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UNIVERSUM STUDENT SURVEY 2012 University Report • US Undergraduate Edition Michigan Technological University WWW.UNIVERSUMGLOBAL.COM Engineering

Universum Student survey 2012 University Report • US Undergraduate Edition Michigan Technological University

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Universum Student survey 2012 University Report • US Undergraduate Edition Michigan Technological University . Engineering. WWW.UNIVERSUMGLOBAL.COM. ANNUAL RESEARCH. CONSULTING PROJECTS. Universum in the world. ABOUT US. - PowerPoint PPT Presentation

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Page 1: Universum Student survey 2012 University Report  •  US Undergraduate Edition Michigan Technological University

UNIVERSUM STUDENT SURVEY 2012University Report • US Undergraduate Edition

Michigan Technological University

WWW.UNIVERSUMGLOBAL.COM

Engineering

Page 2: Universum Student survey 2012 University Report  •  US Undergraduate Edition Michigan Technological University

© Universum Communications 2

UNIVERSUM IN THE WORLD

ANNUAL RESEARCHCONSULTING PROJECTS

Page 3: Universum Student survey 2012 University Report  •  US Undergraduate Edition Michigan Technological University

3

Universum is an international organisation, with its headquarters in Stockholm, Sweden and operates in the field of employer branding and talent research. Our purpose is to improve the communications between students, career services and employers.

We believe that career choice is one of the most important decisions in a student’s life. We therefore want to provide students with information and support career services in their role. We also believe that companies need to under-stand student expectations, to adjust their offering and working environment to attract potential candidates and meet their resourcing needs.

ABOUT US

Our role is threefold: 1) we provide students with information on companies, 2) support career services in their role and 3) help companies to develop their employer value.

Page 4: Universum Student survey 2012 University Report  •  US Undergraduate Edition Michigan Technological University

2. UNIVERSITY EXPERIENCE

3. STUDENTS’ CAREER & COMMUNICATION PREFERENCES

4. EMPLOYER RANKINGS

5. STUDENTS’ EMPLOYER PREFERENCES

6. APPENDIX

METHODOLOGY & KEY FINDINGS 1.

Page 5: Universum Student survey 2012 University Report  •  US Undergraduate Edition Michigan Technological University

5© Universum Communications

METHODOLOGY & TARGET GROUPS

METHODOLOGY & KEY FINDINGS

Base of the group

Number of respondents

Group 1

Group 2

Michigan Technological University

Total

360

7,887

THE QUESTIONNAIRE Created with 24 years of experience,

extensive research within HR, focus groups and communication with both our clients and students.

Global perspective - local insight. Comprised of closed-ended questions with an

extensive list of alternatives and an ‘Other’ option.

DATA COLLECTIONConducted via an on-line survey. The online link was distributed primarily via university contacts (career centers and the educational institutions).

WEIGHTING: In our data collection we set targets by main field of study and educational institution. In order to provide our clients with reliable data in each market and to get the questions distributions as close as possible to the actual population distribution, we use weighting based on population frequencies of the target groups.

FIELD PERIOD: November 2011 to March 2012

NO. OF EDUCATIONAL INSTITUTIONS INCLUDED: 320

Universum Student Survey 2012University Report

US Undergraduate Edition Engineering

Michigan Technological University

Page 6: Universum Student survey 2012 University Report  •  US Undergraduate Edition Michigan Technological University

© Universum Communications 6

KEY FINDINGS • MICHIGAN TECHNOLOGICAL UNIVERSITY

METHODOLOGY & KEY FINDINGS

30% women and 70% men Average age:

20.3 years

Average perceived GPA:

3.2Average expected annual salary:

57,166 USD

Top career goals: • To have work/life balance• To be secure or stable in my job• To be dedicated to a cause or to feel that I am serving

a greater good

Top actual communication channels: • Career fairs• Employer websites• TV advertisements

Most preferred industries: • Engineering and manufacturing• Aerospace and defense• Automotive

Universum Student Survey 2012University Report

US Undergraduate Edition Engineering

Michigan Technological University

Page 7: Universum Student survey 2012 University Report  •  US Undergraduate Edition Michigan Technological University

© Universum Communications 7

KEY FINDINGS • TOTAL

METHODOLOGY & KEY FINDINGS

36% women and 64% men Average age:

20.6 years

Average perceived GPA:

3.4Average expected annual salary:

59,816 USD

Most preferred industries: • Engineering and manufacturing• Aerospace and defense• Automotive

Top career goals: • To have work/life balance• To be secure or stable in my job• To be dedicated to a cause or to feel that I am serving

a greater good

Top actual communication channels: • Employer websites• Career fairs• TV advertisements

Universum Student Survey 2012University Report

US Undergraduate Edition Engineering

Michigan Technological University

Page 8: Universum Student survey 2012 University Report  •  US Undergraduate Edition Michigan Technological University

?? SURVEY QUESTIONS

© Universum Communications 8

AGE & GENDER

METHODOLOGY & KEY FINDINGS

AVERAGE AGE GENDER

• What is your year of birth?• What is your gender

20.3 years

20.6 years

Michigan Technological University

Total

Universum Student Survey 2012University Report

US Undergraduate Edition Engineering

Michigan Technological University

30%

36%

70%

64%

Michigan Technological University

Total

Female Male

Page 9: Universum Student survey 2012 University Report  •  US Undergraduate Edition Michigan Technological University

?? SURVEY QUESTION

© Universum Communications 9

ETHNICITY

METHODOLOGY & KEY FINDINGS

How would you classify your ethnic background?

Universum Student Survey 2012University Report

US Undergraduate Edition Engineering

Michigan Technological University

90%

10%

10%

10%

63%

2%

15%

7%

3%

13%

2%

1%

3%

White/Caucasian

American Indian/Alaskan Native

Asian/Native Hawaiian or PacificIslander

Black/African American

Asian-Indian

Latino/Hispanic

Middle Eastern

Other

I do not wish to sayMichigan Technological University

Total

Page 10: Universum Student survey 2012 University Report  •  US Undergraduate Edition Michigan Technological University

?? SURVEY QUESTION

© Universum Communications

Universum Student Survey 2012University Report

US Undergraduate Edition Engineering

Michigan Technological University

10

AREA OF STUDYENGINEERING (1/2)

METHODOLOGY & KEY FINDINGS

What is your major(s)/main area(s) of study?

Area of studyMichigan

Technological University

Total

Mechanical Engineering 36% 24%Civil Engineering 17% 13%Chemical Engineering 13% 14%Electrical Engineering 11% 11%Biomedical Engineering 9% 9%Environmental Engineering 9% 4%Materials Engineering 6% 3%Computer Engineering 2% 6%Engineering Technology 2% 1%Biological Engineering/Bioengineering 1% 4%Construction 1% 2%Aerospace Engineering/Aeronautics 1% 7%Electronics Engineering 1% 1%Biomolecular Engineering 0% 1%

Page 11: Universum Student survey 2012 University Report  •  US Undergraduate Edition Michigan Technological University

?? SURVEY QUESTION

© Universum Communications

Universum Student Survey 2012University Report

US Undergraduate Edition Engineering

Michigan Technological University

11

AREA OF STUDYENGINEERING (2/2)

METHODOLOGY & KEY FINDINGS

What is your major(s)/main area(s) of study?

Area of studyMichigan

Technological University

Total

Engineering Management 0% 1%Industrial Engineering/Design 0% 7%Manufacturing Engineering 0% 1%Petroleum Engineering 0% 2%Physics Engineering 0% 1%Software Engineering 0% 1%Architectural Engineering 0% 2%Astronautical Engineering 0% 0%General Engineering 0% 0%Nuclear Engineering 0% 1%Packaging 0% 0%Systems Analysis & Engineering 0% 1%Undeclared 0% 1%Other Engineering 3% 3%

Page 12: Universum Student survey 2012 University Report  •  US Undergraduate Edition Michigan Technological University

?? SURVEY QUESTION

© Universum Communications

Universum Student Survey 2012University Report

US Undergraduate Edition Engineering

Michigan Technological University

TOP EDUCATIONAL INSTITUTIONSTOTAL

12

METHODOLOGY & KEY FINDINGS

Which educational institution do you attend? PLEASE NOTE: This is the distribution after the results have been weighted, reflecting the true population at these educational institutions

!

University Total University Total

Georgia Institute of Technology 3.00% University of Washington - Seattle 1.30%Purdue University 2.21% Colorado School of Mines 1.24%Virginia Tech 2.19% University of Wisconsin - Madison 1.23%University of Puerto Rico 2.05% Oregon State University 1.17%University of Michigan - Ann Arbor 1.95% University of California - Berkeley 1.16%Texas A&M University 1.93% New Jersey Institute of Technology 1.11%Arizona State University 1.84% California State University - Long Beach 1.02%Pennsylvania State University 1.75% Cornell University 1.01%North Carolina State University - Raleigh 1.69% Clemson University 0.99%Iowa State University 1.55% University of Arizona 0.99%University of Illinois at Urbana - Champaign 1.55% University of Colorado - Boulder 0.98%Missouri University of Science & Technology 1.52% Rensselaer Polytechnic Institute 0.96%Auburn University 1.51% University of Maryland - CollegePark 0.95%Michigan Technological University 1.45% Michigan State University 0.95%University of Florida 1.31% Texas Tech University 0.94%

Page 13: Universum Student survey 2012 University Report  •  US Undergraduate Edition Michigan Technological University

3. STUDENTS’ CAREER & COMMUNICATION PREFERENCES

4. EMPLOYER RANKINGS

5. STUDENTS’ EMPLOYER PREFERENCES

6. APPENDIX

1. METHODOLOGY & KEY FINDINGS

UNIVERSITY EXPERIENCE 2.

Page 14: Universum Student survey 2012 University Report  •  US Undergraduate Edition Michigan Technological University

?? SURVEY QUESTION

© Universum Communications 14

CAREER SERVICES VISITS - MICHIGAN TECHNOLOGICAL UNIVERSITY

UNIVERSITY EXPERIENCE

How often have you used your campus career services or attended event/work-shops hosed by them this year?

Universum Student Survey 2012University Report

US Undergraduate Edition Engineering

Michigan Technological University

10%

31%

30%

26%

3%

22%

57%

10%

10%

1%

Once

2-5 times

6 or more times

None

Not planning to visitVirtually

Physically

Page 15: Universum Student survey 2012 University Report  •  US Undergraduate Edition Michigan Technological University

?? SURVEY QUESTION

© Universum Communications 15

CAREER SERVICES SATISFACTION BY TYPE OF SERVICE

UNIVERSITY EXPERIENCE

EMPLOYMENT ADVISNING

Please rate how satisfied you are with the following career services at your college. 1 = Not at all satisfied, 5 = Very satisfied

CAREER ADVISING

Universum Student Survey 2012University Report

US Undergraduate Edition Engineering

Michigan Technological University

1%

7%

26%

28%

27%

11%

3%

8%

24%

30%

21%

14%

Not at all satisfied 1

2

3

4

Very satisfied 5

Not applicable

MichiganTechnologicalUniversity

Total

1%

4%

12%

32%

45%

5%

2%

6%

18%

35%

31%

8%

Not at all satisfied 1

2

3

4

Very satisfied 5

Not applicable

MichiganTechnologicalUniversity

Total

Page 16: Universum Student survey 2012 University Report  •  US Undergraduate Edition Michigan Technological University

?? SURVEY QUESTION

© Universum Communications 16

CAREER SERVICES SATISFACTION BY TYPE OF SERVICE

UNIVERSITY EXPERIENCE

CAREER/JOB FAIRSINTERNSHIP POSTINGS

Universum Student Survey 2012University Report

US Undergraduate Edition Engineering

Michigan Technological University

Please rate how satisfied you are with the following career services at your college. 1 = Not at all satisfied, 5 = Very satisfied

3%

6%

19%

32%

38%

3%

3%

9%

21%

30%

32%

5%

Not at all satisfied 1

2

3

4

Very satisfied 5

Not applicable

MichiganTechnologicalUniversity

Total

1%

1%

11%

24%

62%

2%

1%

4%

17%

33%

40%

5%

Not at all satisfied 1

2

3

4

Very satisfied 5

Not applicable

MichiganTechnologicalUniversity

Total

Page 17: Universum Student survey 2012 University Report  •  US Undergraduate Edition Michigan Technological University

?? SURVEY QUESTION

© Universum Communications 17

CAREER SERVICES SATISFACTION BY TYPE OF SERVICE

UNIVERSITY EXPERIENCE

RESOURCE MATERIALS (PRINT, VIDEO, OR ONLINE)JOB POSTINGS

Universum Student Survey 2012University Report

US Undergraduate Edition Engineering

Michigan Technological University

Please rate how satisfied you are with the following career services at your college. 1 = Not at all satisfied, 5 = Very satisfied

3%

7%

22%

33%

30%

5%

3%

9%

24%

32%

25%

7%

Not at all satisfied 1

2

3

4

Very satisfied 5

Not applicable

Michigan TechnologicalUniversity

Total

2%

11%

23%

31%

27%

6%

3%

9%

27%

31%

23%

8%

Not at all satisfied 1

2

3

4

Very satisfied 5

Not applicable

Michigan TechnologicalUniversity

Total

Page 18: Universum Student survey 2012 University Report  •  US Undergraduate Edition Michigan Technological University

?? SURVEY QUESTION

© Universum Communications 18

CAREER SERVICES SATISFACTION BY TYPE OF SERVICE

UNIVERSITY EXPERIENCE Universum Student Survey 2012University Report

US Undergraduate Edition Engineering

Michigan Technological University

CAREER SERVICES WEBSITE WORKSHOPS (RESUME WRITING, INTERVIEWING, ETC.)

Please rate how satisfied you are with the following career services at your college. 1 = Not at all satisfied, 5 = Very satisfied

1%

7%

21%

36%

30%

5%

3%

9%

24%

32%

25%

7%

Not at all satisfied 1

2

3

4

Very satisfied 5

Not applicable

MichiganTechnologicalUniversity

Total

1%

3%

16%

31%

41%

8%

2%

7%

20%

32%

28%

11%

Not at all satisfied 1

2

3

4

Very satisfied 5

Not applicable

Michigan TechnologicalUniversity

Total

Page 19: Universum Student survey 2012 University Report  •  US Undergraduate Edition Michigan Technological University

?? SURVEY QUESTION

© Universum Communications 19

CAREER SERVICES SATISFACTION BY TYPE OF SERVICE

UNIVERSITY EXPERIENCE Universum Student Survey 2012University Report

US Undergraduate Edition Engineering

Michigan Technological University

EMPLOYER INFORMATION SESSIONS

Please rate how satisfied you are with the following career services at your college. 1 = Not at all satisfied, 5 = Very satisfied

1%

6%

17%

37%

35%

5%

2%

8%

22%

32%

26%

10%

Not at all satisfied 1

2

3

4

Very satisfied 5

Not applicable

MichiganTechnologicalUniversity

Total

Page 20: Universum Student survey 2012 University Report  •  US Undergraduate Edition Michigan Technological University

?? SURVEY QUESTION

© Universum Communications 20

OVERALL SATISFACTION

UNIVERSITY EXPERIENCE Universum Student Survey 2012University Report

US Undergraduate Edition Engineering

Michigan Technological University

How would you rate the career services offered at your school?

1%

6%

29%

44%

20%

2%

13%

34%

34%

16%

Poor

Fair

Good

Very good

ExcellentMichigan Technological University

Total

Page 21: Universum Student survey 2012 University Report  •  US Undergraduate Edition Michigan Technological University

4. EMPLOYER RANKINGS

5. STUDENTS’ EMPLOYER PREFERENCES

6. APPENDIX

1. METHODOLOGY & KEY FINDINGS

2. UNIVERSITY EXPERIENCE

STUDENTS’ CAREER & COMMUNICATION PREFERENCES 3.

Page 22: Universum Student survey 2012 University Report  •  US Undergraduate Edition Michigan Technological University

?? SURVEY QUESTION

© Universum Communications 22

MOST PREFERRED INDUSTRIES

STUDENTS’ CAREER & COMMUNICATION PREFERENCES

In which industry would you ideally want to work when choosing your first employment after graduation? Please select a maximum of three alternatives

Universum Student Survey 2012University Report

US Undergraduate Edition Engineering

Michigan Technological University

72%

25%

20%

16%

14%

12%

11%

10%

8%

6%

67%

24%

13%

11%

11%

12%

12%

12%

2%

7%

Engineering and manufacturing

Aerospace and defense

Automotive

Construction and materials

Industrial engineering

Oil & Gas

Chemicals

Pharmaceuticals and biotech

Industrial metals and mining

Educational and research institutions Michigan Technological University

Total

Page 23: Universum Student survey 2012 University Report  •  US Undergraduate Edition Michigan Technological University

?? SURVEY QUESTION

© Universum Communications 23

PREFERRED SIZE OF EMPLOYER

STUDENTS’ CAREER & COMMUNICATION PREFERENCES

What size of employer would you prefer working for when choosing your first employment? Please select only one alternative

Universum Student Survey 2012University Report

US Undergraduate Edition Engineering

Michigan Technological University

2%

14%

46%

18%

21%

1%

13%

37%

26%

23%

Micro employer (Less than 10employees)

Small employer (10-100employees)

Medium-sized employer (100-500employees)

Big employer (500-1000employees)

Macro employer (More than 1000employees) Michigan Technological University

Total

Page 24: Universum Student survey 2012 University Report  •  US Undergraduate Edition Michigan Technological University

?? SURVEY QUESTION

© Universum Communications 24

CAREER GOALSMICHIGAN TECHNOLOGICAL UNIVERSITY VS. TOTAL

STUDENTS’ CAREER & COMMUNICATION PREFERENCES

Below is a list of nine possible career goals. Which are most important to you? Please select a maximum of three alternatives

Universum Student Survey 2012University Report

US Undergraduate Edition Engineering

Michigan Technological University

63%

61%

40%

32%

25%

25%

24%

8%

7%

61%

50%

39%

39%

27%

28%

21%

13%

10%

To have work/life balance

To be secure or stable in my job

To be dedicated to a cause or to feel that I amserving a greater good

To be competitively or intellectually challenged

To be a leader or manager of people

To be entrepreneurial or creative/innovative

To be a technical or functional expert

To have an international career

To be autonomous or independent Michigan Technological University

Total

Page 25: Universum Student survey 2012 University Report  •  US Undergraduate Edition Michigan Technological University

?? SURVEY QUESTION

© Universum Communications 25

CAREER GOALS • 2012 VS. 2011MICHIGAN TECHNOLOGICAL UNIVERSITY

STUDENTS’ CAREER & COMMUNICATION PREFERENCES

Below is a list of nine possible career goals. Which are most important to you? Please select a maximum of three alternatives

Universum Student Survey 2012University Report

US Undergraduate Edition Engineering

Michigan Technological University

63%

61%

40%

32%

25%

25%

24%

8%

7%

65%

48%

39%

35%

24%

26%

28%

11%

6%

To have work/life balance

To be secure or stable in my job

To be dedicated to a cause or to feel that I amserving a greater good

To be competitively or intellectually challenged

To be a leader or manager of people

To be entrepreneurial or creative/innovative

To be a technical or functional expert

To have an international career

To be autonomous or independent Michigan Technological University 2012

Michigan Technological University 2011

Page 26: Universum Student survey 2012 University Report  •  US Undergraduate Edition Michigan Technological University

?? SURVEY QUESTION

© Universum Communications 26

CAREER GOALS • 2012 VS. 2011TOTAL

STUDENTS’ CAREER & COMMUNICATION PREFERENCES

Below is a list of nine possible career goals. Which are most important to you? Please select a maximum of three alternatives

Universum Student Survey 2012University Report

US Undergraduate Edition Engineering

Michigan Technological University

61%

50%

39%

39%

28%

27%

21%

13%

10%

58%

52%

36%

39%

25%

24%

24%

13%

10%

To have work/life balance

To be secure or stable in my job

To be dedicated to a cause or to feel that I am serving agreater good

To be competitively or intellectually challenged

To be entrepreneurial or creative/innovative

To be a leader or manager of people

To be a technical or functional expert

To have an international career

To be autonomous or independent Total 2012

Total 2011

Page 27: Universum Student survey 2012 University Report  •  US Undergraduate Edition Michigan Technological University

?? SURVEY QUESTION

© Universum Communications 27

EXPECTED ANNUAL SALARY

STUDENTS’ CAREER & COMMUNICATION PREFERENCES

What is your expected salary before taxes (excluding commission and bonus) at your first employment after graduation?

57,166

USD59,816Total

Michigan Technological University

USD

Universum Student Survey 2012University Report

US Undergraduate Edition Engineering

Michigan Technological University

Page 28: Universum Student survey 2012 University Report  •  US Undergraduate Edition Michigan Technological University

?? SURVEY QUESTION

© Universum Communications 28

ACTUAL COMMUNICATION CHANNELS • TOP 10

STUDENTS’ CAREER & COMMUNICATION PREFERENCES

Through which channels have you learnt about these employers?Please select as many alternatives as applicable

Universum Student Survey 2012University Report

US Undergraduate Edition Engineering

Michigan Technological University

53%

50%

30%

24%

23%

19%

18%

18%

17%

16%

42%

47%

31%

20%

22%

18%

18%

18%

17%

24%

Career fairs

Employer websites

TV advertisements

Employer presentations on campus

Career guidance websites

News print media advertisements

Recruitment brochures

Career guides/books

University press & student organisation publications

Social networks/communities Michigan Technological University

Total

Page 29: Universum Student survey 2012 University Report  •  US Undergraduate Edition Michigan Technological University

5. STUDENTS’ EMPLOYER PREFERENCES

6. APPENDIX

1. METHODOLOGY & KEY FINDINGS

2. UNIVERSITY EXPERIENCE

3. STUDENTS’ CAREER & COMMUNICATION PREFERENCES

EMPLOYER RANKINGS 4.

Page 30: Universum Student survey 2012 University Report  •  US Undergraduate Edition Michigan Technological University

?? SURVEY QUESTION

© Universum Communications 30

CONSIDERED EMPLOYER RANKINGMICHIGAN TECHNOLOGICAL UNIVERSITY • TOP 30

EMPLOYER RANKINGS

Below is a list of employers. Which of these employers would you consider working for?

Employer Rank 2012

Percent 2012 Employer Rank

2012Percent

2012

Caterpillar Inc. 1 42.69% 6 Google 16 21.35% -6Ford Motor Company 2 40.06% 3 Marathon Oil 17 20.76% 24General Motors 3 38.60% -1 Johnson & Johnson 18 20.18% -33M 4 37.13% -3 Exxon Mobil Corporation 19 19.88% 41NASA 5 35.09% -1 U.S. Air Force 19 19.88% 2Boeing 6 33.33% 2 Cliffs Natural Resources 21 19.59% NEW -John Deere 6 33.33% 3 D.O.D. 22 19.30% 17Chrysler 8 32.16% NEW - Apple 23 19.01% -8DOW Chemical 9 30.70% -4 Bosch 23 19.01% 33General Electric 10 29.82% -7 Lockheed Martin Corporation 23 19.01% -8Kimberly Clark 11 28.36% NEW - Honda Companies 26 18.71% 6BMW 12 24.85% -1 Microsoft 27 18.42% -8U.S. Department of Energy 12 24.85% 0 Walt Disney Company 27 18.42% -12Shell Oil Company 14 22.51% 36 FBI 29 18.13% 16Volkswagen 15 22.22% 8 Sony 29 18.13% -8

Trend Trend

Universum Student Survey 2012University Report

US Undergraduate Edition Engineering

Michigan Technological University

Page 31: Universum Student survey 2012 University Report  •  US Undergraduate Edition Michigan Technological University

?? SURVEY QUESTION

© Universum Communications 31

IDEAL EMPLOYER RANKINGMICHIGAN TECHNOLOGICAL UNIVERSITY • TOP 20

EMPLOYER RANKINGS

Please select five employers from the list below for which you would most like to work - your five Ideal Employers

Employer Rank 2012

Percent 2012 Employer Rank

2012Percent

2012

Caterpillar Inc. 1 17.80% 4 Lockheed Martin Corporation 10 9.20% -2Ford Motor Company 2 16.91% 4 Chrysler 12 8.90% NEW -3M 3 15.73% -2 Environmental Protection Agency (EPA) 13 8.31% 53General Motors 4 14.24% -1 D.O.D. 14 7.12% -2DOW Chemical 5 13.06% -3 General Electric 14 7.12% -7NASA 5 13.06% -2 U.S. Department of Energy 14 7.12% 1Kimberly Clark 7 12.46% NEW - BASF 17 6.82% 3Boeing 8 12.17% 3 Google 17 6.82% -7John Deere 9 11.87% 0 Peace Corps 19 5.93% 10Cliffs Natural Resources 10 9.20% NEW - Schlumberger 19 5.93% 22

Trend Trend

Universum Student Survey 2012University Report

US Undergraduate Edition Engineering

Michigan Technological University

Page 32: Universum Student survey 2012 University Report  •  US Undergraduate Edition Michigan Technological University

?? SURVEY QUESTIONS

© Universum Communications 32

POTENTIAL APPLICANTS’ RANKINGMICHIGAN TECHNOLOGICAL UNIVERSITY • TOP 10

EMPLOYER RANKINGS

• Please select five employers from the list below for which you would most like to work - your five Ideal Employers.

• Have you or will you apply to these employers?

Employer Rank 2012

Percent 2012 Employer Rank

2012Percent

2012

DOW Chemical 1 5.72% 3 Kimberly Clark 6 4.25% NEW -Caterpillar Inc. 2 5.56% 3 Cliffs Natural Resources 7 3.76% NEW -Ford Motor Company 2 5.56% 0 John Deere 8 3.27% -13M 4 5.39% -3 Chrysler 9 3.10% NEW -General Motors 4 5.39% -2 BASF 10 2.78% -1

Trend Trend

Universum Student Survey 2012University Report

US Undergraduate Edition Engineering

Michigan Technological University

Page 33: Universum Student survey 2012 University Report  •  US Undergraduate Edition Michigan Technological University

?? SURVEY QUESTION

© Universum Communications 33

IDEAL EMPLOYER RANKINGTOTAL • TOP 20

EMPLOYER RANKINGS

Please select five employers from the list below for which you would most like to work - your five Ideal Employers

Employer Rank 2012

Percent 2012 Employer Rank

2012Percent

2012

NASA 1 16.52% 0 Microsoft 11 7.29% -5Boeing 2 16.13% 1 Intel 12 6.15% -2Lockheed Martin Corporation 3 12.80% 1 Environmental Protection Agency (EPA) 13 5.61% 1Google 4 12.61% -2 IBM 14 5.53% -1General Electric 5 11.35% 2 U.S. Air Force 15 5.53% 5Apple 6 11.18% -1 Johnson & Johnson 16 5.39% 2U.S. Department of Energy 7 9.23% 1 Shell Oil Company 17 5.35% 12Exxon Mobil Corporation 8 8.49% 4 Northrop Grumman 18 5.28% -3Walt Disney Company 9 7.89% 0 General Motors 19 5.13% 4BMW 10 7.35% 1 Ford Motor Company 20 5.08% 5

Trend Trend

Universum Student Survey 2012University Report

US Undergraduate Edition Engineering

Michigan Technological University

Page 34: Universum Student survey 2012 University Report  •  US Undergraduate Edition Michigan Technological University

© Universum Communications 34

TOP FINDINGS • EMPLOYER RANKINGSTOTAL

EMPLOYER RANKINGS

POTENTIALAPPLICANTS’ RANKING1. Boeing2. NASA3. Lockheed Martin Corporation4. General Electric5. Exxon Mobil Corporation

HIGH ACHIEVERS’ RANKING1. Boeing2. NASA3. Google4. Lockheed Martin Corporation5. Apple

CONSIDEREDEMPLOYER RANKING1. NASA2. Boeing3. General Electric4. Google5. Apple

IDEAL EMPLOYER RANKING1. NASA2. Boeing3. Lockheed Martin Corporation4. Google5. General Electric 5

4

3

2

1

5

4

3

2

1

5

4

3

2

1

5

4

3

2

1

Universum Student Survey 2012University Report

US Undergraduate Edition Engineering

Michigan Technological University

Page 35: Universum Student survey 2012 University Report  •  US Undergraduate Edition Michigan Technological University

1. METHODOLOGY & KEY FINDINGS

2. UNIVERSITY EXPERIENCE

3. STUDENTS’ CAREER & COMMUNICATION PREFERENCES

4. EMPLOYER RANKINGS

STUDENTS’ EMPLOYER PREFERENCES 5.6. APPENDIX

Page 36: Universum Student survey 2012 University Report  •  US Undergraduate Edition Michigan Technological University

© Universum Communications

EMPLOYER REPUTATION & IMAGEThe attributes of the employer as an organization• Attractive/exciting products and services• Corporate Social Responsibility• Environmental sustainability• Ethical standards• Fast-growing/entrepreneurial• Financial strength• Innovation• Inspiring management• Market success• Prestige

REMUNERATION & ADVANCEMENT OPPORTUNITIES The monetary compensation and other benefits, now and in the future • Clear path for advancement• Competitive base salary• Competitive benefits• Good reference for future career• High future earnings• Leadership opportunities• Overtime pay/compensation• Performance-related bonus• Rapid promotion• Sponsorship of future education

JOB CHARACTERISTICSThe contents and demands of the job, including the learning opportunities provided by the job• Challenging work• Client interaction • Control over my number of working hours• Flexible working conditions• High level of responsibility• Opportunities for international travel/relocation• Professional training and development• Secure employment• Team oriented work• Variety of assignments

PEOPLE & CULTUREThe social environment and attributes of the work place• A creative and dynamic work environment• A friendly work environment• Acceptance towards minorities• Enabling me to integrate personal interests in my schedule • Interaction with international clients and colleagues• Leaders who will support my development• Recognizing performance (meritocracy)• Recruiting only the best talent• Respect for its people• Support for gender equality

36

THE DRIVERS OF EMPLOYER ATTRACTIVENESS

STUDENTS’ EMPLOYER PREFERENCES

The framework is developed together with professor Paula Caligiuri, Director of the Center for HR Strategy at Rutgers University. Based on specific research within HR, as well as focus groups and general communication with both our clients and students.

!

Page 37: Universum Student survey 2012 University Report  •  US Undergraduate Edition Michigan Technological University

© Universum Communications

THE DRIVERS OF EMPLOYER ATTRACTIVENESS

STUDENTS’ EMPLOYER PREFERENCES 5

EMPLOYER REPUTATION

& IMAGE

REMUNERATION & ADVANCEMENT

OPPORTUNITIES

JOBCHARACTERISTICS

PEOPLE& CULTURE

37

Page 38: Universum Student survey 2012 University Report  •  US Undergraduate Edition Michigan Technological University

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RELATIVE IMPORTANCE OF EACH DRIVER

STUDENTS’ EMPLOYER PREFERENCES

How would you rate the relative importance of these aspects when choosing your Ideal Employer? Please divide 100 points between the alternatives in accordance with importance

5

38

Michigan Technological University Total

EMPLOYER REPUTATION & IMAGE

JOB CHARACTERISTICS

PEOPLE & CULTURE

REMUNERATION & ADVANCEMENT OPPORTUNITIES

Universum Student Survey 2012University Report

US Undergraduate Edition Engineering

Michigan Technological University

22%

28%25%

25% 23%

28%25%

25%

Page 39: Universum Student survey 2012 University Report  •  US Undergraduate Edition Michigan Technological University

?? SURVEY QUESTION

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EMPLOYER REPUTATION & IMAGE

STUDENTS’ EMPLOYER PREFERENCES

Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives

5

EMPLOYERREPUTATION

& IMAGE

39

Universum Student Survey 2012University Report

US Undergraduate Edition Engineering

Michigan Technological University

57%

37%

36%

35%

29%

26%

24%

16%

14%

10%

56%

38%

34%

32%

26%

26%

22%

20%

15%

14%

Innovation

Attractive/exciting products and services

Ethical standards

Financial strength

Environmental sustainability

Prestige

Market success

Inspiring management

Fast-growing/entrepreneurial

Corporate Social Responsibility Michigan Technological University

Total

Page 40: Universum Student survey 2012 University Report  •  US Undergraduate Edition Michigan Technological University

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JOB CHARACTERISTICS

STUDENTS’ EMPLOYER PREFERENCES

Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives

JOBCHARACTERISTICS

40

Universum Student Survey 2012University Report

US Undergraduate Edition Engineering

Michigan Technological University

59%

44%

42%

35%

24%

23%

21%

18%

11%

8%

50%

33%

39%

40%

27%

27%

22%

25%

12%

9%

Secure employment

Variety of assignments

Challenging work

Professional training and development

Team oriented work

Flexible working conditions

High level of responsibility

Opportunities for international travel/relocation

Control over my number of working hours

Client interaction Michigan Technological University

Total

Page 41: Universum Student survey 2012 University Report  •  US Undergraduate Edition Michigan Technological University

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PEOPLE & CULTURE

STUDENTS’ EMPLOYER PREFERENCES

Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives

5

PEOPLE& CULTURE

41

Universum Student Survey 2012University Report

US Undergraduate Edition Engineering

Michigan Technological University

55%

52%

43%

43%

33%

22%

19%

8%

6%

5%

46%

50%

42%

41%

33%

21%

21%

13%

9%

8%

Respect for its people

A creative and dynamic work environment

A friendly work environment

Leaders who will support my development

Recognizing performance (meritocracy)

Enabling me to integrate personal interests inmy schedule

Recruiting only the best talent

Interaction with international clients andcolleagues

Support for gender equality

Acceptance towards minorities Michigan Technological University

Total

Page 42: Universum Student survey 2012 University Report  •  US Undergraduate Edition Michigan Technological University

?? SURVEY QUESTION

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REMUNERATION & ADVANCEMENT OPPORTUNITIES

STUDENTS’ EMPLOYER PREFERENCES

Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives

REMUNERATION & ADVANCEMENT

OPPORTUNITIES

42

Universum Student Survey 2012University Report

US Undergraduate Edition Engineering

Michigan Technological University

42%

36%

36%

33%

31%

31%

30%

19%

16%

11%

37%

40%

35%

31%

36%

30%

32%

18%

12%

10%

Leadership opportunities

High future earnings

Clear path for advancement

Sponsorship of future education

Competitive base salary

Competitive benefits

Good reference for future career

Performance-related bonus

Overtime pay/compensation

Rapid promotion Michigan Technological University

Total

Page 43: Universum Student survey 2012 University Report  •  US Undergraduate Edition Michigan Technological University

© Universum Communications

TOP FINDINGSOVERALL MOST ATTRACTIVE ATTRIBUTES • TOP 5

STUDENTS’ EMPLOYER PREFERENCES

PLEASE NOTE: These tables show the attractiveness of each of the 40 attributes in relation to how important the students think its driver is. This analysis gives a summarized 360 degree view of what influences employer attractiveness.

!43

MICHIGAN TECHNOLOGICAL UNIVERSITY TOTAL

1. Secure employment (Job Characteristics)

2. A creative and dynamic work environment (People & Culture)

3. Innovation (Employer Reputation & Image)

4. Respect for its people (People & Culture)

5. Professional training and development (Job Characteristics)

1. Secure employment (Job Characteristics)

2. Respect for its people (People & Culture)

3. Variety of assignments (Job Characteristics)

4. A creative and dynamic work environment (People & Culture)

5. Innovation (Employer Reputation & Image)

Universum Student Survey 2012University Report

US Undergraduate Edition Engineering

Michigan Technological University

Page 44: Universum Student survey 2012 University Report  •  US Undergraduate Edition Michigan Technological University

1. METHODOLOGY & KEY FINDINGS

2. UNIVERSITY EXPERIENCE

3. STUDENTS’ CAREER & COMMUNICATION PREFERENCES

4. EMPLOYER RANKINGS

5. STUDENTS’ EMPLOYER PREFERENCES

APPENDIX 6.

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Universum Student Survey 2012University Report

US Undergraduate Edition Engineering

Michigan Technological University

EDUCATIONAL INSTITUTIONSTOTAL (1/6)

45

APPENDIX

Which educational institution do you attend? PLEASE NOTE: This is the distribution after the results have been weighted, reflecting the true population at these educational institutions

!

University Total University Total

Georgia Institute of Technology 3.00% Oregon State University 1.17%Purdue University 2.21% University of California - Berkeley 1.16%Virginia Tech 2.19% New Jersey Institute of Technology 1.11%University of Puerto Rico 2.05% California State University - Long Beach 1.02%University of Michigan - Ann Arbor 1.95% Cornell University 1.01%Texas A&M University 1.93% Clemson University 0.99%Arizona State University 1.84% University of Arizona 0.99%Pennsylvania State University 1.75% University of Colorado - Boulder 0.98%North Carolina State University - Raleigh 1.69% Rensselaer Polytechnic Institute 0.96%Iowa State University 1.55% University of Maryland - CollegePark 0.95%University of Illinois at Urbana - Champaign 1.55% Michigan State University 0.95%Missouri University of Science & Technology 1.52% Texas Tech University 0.94%Auburn University 1.51% Rutgers University - New Brunswick 0.92%Michigan Technological University 1.45% Ohio State University 0.90%University of Florida 1.31% University of Cincinnati 0.85%University of Washington - Seattle 1.30% Rochester Institute of Technology 0.85%Colorado School of Mines 1.24% University of Houston 0.85%University of Wisconsin - Madison 1.23% University of Akron 0.85%

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Universum Student Survey 2012University Report

US Undergraduate Edition Engineering

Michigan Technological University

EDUCATIONAL INSTITUTIONSTOTAL (2/6)

46

APPENDIX

Which educational institution do you attend? PLEASE NOTE: This is the distribution after the results have been weighted, reflecting the true population at these educational institutions

!

University Total University Total

University of California - San Diego 0.84% Colorado State University 0.59%Kansas State University 0.84% University of Southern California 0.58%East Carolina University 0.84% University of Texas - Austin 0.58%University of Tennessee 0.80% Embry Riddle Aeronautical University 0.58%SUNY Buffalo 0.78% University of Illinois - Chicago 0.57%Mississippi State University 0.78% Columbia University 0.57%Louisiana State University 0.77% University of Kentucky 0.55%Old Dominion University 0.72% North Dakota State University 0.53%University of Nebraska - Lincoln 0.70% University of South Florida 0.53%Massachusetts Institute of Technology 0.70% University of Kansas 0.52%University of Central Florida 0.69% Lehigh University 0.49%Florida State University 0.69% University of California - Riverside 0.48%Northeastern University 0.66% University of Texas - El Paso 0.48%University of Texas - Arlington 0.66% University of Alabama 0.47%University of California - Los Angeles 0.64% Montana State University - Bozeman 0.46%Drexel University 0.63% University of South Carolina - Columbia 0.45%University of Oklahoma 0.63% Utah State University 0.45%New Mexico State University 0.63% Polytechnic Institute of New York University 0.44%

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Universum Student Survey 2012University Report

US Undergraduate Edition Engineering

Michigan Technological University

EDUCATIONAL INSTITUTIONSTOTAL (3/6)

47

APPENDIX

Which educational institution do you attend? PLEASE NOTE: This is the distribution after the results have been weighted, reflecting the true population at these educational institutions

!

University Total University Total

Virginia Commonwealth University 0.44% West Virginia University 0.37%Duke University 0.43% University of Maryland - Baltimore 0.37%Oklahoma State University 0.43% Case Western Reserve University 0.37%University of Michigan - Dearborn 0.43% Villanova University 0.35%CUNY NYC College of Technology 0.42% SUNY Binghamton 0.35%University of Massachusetts - Amherst 0.42% California State University - Northridge 0.35%Youngstown State University 0.42% Johns Hopkins University 0.34%University of Delaware 0.42% Prairie View A&M University 0.33%University of New Mexico 0.41% Syracuse University 0.33%Washington University in St. Louis 0.41% California State University - Fullerton 0.32%Stanford University 0.41% University of California - Irvine 0.32%University of Iowa 0.39% University of Connecticut 0.32%University of Texas at San Antonio 0.39% University of Minnesota - Twin Cities 0.32%University of Wyoming 0.38% University of North Carolina - Charlotte 0.32%Boston University 0.37% University of Pennsylvania 0.32%Carnegie Mellon University 0.37% University of Alaska - Fairbanks 0.31%George Mason University 0.37% University of California - Santa Barbara 0.31%University of Virginia 0.37% University of Idaho 0.30%

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Universum Student Survey 2012University Report

US Undergraduate Edition Engineering

Michigan Technological University

EDUCATIONAL INSTITUTIONSTOTAL (4/6)

48

APPENDIX

Which educational institution do you attend? PLEASE NOTE: This is the distribution after the results have been weighted, reflecting the true population at these educational institutions

!

University Total University Total

Princeton University 0.30% California State University - Fresno 0.21%University of Dayton 0.29% Florida Atlantic University 0.21%University of Nevada - Las Vegas 0.27% Murray State University 0.21%University of Vermont 0.27% University of California - Davis 0.21%Boise State University 0.26% University of Hawaii 0.21%Miami University of Ohio 0.26% University of Maine 0.21%San Diego State University 0.26% University of Pittsburgh 0.21%University of Georgia 0.26% University of Toledo 0.21%University of Rhode Island 0.26% Texas Pan American University 0.21%Western Michigan University 0.26% Eastern Michigan University 0.21%Central Michigan University 0.26% Arkansas State University 0.20%University of South Alabama 0.25% SUNY Stony Brook 0.19%Northern Arizona University 0.25% St. Louis University 0.19%Florida A&M University 0.25% Santa Clara University 0.19%Bradley University 0.24% Howard University 0.17%Rice University 0.24% Baylor University 0.17%Morgan State University 0.23% University of Miami 0.16%Bucknell University 0.21% Florida International University 0.16%

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Universum Student Survey 2012University Report

US Undergraduate Edition Engineering

Michigan Technological University

EDUCATIONAL INSTITUTIONSTOTAL (5/6)

49

APPENDIX

Which educational institution do you attend? PLEASE NOTE: This is the distribution after the results have been weighted, reflecting the true population at these educational institutions

!

University Total University Total

Idaho State University 0.16% Olin College of Engineering 0.13%Kent State University 0.16% Southern Methodist University 0.12%Portland State University 0.16% Indiana University of Pennsylvania 0.11%St. Cloud State University 0.16% California Polytechnic State University - San Luis Obispo 0.11%University of Arkansas - Fayetteville 0.16% Alabama A&M University 0.11%University of Colorado - Denver 0.16% California Polytechnic State University - Pomona 0.11%University of Missouri - Columbia 0.16% Indiana State University 0.11%University of North Florida 0.16% Indiana University 0.11%University of Rochester 0.16% New York Institute of Technology 0.11%University of Utah 0.16% Stevens Institute of Technology 0.11%Washington State University 0.16% Temple University 0.11%Wichita State University 0.16% University of Texas - Dallas 0.11%Saginaw Valley State University 0.16% University of Texas - Tyler 0.09%Western Washington University 0.16% Tulane University 0.08%University of Mississippi 0.15% Southern Utah University 0.08%Lafayette College 0.15% Yale University 0.08%California Institute of Technology 0.14% James Madison University 0.08%George Washington University 0.14% Loyola Marymount University 0.07%

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Universum Student Survey 2012University Report

US Undergraduate Edition Engineering

Michigan Technological University

EDUCATIONAL INSTITUTIONSTOTAL (6/6)

50

APPENDIX

Which educational institution do you attend? PLEASE NOTE: This is the distribution after the results have been weighted, reflecting the true population at these educational institutions

!

University Total University Total

Appalachian State University 0.07% Vanderbilt University 0.05%University of San Diego 0.07% Wentworth Institute of Technology 0.05%Fairfield University 0.06% Wright State University 0.05%Wayne State University 0.06% Marshall University 0.05%Brigham Young University 0.05% Texas Southern University 0.05%Brown University 0.05% Xavier University 0.05%Kettering University 0.05% Harvard University 0.05%Marquette University 0.05% Trinity University 0.05%Milwaukee School Of Engineering 0.05% New York University 0.04%Northern Illinois University 0.05% Texas Christian University 0.04%Northwestern University 0.05% Morehouse College 0.03%Oakland University 0.05% University of Denver 0.03%San Jose State University 0.05% Robert Morris University 0.03%Southeastern Louisiana University 0.05% University of North Carolina - Chapel Hill 0.03%University of California - Santa Cruz 0.05% Smith College 0.02%University of Central Missouri 0.05% Spelman College 0.01%University of Evansville 0.05% SUNY Albany 0.01%University of Louisville 0.05% Providence College 0.00%University of New Orleans 0.05% Texas Woman's University 0.00%University of North Texas 0.05% Other 1.07%University of Northern Iowa 0.05%