engineering and Manufacturing

Management and Strategy Consulting

Educational and Scientific Institutions

Media and Advertising

Aerospace and Defence

Banks

Consumer Electronics and HouseholdAppliances

Aalto University School of Technology,Engineering or Science

All Universities (excl. Applied Science)

Aalto University, IT

All Universities (excl. Applied Science)

Page 20: UNIVERSUM STUDENT SURVEY 2013 University Report | Finnish Edition Aalto University, IT

20

The Universum Rankings

2013 | Finland | Students | IT

CONSIDERED EMPLOYER RANKING

(as many as applicable)

IDEAL EMPLOYER RANKING

(maximum five employers)

POTENTIAL APPLICANTS’ RANKING

(Yes, I have or will apply)

FULL COMPANY LIST (~ 100 employers within each

main field of study)

“Please select five employers from the list below for which you would most like to work - your five Ideal Employers.”

“Have you or will you apply to these companies/organisations?”

“Below is a list of employers. Which of these employers would you consider working for?”

Page 21: UNIVERSUM STUDENT SURVEY 2013 University Report | Finnish Edition Aalto University, IT

21

The Universum Recruitment Funnel

2013 | Finland | Students | IT

WOULD THEY CONSIDER WORKING FOR YOU?

HAVE THEY APPLIED OR WILL THEY APPLY TO YOU?

DO STUDENTS KNOW WHO YOU ARE?

ARE YOU THEIR IDEAL EMPLOYER?

Awareness

Consideration

Desire

Application

Page 22: UNIVERSUM STUDENT SURVEY 2013 University Report | Finnish Edition Aalto University, IT

22

• Below is a list of employers. Which of these employers would you consider working for?

Considered Employer Ranking | Top 30

2013 | Finland | Students | IT

Aalto University, IT

EmployerRank 2013

Percent 2013

EmployerRank 2013

Percent 2013

Google 1 67,86% 0 Nokia Siemens Networks 16 28,57% -7

Microsoft 2 57,14% 2 Capgemini 17 25,00% -4

IBM 3 50,00% 2 Digital Chocolate 17 25,00% NEW -

Futurice 4 46,43% NEW - Fujitsu 17 25,00% 14

F-Secure 5 44,64% 5 Siemens 17 25,00% -4

Nokia 5 44,64% -3 Tieto 17 25,00% -7

Reaktor Innovations 7 41,07% 0 Logica (part of the CGI group) 22 23,21% 2

Rovio Entertainment 7 41,07% -4 Sonera (Part of TeliaSonera) 22 23,21% -6

Accenture 9 39,29% -3 Suunto 22 23,21% 6

Elisa 10 33,93% -2 Vaisala 22 23,21% 10

Ericsson 10 33,93% 3 VTT 22 23,21% -4

Oracle 12 32,14% 4 YLE 22 23,21% -1

HP 13 30,36% -1 Ixonos 28 21,43% -4

KONE 13 30,36% 5 Nordea 28 21,43% -6

Supercell 13 30,36% NEW - CSC - Tieteen Tietotekniikan Keskus 30 19,64% -6

Trend Trend

Page 23: UNIVERSUM STUDENT SURVEY 2013 University Report | Finnish Edition Aalto University, IT

23

• Please select five employers from the list below for which you would most like to work - your five Ideal Employers

Ideal Employer Ranking | Top 20

2013 | Finland | Students | IT

Aalto University, IT

EmployerRank 2013

Percent 2013

EmployerRank 2013

Percent 2013

Google 1 46,43% 0 Nokia Siemens Networks 10 8,93% 3

Microsoft 2 23,21% 0 Supercell 10 8,93% NEW -

Reaktor Innovations 2 23,21% 2 Capgemini 13 7,14% -5

Futurice 4 21,43% NEW - Elisa 13 7,14% -4

Nokia 4 21,43% 2 HP 13 7,14% 0

IBM 6 17,86% 1 Suunto 13 7,14% 10

Rovio Entertainment 7 16,07% -4 CSC - Tieteen Tietotekniikan Keskus 17 5,36% 2

Accenture 8 12,50% -3 KONE 17 5,36% -4

Ericsson 9 10,71% 8 Logica (part of the CGI group) 17 5,36% -5

F-Secure 10 8,93% -1 Nordea 17 5,36% 6

Trend Trend

Page 24: UNIVERSUM STUDENT SURVEY 2013 University Report | Finnish Edition Aalto University, IT

24

• Please select five employers from the list below for which you would most like to work - your five Ideal Employers• Have you or will you apply to these employers?

Potential Applicants’ Ranking | Top 10

2013 | Finland | Students | IT

Aalto University, IT

EmployerRank 2013

Percent 2013

Google 1 9,20% 2

Futurice 2 8,05% NEW -

IBM 2 8,05% 5

Microsoft 4 6,90% -3

Ericsson 5 5,75% 14

Nokia 5 5,75% -1

Nokia Siemens Networks 5 5,75% 10

Accenture 8 4,60% -6

Reaktor Innovations 9 3,45% -3

Siemens 9 3,45% NEW -

Trend

Page 25: UNIVERSUM STUDENT SURVEY 2013 University Report | Finnish Edition Aalto University, IT

25

• Through which channels have you learnt about these employers? Please select as many alternatives as applicable.

Actual communication channels | Top 10

2013 | Finland | Students | IT

69%

36%

26%

25%

25%

24%

23%

22%

22%

22%

52%

32%

26%

22%

20%

21%

28%

23%

15%

12%

Employer websites

Social networks/communities

Professional networks/communities

Advertisements in life style magazines & otherperiodicals

Career guidance websites

Career fairs

Job boards

Advertisements in business magazines

Recruitment brochures

Career guides/books

Aalto University School of Technology, Engineeringor Science

All Universities (excl. Applied Science)

Aalto University, IT

All Universities (excl. Applied Science)

Page 26: UNIVERSUM STUDENT SURVEY 2013 University Report | Finnish Edition Aalto University, IT

26

Table of contents

2013 | Finland | Students | IT

UNIVERSITY PERCEPTION

Get feedback from your students on their satisfaction with various aspects of their studies, benchmarking the results against the total group. The data illustrates what students find unique about their current university.

EMPLOYER PREFERENCES

CAREER PREFERENCES

KEY BACKGROUND DATAAPPENDIX

SUMMARY

UNIVERSITY PERCEPTION

Page 27: UNIVERSUM STUDENT SURVEY 2013 University Report | Finnish Edition Aalto University, IT

27

• Have you used the career services office at your college or university?

Career Services | Usage

2013 | Finland | Students | IT

Yes No Yes No

All Universities (excl. Applied Science)Aalto University, IT

67%

33%

42%

58%

Page 28: UNIVERSUM STUDENT SURVEY 2013 University Report | Finnish Edition Aalto University, IT

28

• How would you rate the career services offered at your college or university?

Career Services | Feedback

2013 | Finland | Students | IT

POOR

Average satisfaction:

Aalto University, IT

All Universities (excl. Applied Science)

7,2

6,9

EXCELLENT

Aalto University, IT

All Universities (excl. Applied Science)

6%

22%

19%19%

22%

3%

6%

3%

5%

18%18%

24%

17%

7%

5%4%

0%

2%

10987654321

Page 29: UNIVERSUM STUDENT SURVEY 2013 University Report | Finnish Edition Aalto University, IT

29

Which of the following were the most integral factors in choosing your college or university?

Factors affecting university choice

2013 | Finland | Students | IT

58%

54%

50%

30%

26%

22%

18%

18%

16%

6%

4%

38%

36%

58%

20%

15%

23%

28%

16%

34%

10%

8%

Prospects for future employment

Prestige/reputation

Offered a specific program or field of study

Advice from current students and/or alumni

Social environment and recreational activities

Learning environment and educational facilities

Costs (e.g. tuition, living expenses, accommodationetc.)

Opportunities for international travel and studyabroad

Proximity to home/family

Advice from family

Other

Aalto University School of Technology, Engineering orScience

All Universities (excl. Applied Science)

Aalto University, IT

All Universities (excl. Applied Science)

Page 30: UNIVERSUM STUDENT SURVEY 2013 University Report | Finnish Edition Aalto University, IT

30

• If you could begin your studies again at any college or university, which would you choose?

If students could begin their studies again, they would choose…

2013 | Finland | Students | IT

60%

24%

16%

48%

45%

7%

Current college or university

Another University

Foreign University Aalto University School of Technology,Engineering or Science

All Universities (excl. Applied Science)

Aalto University, IT

All Universities (excl. Applied Science)

Page 31: UNIVERSUM STUDENT SURVEY 2013 University Report | Finnish Edition Aalto University, IT

31

• If you could begin your studies again at any college or university, which would you choose?

If students could begin their studies again | Preferred universities

2013 | Finland | Students | IT

Aalto University, IT

University Rank Percent

Foreign college or university 1 16%

Aalto University, School of Business 2 6%

University of Jyväskylä 3 4%

Aalto University, School of Art and Design 4 2%

Centria University of Applied Sciences 4 2%

Jyväskylä University of Applied Sciences 4 2%

Rovaniemi University of Applied Sciences 4 2%

University of Oulu 4 2%

University of Turku 4 2%

University of Vaasa 4 2%

40%would choose another university. The most

preferred are presented in the table.

60%of your students would

choose Aalto University, IT if they made the choice

again.

Page 32: UNIVERSUM STUDENT SURVEY 2013 University Report | Finnish Edition Aalto University, IT

32

• If you could begin your studies again at any college or university, which would you choose?

If students could begin their studies again | Preferred universities

2013 | Finland | Students | IT

All Universities (excl. Applied Science)

University Rank Percent

Aalto University School of Technology, Engineering or Science 1 10%

Foreign college or university 2 7%

Tampere University of Technology 3 5%

Aalto University, School of Business 4 5%

University of Helsinki 5 5%

Aalto University, School of Art and Design 6 3%

University of Eastern Finland 7 2%

Jyväskylä University of Applied Sciences 8 1%

University of Jyväskylä 9 1%

Finnish National Defence Academy 10 1%

52%would choose another university. The most

preferred are presented in the table.

48%of the students would choose their current

university if they made the choice again.

Aalto University, technology

Page 33: UNIVERSUM STUDENT SURVEY 2013 University Report | Finnish Edition Aalto University, IT

33

• If you could begin your studies again at any college or university, which would you choose?

If students could begin their studies again | Current college or university

2013 | Finland | Students | IT

The table presents universities with the highest percentage of their students selecting “Current college or university” in this question

61%

60%

53%

50%

41%

36%

University of Turku

Aalto University School of Technology,Engineering or Science

University of Jyväskylä

University of Helsinki

Lappeenranta University of Technology

University of Oulu

Aalto University, technology

Page 34: UNIVERSUM STUDENT SURVEY 2013 University Report | Finnish Edition Aalto University, IT

34

• Which attributes do you perceive as the most attractive?

Most attractive university attributes

2013 | Finland | Students | IT

47%

45%

39%

39%

24%

21%

18%

16%

11%

8%

8%

46%

46%

33%

34%

29%

13%

25%

22%

7%

5%

8%

High employment among graduates

Interesting courses

Good reputation among employers

Provides the skills and knowledge for whichemployers are looking

Inspiring professors/lecturers

Top quality of service facilities (e.g. libraries,dorms, fitness facilities)

Practical curriculum

Good contacts with the employers in my field

Organises a variety of social activities for students

Appropriate ratio of students perprofessor/lecturer

Opportunities for international study/experience

Aalto University School of Technology,Engineering or Science

All Universities (excl. Applied Science)

Aalto University, IT

All Universities (excl. Applied Science)

Page 35: UNIVERSUM STUDENT SURVEY 2013 University Report | Finnish Edition Aalto University, IT

35

• If you could begin your studies again at any college or university, which would you choose • Which of the following attributes do you associate with each college or university?

Associated attributes with Aalto University, IT

2013 | Finland | Students | IT

80%

68%

64%

60%

58%

56%

50%

42%

38%

32%

32%

73%

73%

64%

73%

64%

64%

45%

55%

55%

45%

36%

Good reputation among employers

Provides the skills and knowledge for which employers arelooking

High employment among graduates

Opportunities for international study/experience

Good contacts with the employers in my field

Organises a variety of social activities for students

Interesting courses

Top quality of service facilities (e.g. libraries, dorms, fitnessfacilities)

Practical curriculum

Appropriate ratio of students per professor/lecturer

Inspiring professors/lecturersCurrent students

Interested students

Page 36: UNIVERSUM STUDENT SURVEY 2013 University Report | Finnish Edition Aalto University, IT

36

• Please write the first word that comes to mind when thinking of your college or university.

Top of mind association

2013 | Finland | Students | IT

Aalto University, IT

Page 37: UNIVERSUM STUDENT SURVEY 2013 University Report | Finnish Edition Aalto University, IT

37

• Based on your experiences, how likely would you be to recommend your college or university to a friend or family member?

University recommendations

2013 | Finland | Students | IT

VERYUNLIKELY

Aalto University, IT

All Universities (excl. Applied Science)

7,6

7,7

Average score:

Aalto University, IT

All Universities (excl. Applied Science)

VERY LIKELY

24%

20%

18%

8%

12%

4%

2%

6%

4%

18%

22%

25%

12%

7%7%

3%4%

0%

2%

10987654321

Page 38: UNIVERSUM STUDENT SURVEY 2013 University Report | Finnish Edition Aalto University, IT

38

• How satisfied are you overall with your university?

Overall satisfaction

2013 | Finland | Students | IT

2%

14%

4%

54%

26%

1%

8%

14%

56%

21%

Very dissatisfied

Dissatisfied

Neutral

Satisfied

Very satisfied

Aalto University School of Technology, Engineering orScience

All Universities (excl. Applied Science)

Aalto University, IT

All Universities (excl. Applied Science)

Page 39: UNIVERSUM STUDENT SURVEY 2013 University Report | Finnish Edition Aalto University, IT

39

• How satisfied or dissatisfied are you with your study environment regarding the following factors? (Very satisfied, Satisfied, Neutral, Dissatisfied and Very dissatisfied)

Satisfaction

2013 | Finland | Students | IT

Choice of courses/modulesLecturers/Tutors

8%

19%

25%

23%

25%

4%

12%

24%

47%

13%

Very dissatisfied

Dissatisfied

Neutral

Satisfied

Very satisfied

Aalto University Schoolof Technology,Engineering or Science

All Universities (excl.Applied Science)

7%

7%

17%

46%

24%

4%

15%

19%

48%

15%

Very dissatisfied

Dissatisfied

Neutral

Satisfied

Very satisfied

Aalto University Schoolof Technology,Engineering or Science

All Universities (excl.Applied Science)

Aalto University, IT

All Universities (excl. Applied Science)

Aalto University, IT

All Universities (excl. Applied Science)

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40

• How satisfied or dissatisfied are you with your study environment regarding the following factors? (Very satisfied, Satisfied, Neutral, Dissatisfied and Very dissatisfied)

Satisfaction

2013 | Finland | Students | IT

University’s contactswith the business community

Reputation of the university

6%

6%

4%

40%

43%

2%

4%

19%

49%

27%

Very dissatisfied

Dissatisfied

Neutral

Satisfied

Very satisfied

Aalto University Schoolof Technology,Engineering or Science

All Universities (excl.Applied Science)

8%

8%

21%

40%

23%

4%

10%

26%

46%

15%

Very dissatisfied

Dissatisfied

Neutral

Satisfied

Very satisfied

Aalto University Schoolof Technology,Engineering or Science

All Universities (excl.Applied Science)

Aalto University, IT

All Universities (excl. Applied Science)

Aalto University, IT

All Universities (excl. Applied Science)

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41

• How satisfied or dissatisfied are you with your study environment regarding the following factors? (Very satisfied, Satisfied, Neutral, Dissatisfied and Very dissatisfied)

Satisfaction

2013 | Finland | Students | IT

Possibility to study abroad Quality of the education

11%

9%

19%

40%

21%

2%

7%

25%

50%

16%

Very dissatisfied

Dissatisfied

Neutral

Satisfied

Very satisfied

Aalto University Schoolof Technology,Engineering or Science

All Universities (excl.Applied Science)

6%

6%

23%

51%

13%

2%

4%

24%

51%

20%

Very dissatisfied

Dissatisfied

Neutral

Satisfied

Very satisfied

Aalto University Schoolof Technology,Engineering or Science

All Universities (excl.Applied Science)

Aalto University, IT

All Universities (excl. Applied Science)

Aalto University, IT

All Universities (excl. Applied Science)

Page 42: UNIVERSUM STUDENT SURVEY 2013 University Report | Finnish Edition Aalto University, IT

42

• How satisfied or dissatisfied are you with your study environment regarding the following factors? (Very satisfied, Satisfied, Neutral, Dissatisfied and Very dissatisfied)

Satisfaction

2013 | Finland | Students | IT

Living costs andboarding/accommodation

Access to and qualityof service facilities

13%

21%

13%

32%

21%

5%

12%

24%

34%

24%

Very dissatisfied

Dissatisfied

Neutral

Satisfied

Very satisfied

Aalto University Schoolof Technology,Engineering or Science

All Universities (excl.Applied Science)

13%

13%

26%

33%

15%

5%

11%

30%

34%

19%

Very dissatisfied

Dissatisfied

Neutral

Satisfied

Very satisfied

Aalto University Schoolof Technology,Engineering or Science

All Universities (excl.Applied Science)

Aalto University, IT

All Universities (excl. Applied Science)

Aalto University, IT

All Universities (excl. Applied Science)

Page 43: UNIVERSUM STUDENT SURVEY 2013 University Report | Finnish Edition Aalto University, IT

43

• How satisfied or dissatisfied are you with your study environment regarding the following factors? (Very satisfied, Satisfied, Neutral, Dissatisfied and Very dissatisfied)

Satisfaction

2013 | Finland | Students | IT

Practical elements of my course Ratio of students per

lecturer/tutor

11%

15%

17%

36%

21%

4%

11%

28%

41%

16%

Very dissatisfied

Dissatisfied

Neutral

Satisfied

Very satisfied

Aalto University Schoolof Technology,Engineering or Science

All Universities (excl.Applied Science)

9%

11%

15%

40%

26%

2%

13%

20%

47%

18%

Very dissatisfied

Dissatisfied

Neutral

Satisfied

Very satisfied

Aalto University Schoolof Technology,Engineering or Science

All Universities (excl.Applied Science)

Aalto University, IT

All Universities (excl. Applied Science)

Aalto University, IT

All Universities (excl. Applied Science)

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44

Table of contents

2013 | Finland | Students | IT

SUMMARY

A summary of the core findings of the report. These slides can be shared with key stakeholders within the university as well as with external partners to provide a quick, visual overview of the career profile of your students.

EMPLOYER PREFERENCES

CAREER PREFERENCES

KEY BACKGROUND DATAAPPENDIX

SUMMARY

UNIVERSITY PERCEPTION

Page 45: UNIVERSUM STUDENT SURVEY 2013 University Report | Finnish Edition Aalto University, IT

45

88%

This is an extract from a University Report based on the results of Universum Student Survey 2013. Please visit www.universumglobal.com for more information about Universum and our global research.

Quick facts about student’s career preferences

2013 | Finland | Students | IT

Average age (years):

25,5

12%

Aalto University, IT

Top 3 most used communication channels:• Employer websites• Social networks/communities• Professional networks/communities

Top 3 industries:• Software and Computer Services• Telecommunication and Networks• Technology Hardware & Equipment

Top 5 most attractive attributes:• A friendly work environment (People & Culture)• Flexible working conditions (Job

Characteristics)• Competitive base salary (Remuneration &

Advancement Opportunities)• A creative and dynamic work environment

(People & Culture)• Variety of assignments (Job Characteristics)

3 316 EUR

Top 3 career goals:• To have work/life balance• To be competitively or intellectually challenged• To be a technical or functional expert

Top 3 career profiles:• Entrepreneur• Harmoniser• Leader

Average expected monthly salary:

Page 46: UNIVERSUM STUDENT SURVEY 2013 University Report | Finnish Edition Aalto University, IT

46

This is an extract from a University Report based on the results of Universum Student Survey 2013. Please visit www.universumglobal.com for more information about Universum and our global research.

Quick facts about student’s career preferences

2013 | Finland | Students | IT

Average age (years):

27,3

All Universities (excl. Applied Science)

Top 3 most used communication channels:• Employer websites• Social networks/communities• Job boards

Top 3 industries:• Software and Computer Services• Telecommunication and Networks• Technology Hardware & Equipment

Top 5 most attractive attributes:• Competitive base salary (Remuneration &

Advancement Opportunities)• A friendly work environment (People & Culture)• A creative and dynamic work environment

(People & Culture)• Respect for its people (People & Culture)• Variety of assignments (Job Characteristics)

3 112 EURAverage expected monthly salary:

Top 3 career goals:• To have work/life balance• To be a technical or functional expert• To be secure or stable in my job

79% 21%

Top 3 career profiles:• Harmoniser• Entrepreneur• Leader

Page 47: UNIVERSUM STUDENT SURVEY 2013 University Report | Finnish Edition Aalto University, IT

47

Table of contents

2013 | Finland | Students | IT

APPENDIX

Additional data on topics covered in previous sections.

EMPLOYER PREFERENCES

CAREER PREFERENCES

KEY BACKGROUND DATAAPPENDIX

SUMMARY

UNIVERSITY PERCEPTION

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48

2013 | Finland | Students | IT

APPENDIX

RESEARCH BACKGROUND QUESTIONS

DRIVERS OF EMPLOYER ATTRACTIVENESS

PREFERRED EMPLOYERS

CAREER PROFILES

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49

About the Universum Student Survey and the target group

2013 | Finland | Students | IT

THE QUESTIONNAIRE Created based on 25 years of experience,

extensive research within HR, focus groups and communication with both our clients and students.

Global perspective - local insight.

FIELD PERIODNovember 2012 to March 2013

DATA COLLECTIONConducted via an exclusive survey, distributed via university contacts, the Universum Panel and local partners.

STATISTICAL ANALYSISIn order to provide our clients with reliable data we set targets per main field of study and educational institution to reflect the actual distribution of students. Weighting is used to compensate for discrepancies from the targets.

METHODOLOGY

21%79%

10Educational institutions

475All IT students in the survey

THIS REPORT

Total number ofrespondents in the survey 10 519

Page 50: UNIVERSUM STUDENT SURVEY 2013 University Report | Finnish Edition Aalto University, IT

50

• What is the highest academic degree you are currently pursuing?

Degree

2013 | Finland | Students | IT

59%

36%

5%

65%

31%

4%

0%

Master's (non-MBA)

Bachelor's

PhD

OtherAalto University School of Technology,Engineering or Science

All Universities (excl. Applied Science)

Aalto University, IT

All Universities (excl. Applied Science)

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51

• Please grade your academic results on a scale from 1 to 10, where 10 represents "excellent results", 5 stands for "Average".

Academic performance

2013 | Finland | Students | IT

Aalto University, IT

All Universities (excl. Applied Science)

7,2

6,9

AVERAGE2%

2%

5%

12%

7%

21%

31%

14%

7%

1%

1%

3%

5%

13%

10%

23%

25%

13%

4%

1

2

3

4

5

6

7

8

9

10

Aalto University School ofTechnology, Engineering orScience

All Universities (excl. AppliedScience)

Aalto University, IT

All Universities (excl. Applied Science)

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52

• What is your major(s)/main area(s) of study?

Areas of study | IT (1/1)

2013 | Finland | Students | IT

Area of study

Aalto University School of

Technology, Engineering or

Science

All Universities (excl. Applied

Science)

Communications Engineering 28% 11%Software Engineering 25% 21%Computer Engineering 19% 14%Computer Science 16% 43%Information Networks 14% 6%Communications Software 11% 4%Information Systems 11% 17%Informatics 4% 3%Other IT 2% 5%

Aalto University, technology

All Universities (excl. Applied Science)

Page 53: UNIVERSUM STUDENT SURVEY 2013 University Report | Finnish Edition Aalto University, IT

53

• Which educational institution do you attend? The group “All universities” is represented by the sample of students from these universities with the respective number of respondents in percentages covered in this report . These respondent percentages are weighted according to the actual population of students at these universities.

All universities (1/1)

2013 | Finland | Students | IT

University Total University Total

University of Jyväskylä 22,25% Lappeenranta University of Technology 7,64%Aalto University School of Technology, Engineering or Science 15,86% University of Oulu 7,36%

University of Turku 14,74% University of Eastern Finland 3,91%

University of Helsinki 12,26% Åbo Akademi University 2,62%

University of Tampere 11,68% University of Vaasa 1,68%

Aalto University, technology

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54

2013 | Finland | Students | IT

APPENDIX

RESEARCH BACKGROUND QUESTIONS

DRIVERS OF EMPLOYER ATTRACTIVENESS

PREFERRED EMPLOYERS

CAREER PROFILES

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55

• Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives.

Attractive attributes | Employer Reputation & Image

2013 | Finland | Students | IT

60%

45%

28%

28%

25%

23%

20%

18%

10%

10%

49%

47%

20%

25%

22%

18%

30%

18%

21%

12%

Innovation

Attractive/exciting products andservices

Inspiring management

Prestige

Market success

Corporate Social Responsibility

Financial strength

Ethical standards

Environmental sustainability

Fast-growing/entrepreneurial

Aalto University School ofTechnology, Engineering orScience

All Universities (excl. AppliedScience)

Aalto University, IT

All Universities (excl. Applied Science)

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56

• Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives.

Attractive attributes | Job Characteristics

2013 | Finland | Students | IT

54%

51%

35%

35%

30%

22%

14%

14%

8%

8%

44%

44%

25%

40%

30%

24%

25%

14%

7%

9%

Flexible working conditions

Variety of assignments

Opportunities for internationaltravel/relocation

Secure employment

Professional training anddevelopment

Challenging work

Control over my number of workinghours

Team-oriented work

Client interaction

High level of responsibility

Aalto University School ofTechnology, Engineering orScience

All Universities (excl. AppliedScience)

Aalto University, IT

All Universities (excl. Applied Science)

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57

• Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives.

Attractive attributes | People & Culture

2013 | Finland | Students | IT

62%

59%

36%

33%

28%

26%

13%

8%

5%

3%

52%

48%

32%

44%

32%

30%

14%

6%

8%

4%

A creative and dynamic workenvironment

A friendly work environment

Recognising performance(meritocracy)

Respect for its people

Enabling me to integrate personalinterests in my schedule

Leaders who will support mydevelopment

Interaction with international clientsand colleagues

Support for gender equality

Recruiting only the best talent

Acceptance towards minorities

Aalto University School ofTechnology, Engineering orScience

All Universities (excl. AppliedScience)

Aalto University, IT

All Universities (excl. Applied Science)

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58

• Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives.

Attractive attributes | Remuneration & Advancement Opportunities

2013 | Finland | Students | IT

53%

36%

31%

28%

22%

22%

19%

19%

17%

17%

55%

48%

14%

30%

28%

26%

17%

13%

18%

8%

Competitive base salary

Good reference for future career

Overtime pay/compensation

Sponsorship of future education

Competitive benefits

High future earnings

Clear path for advancement

Performance-related bonus

Leadership opportunities

Rapid promotion

Aalto University School ofTechnology, Engineering orScience

All Universities (excl. AppliedScience)

Aalto University, IT

All Universities (excl. Applied Science)

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59

2013 | Finland | Students | IT

APPENDIX

RESEARCH BACKGROUND QUESTIONS

DRIVERS OF EMPLOYER ATTRACTIVENESS

PREFERRED EMPLOYERS

CAREER PROFILES

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60

• Please select five employers from the list below for which you would most like to work - your five Ideal Employers

Ideal Employer Ranking | Top 10

1. Google (46,43%)

2. Microsoft (23,21%)

2. Reaktor Innovations (23,21%)

4. Futurice (21,43%)

4. Nokia (21,43%)

6. IBM (17,86%)

7. Rovio Entertainment (16,07%)

8. Accenture (12,50%)

9. Ericsson (10,71%)

10. F-Secure (8,93%)

1. Google (49,09%)

2. Microsoft (26,80%)

3. Rovio Entertainment (24,63%)

4. IBM (17,86%)

5. F-Secure (16,39%)

6. Nokia (14,02%)

7. Reaktor Innovations (13,11%)

8. Supercell (11,30%)

9. Puolustusvoimat (9,25%)

10. VTT (9,21%)

2013 | Finland | Students | IT

All Universities (excl. Applied Science) | IT Aalto University, IT

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61

2013 | Finland | Students | IT

APPENDIX

RESEARCH BACKGROUND QUESTIONS

DRIVERS OF EMPLOYER ATTRACTIVENESS

PREFERRED EMPLOYERS

CAREER PROFILES

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62

• The Universum Career Profiles are based on the attributes that students select as most important.

Universum Career Profiles

2013 | Finland | Students | IT

LEADER: A student who has an inspiring attitude and searches for jobs where he/she can apply and further develop his/her leadership skills. This student is not afraid of making decisions and taking responsibility.

INTERNATIONALIST: A student who is open-minded and prefers international surroundings. This type of student enjoys meeting new people, travelling and working abroad.

IDEALIST: A student who pursues ethical and sustainable principles and values. This student is strongly attracted to employers whose mission and vision are in line with his/her own principles and standards.

HUNTER: A student who focuses on monetary aspects. This student chases financially lucrative and competitive jobs.

CAREERIST: A student who continuously wants to develop. This type of student wants to follow a promising career path within a prestigious and meritocratic environment.

ENTREPRENEUR: A student who appreciates working in an evolving environment, in which he/she can solve changing and challenging problems.

HARMONISER: A student who prefers a stable work environment that is characterised by a respectful and balanced management philosophy.

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63

Universum Career Profiles 1/2

2013 | Finland | Students | IT

HARMONISER• Respect for its people (2)• Enabling me to integrate personal

interests in my schedule (3)• Team-oriented work (1)

• Secure employment (2)• Control over my number of working hours (3)• Flexible working conditions (3)• Overtime pay/compensation (1)

The Universum Career Profiles are based on the Universum Drivers of Employer Attractiveness. Different attribute selections produce different Career Profiles. To match a certain profile, a minimum amount of points must be reached.

CAREERIST• Prestige (3)• Recruiting only the best talent (3)• Clear path for advancement (3)• Market success (1)• Professional training and development (1)

• Sponsorship of future education (2)• Rapid promotion (3)• Recognizing performance (meritocracy) (2)• Good reference for future career (3)

ENTREPRENEUR• Fast-growing/entrepreneurial (3)• A creative and dynamic work

environment (3)• Challenging work (1)

• Variety of assignments (1)• Innovation (2)• Attractive/exciting products and services (1)

6 out of 11 points

7 out of 15 points

12 out of 21 points

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64

Universum Career Profiles 2/2

2013 | Finland | Students | IT

INTERNATIONALIST• Opportunities for international

travel/relocation (3)• Interaction with international clients and

colleagues (3)

HUNTER• Competitive base salary (3)• High future earnings (3)• Performance-related bonus (2)

• Competitive benefits (1)• Client interaction (1)• Financial strength (1)

IDEALIST• A friendly work environment (1)• Ethical standards (3)• Corporate Social Responsibility (3)

• Environmental sustainability (3)• Support for gender equality (2)• Acceptance towards minorities (2)

6 out of 14 points

6 out of 6 points

6 out of 11 points

LEADER• Leadership opportunities (3)• Leaders who will support my

development (3)

• High level of responsibility (2)• Inspiring management (2)

5 out of 10 points