PHOENIX Magazine 2015 Media Kit

June 2014

SUMMER

GETAWAYS

Reader Photo Contest:

Earth, Wind and Fire

Summer Beer Guide:

31 Arizona Brews to Beat the Heat

43 Glorious In-State Trips

From Raucous Rafting to

Serene High Country Lakes

Plus: Six Out-of-State Sojourns

May 2014

Italian Cuisine

* Your Valley Road Map

to Comfort-Food Bliss!

featuring

>Delectable Delis

>Primo Pastas

>The Pizza of Your Dreams

plus>Locals’ L

as Vegas

> Arizona’s Mystery Man

Candidate for Governor

2014 Top Doctors 20Years!

+

of the Valley’s501

Doctors BestUp Close and Personal with

the Valley's Own Rock Star

Brain Surgeon

Blowing the Cover on the

Electronic Cigarette Industry

Midwives Vs. Obstetricians:

Baby, What a Fight

Potluck-Style Pill Partie

s:

Do They Exist?

>> Including 51

Specialties

Now With MAX AZ

> Our Strongest Man

> Our Biggest Saguaro

> Our Hottest Hot Sauce

Also in this Issu

e:

•Human Trafficking in AZ

•The 10 Scariest Arizonans

Featuring

Food Judges!

Hot Shopping!

Arts, Events

& Rock Stars!

Q&A with Cardinals Star

Larry Fitzgerald

phoenixmag.com $4.99

October 2014

* 275 of our Favorite Things!

July 2014

Country Music in AZ

A Long, Twangy Trip

Ranking Arizona Governors

From Hunt to Brewer

101Things Every

Arizonan

Should Do

Get Serious About Your State!

• Iconic Eats • Epic Hikes

• Adventures for All

Exclusive: The Secret Story Behind

Scottsdale's Museum of the West

January 2014

AZ,s 50 Best

Restaurants

>

Red Velvet Cake at

Lo-Lo,s Chicken & Waffles

Valley Startups Get Revving Tahoe Ski Vacay

mediakit 2015 }}

November 2014

15 Choice New Eateries

to Plan Your Holiday Dining!

Plus: A Preview of Next

Year's BNR Candidates

Exclusive:

Ducey and DuVal's

Secret Ski Vacay, p. 138

Luxury Flagstaff

Getaway: Believe It!

Is Arizona Loaded for Another

Stand Your Ground Shooting?

Best

RestaurantsNew

Now With MAX AZ

> Our Strongest Man



Also in this Issu

e:



Featuring

Food Judges!

Hot Shopping!

Arts, Events

& Rock Stars!


Larry Fitzgerald

October 2014



+




Brain Surgeon




Baby, What a Fight


s:

Do They Exist?

>> Including 51

Specialties

February 2014

52 Weekend

Adventures

*Fun in the Sun &

Snow All Year Long

Plus:

Valley Romance

Writers Make Hot Copy

January 2014

AZ,s 50 Best

Restaurants

>

Red Velvet Cake at

Lo-Lo,s Chicken & Waffles

Valley Startups Get Revving Tahoe Ski Vacay

September 2014

Explore Arizona's Vineyards, W

ineries and Tasting Rooms

Plus: Weekend Travel Tips and Restaurants

Exclusive:

Explosion Survivors

Tiara Del Rio and

Beau Zimbro, p. 128

Mesa: Still the Capital

of the East V

alley? p. 134

Great High Country

B&Bs, p. 104

August 2014

and

271 Top

Dentists

featuring

Hot Real

Estate

21Cool Staycations


+




Brain Surgeon




Baby, What a Fight


s:

Do They Exist?

>> Including 51

Specialties June 2014

SUMMER

GETAWAYS

Reader Photo Contest:

Earth, Wind and Fire

Summer Beer Guide:

31 Arizona Brews to Beat the Heat

43 Glorious In-State Trips

From Raucous Rafting to

Serene High Country Lakes

Plus: Six Out-of-State Sojourns

May 2014

Italian Cuisine

* Your Valley Road Map

to Comfort-Food Bliss!

featuring

>Delectable Delis

>Primo Pastas

>The Pizza of Your Dreams

plus>Locals’ L

as Vegas

> Arizona’s Mystery Man

Candidate for Governor

Now With MAX AZ

> Our Strongest Man



Also in this Issu

e:



Featuring

Food Judges!

Hot Shopping!

Arts, Events

& Rock Stars!


Larry Fitzgerald

October 2014


15169 N. Scottsdale Rd., Ste. 310 | Scottsdale, AZ 85254 | p: 480.664.3960 | f: 480.664.3963Phoenixmag.com | Facebook.com/Phoenixmagazine | Pinterest.com/PhxmagazineTwitter: @Phoenixmagazine | Instagram: @Phxmagazine | Youtube.com/PhxmagSources: AAM, 2014, subject to audit. The Insight Group, 2007. Experian, 2008. QuestionPro Survey, 2013. Allora Media, 2013. *Audience based upon PHOENIX magazine’s total circulation. Pass-along circulation based upon Circulation Verification Council.

Letter from the Editor }}

“The 2015 PHOENIX magazine editorial calendar you’re holding reflects that one-two punch of the familiar and unexpected.”

Planning our yearly editorial calendar is an exercise in balances for the staff at PHOENIX magazine. On one hand, we want to give readers the cover stories and perennial features we know they want – the 52 Weekends, the Top Docs, the Best of the

Valley, etc. Those are some of our most popular and well-read issues, year in and year out.

On the other hand, we also want to explore new territory. Fresh ideas. Untested concepts. So every year, we alternate the blue-chip issues with bold one-offs like Secrets of the City, the Old West issue, and our Arizona Wine Country guide. Dynamic journalism for a dynamic readership.

The 2015 PHOENIX magazine editorial calendar you’re holding reflects that one-two punch of the familiar and unexpected. In April, for instance, we have Top Docs – our most popular issue. We set the bar pretty high in 2014, breaking the 400-page barrier with what proved to be our largest issue ever. Our team is excited to outdo itself with the 2015 Top Docs, but we’re also looking forward to March’s Valley Cocktail Guide, and September’s Arizona Wheels feature – both opportunities to reach new readers and expand our presence in the Valley’s collective media landscape.

Of course, in every one of the issues described herein, you’ll also find PHOENIX magazine’s award-winning dining and travel writing, feature news reporting, and coverage of Valley growth and healthcare issues. Speaking of the latter, we’re launching a brand new product in 2015: the PHOENIX magazine Health Services Guide, a comprehensive listing of physical therapists, chiropractors, athletic trainers and other vital, non-medical health providers in the Valley. It’s a much-needed bookend to our annual Medical Directory, and proves positive that PHOENIX magazine serves Valley readers like no other.


15169 N. Scottsdale Rd., Ste. 310 | Scottsdale, AZ 85254 | p: 480.664.3960 | f: 480.664.3963Phoenixmag.com | Facebook.com/Phoenixmagazine | Pinterest.com/PhxmagazineTwitter: @Phoenixmagazine | Instagram: @Phxmagazine | Youtube.com/PhxmagSources: AAM , 2014, subject to audit. The Insight Group, 2007. Experian, 2008. QuestionPro Survey, 2013. Allora Media, 2013. *Audience based upon PHOENIX magazine’s total circulation. Pass-along circulation based upon Circulation Verification Council.

}}

2015Editorial Calendar

COVER THEME SPECIAL ADVERTISING SECTIONS DEADLINES

2015 ARIZONA TRAVEL GUIDE AD CLOSE: 5/11 ON SALE: 6/25

HEALTH SERVICES GUIDE

2016 CITY GUIDE AD CLOSE: 11/23 ON SALE: JAN ‘16

2016 MEDICAL DIRECTORY AD CLOSE: 11/16 ON SALE: 12/24

JANUARY Annual Dining Guide Orthopedic Care Ad Close: 11/17/14

FEBRUARY Super Bowl XLIX Heart Health & Stroke Ad Close: 12/15/14 52 Weekend Adventures On Sale: 1/22/15

MARCH The Cocktail Issue Hawaii Ad Close: 1/15/15 On Sale: 2/19/15

APRIL Top Doctors Physician Profiles Ad Close: 2/16/15 On Sale: 3/26/15

MAY Mexican Food Guide Skin Care & Cancer Awareness Ad Close: 3/16/15 Hawaii On Sale: 4/23/15 Super Lawyers Mexican Food Guide

JUNE Summer Getaways Discover Tucson Ad Close: 4/15/15 Physical Medicine & Rehabilitation On Sale: 5/21/15 Escape to San Diego

JULY Swimming Holes Cosmetic Procedures Guide Ad Close: 5/15/15 Destination: Prescott On Sale: 6/25/15

SEPTEMBER Biking in Arizona San Diego Ad Close: 7/15/15 Pain Management On Sale: 8/20/15 Fall Arts Preview

NOVEMBER Best New Restaurants Cancer Awareness Ad Close: 9/15/15 Get Out of Town Guide On Sale: 10/22/15 Hawaii

AUGUST Hot Neighborhoods Dentist Profiles Ad Close: 6/15/15 Higher Education On Sale: 7/23/15 Real Estate

OCTOBER Best of the Valley Women’s Health Ad Close: 8/17/15 Valley Veterinarians & Animal Care On Sale: 9/24/15

DECEMBER Local Shopping Guide Gaming Guide Ad Close: 10/15/15 Active Adult Living On Sale: 11/19/15

CLOSE & Materials Due Dates!ALL ads for print, web, eblasts and digital editions are due on the 15th, two months in advance of issue date!*Cover themes subject to change.


Audience at a Glance }}

Subscriber Profile Subscriptions

69%

84%

64%31%

75%

69%

MARRIED

COLLEGE DEGREE

64%

Print Circulation

350,405* Estimated Monthly Total Readership

have been a subscriber for 3 years or more years

Average Net Worth: $1.2 MILLION

Average Subscription Length: 7.5 YEARS

Average Household Income:$179,737

89%

35+ years old

95% SPEND MORE

THAN 30 MIN. WITH EACH ISSUE

78,383Total Average Monthly Paid

and Verified Circulation

69,343Average Paid and

Verified Subscribers

9,040Average Paid

Single-Copy Sales

Frequently or occasionally use PHOENIX magazine ads to make a

decision about businesses to visit, items to shop for and services to use.

Clip and save articles, information or advertisements



Din

ing

Affluent Readership Demographics & Lifestyle

}}

PURCHASING HABITSPurchased a product or service based on an ad in

PHOENIX magazine 75%

Propensity for spending 65%

Presence of a Platinum

credit card 60%

PURCHASING PLANSWithin the next year, planning or strongly considering the

following:

Dental procedure 23%

Remodel their current home 18%

Consult a financial planner 15%

Consult an interior designer,

builder or remodeler 13%

Get a cosmetic procedure 10%

Purchase a piece of fine art 7%

WITHIN THE NEXT TWO YEARS:Purchase or lease a vehicle 46%

Will spend $30,000+ on their next vehicle 54%

Will spend $40,000+ on their next vehicle 19%

LIFESTYLE INTERESTSFitness 79%

Arts 81%

Sports 70%

Travel 78%

Cooking 86%

Golf interest 78%

Kitchen aids and

small appliances 75%

Tech users 94%

Interest in gardening 64%

Home entertainment 60%

Clothing 54%

Donates to environmental causes 54%

Seeks outside help for

Home-related projects 51%

Weight conscious 50%

Boating 47%

Skiing 35%

Donor propensity 35%

Outdoor activity 31%

Personal care and beauty 30%

Self improvements 29%

Child and parenting products 21%

Pet enthusiasts 21%

PHOENIX MAGAZINE SUBSCRIBERS ARE INTERESTED IN COVERAGE OF THE FOLLOWING TOPICS:Travel 78%

Domestic Travel 86%

Northern Arizona 86%

Southern Arizona 65%

Southern California 60%

San Diego 49%

Las Vegas 47%

Northern California 35%

Colorado 26%

Hawaii 26%

International Travel 61%

Cruise 69%

Mexico 26%

Europe 20%

Growth and development 96%

Local history 95%

Local business 95%

The arts, local news 92%

Environmental issues 92%

Medical issues 88%

Homes and design 86%

Health and fitness 85%

Local politics 85%

Housing and real estate 82%

Education 82%

Shopping 78%

Healthcare 76%

Local media and celebrities 74%

Lifestyle Interests

40% DINE OUT

ONCE A WEEK

30% DINE OUT

TWICE A WEEK

20% DINE OUT

3 TIMES A WEEK

10% DINE OUT

4 TIMES A WEEK

78%TRAVEL

81% ARTS

19.40% BEER

57.34% WINE

23.36%OTHER

79%FITNESS

Average Subscription Length: 7.5 YEARS


2015 Net Rate Card

MULTI-MEDIA ADVERTISING OPPORTUNITIES Our vested, brand-loyal readers seek out PHOENIX magazine content in multiple media formats. These dynamic channels allow PHOENIX magazine to offer our print advertisers access to high-value, multi-platform opportunities for exposure.

SOCIAL MEDIA With over 115,574 combined Social Media followers, PHOENIX magazine is able to partner with businesses on branding, promotions, contests, special events and much more through Facebook, Twitter, Youtube, Instagram and Pinterest.

E-NEWSLETTER: PHOENIX magazine’s e-newsletters feature some of the latest information when it comes to dining, events, travel, exclusive discounts and much more!

Quality Multi-Media }}

Facebook “f ” Logo CMYK / .ai Facebook “f ” Logo CMYK / .ai

10,382+ Likes Facebook.com/Phoenixmagazine

59,898 Views Youtube.com/Phxmag

41.9K Followers@Phoenixmagazine

3,394+ Followers@Phoenixmagazine

PHOENIXMAG.COMAverage monthly pageviews 79,905 Average monthly visits 24,757 Average time on site 1:42Average pages viewed per visit 3.35

13,113 EAT BEAT

13,079 LETTER FROM THE EDITOR

13,049SPECIAL OFFERS

13,115 THINGS TO DO

13,073 GREAT ESCAPES



Circulation & Distribution}}

PAID CIRCULATIONPHOENIX magazine delivers the most sought-after magazine audience: active, engaged readers who month after month pay for a subscription or single copy at the newsstand. Smart marketers know that a publication that reaches vested consumers provides the best opportunity to maximize return on their advertising investment.

AUDITED PUBLICATIONPHOENIX magazine voluntarily subjects its circulation figures to independent verification by the world’s premier auditing organization. Ask your account executive for a copy of our AAM Publisher’s Statement.

FIND US HERE

Albertson’sA.J.’s Fine FoodsBasha’sBarnes & NobleCostcoCVSFresh & EasyFry’s Fry’s MarketplaceFry’s ElectronicsLa Grande OrangeSafewaySam’s ClubSky Harbor AirportSmart and FinalSproutsTargetWal-MartWalgreensWhole FoodsWinco

Banner HealthBaker’s NurserySouthwest GardenerHillside SpotOn the Veranda

We also sell at:

EXCLUSIVE RESORT DISTRIBUTIONThe Valley’s luxurious resorts attract affluent tourists who seek out the best Arizona has to offer. PHOENIX magazine’s in-room distribution allows you to reach these potential customers at the following destinations:

Arizona Biltmore ResortCamelback InnFairmont Scottsdale ResortFour Seasons Resort ScottsdaleHotel Valley HoHyatt Regency Scottsdale Resort and Spa at Gainey RanchInterContinental MonteluciaRadisson Fort McDowell

Royal Palms Resort and SpaSanctuary Camelback Mountain ResortTempe Mission Palms HotelThe Boulders, A Waldorf Astoria Resort The Hermosa Inn The Phoenician ResortWestin Phoenix Downtown

WAITING ROOM COPIESOver 2,500 doctors’ offices in the Valley receive PHOENIX magazine each month, and those individual copies can enjoy readership of up to 19 people per copy!

CITY AND REGIONAL MAGAZINE ASSOCIATION PHOENIX magazine is proud to be a member of the City and Regional Magazine Association. The CRMA is a trade association dedicated to the success of its member magazines. It sets the standards for the “Best of the Best” in local and regional magazine publishing, and is only available to magazines that meet publishing standards designed to insure quality publications respected by their readers, advertisers and the industry.

4-COLOR 1X 3X 6X 9X 12X

2 page spread $12,750 $12,368 $12,113 $11,730 $10,200 Full page $7,500 $7,275 $7,125 $6,900 $6,000 2/3 page $6,000 $5,820 $5,700 $5,520 $4,800 1/2 page $4,875 $4,729 $4,631 $4,485 $3,900 1/3 page $3,375 $3,274 $3,206 $3,105 $2,700 1/4 page $2,250 $2,183 $2,138 $2,070 $1,800 1/6 page $1,350 $1,310 $1,283 $1,242 $1,080


Circulation

Where does PHOENIX rank among national monthly titles?

}}

#1. PHOENIX MAGAZINE #2. COSMOPOLITAN#3. PHOENIX HOME & GARDEN #4. AZ HIGHWAYS#5. FINE COOKING #6. REAL SIMPLE#7. FOOD NETWORK#8. IN STYLE#9. OPRAH#10. MEN’S HEALTH

Bell Rd

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msirC

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Thunderbird Rd

Germann Rd

Oak St

Pecos Rdt

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Grovers Ave

Osborn Rd

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Peoria Ave

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Broadway Rd

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Greenway Rdev

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Ave

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40%22%

29%9%

SUBSCRIPTION AND NEWSSTAND DENSITY MAP. PERCENTAGE OF METRO PHOENIX SUBSCRIBERS BY REGION, SEPTEMBER 2014.

Peoria/Surprise/Glendale

Scottsdale/ Paradise Valley

Avondale/Goodyear East Valley



AUDIO & TV PARTNERS: PHOENIX magazine enjoys a radio partnership with iHeart Radio and a television partnership with Channel 3, AZ Family. This partnership allows PHOENIX and its writers to be featured on various segments and to get the word out about editorial content and upcoming events.

PHOENIX magazine partners with numerous organizations and clients throughout the year, helping them get event attendance numbers up, raising awareness of the event & so much more.

Not only do we make sure the event is one to remember from an attendees standpoint, but we make sure all of the clients marketing objectives are met as well.

Events and Sponsorships }}

2014-2015 Partners Include * Partners are based on level of committment

2014 PARTNERSHIPS INCLUDED: • Athleta, Chandler Fashion Center Pre-Grand Opening • Arizona Science Center, Ancient Ales, Modern Science and Galaxy Gala• March of Dimes, Signature Chef’s Auction• Association of Fundraising Professionals• Muscular Dystrophy Association, Taste of the Town• Saks Fifth Avenue, Key to the Cure • The Gladly, Summer Cocktail Camp • 20/30 Club, Suitcase Party • Top Doc Party (Signature PHOENIX event)• Sprouts, Autism Walks• The Phoenix Symphony, Sound of Speed 2014• bRUNch, Running Groups Promoting Sponsor

& MORE!

• Scottsdale Culinary Festival• Florence Crittenton “Teaming Up For Girls” 2015

Circulation


Production Requirements& Ad Specifications

}}

AD SIZES AVAILABLE: TRIM (W X D) LIVE AREA BLEED2 PAGE SPREAD* 16.75 x 10.875 16 x 10.125 17 x 11.125FULL PAGE BLEED 8.375 x 10.875 7.625 x 10.125 8.625 x 11.125FULL PAGE NON-BLEED 8.375 x 10.875 7.625 x 10.125 n/a2/3 PAGE BLEED 5.062 x 10.875 4.312 x 10.125 5.312 x 11.1252/3 PAGE NON-BLEED 4.75 x 9.75 4.75 x 9.75 n/a1/2 PAGE VERTICAL 4.75 x 7.25 4.75 x 7.25 n/a 1/2 PAGE HORZ. BLEED 8.375 x 5.375 7.625 x 4.625 8.625 x 5.6251/2 PAGE HORZ. NON-BLEED 7.25 x 4.75 7.25 x 4.75 n/a 1/2 PAGE HORZ. SPREAD BLEED 16.75 x 5.375 16 x 4.625 17 x 5.6251/3 PAGE VERTICAL BLEED 2.625 x 10.875 1.875 x 10.125 2.875 x 11.1251/3 PAGE VERTICAL NON-BLEED 2.25 x 9.75 2.25 x 9.75 n/a1/3 PAGE HORZ. 4.75 x 4.75 4.75 x 4.75 n/a1/4 PAGE 3.5 x 4.875 3.5 x 4.875 n/a1/6 PAGE VERTICAL NON-BLEED 2.25 x 4.75 2.25 x 4.75 n/a1/6 PAGE HORZ NON-BLEED 4.75 x 2.25 4.75 x 2.25 n/a

* Two-Page spreads must be provided in single page format (two page files)

ALL PRINT, DIGITAL, AND WEB MATERIALS DUE:

The 15th of the month, 2 months prior to issue date.

2-PAGE SPREAD

FULL PAGE 2/3

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1/2 V

1/2 H

1/2 H SPREAD BLEED

1/3 H 1/4

SUBMISSION OPTIONS:Cities West Publishing has transitioned to a new ad management system, MagHub, that will help make your ad submission process even easier! We are no longer using SendMyAd for uploading ads and creative.

TO UPLOAD YOUR AD/CREATIVE: 1. Email your account executive with any materials for your advertisement

2. Your account executive will upload your materials into our new ad management system, MagHub

3. If your file is too large to email, please use one of the following: Dropbox, Google Drive, SkyDrive etc. Please contact your account executive with any questions.

In the coming months, you will receive more information regarding your own, personal MagHub client portal for uploading your ads, viewing proofs and creative, and viewing ads from previous months.

TECHNICAL QUESTIONS: Pre-Press Technician ext: 106

Production Contacts:

DIGITAL AND ONLINE SPECS

SCHEDULES, SPECIAL INSERTS:Director of Production ext: 143

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Documents

PHOENIX Magazine 2015 Media Kit