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Universum Student survey 2012 University Report • US Undergraduate Edition Michigan Technological University . Engineering. WWW.UNIVERSUMGLOBAL.COM. ANNUAL RESEARCH. CONSULTING PROJECTS. Universum in the world. ABOUT US. - PowerPoint PPT Presentation
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UNIVERSUM STUDENT SURVEY 2012University Report • US Undergraduate Edition
Michigan Technological University
WWW.UNIVERSUMGLOBAL.COM
Engineering
© Universum Communications 2
UNIVERSUM IN THE WORLD
ANNUAL RESEARCHCONSULTING PROJECTS
3
Universum is an international organisation, with its headquarters in Stockholm, Sweden and operates in the field of employer branding and talent research. Our purpose is to improve the communications between students, career services and employers.
We believe that career choice is one of the most important decisions in a student’s life. We therefore want to provide students with information and support career services in their role. We also believe that companies need to under-stand student expectations, to adjust their offering and working environment to attract potential candidates and meet their resourcing needs.
ABOUT US
Our role is threefold: 1) we provide students with information on companies, 2) support career services in their role and 3) help companies to develop their employer value.
2. UNIVERSITY EXPERIENCE
3. STUDENTS’ CAREER & COMMUNICATION PREFERENCES
4. EMPLOYER RANKINGS
5. STUDENTS’ EMPLOYER PREFERENCES
6. APPENDIX
METHODOLOGY & KEY FINDINGS 1.
5© Universum Communications
METHODOLOGY & TARGET GROUPS
METHODOLOGY & KEY FINDINGS
Base of the group
Number of respondents
Group 1
Group 2
Michigan Technological University
Total
360
7,887
THE QUESTIONNAIRE Created with 24 years of experience,
extensive research within HR, focus groups and communication with both our clients and students.
Global perspective - local insight. Comprised of closed-ended questions with an
extensive list of alternatives and an ‘Other’ option.
DATA COLLECTIONConducted via an on-line survey. The online link was distributed primarily via university contacts (career centers and the educational institutions).
WEIGHTING: In our data collection we set targets by main field of study and educational institution. In order to provide our clients with reliable data in each market and to get the questions distributions as close as possible to the actual population distribution, we use weighting based on population frequencies of the target groups.
FIELD PERIOD: November 2011 to March 2012
NO. OF EDUCATIONAL INSTITUTIONS INCLUDED: 320
Universum Student Survey 2012University Report
US Undergraduate Edition Engineering
Michigan Technological University
© Universum Communications 6
KEY FINDINGS • MICHIGAN TECHNOLOGICAL UNIVERSITY
METHODOLOGY & KEY FINDINGS
30% women and 70% men Average age:
20.3 years
Average perceived GPA:
3.2Average expected annual salary:
57,166 USD
Top career goals: • To have work/life balance• To be secure or stable in my job• To be dedicated to a cause or to feel that I am serving
a greater good
Top actual communication channels: • Career fairs• Employer websites• TV advertisements
Most preferred industries: • Engineering and manufacturing• Aerospace and defense• Automotive
Universum Student Survey 2012University Report
US Undergraduate Edition Engineering
Michigan Technological University
© Universum Communications 7
KEY FINDINGS • TOTAL
METHODOLOGY & KEY FINDINGS
36% women and 64% men Average age:
20.6 years
Average perceived GPA:
3.4Average expected annual salary:
59,816 USD
Most preferred industries: • Engineering and manufacturing• Aerospace and defense• Automotive
Top career goals: • To have work/life balance• To be secure or stable in my job• To be dedicated to a cause or to feel that I am serving
a greater good
Top actual communication channels: • Employer websites• Career fairs• TV advertisements
Universum Student Survey 2012University Report
US Undergraduate Edition Engineering
Michigan Technological University
?? SURVEY QUESTIONS
© Universum Communications 8
AGE & GENDER
METHODOLOGY & KEY FINDINGS
AVERAGE AGE GENDER
• What is your year of birth?• What is your gender
20.3 years
20.6 years
Michigan Technological University
Total
Universum Student Survey 2012University Report
US Undergraduate Edition Engineering
Michigan Technological University
30%
36%
70%
64%
Michigan Technological University
Total
Female Male
?? SURVEY QUESTION
© Universum Communications 9
ETHNICITY
METHODOLOGY & KEY FINDINGS
How would you classify your ethnic background?
Universum Student Survey 2012University Report
US Undergraduate Edition Engineering
Michigan Technological University
90%
10%
10%
10%
63%
2%
15%
7%
3%
13%
2%
1%
3%
White/Caucasian
American Indian/Alaskan Native
Asian/Native Hawaiian or PacificIslander
Black/African American
Asian-Indian
Latino/Hispanic
Middle Eastern
Other
I do not wish to sayMichigan Technological University
Total
?? SURVEY QUESTION
© Universum Communications
Universum Student Survey 2012University Report
US Undergraduate Edition Engineering
Michigan Technological University
10
AREA OF STUDYENGINEERING (1/2)
METHODOLOGY & KEY FINDINGS
What is your major(s)/main area(s) of study?
Area of studyMichigan
Technological University
Total
Mechanical Engineering 36% 24%Civil Engineering 17% 13%Chemical Engineering 13% 14%Electrical Engineering 11% 11%Biomedical Engineering 9% 9%Environmental Engineering 9% 4%Materials Engineering 6% 3%Computer Engineering 2% 6%Engineering Technology 2% 1%Biological Engineering/Bioengineering 1% 4%Construction 1% 2%Aerospace Engineering/Aeronautics 1% 7%Electronics Engineering 1% 1%Biomolecular Engineering 0% 1%
?? SURVEY QUESTION
© Universum Communications
Universum Student Survey 2012University Report
US Undergraduate Edition Engineering
Michigan Technological University
11
AREA OF STUDYENGINEERING (2/2)
METHODOLOGY & KEY FINDINGS
What is your major(s)/main area(s) of study?
Area of studyMichigan
Technological University
Total
Engineering Management 0% 1%Industrial Engineering/Design 0% 7%Manufacturing Engineering 0% 1%Petroleum Engineering 0% 2%Physics Engineering 0% 1%Software Engineering 0% 1%Architectural Engineering 0% 2%Astronautical Engineering 0% 0%General Engineering 0% 0%Nuclear Engineering 0% 1%Packaging 0% 0%Systems Analysis & Engineering 0% 1%Undeclared 0% 1%Other Engineering 3% 3%
?? SURVEY QUESTION
© Universum Communications
Universum Student Survey 2012University Report
US Undergraduate Edition Engineering
Michigan Technological University
TOP EDUCATIONAL INSTITUTIONSTOTAL
12
METHODOLOGY & KEY FINDINGS
Which educational institution do you attend? PLEASE NOTE: This is the distribution after the results have been weighted, reflecting the true population at these educational institutions
!
University Total University Total
Georgia Institute of Technology 3.00% University of Washington - Seattle 1.30%Purdue University 2.21% Colorado School of Mines 1.24%Virginia Tech 2.19% University of Wisconsin - Madison 1.23%University of Puerto Rico 2.05% Oregon State University 1.17%University of Michigan - Ann Arbor 1.95% University of California - Berkeley 1.16%Texas A&M University 1.93% New Jersey Institute of Technology 1.11%Arizona State University 1.84% California State University - Long Beach 1.02%Pennsylvania State University 1.75% Cornell University 1.01%North Carolina State University - Raleigh 1.69% Clemson University 0.99%Iowa State University 1.55% University of Arizona 0.99%University of Illinois at Urbana - Champaign 1.55% University of Colorado - Boulder 0.98%Missouri University of Science & Technology 1.52% Rensselaer Polytechnic Institute 0.96%Auburn University 1.51% University of Maryland - CollegePark 0.95%Michigan Technological University 1.45% Michigan State University 0.95%University of Florida 1.31% Texas Tech University 0.94%
3. STUDENTS’ CAREER & COMMUNICATION PREFERENCES
4. EMPLOYER RANKINGS
5. STUDENTS’ EMPLOYER PREFERENCES
6. APPENDIX
1. METHODOLOGY & KEY FINDINGS
UNIVERSITY EXPERIENCE 2.
?? SURVEY QUESTION
© Universum Communications 14
CAREER SERVICES VISITS - MICHIGAN TECHNOLOGICAL UNIVERSITY
UNIVERSITY EXPERIENCE
How often have you used your campus career services or attended event/work-shops hosed by them this year?
Universum Student Survey 2012University Report
US Undergraduate Edition Engineering
Michigan Technological University
10%
31%
30%
26%
3%
22%
57%
10%
10%
1%
Once
2-5 times
6 or more times
None
Not planning to visitVirtually
Physically
?? SURVEY QUESTION
© Universum Communications 15
CAREER SERVICES SATISFACTION BY TYPE OF SERVICE
UNIVERSITY EXPERIENCE
EMPLOYMENT ADVISNING
Please rate how satisfied you are with the following career services at your college. 1 = Not at all satisfied, 5 = Very satisfied
CAREER ADVISING
Universum Student Survey 2012University Report
US Undergraduate Edition Engineering
Michigan Technological University
1%
7%
26%
28%
27%
11%
3%
8%
24%
30%
21%
14%
Not at all satisfied 1
2
3
4
Very satisfied 5
Not applicable
MichiganTechnologicalUniversity
Total
1%
4%
12%
32%
45%
5%
2%
6%
18%
35%
31%
8%
Not at all satisfied 1
2
3
4
Very satisfied 5
Not applicable
MichiganTechnologicalUniversity
Total
?? SURVEY QUESTION
© Universum Communications 16
CAREER SERVICES SATISFACTION BY TYPE OF SERVICE
UNIVERSITY EXPERIENCE
CAREER/JOB FAIRSINTERNSHIP POSTINGS
Universum Student Survey 2012University Report
US Undergraduate Edition Engineering
Michigan Technological University
Please rate how satisfied you are with the following career services at your college. 1 = Not at all satisfied, 5 = Very satisfied
3%
6%
19%
32%
38%
3%
3%
9%
21%
30%
32%
5%
Not at all satisfied 1
2
3
4
Very satisfied 5
Not applicable
MichiganTechnologicalUniversity
Total
1%
1%
11%
24%
62%
2%
1%
4%
17%
33%
40%
5%
Not at all satisfied 1
2
3
4
Very satisfied 5
Not applicable
MichiganTechnologicalUniversity
Total
?? SURVEY QUESTION
© Universum Communications 17
CAREER SERVICES SATISFACTION BY TYPE OF SERVICE
UNIVERSITY EXPERIENCE
RESOURCE MATERIALS (PRINT, VIDEO, OR ONLINE)JOB POSTINGS
Universum Student Survey 2012University Report
US Undergraduate Edition Engineering
Michigan Technological University
Please rate how satisfied you are with the following career services at your college. 1 = Not at all satisfied, 5 = Very satisfied
3%
7%
22%
33%
30%
5%
3%
9%
24%
32%
25%
7%
Not at all satisfied 1
2
3
4
Very satisfied 5
Not applicable
Michigan TechnologicalUniversity
Total
2%
11%
23%
31%
27%
6%
3%
9%
27%
31%
23%
8%
Not at all satisfied 1
2
3
4
Very satisfied 5
Not applicable
Michigan TechnologicalUniversity
Total
?? SURVEY QUESTION
© Universum Communications 18
CAREER SERVICES SATISFACTION BY TYPE OF SERVICE
UNIVERSITY EXPERIENCE Universum Student Survey 2012University Report
US Undergraduate Edition Engineering
Michigan Technological University
CAREER SERVICES WEBSITE WORKSHOPS (RESUME WRITING, INTERVIEWING, ETC.)
Please rate how satisfied you are with the following career services at your college. 1 = Not at all satisfied, 5 = Very satisfied
1%
7%
21%
36%
30%
5%
3%
9%
24%
32%
25%
7%
Not at all satisfied 1
2
3
4
Very satisfied 5
Not applicable
MichiganTechnologicalUniversity
Total
1%
3%
16%
31%
41%
8%
2%
7%
20%
32%
28%
11%
Not at all satisfied 1
2
3
4
Very satisfied 5
Not applicable
Michigan TechnologicalUniversity
Total
?? SURVEY QUESTION
© Universum Communications 19
CAREER SERVICES SATISFACTION BY TYPE OF SERVICE
UNIVERSITY EXPERIENCE Universum Student Survey 2012University Report
US Undergraduate Edition Engineering
Michigan Technological University
EMPLOYER INFORMATION SESSIONS
Please rate how satisfied you are with the following career services at your college. 1 = Not at all satisfied, 5 = Very satisfied
1%
6%
17%
37%
35%
5%
2%
8%
22%
32%
26%
10%
Not at all satisfied 1
2
3
4
Very satisfied 5
Not applicable
MichiganTechnologicalUniversity
Total
?? SURVEY QUESTION
© Universum Communications 20
OVERALL SATISFACTION
UNIVERSITY EXPERIENCE Universum Student Survey 2012University Report
US Undergraduate Edition Engineering
Michigan Technological University
How would you rate the career services offered at your school?
1%
6%
29%
44%
20%
2%
13%
34%
34%
16%
Poor
Fair
Good
Very good
ExcellentMichigan Technological University
Total
4. EMPLOYER RANKINGS
5. STUDENTS’ EMPLOYER PREFERENCES
6. APPENDIX
1. METHODOLOGY & KEY FINDINGS
2. UNIVERSITY EXPERIENCE
STUDENTS’ CAREER & COMMUNICATION PREFERENCES 3.
?? SURVEY QUESTION
© Universum Communications 22
MOST PREFERRED INDUSTRIES
STUDENTS’ CAREER & COMMUNICATION PREFERENCES
In which industry would you ideally want to work when choosing your first employment after graduation? Please select a maximum of three alternatives
Universum Student Survey 2012University Report
US Undergraduate Edition Engineering
Michigan Technological University
72%
25%
20%
16%
14%
12%
11%
10%
8%
6%
67%
24%
13%
11%
11%
12%
12%
12%
2%
7%
Engineering and manufacturing
Aerospace and defense
Automotive
Construction and materials
Industrial engineering
Oil & Gas
Chemicals
Pharmaceuticals and biotech
Industrial metals and mining
Educational and research institutions Michigan Technological University
Total
?? SURVEY QUESTION
© Universum Communications 23
PREFERRED SIZE OF EMPLOYER
STUDENTS’ CAREER & COMMUNICATION PREFERENCES
What size of employer would you prefer working for when choosing your first employment? Please select only one alternative
Universum Student Survey 2012University Report
US Undergraduate Edition Engineering
Michigan Technological University
2%
14%
46%
18%
21%
1%
13%
37%
26%
23%
Micro employer (Less than 10employees)
Small employer (10-100employees)
Medium-sized employer (100-500employees)
Big employer (500-1000employees)
Macro employer (More than 1000employees) Michigan Technological University
Total
?? SURVEY QUESTION
© Universum Communications 24
CAREER GOALSMICHIGAN TECHNOLOGICAL UNIVERSITY VS. TOTAL
STUDENTS’ CAREER & COMMUNICATION PREFERENCES
Below is a list of nine possible career goals. Which are most important to you? Please select a maximum of three alternatives
Universum Student Survey 2012University Report
US Undergraduate Edition Engineering
Michigan Technological University
63%
61%
40%
32%
25%
25%
24%
8%
7%
61%
50%
39%
39%
27%
28%
21%
13%
10%
To have work/life balance
To be secure or stable in my job
To be dedicated to a cause or to feel that I amserving a greater good
To be competitively or intellectually challenged
To be a leader or manager of people
To be entrepreneurial or creative/innovative
To be a technical or functional expert
To have an international career
To be autonomous or independent Michigan Technological University
Total
?? SURVEY QUESTION
© Universum Communications 25
CAREER GOALS • 2012 VS. 2011MICHIGAN TECHNOLOGICAL UNIVERSITY
STUDENTS’ CAREER & COMMUNICATION PREFERENCES
Below is a list of nine possible career goals. Which are most important to you? Please select a maximum of three alternatives
Universum Student Survey 2012University Report
US Undergraduate Edition Engineering
Michigan Technological University
63%
61%
40%
32%
25%
25%
24%
8%
7%
65%
48%
39%
35%
24%
26%
28%
11%
6%
To have work/life balance
To be secure or stable in my job
To be dedicated to a cause or to feel that I amserving a greater good
To be competitively or intellectually challenged
To be a leader or manager of people
To be entrepreneurial or creative/innovative
To be a technical or functional expert
To have an international career
To be autonomous or independent Michigan Technological University 2012
Michigan Technological University 2011
?? SURVEY QUESTION
© Universum Communications 26
CAREER GOALS • 2012 VS. 2011TOTAL
STUDENTS’ CAREER & COMMUNICATION PREFERENCES
Below is a list of nine possible career goals. Which are most important to you? Please select a maximum of three alternatives
Universum Student Survey 2012University Report
US Undergraduate Edition Engineering
Michigan Technological University
61%
50%
39%
39%
28%
27%
21%
13%
10%
58%
52%
36%
39%
25%
24%
24%
13%
10%
To have work/life balance
To be secure or stable in my job
To be dedicated to a cause or to feel that I am serving agreater good
To be competitively or intellectually challenged
To be entrepreneurial or creative/innovative
To be a leader or manager of people
To be a technical or functional expert
To have an international career
To be autonomous or independent Total 2012
Total 2011
?? SURVEY QUESTION
© Universum Communications 27
EXPECTED ANNUAL SALARY
STUDENTS’ CAREER & COMMUNICATION PREFERENCES
What is your expected salary before taxes (excluding commission and bonus) at your first employment after graduation?
57,166
USD59,816Total
Michigan Technological University
USD
Universum Student Survey 2012University Report
US Undergraduate Edition Engineering
Michigan Technological University
?? SURVEY QUESTION
© Universum Communications 28
ACTUAL COMMUNICATION CHANNELS • TOP 10
STUDENTS’ CAREER & COMMUNICATION PREFERENCES
Through which channels have you learnt about these employers?Please select as many alternatives as applicable
Universum Student Survey 2012University Report
US Undergraduate Edition Engineering
Michigan Technological University
53%
50%
30%
24%
23%
19%
18%
18%
17%
16%
42%
47%
31%
20%
22%
18%
18%
18%
17%
24%
Career fairs
Employer websites
TV advertisements
Employer presentations on campus
Career guidance websites
News print media advertisements
Recruitment brochures
Career guides/books
University press & student organisation publications
Social networks/communities Michigan Technological University
Total
5. STUDENTS’ EMPLOYER PREFERENCES
6. APPENDIX
1. METHODOLOGY & KEY FINDINGS
2. UNIVERSITY EXPERIENCE
3. STUDENTS’ CAREER & COMMUNICATION PREFERENCES
EMPLOYER RANKINGS 4.
?? SURVEY QUESTION
© Universum Communications 30
CONSIDERED EMPLOYER RANKINGMICHIGAN TECHNOLOGICAL UNIVERSITY • TOP 30
EMPLOYER RANKINGS
Below is a list of employers. Which of these employers would you consider working for?
Employer Rank 2012
Percent 2012 Employer Rank
2012Percent
2012
Caterpillar Inc. 1 42.69% 6 Google 16 21.35% -6Ford Motor Company 2 40.06% 3 Marathon Oil 17 20.76% 24General Motors 3 38.60% -1 Johnson & Johnson 18 20.18% -33M 4 37.13% -3 Exxon Mobil Corporation 19 19.88% 41NASA 5 35.09% -1 U.S. Air Force 19 19.88% 2Boeing 6 33.33% 2 Cliffs Natural Resources 21 19.59% NEW -John Deere 6 33.33% 3 D.O.D. 22 19.30% 17Chrysler 8 32.16% NEW - Apple 23 19.01% -8DOW Chemical 9 30.70% -4 Bosch 23 19.01% 33General Electric 10 29.82% -7 Lockheed Martin Corporation 23 19.01% -8Kimberly Clark 11 28.36% NEW - Honda Companies 26 18.71% 6BMW 12 24.85% -1 Microsoft 27 18.42% -8U.S. Department of Energy 12 24.85% 0 Walt Disney Company 27 18.42% -12Shell Oil Company 14 22.51% 36 FBI 29 18.13% 16Volkswagen 15 22.22% 8 Sony 29 18.13% -8
Trend Trend
Universum Student Survey 2012University Report
US Undergraduate Edition Engineering
Michigan Technological University
?? SURVEY QUESTION
© Universum Communications 31
IDEAL EMPLOYER RANKINGMICHIGAN TECHNOLOGICAL UNIVERSITY • TOP 20
EMPLOYER RANKINGS
Please select five employers from the list below for which you would most like to work - your five Ideal Employers
Employer Rank 2012
Percent 2012 Employer Rank
2012Percent
2012
Caterpillar Inc. 1 17.80% 4 Lockheed Martin Corporation 10 9.20% -2Ford Motor Company 2 16.91% 4 Chrysler 12 8.90% NEW -3M 3 15.73% -2 Environmental Protection Agency (EPA) 13 8.31% 53General Motors 4 14.24% -1 D.O.D. 14 7.12% -2DOW Chemical 5 13.06% -3 General Electric 14 7.12% -7NASA 5 13.06% -2 U.S. Department of Energy 14 7.12% 1Kimberly Clark 7 12.46% NEW - BASF 17 6.82% 3Boeing 8 12.17% 3 Google 17 6.82% -7John Deere 9 11.87% 0 Peace Corps 19 5.93% 10Cliffs Natural Resources 10 9.20% NEW - Schlumberger 19 5.93% 22
Trend Trend
Universum Student Survey 2012University Report
US Undergraduate Edition Engineering
Michigan Technological University
?? SURVEY QUESTIONS
© Universum Communications 32
POTENTIAL APPLICANTS’ RANKINGMICHIGAN TECHNOLOGICAL UNIVERSITY • TOP 10
EMPLOYER RANKINGS
• Please select five employers from the list below for which you would most like to work - your five Ideal Employers.
• Have you or will you apply to these employers?
Employer Rank 2012
Percent 2012 Employer Rank
2012Percent
2012
DOW Chemical 1 5.72% 3 Kimberly Clark 6 4.25% NEW -Caterpillar Inc. 2 5.56% 3 Cliffs Natural Resources 7 3.76% NEW -Ford Motor Company 2 5.56% 0 John Deere 8 3.27% -13M 4 5.39% -3 Chrysler 9 3.10% NEW -General Motors 4 5.39% -2 BASF 10 2.78% -1
Trend Trend
Universum Student Survey 2012University Report
US Undergraduate Edition Engineering
Michigan Technological University
?? SURVEY QUESTION
© Universum Communications 33
IDEAL EMPLOYER RANKINGTOTAL • TOP 20
EMPLOYER RANKINGS
Please select five employers from the list below for which you would most like to work - your five Ideal Employers
Employer Rank 2012
Percent 2012 Employer Rank
2012Percent
2012
NASA 1 16.52% 0 Microsoft 11 7.29% -5Boeing 2 16.13% 1 Intel 12 6.15% -2Lockheed Martin Corporation 3 12.80% 1 Environmental Protection Agency (EPA) 13 5.61% 1Google 4 12.61% -2 IBM 14 5.53% -1General Electric 5 11.35% 2 U.S. Air Force 15 5.53% 5Apple 6 11.18% -1 Johnson & Johnson 16 5.39% 2U.S. Department of Energy 7 9.23% 1 Shell Oil Company 17 5.35% 12Exxon Mobil Corporation 8 8.49% 4 Northrop Grumman 18 5.28% -3Walt Disney Company 9 7.89% 0 General Motors 19 5.13% 4BMW 10 7.35% 1 Ford Motor Company 20 5.08% 5
Trend Trend
Universum Student Survey 2012University Report
US Undergraduate Edition Engineering
Michigan Technological University
© Universum Communications 34
TOP FINDINGS • EMPLOYER RANKINGSTOTAL
EMPLOYER RANKINGS
POTENTIALAPPLICANTS’ RANKING1. Boeing2. NASA3. Lockheed Martin Corporation4. General Electric5. Exxon Mobil Corporation
HIGH ACHIEVERS’ RANKING1. Boeing2. NASA3. Google4. Lockheed Martin Corporation5. Apple
CONSIDEREDEMPLOYER RANKING1. NASA2. Boeing3. General Electric4. Google5. Apple
IDEAL EMPLOYER RANKING1. NASA2. Boeing3. Lockheed Martin Corporation4. Google5. General Electric 5
4
3
2
1
5
4
3
2
1
5
4
3
2
1
5
4
3
2
1
Universum Student Survey 2012University Report
US Undergraduate Edition Engineering
Michigan Technological University
1. METHODOLOGY & KEY FINDINGS
2. UNIVERSITY EXPERIENCE
3. STUDENTS’ CAREER & COMMUNICATION PREFERENCES
4. EMPLOYER RANKINGS
STUDENTS’ EMPLOYER PREFERENCES 5.6. APPENDIX
© Universum Communications
EMPLOYER REPUTATION & IMAGEThe attributes of the employer as an organization• Attractive/exciting products and services• Corporate Social Responsibility• Environmental sustainability• Ethical standards• Fast-growing/entrepreneurial• Financial strength• Innovation• Inspiring management• Market success• Prestige
REMUNERATION & ADVANCEMENT OPPORTUNITIES The monetary compensation and other benefits, now and in the future • Clear path for advancement• Competitive base salary• Competitive benefits• Good reference for future career• High future earnings• Leadership opportunities• Overtime pay/compensation• Performance-related bonus• Rapid promotion• Sponsorship of future education
JOB CHARACTERISTICSThe contents and demands of the job, including the learning opportunities provided by the job• Challenging work• Client interaction • Control over my number of working hours• Flexible working conditions• High level of responsibility• Opportunities for international travel/relocation• Professional training and development• Secure employment• Team oriented work• Variety of assignments
PEOPLE & CULTUREThe social environment and attributes of the work place• A creative and dynamic work environment• A friendly work environment• Acceptance towards minorities• Enabling me to integrate personal interests in my schedule • Interaction with international clients and colleagues• Leaders who will support my development• Recognizing performance (meritocracy)• Recruiting only the best talent• Respect for its people• Support for gender equality
36
THE DRIVERS OF EMPLOYER ATTRACTIVENESS
STUDENTS’ EMPLOYER PREFERENCES
The framework is developed together with professor Paula Caligiuri, Director of the Center for HR Strategy at Rutgers University. Based on specific research within HR, as well as focus groups and general communication with both our clients and students.
!
© Universum Communications
THE DRIVERS OF EMPLOYER ATTRACTIVENESS
STUDENTS’ EMPLOYER PREFERENCES 5
EMPLOYER REPUTATION
& IMAGE
REMUNERATION & ADVANCEMENT
OPPORTUNITIES
JOBCHARACTERISTICS
PEOPLE& CULTURE
37
?? SURVEY QUESTION
© Universum Communications
RELATIVE IMPORTANCE OF EACH DRIVER
STUDENTS’ EMPLOYER PREFERENCES
How would you rate the relative importance of these aspects when choosing your Ideal Employer? Please divide 100 points between the alternatives in accordance with importance
5
38
Michigan Technological University Total
EMPLOYER REPUTATION & IMAGE
JOB CHARACTERISTICS
PEOPLE & CULTURE
REMUNERATION & ADVANCEMENT OPPORTUNITIES
Universum Student Survey 2012University Report
US Undergraduate Edition Engineering
Michigan Technological University
22%
28%25%
25% 23%
28%25%
25%
?? SURVEY QUESTION
© Universum Communications
EMPLOYER REPUTATION & IMAGE
STUDENTS’ EMPLOYER PREFERENCES
Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives
5
EMPLOYERREPUTATION
& IMAGE
39
Universum Student Survey 2012University Report
US Undergraduate Edition Engineering
Michigan Technological University
57%
37%
36%
35%
29%
26%
24%
16%
14%
10%
56%
38%
34%
32%
26%
26%
22%
20%
15%
14%
Innovation
Attractive/exciting products and services
Ethical standards
Financial strength
Environmental sustainability
Prestige
Market success
Inspiring management
Fast-growing/entrepreneurial
Corporate Social Responsibility Michigan Technological University
Total
?? SURVEY QUESTION
© Universum Communications
JOB CHARACTERISTICS
STUDENTS’ EMPLOYER PREFERENCES
Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives
JOBCHARACTERISTICS
40
Universum Student Survey 2012University Report
US Undergraduate Edition Engineering
Michigan Technological University
59%
44%
42%
35%
24%
23%
21%
18%
11%
8%
50%
33%
39%
40%
27%
27%
22%
25%
12%
9%
Secure employment
Variety of assignments
Challenging work
Professional training and development
Team oriented work
Flexible working conditions
High level of responsibility
Opportunities for international travel/relocation
Control over my number of working hours
Client interaction Michigan Technological University
Total
?? SURVEY QUESTION
© Universum Communications
PEOPLE & CULTURE
STUDENTS’ EMPLOYER PREFERENCES
Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives
5
PEOPLE& CULTURE
41
Universum Student Survey 2012University Report
US Undergraduate Edition Engineering
Michigan Technological University
55%
52%
43%
43%
33%
22%
19%
8%
6%
5%
46%
50%
42%
41%
33%
21%
21%
13%
9%
8%
Respect for its people
A creative and dynamic work environment
A friendly work environment
Leaders who will support my development
Recognizing performance (meritocracy)
Enabling me to integrate personal interests inmy schedule
Recruiting only the best talent
Interaction with international clients andcolleagues
Support for gender equality
Acceptance towards minorities Michigan Technological University
Total
?? SURVEY QUESTION
© Universum Communications
REMUNERATION & ADVANCEMENT OPPORTUNITIES
STUDENTS’ EMPLOYER PREFERENCES
Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives
REMUNERATION & ADVANCEMENT
OPPORTUNITIES
42
Universum Student Survey 2012University Report
US Undergraduate Edition Engineering
Michigan Technological University
42%
36%
36%
33%
31%
31%
30%
19%
16%
11%
37%
40%
35%
31%
36%
30%
32%
18%
12%
10%
Leadership opportunities
High future earnings
Clear path for advancement
Sponsorship of future education
Competitive base salary
Competitive benefits
Good reference for future career
Performance-related bonus
Overtime pay/compensation
Rapid promotion Michigan Technological University
Total
© Universum Communications
TOP FINDINGSOVERALL MOST ATTRACTIVE ATTRIBUTES • TOP 5
STUDENTS’ EMPLOYER PREFERENCES
PLEASE NOTE: These tables show the attractiveness of each of the 40 attributes in relation to how important the students think its driver is. This analysis gives a summarized 360 degree view of what influences employer attractiveness.
!43
MICHIGAN TECHNOLOGICAL UNIVERSITY TOTAL
1. Secure employment (Job Characteristics)
2. A creative and dynamic work environment (People & Culture)
3. Innovation (Employer Reputation & Image)
4. Respect for its people (People & Culture)
5. Professional training and development (Job Characteristics)
1. Secure employment (Job Characteristics)
2. Respect for its people (People & Culture)
3. Variety of assignments (Job Characteristics)
4. A creative and dynamic work environment (People & Culture)
5. Innovation (Employer Reputation & Image)
Universum Student Survey 2012University Report
US Undergraduate Edition Engineering
Michigan Technological University
1. METHODOLOGY & KEY FINDINGS
2. UNIVERSITY EXPERIENCE
3. STUDENTS’ CAREER & COMMUNICATION PREFERENCES
4. EMPLOYER RANKINGS
5. STUDENTS’ EMPLOYER PREFERENCES
APPENDIX 6.
?? SURVEY QUESTION
© Universum Communications
Universum Student Survey 2012University Report
US Undergraduate Edition Engineering
Michigan Technological University
EDUCATIONAL INSTITUTIONSTOTAL (1/6)
45
APPENDIX
Which educational institution do you attend? PLEASE NOTE: This is the distribution after the results have been weighted, reflecting the true population at these educational institutions
!
University Total University Total
Georgia Institute of Technology 3.00% Oregon State University 1.17%Purdue University 2.21% University of California - Berkeley 1.16%Virginia Tech 2.19% New Jersey Institute of Technology 1.11%University of Puerto Rico 2.05% California State University - Long Beach 1.02%University of Michigan - Ann Arbor 1.95% Cornell University 1.01%Texas A&M University 1.93% Clemson University 0.99%Arizona State University 1.84% University of Arizona 0.99%Pennsylvania State University 1.75% University of Colorado - Boulder 0.98%North Carolina State University - Raleigh 1.69% Rensselaer Polytechnic Institute 0.96%Iowa State University 1.55% University of Maryland - CollegePark 0.95%University of Illinois at Urbana - Champaign 1.55% Michigan State University 0.95%Missouri University of Science & Technology 1.52% Texas Tech University 0.94%Auburn University 1.51% Rutgers University - New Brunswick 0.92%Michigan Technological University 1.45% Ohio State University 0.90%University of Florida 1.31% University of Cincinnati 0.85%University of Washington - Seattle 1.30% Rochester Institute of Technology 0.85%Colorado School of Mines 1.24% University of Houston 0.85%University of Wisconsin - Madison 1.23% University of Akron 0.85%
?? SURVEY QUESTION
© Universum Communications
Universum Student Survey 2012University Report
US Undergraduate Edition Engineering
Michigan Technological University
EDUCATIONAL INSTITUTIONSTOTAL (2/6)
46
APPENDIX
Which educational institution do you attend? PLEASE NOTE: This is the distribution after the results have been weighted, reflecting the true population at these educational institutions
!
University Total University Total
University of California - San Diego 0.84% Colorado State University 0.59%Kansas State University 0.84% University of Southern California 0.58%East Carolina University 0.84% University of Texas - Austin 0.58%University of Tennessee 0.80% Embry Riddle Aeronautical University 0.58%SUNY Buffalo 0.78% University of Illinois - Chicago 0.57%Mississippi State University 0.78% Columbia University 0.57%Louisiana State University 0.77% University of Kentucky 0.55%Old Dominion University 0.72% North Dakota State University 0.53%University of Nebraska - Lincoln 0.70% University of South Florida 0.53%Massachusetts Institute of Technology 0.70% University of Kansas 0.52%University of Central Florida 0.69% Lehigh University 0.49%Florida State University 0.69% University of California - Riverside 0.48%Northeastern University 0.66% University of Texas - El Paso 0.48%University of Texas - Arlington 0.66% University of Alabama 0.47%University of California - Los Angeles 0.64% Montana State University - Bozeman 0.46%Drexel University 0.63% University of South Carolina - Columbia 0.45%University of Oklahoma 0.63% Utah State University 0.45%New Mexico State University 0.63% Polytechnic Institute of New York University 0.44%
?? SURVEY QUESTION
© Universum Communications
Universum Student Survey 2012University Report
US Undergraduate Edition Engineering
Michigan Technological University
EDUCATIONAL INSTITUTIONSTOTAL (3/6)
47
APPENDIX
Which educational institution do you attend? PLEASE NOTE: This is the distribution after the results have been weighted, reflecting the true population at these educational institutions
!
University Total University Total
Virginia Commonwealth University 0.44% West Virginia University 0.37%Duke University 0.43% University of Maryland - Baltimore 0.37%Oklahoma State University 0.43% Case Western Reserve University 0.37%University of Michigan - Dearborn 0.43% Villanova University 0.35%CUNY NYC College of Technology 0.42% SUNY Binghamton 0.35%University of Massachusetts - Amherst 0.42% California State University - Northridge 0.35%Youngstown State University 0.42% Johns Hopkins University 0.34%University of Delaware 0.42% Prairie View A&M University 0.33%University of New Mexico 0.41% Syracuse University 0.33%Washington University in St. Louis 0.41% California State University - Fullerton 0.32%Stanford University 0.41% University of California - Irvine 0.32%University of Iowa 0.39% University of Connecticut 0.32%University of Texas at San Antonio 0.39% University of Minnesota - Twin Cities 0.32%University of Wyoming 0.38% University of North Carolina - Charlotte 0.32%Boston University 0.37% University of Pennsylvania 0.32%Carnegie Mellon University 0.37% University of Alaska - Fairbanks 0.31%George Mason University 0.37% University of California - Santa Barbara 0.31%University of Virginia 0.37% University of Idaho 0.30%
?? SURVEY QUESTION
© Universum Communications
Universum Student Survey 2012University Report
US Undergraduate Edition Engineering
Michigan Technological University
EDUCATIONAL INSTITUTIONSTOTAL (4/6)
48
APPENDIX
Which educational institution do you attend? PLEASE NOTE: This is the distribution after the results have been weighted, reflecting the true population at these educational institutions
!
University Total University Total
Princeton University 0.30% California State University - Fresno 0.21%University of Dayton 0.29% Florida Atlantic University 0.21%University of Nevada - Las Vegas 0.27% Murray State University 0.21%University of Vermont 0.27% University of California - Davis 0.21%Boise State University 0.26% University of Hawaii 0.21%Miami University of Ohio 0.26% University of Maine 0.21%San Diego State University 0.26% University of Pittsburgh 0.21%University of Georgia 0.26% University of Toledo 0.21%University of Rhode Island 0.26% Texas Pan American University 0.21%Western Michigan University 0.26% Eastern Michigan University 0.21%Central Michigan University 0.26% Arkansas State University 0.20%University of South Alabama 0.25% SUNY Stony Brook 0.19%Northern Arizona University 0.25% St. Louis University 0.19%Florida A&M University 0.25% Santa Clara University 0.19%Bradley University 0.24% Howard University 0.17%Rice University 0.24% Baylor University 0.17%Morgan State University 0.23% University of Miami 0.16%Bucknell University 0.21% Florida International University 0.16%
?? SURVEY QUESTION
© Universum Communications
Universum Student Survey 2012University Report
US Undergraduate Edition Engineering
Michigan Technological University
EDUCATIONAL INSTITUTIONSTOTAL (5/6)
49
APPENDIX
Which educational institution do you attend? PLEASE NOTE: This is the distribution after the results have been weighted, reflecting the true population at these educational institutions
!
University Total University Total
Idaho State University 0.16% Olin College of Engineering 0.13%Kent State University 0.16% Southern Methodist University 0.12%Portland State University 0.16% Indiana University of Pennsylvania 0.11%St. Cloud State University 0.16% California Polytechnic State University - San Luis Obispo 0.11%University of Arkansas - Fayetteville 0.16% Alabama A&M University 0.11%University of Colorado - Denver 0.16% California Polytechnic State University - Pomona 0.11%University of Missouri - Columbia 0.16% Indiana State University 0.11%University of North Florida 0.16% Indiana University 0.11%University of Rochester 0.16% New York Institute of Technology 0.11%University of Utah 0.16% Stevens Institute of Technology 0.11%Washington State University 0.16% Temple University 0.11%Wichita State University 0.16% University of Texas - Dallas 0.11%Saginaw Valley State University 0.16% University of Texas - Tyler 0.09%Western Washington University 0.16% Tulane University 0.08%University of Mississippi 0.15% Southern Utah University 0.08%Lafayette College 0.15% Yale University 0.08%California Institute of Technology 0.14% James Madison University 0.08%George Washington University 0.14% Loyola Marymount University 0.07%
?? SURVEY QUESTION
© Universum Communications
Universum Student Survey 2012University Report
US Undergraduate Edition Engineering
Michigan Technological University
EDUCATIONAL INSTITUTIONSTOTAL (6/6)
50
APPENDIX
Which educational institution do you attend? PLEASE NOTE: This is the distribution after the results have been weighted, reflecting the true population at these educational institutions
!
University Total University Total
Appalachian State University 0.07% Vanderbilt University 0.05%University of San Diego 0.07% Wentworth Institute of Technology 0.05%Fairfield University 0.06% Wright State University 0.05%Wayne State University 0.06% Marshall University 0.05%Brigham Young University 0.05% Texas Southern University 0.05%Brown University 0.05% Xavier University 0.05%Kettering University 0.05% Harvard University 0.05%Marquette University 0.05% Trinity University 0.05%Milwaukee School Of Engineering 0.05% New York University 0.04%Northern Illinois University 0.05% Texas Christian University 0.04%Northwestern University 0.05% Morehouse College 0.03%Oakland University 0.05% University of Denver 0.03%San Jose State University 0.05% Robert Morris University 0.03%Southeastern Louisiana University 0.05% University of North Carolina - Chapel Hill 0.03%University of California - Santa Cruz 0.05% Smith College 0.02%University of Central Missouri 0.05% Spelman College 0.01%University of Evansville 0.05% SUNY Albany 0.01%University of Louisville 0.05% Providence College 0.00%University of New Orleans 0.05% Texas Woman's University 0.00%University of North Texas 0.05% Other 1.07%University of Northern Iowa 0.05%