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WWW.UNIVERSUMGLOBAL.COM
UNIVERSUM STUDENT SURVEY 2013
University Report | Finnish EditionAalto University, IT
2
About Universum
2013 | Finland | Students | IT
With over 25 years of experience researching the field of employer branding, Universum is a recognised world leader with tried and tested frameworks.
Universum annually conducts quantitative and qualitative research with over 400.000 talented individuals to gather insights into their career preferences, communication habits and their perception of potential employers.
For our clients around the world, Universum is a trusted partner providing solutions and services to develop, improve and implement tailored employer branding strategies.
Universum is the thought leader in employer branding, with local experts in research, consulting and communication solutions, offering high-quality insights.
Universum’s unique global reach ensures the comparability of research results across markets. We partner with more than 1.700 of the top academic institutions in the world.
Universum employs smart, friendly and professional experts and consultants, who work with our clients in long-term partnerships.
3
Our clients and media partners
2013 | Finland | Students | IT
Some of the world’s most attractive employers
Some of the world’s most trusted publishers
4
What we cover in the report
2013 | Finland | Students | IT
6. APPENDIX
Additional data on topics covered in previous sections.
5. SUMMARY
A summary of the core findings of the report. These slides can be shared with key stakeholders within the university as well as with external partners to provide a quick, visual overview of the career profile of your students.
4. UNIVERSITY PERCEPTION
Get feedback from your students on their satisfaction with various aspects of their studies, benchmarking the results against the total group. The data illustrates what students find unique about their current university.
1. KEY BACKGROUND DATA
An overview of the groups covered in this report and presents key background information about the samples.
2. CAREER PREFERENCES
Find out the career preferences of your students in comparison to the total group. You will also see some trends that have developed over time. This information illustrates what separates your students from those at other universities and in which aspects their educational background from Aalto University, IT has made them unique.
3. EMPLOYER PREFERENCES
Understand the employer preferences of your students in comparison to the total group. The data suggests which employers your students would like to meet on campus, or alternatively which employers have been most successful in becoming attractive towards your students over the years.
5
Table of contents
2013 | Finland | Students | IT
EMPLOYER PREFERENCES
CAREER PREFERENCES
KEY BACKGROUND DATAAPPENDIX
SUMMARY
UNIVERSITY PERCEPTION
KEY BACKGROUND DATA
An overview of the groups covered in this report and presents key background information about the samples.
6
University reports can be based on the total number of respondents from all main fields of study, or may be specific to a main field of study. This particular report is specific to: IT.
Groups in this report
2013 | Finland | Students | IT
Global
475
Field period: November 2012 to March 2013
Your university
Finland
The comparisons in this report are based on: IT
Participating students from your university. Throughout the report, this group is referred to as ”Aalto University, IT”.
Participating students from 10 educational institutions in Finland. Throughout the report, this group is referred to as “All Universities (excl. Applied Science)”.
Students participate annually in Universum’s global career research. 400 000+
58
7
88%
Target group | Students’ characteristics
2013 | Finland | Students | IT
Average academic performance:
Year of graduation:
Average age (years):
25,5
out of 10
Average age (years):
27,3
12% 7,2 21% 79%
Average academic performance:
out of 10
6,9
All Universities (excl. Applied Science)Aalto University, IT
Year of graduation:
5%2%7%11%
33%40%
2%
2018 orlater
201720162015201420132012
7%7%12%18%28%27%
0%
2018 orlater
201720162015201420132012
8
Table of contents
2013 | Finland | Students | IT
CAREER PREFERENCES
Find out the career preferences of your students in comparison to the total group. You will also see some trends that have developed over time. This information illustrates what separates your students from those at other universities and in which aspects their educational background from Aalto University, IT has made them unique.
EMPLOYER PREFERENCES
CAREER PREFERENCES
KEY BACKGROUND DATAAPPENDIX
SUMMARY
UNIVERSITY PERCEPTION
9
• What is your expected salary before taxes (excluding commission and bonus) at your first employment after graduation?
Expected monthly salary
2013 | Finland | Students | IT
3 1123 316 EURTotal
EUR
All Universities (excl. Applied Science)Aalto University, IT
10
• What is your expected salary before taxes (excluding commission and bonus) at your first employment after graduation?• What is your gender?
Expected monthly salary
2013 | Finland | Students | IT
All Universities (excl. Applied Science)
EUR3 092
3 142 EUR
Female
Male
11
• What is your expected salary before taxes (excluding commission and bonus) at your first employment after graduation?• What is your gender?
Expected monthly salary | Evolution
2013 | Finland | Students | IT
Gender gap | All Universities (excl. Applied Science)
This chart illustrate female expected salary
as a share of male expected
salary.
Female/Male salary ratio
98%
96%
93%
87%
95%
20132012201120102009
12
• Below is a list of nine possible career goals. Which are most important to you? Please select a maximum of three alternatives.
Career goals
2013 | Finland | Students | IT
53%
39%
37%
29%
25%
25%
24%
20%
18%
58%
34%
43%
18%
13%
25%
23%
19%
42%
To have work/life balance
To be competitively or intellectually challenged
To be a technical or functional expert
To have an international career
To be a leader or manager of people
To be entrepreneurial or creative/innovative
To be dedicated to a cause or to feel that I amserving a greater good
To be autonomous or independent
To be secure or stable in my job
Aalto University School of Technology, Engineeringor Science
All Universities (excl. Applied Science)
Aalto University, IT
All Universities (excl. Applied Science)
13
• Below is a list of nine possible career goals. Which are most important to you? Please select a maximum of three alternatives. • The alternatives in the legend are sorted according to importance in 2013. Thus, the most important career goal in 2013 is at the top of the legend.
Career goals | Evolution
2013 | Finland | Students | IT
All Universities (excl. Applied Science)
1
2
3
4
5
6
7
8
9
2008 2009 2010 2011 2012 2013
To have work/life balance
To be a technical or functional expert
To be secure or stable in my job
To be competitively or intellectually challenged
To be entrepreneurial or creative/innovative
To be dedicated to a cause or to feel that I am servinga greater good
To be autonomous or independent
To have an international career
To be a leader or manager of people
14
• This framework has been developed by Universum and is based on specific research within HR, as well as focus groups and general communication with both our clients and students.
The Universum Drivers of Employer Attractiveness
2013 | Finland | Students | IT
The contents and demands of the job, including the learning opportunities provided by the job• Challenging work• Client interaction• Control over my number of working hours• Flexible working conditions• High level of responsibility• Opportunities for international travel/relocation• Professional training and development• Secure employment• Team-oriented work• Variety of assignments
The monetary compensation and other benefits, now and in the future • Clear path for advancement• Competitive base salary• Competitive benefits• Good reference for future career• High future earnings• Leadership opportunities• Overtime pay/compensation• Performance-related bonus• Rapid promotion• Sponsorship of future education
The attributes of the employer as an organisation• Attractive/exciting products and services• Corporate Social Responsibility• Environmental sustainability• Ethical standards• Fast-growing/entrepreneurial• Financial strength• Innovation• Inspiring management• Market success• Prestige
EMPLOYER REPUTATION & IMAGE JOB CHARACTERISTICS
REMUNERATION & ADVANCEMENT OPPORTUNITIES
The social environment and attributes of the workplace• A creative and dynamic work environment• A friendly work environment• Acceptance towards minorities• Enabling me to integrate personal interests in my schedule• Interaction with international clients and colleagues• Leaders who will support my development• Recognising performance (meritocracy)• Recruiting only the best talent• Respect for its people• Support for gender equality
PEOPLE & CULTURE
15
• How would you rate the relative importance of these aspects when choosing your Ideal Employer? Please divide 100 points between the alternatives in accordance with importance.
• Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives.
Driver attractiveness | Evolution
Employer Reputation & Image
People & Culture
Job Characteristics
Remuneration & Advancement Opportunities
2013 | Finland | Students | IT
All Universities (excl. Applied Science)
15
20
25
30
35
2008 2009 2010 2011 2012 2013
16
• How would you rate the relative importance of these aspects when choosing your Ideal Employer? Please divide 100 points between the alternatives in accordance with importance.
• Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives.
• This table shows the most attractive of the 40 attributes, taking into account the overall importance of the driver categories to the students. This analysis gives a summarised 360 degree view of what influences employer attractiveness.
Students’ top 10 preferences
2013 | Finland | Students | IT
A friendly work environment1. A friendly work environment
Flexible working conditions2. Flexible working conditions
Competitive base salary3. Competitive base salary
A creative and dynamic work environment4. A creative and dynamic work environment
Variety of assignments5. Variety of assignments
Innovation6. Innovation
Secure employment7. Secure employment
Respect for its people8. Respect for its people
Opportunities for international travel/relocation9. Opportunities for international travel/relocation
Good reference for future career10. Good reference for future career
Competitive base salary1. Competitive base salary
A friendly work environment2. A friendly work environment
A creative and dynamic work environment3. A creative and dynamic work environment
Respect for its people4. Respect for its people
Variety of assignments5. Variety of assignments
Flexible working conditions6. Flexible working conditions
Good reference for future career7. Good reference for future career
Secure employment8. Secure employment
Innovation9. Innovation
High future earnings10. High future earnings
All Universities (excl. Applied Science)Aalto University, IT
Employer Reputation & Image
People & Culture
Job Characteristics
Remuneration & Advancement Opportunities
17
• Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives. • The Universum Career Profiles are based on the attributes that students selected as attractive for their first employer. See more details in Appendix.
Universum Career Profiles
2013 | Finland | Students | IT
Aalto University, IT
All Universities (excl. Applied Science)
18
Table of contents
2013 | Finland | Students | IT
EMPLOYER PREFERENCES
Understand the employer preferences of your students in comparison to the total group. The data suggests which employers your students would like to meet on campus, or alternatively which employers have been most successful in becoming attractive towards your students over the years.
EMPLOYER PREFERENCES
CAREER PREFERENCES
KEY BACKGROUND DATAAPPENDIX
SUMMARY
UNIVERSITY PERCEPTION
19
• In which industry would you ideally want to work when choosing your first employment after graduation? Please select a maximum of three alternatives.
Most preferred industries
2013 | Finland | Students | IT
75%
39%
22%
14%
12%
10%
10%
8%
8%
6%
67%
24%
23%
7%
9%
18%
13%
8%
8%
7%
Software and Computer Services
Telecommunication and Networks
Technology Hardware & Equipment
Engineering and Manufacturing
Management and Strategy Consulting
Educational and Scientific Institutions
Media and Advertising
Aerospace and Defence
Banks
Consumer Electronics and HouseholdAppliances
Aalto University School of Technology,Engineering or Science
All Universities (excl. Applied Science)
Aalto University, IT
All Universities (excl. Applied Science)
20
The Universum Rankings
2013 | Finland | Students | IT
CONSIDERED EMPLOYER RANKING
(as many as applicable)
IDEAL EMPLOYER RANKING
(maximum five employers)
POTENTIAL APPLICANTS’ RANKING
(Yes, I have or will apply)
FULL COMPANY LIST (~ 100 employers within each
main field of study)
“Please select five employers from the list below for which you would most like to work - your five Ideal Employers.”
“Have you or will you apply to these companies/organisations?”
“Below is a list of employers. Which of these employers would you consider working for?”
21
The Universum Recruitment Funnel
2013 | Finland | Students | IT
WOULD THEY CONSIDER WORKING FOR YOU?
HAVE THEY APPLIED OR WILL THEY APPLY TO YOU?
DO STUDENTS KNOW WHO YOU ARE?
ARE YOU THEIR IDEAL EMPLOYER?
Awareness
Consideration
Desire
Application
22
• Below is a list of employers. Which of these employers would you consider working for?
Considered Employer Ranking | Top 30
2013 | Finland | Students | IT
Aalto University, IT
EmployerRank 2013
Percent 2013
EmployerRank 2013
Percent 2013
Google 1 67,86% 0 Nokia Siemens Networks 16 28,57% -7
Microsoft 2 57,14% 2 Capgemini 17 25,00% -4
IBM 3 50,00% 2 Digital Chocolate 17 25,00% NEW -
Futurice 4 46,43% NEW - Fujitsu 17 25,00% 14
F-Secure 5 44,64% 5 Siemens 17 25,00% -4
Nokia 5 44,64% -3 Tieto 17 25,00% -7
Reaktor Innovations 7 41,07% 0 Logica (part of the CGI group) 22 23,21% 2
Rovio Entertainment 7 41,07% -4 Sonera (Part of TeliaSonera) 22 23,21% -6
Accenture 9 39,29% -3 Suunto 22 23,21% 6
Elisa 10 33,93% -2 Vaisala 22 23,21% 10
Ericsson 10 33,93% 3 VTT 22 23,21% -4
Oracle 12 32,14% 4 YLE 22 23,21% -1
HP 13 30,36% -1 Ixonos 28 21,43% -4
KONE 13 30,36% 5 Nordea 28 21,43% -6
Supercell 13 30,36% NEW - CSC - Tieteen Tietotekniikan Keskus 30 19,64% -6
Trend Trend
23
• Please select five employers from the list below for which you would most like to work - your five Ideal Employers
Ideal Employer Ranking | Top 20
2013 | Finland | Students | IT
Aalto University, IT
EmployerRank 2013
Percent 2013
EmployerRank 2013
Percent 2013
Google 1 46,43% 0 Nokia Siemens Networks 10 8,93% 3
Microsoft 2 23,21% 0 Supercell 10 8,93% NEW -
Reaktor Innovations 2 23,21% 2 Capgemini 13 7,14% -5
Futurice 4 21,43% NEW - Elisa 13 7,14% -4
Nokia 4 21,43% 2 HP 13 7,14% 0
IBM 6 17,86% 1 Suunto 13 7,14% 10
Rovio Entertainment 7 16,07% -4 CSC - Tieteen Tietotekniikan Keskus 17 5,36% 2
Accenture 8 12,50% -3 KONE 17 5,36% -4
Ericsson 9 10,71% 8 Logica (part of the CGI group) 17 5,36% -5
F-Secure 10 8,93% -1 Nordea 17 5,36% 6
Trend Trend
24
• Please select five employers from the list below for which you would most like to work - your five Ideal Employers• Have you or will you apply to these employers?
Potential Applicants’ Ranking | Top 10
2013 | Finland | Students | IT
Aalto University, IT
EmployerRank 2013
Percent 2013
Google 1 9,20% 2
Futurice 2 8,05% NEW -
IBM 2 8,05% 5
Microsoft 4 6,90% -3
Ericsson 5 5,75% 14
Nokia 5 5,75% -1
Nokia Siemens Networks 5 5,75% 10
Accenture 8 4,60% -6
Reaktor Innovations 9 3,45% -3
Siemens 9 3,45% NEW -
Trend
25
• Through which channels have you learnt about these employers? Please select as many alternatives as applicable.
Actual communication channels | Top 10
2013 | Finland | Students | IT
69%
36%
26%
25%
25%
24%
23%
22%
22%
22%
52%
32%
26%
22%
20%
21%
28%
23%
15%
12%
Employer websites
Social networks/communities
Professional networks/communities
Advertisements in life style magazines & otherperiodicals
Career guidance websites
Career fairs
Job boards
Advertisements in business magazines
Recruitment brochures
Career guides/books
Aalto University School of Technology, Engineeringor Science
All Universities (excl. Applied Science)
Aalto University, IT
All Universities (excl. Applied Science)
26
Table of contents
2013 | Finland | Students | IT
UNIVERSITY PERCEPTION
Get feedback from your students on their satisfaction with various aspects of their studies, benchmarking the results against the total group. The data illustrates what students find unique about their current university.
EMPLOYER PREFERENCES
CAREER PREFERENCES
KEY BACKGROUND DATAAPPENDIX
SUMMARY
UNIVERSITY PERCEPTION
27
• Have you used the career services office at your college or university?
Career Services | Usage
2013 | Finland | Students | IT
Yes No Yes No
All Universities (excl. Applied Science)Aalto University, IT
67%
33%
42%
58%
28
• How would you rate the career services offered at your college or university?
Career Services | Feedback
2013 | Finland | Students | IT
POOR
Average satisfaction:
Aalto University, IT
All Universities (excl. Applied Science)
7,2
6,9
EXCELLENT
Aalto University, IT
All Universities (excl. Applied Science)
6%
22%
19%19%
22%
3%
6%
3%
5%
18%18%
24%
17%
7%
5%4%
0%
2%
10987654321
29
Which of the following were the most integral factors in choosing your college or university?
Factors affecting university choice
2013 | Finland | Students | IT
58%
54%
50%
30%
26%
22%
18%
18%
16%
6%
4%
38%
36%
58%
20%
15%
23%
28%
16%
34%
10%
8%
Prospects for future employment
Prestige/reputation
Offered a specific program or field of study
Advice from current students and/or alumni
Social environment and recreational activities
Learning environment and educational facilities
Costs (e.g. tuition, living expenses, accommodationetc.)
Opportunities for international travel and studyabroad
Proximity to home/family
Advice from family
Other
Aalto University School of Technology, Engineering orScience
All Universities (excl. Applied Science)
Aalto University, IT
All Universities (excl. Applied Science)
30
• If you could begin your studies again at any college or university, which would you choose?
If students could begin their studies again, they would choose…
2013 | Finland | Students | IT
60%
24%
16%
48%
45%
7%
Current college or university
Another University
Foreign University Aalto University School of Technology,Engineering or Science
All Universities (excl. Applied Science)
Aalto University, IT
All Universities (excl. Applied Science)
31
• If you could begin your studies again at any college or university, which would you choose?
If students could begin their studies again | Preferred universities
2013 | Finland | Students | IT
Aalto University, IT
University Rank Percent
Foreign college or university 1 16%
Aalto University, School of Business 2 6%
University of Jyväskylä 3 4%
Aalto University, School of Art and Design 4 2%
Centria University of Applied Sciences 4 2%
Jyväskylä University of Applied Sciences 4 2%
Rovaniemi University of Applied Sciences 4 2%
University of Oulu 4 2%
University of Turku 4 2%
University of Vaasa 4 2%
40%would choose another university. The most
preferred are presented in the table.
60%of your students would
choose Aalto University, IT if they made the choice
again.
32
• If you could begin your studies again at any college or university, which would you choose?
If students could begin their studies again | Preferred universities
2013 | Finland | Students | IT
All Universities (excl. Applied Science)
University Rank Percent
Aalto University School of Technology, Engineering or Science 1 10%
Foreign college or university 2 7%
Tampere University of Technology 3 5%
Aalto University, School of Business 4 5%
University of Helsinki 5 5%
Aalto University, School of Art and Design 6 3%
University of Eastern Finland 7 2%
Jyväskylä University of Applied Sciences 8 1%
University of Jyväskylä 9 1%
Finnish National Defence Academy 10 1%
52%would choose another university. The most
preferred are presented in the table.
48%of the students would choose their current
university if they made the choice again.
Aalto University, technology
33
• If you could begin your studies again at any college or university, which would you choose?
If students could begin their studies again | Current college or university
2013 | Finland | Students | IT
The table presents universities with the highest percentage of their students selecting “Current college or university” in this question
61%
60%
53%
50%
41%
36%
University of Turku
Aalto University School of Technology,Engineering or Science
University of Jyväskylä
University of Helsinki
Lappeenranta University of Technology
University of Oulu
Aalto University, technology
34
• Which attributes do you perceive as the most attractive?
Most attractive university attributes
2013 | Finland | Students | IT
47%
45%
39%
39%
24%
21%
18%
16%
11%
8%
8%
46%
46%
33%
34%
29%
13%
25%
22%
7%
5%
8%
High employment among graduates
Interesting courses
Good reputation among employers
Provides the skills and knowledge for whichemployers are looking
Inspiring professors/lecturers
Top quality of service facilities (e.g. libraries,dorms, fitness facilities)
Practical curriculum
Good contacts with the employers in my field
Organises a variety of social activities for students
Appropriate ratio of students perprofessor/lecturer
Opportunities for international study/experience
Aalto University School of Technology,Engineering or Science
All Universities (excl. Applied Science)
Aalto University, IT
All Universities (excl. Applied Science)
35
• If you could begin your studies again at any college or university, which would you choose • Which of the following attributes do you associate with each college or university?
Associated attributes with Aalto University, IT
2013 | Finland | Students | IT
80%
68%
64%
60%
58%
56%
50%
42%
38%
32%
32%
73%
73%
64%
73%
64%
64%
45%
55%
55%
45%
36%
Good reputation among employers
Provides the skills and knowledge for which employers arelooking
High employment among graduates
Opportunities for international study/experience
Good contacts with the employers in my field
Organises a variety of social activities for students
Interesting courses
Top quality of service facilities (e.g. libraries, dorms, fitnessfacilities)
Practical curriculum
Appropriate ratio of students per professor/lecturer
Inspiring professors/lecturersCurrent students
Interested students
36
• Please write the first word that comes to mind when thinking of your college or university.
Top of mind association
2013 | Finland | Students | IT
Aalto University, IT
37
• Based on your experiences, how likely would you be to recommend your college or university to a friend or family member?
University recommendations
2013 | Finland | Students | IT
VERYUNLIKELY
Aalto University, IT
All Universities (excl. Applied Science)
7,6
7,7
Average score:
Aalto University, IT
All Universities (excl. Applied Science)
VERY LIKELY
24%
20%
18%
8%
12%
4%
2%
6%
4%
18%
22%
25%
12%
7%7%
3%4%
0%
2%
10987654321
38
• How satisfied are you overall with your university?
Overall satisfaction
2013 | Finland | Students | IT
2%
14%
4%
54%
26%
1%
8%
14%
56%
21%
Very dissatisfied
Dissatisfied
Neutral
Satisfied
Very satisfied
Aalto University School of Technology, Engineering orScience
All Universities (excl. Applied Science)
Aalto University, IT
All Universities (excl. Applied Science)
39
• How satisfied or dissatisfied are you with your study environment regarding the following factors? (Very satisfied, Satisfied, Neutral, Dissatisfied and Very dissatisfied)
Satisfaction
2013 | Finland | Students | IT
Choice of courses/modulesLecturers/Tutors
8%
19%
25%
23%
25%
4%
12%
24%
47%
13%
Very dissatisfied
Dissatisfied
Neutral
Satisfied
Very satisfied
Aalto University Schoolof Technology,Engineering or Science
All Universities (excl.Applied Science)
7%
7%
17%
46%
24%
4%
15%
19%
48%
15%
Very dissatisfied
Dissatisfied
Neutral
Satisfied
Very satisfied
Aalto University Schoolof Technology,Engineering or Science
All Universities (excl.Applied Science)
Aalto University, IT
All Universities (excl. Applied Science)
Aalto University, IT
All Universities (excl. Applied Science)
40
• How satisfied or dissatisfied are you with your study environment regarding the following factors? (Very satisfied, Satisfied, Neutral, Dissatisfied and Very dissatisfied)
Satisfaction
2013 | Finland | Students | IT
University’s contactswith the business community
Reputation of the university
6%
6%
4%
40%
43%
2%
4%
19%
49%
27%
Very dissatisfied
Dissatisfied
Neutral
Satisfied
Very satisfied
Aalto University Schoolof Technology,Engineering or Science
All Universities (excl.Applied Science)
8%
8%
21%
40%
23%
4%
10%
26%
46%
15%
Very dissatisfied
Dissatisfied
Neutral
Satisfied
Very satisfied
Aalto University Schoolof Technology,Engineering or Science
All Universities (excl.Applied Science)
Aalto University, IT
All Universities (excl. Applied Science)
Aalto University, IT
All Universities (excl. Applied Science)
41
• How satisfied or dissatisfied are you with your study environment regarding the following factors? (Very satisfied, Satisfied, Neutral, Dissatisfied and Very dissatisfied)
Satisfaction
2013 | Finland | Students | IT
Possibility to study abroad Quality of the education
11%
9%
19%
40%
21%
2%
7%
25%
50%
16%
Very dissatisfied
Dissatisfied
Neutral
Satisfied
Very satisfied
Aalto University Schoolof Technology,Engineering or Science
All Universities (excl.Applied Science)
6%
6%
23%
51%
13%
2%
4%
24%
51%
20%
Very dissatisfied
Dissatisfied
Neutral
Satisfied
Very satisfied
Aalto University Schoolof Technology,Engineering or Science
All Universities (excl.Applied Science)
Aalto University, IT
All Universities (excl. Applied Science)
Aalto University, IT
All Universities (excl. Applied Science)
42
• How satisfied or dissatisfied are you with your study environment regarding the following factors? (Very satisfied, Satisfied, Neutral, Dissatisfied and Very dissatisfied)
Satisfaction
2013 | Finland | Students | IT
Living costs andboarding/accommodation
Access to and qualityof service facilities
13%
21%
13%
32%
21%
5%
12%
24%
34%
24%
Very dissatisfied
Dissatisfied
Neutral
Satisfied
Very satisfied
Aalto University Schoolof Technology,Engineering or Science
All Universities (excl.Applied Science)
13%
13%
26%
33%
15%
5%
11%
30%
34%
19%
Very dissatisfied
Dissatisfied
Neutral
Satisfied
Very satisfied
Aalto University Schoolof Technology,Engineering or Science
All Universities (excl.Applied Science)
Aalto University, IT
All Universities (excl. Applied Science)
Aalto University, IT
All Universities (excl. Applied Science)
43
• How satisfied or dissatisfied are you with your study environment regarding the following factors? (Very satisfied, Satisfied, Neutral, Dissatisfied and Very dissatisfied)
Satisfaction
2013 | Finland | Students | IT
Practical elements of my course Ratio of students per
lecturer/tutor
11%
15%
17%
36%
21%
4%
11%
28%
41%
16%
Very dissatisfied
Dissatisfied
Neutral
Satisfied
Very satisfied
Aalto University Schoolof Technology,Engineering or Science
All Universities (excl.Applied Science)
9%
11%
15%
40%
26%
2%
13%
20%
47%
18%
Very dissatisfied
Dissatisfied
Neutral
Satisfied
Very satisfied
Aalto University Schoolof Technology,Engineering or Science
All Universities (excl.Applied Science)
Aalto University, IT
All Universities (excl. Applied Science)
Aalto University, IT
All Universities (excl. Applied Science)
44
Table of contents
2013 | Finland | Students | IT
SUMMARY
A summary of the core findings of the report. These slides can be shared with key stakeholders within the university as well as with external partners to provide a quick, visual overview of the career profile of your students.
EMPLOYER PREFERENCES
CAREER PREFERENCES
KEY BACKGROUND DATAAPPENDIX
SUMMARY
UNIVERSITY PERCEPTION
45
88%
This is an extract from a University Report based on the results of Universum Student Survey 2013. Please visit www.universumglobal.com for more information about Universum and our global research.
Quick facts about student’s career preferences
2013 | Finland | Students | IT
Average age (years):
25,5
12%
Aalto University, IT
Top 3 most used communication channels:• Employer websites• Social networks/communities• Professional networks/communities
Top 3 industries:• Software and Computer Services• Telecommunication and Networks• Technology Hardware & Equipment
Top 5 most attractive attributes:• A friendly work environment (People & Culture)• Flexible working conditions (Job
Characteristics)• Competitive base salary (Remuneration &
Advancement Opportunities)• A creative and dynamic work environment
(People & Culture)• Variety of assignments (Job Characteristics)
3 316 EUR
Top 3 career goals:• To have work/life balance• To be competitively or intellectually challenged• To be a technical or functional expert
Top 3 career profiles:• Entrepreneur• Harmoniser• Leader
Average expected monthly salary:
46
This is an extract from a University Report based on the results of Universum Student Survey 2013. Please visit www.universumglobal.com for more information about Universum and our global research.
Quick facts about student’s career preferences
2013 | Finland | Students | IT
Average age (years):
27,3
All Universities (excl. Applied Science)
Top 3 most used communication channels:• Employer websites• Social networks/communities• Job boards
Top 3 industries:• Software and Computer Services• Telecommunication and Networks• Technology Hardware & Equipment
Top 5 most attractive attributes:• Competitive base salary (Remuneration &
Advancement Opportunities)• A friendly work environment (People & Culture)• A creative and dynamic work environment
(People & Culture)• Respect for its people (People & Culture)• Variety of assignments (Job Characteristics)
3 112 EURAverage expected monthly salary:
Top 3 career goals:• To have work/life balance• To be a technical or functional expert• To be secure or stable in my job
79% 21%
Top 3 career profiles:• Harmoniser• Entrepreneur• Leader
47
Table of contents
2013 | Finland | Students | IT
APPENDIX
Additional data on topics covered in previous sections.
EMPLOYER PREFERENCES
CAREER PREFERENCES
KEY BACKGROUND DATAAPPENDIX
SUMMARY
UNIVERSITY PERCEPTION
48
2013 | Finland | Students | IT
APPENDIX
RESEARCH BACKGROUND QUESTIONS
DRIVERS OF EMPLOYER ATTRACTIVENESS
PREFERRED EMPLOYERS
CAREER PROFILES
49
About the Universum Student Survey and the target group
2013 | Finland | Students | IT
THE QUESTIONNAIRE Created based on 25 years of experience,
extensive research within HR, focus groups and communication with both our clients and students.
Global perspective - local insight.
FIELD PERIODNovember 2012 to March 2013
DATA COLLECTIONConducted via an exclusive survey, distributed via university contacts, the Universum Panel and local partners.
STATISTICAL ANALYSISIn order to provide our clients with reliable data we set targets per main field of study and educational institution to reflect the actual distribution of students. Weighting is used to compensate for discrepancies from the targets.
METHODOLOGY
21%79%
10Educational institutions
475All IT students in the survey
THIS REPORT
Total number ofrespondents in the survey 10 519
50
• What is the highest academic degree you are currently pursuing?
Degree
2013 | Finland | Students | IT
59%
36%
5%
65%
31%
4%
0%
Master's (non-MBA)
Bachelor's
PhD
OtherAalto University School of Technology,Engineering or Science
All Universities (excl. Applied Science)
Aalto University, IT
All Universities (excl. Applied Science)
51
• Please grade your academic results on a scale from 1 to 10, where 10 represents "excellent results", 5 stands for "Average".
Academic performance
2013 | Finland | Students | IT
Aalto University, IT
All Universities (excl. Applied Science)
7,2
6,9
AVERAGE2%
2%
5%
12%
7%
21%
31%
14%
7%
1%
1%
3%
5%
13%
10%
23%
25%
13%
4%
1
2
3
4
5
6
7
8
9
10
Aalto University School ofTechnology, Engineering orScience
All Universities (excl. AppliedScience)
Aalto University, IT
All Universities (excl. Applied Science)
52
• What is your major(s)/main area(s) of study?
Areas of study | IT (1/1)
2013 | Finland | Students | IT
Area of study
Aalto University School of
Technology, Engineering or
Science
All Universities (excl. Applied
Science)
Communications Engineering 28% 11%Software Engineering 25% 21%Computer Engineering 19% 14%Computer Science 16% 43%Information Networks 14% 6%Communications Software 11% 4%Information Systems 11% 17%Informatics 4% 3%Other IT 2% 5%
Aalto University, technology
All Universities (excl. Applied Science)
53
• Which educational institution do you attend? The group “All universities” is represented by the sample of students from these universities with the respective number of respondents in percentages covered in this report . These respondent percentages are weighted according to the actual population of students at these universities.
All universities (1/1)
2013 | Finland | Students | IT
University Total University Total
University of Jyväskylä 22,25% Lappeenranta University of Technology 7,64%Aalto University School of Technology, Engineering or Science 15,86% University of Oulu 7,36%
University of Turku 14,74% University of Eastern Finland 3,91%
University of Helsinki 12,26% Åbo Akademi University 2,62%
University of Tampere 11,68% University of Vaasa 1,68%
Aalto University, technology
54
2013 | Finland | Students | IT
APPENDIX
RESEARCH BACKGROUND QUESTIONS
DRIVERS OF EMPLOYER ATTRACTIVENESS
PREFERRED EMPLOYERS
CAREER PROFILES
55
• Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives.
Attractive attributes | Employer Reputation & Image
2013 | Finland | Students | IT
60%
45%
28%
28%
25%
23%
20%
18%
10%
10%
49%
47%
20%
25%
22%
18%
30%
18%
21%
12%
Innovation
Attractive/exciting products andservices
Inspiring management
Prestige
Market success
Corporate Social Responsibility
Financial strength
Ethical standards
Environmental sustainability
Fast-growing/entrepreneurial
Aalto University School ofTechnology, Engineering orScience
All Universities (excl. AppliedScience)
Aalto University, IT
All Universities (excl. Applied Science)
56
• Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives.
Attractive attributes | Job Characteristics
2013 | Finland | Students | IT
54%
51%
35%
35%
30%
22%
14%
14%
8%
8%
44%
44%
25%
40%
30%
24%
25%
14%
7%
9%
Flexible working conditions
Variety of assignments
Opportunities for internationaltravel/relocation
Secure employment
Professional training anddevelopment
Challenging work
Control over my number of workinghours
Team-oriented work
Client interaction
High level of responsibility
Aalto University School ofTechnology, Engineering orScience
All Universities (excl. AppliedScience)
Aalto University, IT
All Universities (excl. Applied Science)
57
• Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives.
Attractive attributes | People & Culture
2013 | Finland | Students | IT
62%
59%
36%
33%
28%
26%
13%
8%
5%
3%
52%
48%
32%
44%
32%
30%
14%
6%
8%
4%
A creative and dynamic workenvironment
A friendly work environment
Recognising performance(meritocracy)
Respect for its people
Enabling me to integrate personalinterests in my schedule
Leaders who will support mydevelopment
Interaction with international clientsand colleagues
Support for gender equality
Recruiting only the best talent
Acceptance towards minorities
Aalto University School ofTechnology, Engineering orScience
All Universities (excl. AppliedScience)
Aalto University, IT
All Universities (excl. Applied Science)
58
• Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives.
Attractive attributes | Remuneration & Advancement Opportunities
2013 | Finland | Students | IT
53%
36%
31%
28%
22%
22%
19%
19%
17%
17%
55%
48%
14%
30%
28%
26%
17%
13%
18%
8%
Competitive base salary
Good reference for future career
Overtime pay/compensation
Sponsorship of future education
Competitive benefits
High future earnings
Clear path for advancement
Performance-related bonus
Leadership opportunities
Rapid promotion
Aalto University School ofTechnology, Engineering orScience
All Universities (excl. AppliedScience)
Aalto University, IT
All Universities (excl. Applied Science)
59
2013 | Finland | Students | IT
APPENDIX
RESEARCH BACKGROUND QUESTIONS
DRIVERS OF EMPLOYER ATTRACTIVENESS
PREFERRED EMPLOYERS
CAREER PROFILES
60
• Please select five employers from the list below for which you would most like to work - your five Ideal Employers
Ideal Employer Ranking | Top 10
1. Google (46,43%)
2. Microsoft (23,21%)
2. Reaktor Innovations (23,21%)
4. Futurice (21,43%)
4. Nokia (21,43%)
6. IBM (17,86%)
7. Rovio Entertainment (16,07%)
8. Accenture (12,50%)
9. Ericsson (10,71%)
10. F-Secure (8,93%)
1. Google (49,09%)
2. Microsoft (26,80%)
3. Rovio Entertainment (24,63%)
4. IBM (17,86%)
5. F-Secure (16,39%)
6. Nokia (14,02%)
7. Reaktor Innovations (13,11%)
8. Supercell (11,30%)
9. Puolustusvoimat (9,25%)
10. VTT (9,21%)
2013 | Finland | Students | IT
All Universities (excl. Applied Science) | IT Aalto University, IT
61
2013 | Finland | Students | IT
APPENDIX
RESEARCH BACKGROUND QUESTIONS
DRIVERS OF EMPLOYER ATTRACTIVENESS
PREFERRED EMPLOYERS
CAREER PROFILES
62
• The Universum Career Profiles are based on the attributes that students select as most important.
Universum Career Profiles
2013 | Finland | Students | IT
LEADER: A student who has an inspiring attitude and searches for jobs where he/she can apply and further develop his/her leadership skills. This student is not afraid of making decisions and taking responsibility.
INTERNATIONALIST: A student who is open-minded and prefers international surroundings. This type of student enjoys meeting new people, travelling and working abroad.
IDEALIST: A student who pursues ethical and sustainable principles and values. This student is strongly attracted to employers whose mission and vision are in line with his/her own principles and standards.
HUNTER: A student who focuses on monetary aspects. This student chases financially lucrative and competitive jobs.
CAREERIST: A student who continuously wants to develop. This type of student wants to follow a promising career path within a prestigious and meritocratic environment.
ENTREPRENEUR: A student who appreciates working in an evolving environment, in which he/she can solve changing and challenging problems.
HARMONISER: A student who prefers a stable work environment that is characterised by a respectful and balanced management philosophy.
63
Universum Career Profiles 1/2
2013 | Finland | Students | IT
HARMONISER• Respect for its people (2)• Enabling me to integrate personal
interests in my schedule (3)• Team-oriented work (1)
• Secure employment (2)• Control over my number of working hours (3)• Flexible working conditions (3)• Overtime pay/compensation (1)
The Universum Career Profiles are based on the Universum Drivers of Employer Attractiveness. Different attribute selections produce different Career Profiles. To match a certain profile, a minimum amount of points must be reached.
CAREERIST• Prestige (3)• Recruiting only the best talent (3)• Clear path for advancement (3)• Market success (1)• Professional training and development (1)
• Sponsorship of future education (2)• Rapid promotion (3)• Recognizing performance (meritocracy) (2)• Good reference for future career (3)
ENTREPRENEUR• Fast-growing/entrepreneurial (3)• A creative and dynamic work
environment (3)• Challenging work (1)
• Variety of assignments (1)• Innovation (2)• Attractive/exciting products and services (1)
6 out of 11 points
7 out of 15 points
12 out of 21 points
64
Universum Career Profiles 2/2
2013 | Finland | Students | IT
INTERNATIONALIST• Opportunities for international
travel/relocation (3)• Interaction with international clients and
colleagues (3)
HUNTER• Competitive base salary (3)• High future earnings (3)• Performance-related bonus (2)
• Competitive benefits (1)• Client interaction (1)• Financial strength (1)
IDEALIST• A friendly work environment (1)• Ethical standards (3)• Corporate Social Responsibility (3)
• Environmental sustainability (3)• Support for gender equality (2)• Acceptance towards minorities (2)
6 out of 14 points
6 out of 6 points
6 out of 11 points
LEADER• Leadership opportunities (3)• Leaders who will support my
development (3)
• High level of responsibility (2)• Inspiring management (2)
5 out of 10 points