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MEDIA PACK 16/17

MEDIA PACK 16/17 Medi… · PHOENIX magazine also publishes 'The Manual by PHOENIX', a game changing new digital monthly magazine launched November 2015. INTRODUCTION TO PHOENIX

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Page 1: MEDIA PACK 16/17 Medi… · PHOENIX magazine also publishes 'The Manual by PHOENIX', a game changing new digital monthly magazine launched November 2015. INTRODUCTION TO PHOENIX

MEDIA PACK 16/ 17

Page 2: MEDIA PACK 16/17 Medi… · PHOENIX magazine also publishes 'The Manual by PHOENIX', a game changing new digital monthly magazine launched November 2015. INTRODUCTION TO PHOENIX

Established in 2010, PHOENIX has fast become known as

the UK’s definitive London style and culture magazine for

women.

At the 2013 Fashion Monitor Journalism Awards PHOENIX was described as “a

pioneering cult publication that warrants wide recognition.”

Published twice a year from the heart of London, the magazine interviews pop

culture icons, hunts down the latest ‘cool’ brands, and presents the season’s luxury

fashion, beauty innovations, design trends, and delves into the world of the arts.

PHOENIX, priced £6.95 per single issue, or £11.12 for an annual subscription

(excluding postage and packing), has high production values and is a coffee-table

worthy publication full of stunning imagery and sparkling prose.

PHOENIX magazine also publishes 'The Manual by PHOENIX', a game changing

new digital monthly magazine launched November 2015.

I N T R O D U C T I O N T O P H O E N I X

Page 3: MEDIA PACK 16/17 Medi… · PHOENIX magazine also publishes 'The Manual by PHOENIX', a game changing new digital monthly magazine launched November 2015. INTRODUCTION TO PHOENIX

84% FEMALE, 16% MALE

CORE AGE GROUP 18-40

80% SOCIAL GRADE ABC1

She’s a design-focused professional

living a luxury lifestyle

T H E P H O E N I X R E A D E R

Total Projected

Readership

37,050

per issue

TotalCirculation

9,500 (print)1,000 (digital)

per issue

Page 4: MEDIA PACK 16/17 Medi… · PHOENIX magazine also publishes 'The Manual by PHOENIX', a game changing new digital monthly magazine launched November 2015. INTRODUCTION TO PHOENIX

P R I N T D I S T R I B U T I O N

Purchased: 7,500 per issue

Top Export Territories

United States America

Australia

Hong Kong

Dubai

Middle East

Italy

Germany

Belgium

Luxembourg

Portugal

UK Stockists

Newsstand Circulation, UK 5,000

Newsstand Circulation, International 2,000

Web Subscriptions 500

+ independent newsagents

Page 5: MEDIA PACK 16/17 Medi… · PHOENIX magazine also publishes 'The Manual by PHOENIX', a game changing new digital monthly magazine launched November 2015. INTRODUCTION TO PHOENIX

Free of Charge: 2,000 per issue

P R I N T D I S T R I B U T I O N

66 Luxury Hotels & Spas including:

Hair Salons including:

Airlines:

Fashion Week events

Travel:

Page 6: MEDIA PACK 16/17 Medi… · PHOENIX magazine also publishes 'The Manual by PHOENIX', a game changing new digital monthly magazine launched November 2015. INTRODUCTION TO PHOENIX

1st DPS ..........................................................................................................

Consecutive DPS ........................................................................................

Single page facing editor’s letter / masthead...........................................

Single page right .........................................................................................

Single page left............................................................................................

Inside back cover.........................................................................................

Outside back cover.......................................................................................

Tablet edition single page with prexisting print booking.......................

Advertorials..................................................................................................

£5000

£3000

£1500

£1200

£1000

£3500

£6000

£0

POA

PHOENIX advertising rates are priced to represent

excellent value for our brand partners

W H AT C A N W E D O F O R Y O U ?

R A T E C A R D

Rates displayed above are per single issue and excluding VAT. Discounts available for

multiple issue bookings

Page 7: MEDIA PACK 16/17 Medi… · PHOENIX magazine also publishes 'The Manual by PHOENIX', a game changing new digital monthly magazine launched November 2015. INTRODUCTION TO PHOENIX

All print files should be in CMYK format and have all fonts and hi-resolution matter

such as images and logos embedded. All images contained in the file must be 300dpi

when 100% in size

P R I N T S P E C I F I C AT I O N S

Untitled-2 1 11/03/2016 12:27

Print booking guarantees free of charge advertisment in the tablet edition - all artwork will be

automatically resized and colour profile converted. Please name file by brand and send to

[email protected]

S I N G L E P A G E :

200Wx 265H mm 206Wx271H mm

(3mm bleed on all edges)

Untitled-2 2-3 11/03/2016 12:30

D O U B L E P A G E S P R E A D :

400Wx 265H mm 406Wx271H mm

(3mm bleed on all edges) Double pages spreads to be exported as 2 single pages

please, labeled left page and right page

Page 8: MEDIA PACK 16/17 Medi… · PHOENIX magazine also publishes 'The Manual by PHOENIX', a game changing new digital monthly magazine launched November 2015. INTRODUCTION TO PHOENIX

The Cross -Promo Area

The cross-promo area is the

lower third of the app homepage

on tablet devices, seen by

everyone who opens the app.

Given its prominence, it’s a unique

opportunity to promote your brand.

The app will display a banner

advert of your choice. The banner

advert can be clickable (to external

link) or non-clickable (for example if

just showing a message).

The tablet version of the magazine offers exciting new digital advertising solutions

designed to engage the reader. Tablet Distribution - Total 1,000 per issue

D I G I TA L O P P O R T U N I T I E S

The Splash Page

The splash page is the image that

is displayed for a few seconds

every time you open the app, it’s

a fantastic opportunity to display a

powerful image for your brand.

Both the Cross-Promo Area and

the Splash Page are the only

advertising opportunities which

you can guarantee will be seen

by everyone who opens the app.

Discounts available for double

booking.

Multimedia

The tablet edition has the additional

capability for live hyperlinks (to the

brand’s website or social channels),

embedded video, embedded

audio, 360 degree product

rotations, picture galleries, before

and after flip tiles, and more.

Contact us to find out how we can

make the page come alive.

Page 9: MEDIA PACK 16/17 Medi… · PHOENIX magazine also publishes 'The Manual by PHOENIX', a game changing new digital monthly magazine launched November 2015. INTRODUCTION TO PHOENIX

All digital files should be in RGB format and have all fonts and hi-resolution matter such

as images and logos embedded.

All images contained in the file must be 144dpi when 100% in size.

Please name file by brand and send to [email protected]

Prices displayed are excluding VAT. Discounts available for multiple bookings

Single page (tablet version only) ............................................

Splash page ..............................................................................

Cross promo area .....................................................................

Hyperlinks .................................................................................

Gallery functionality ................................................................

Embed Video / Audio / Youtube ..............................................

Flip tile .......................................................................................

R A T E C A R D

D I G I TA L O P P O R T U N I T I E S

The splash page is the

image that is displayed for a

few seconds every time you

open the app

T H E S P L A S H P A G E

1536Wx 2048H pixels

JPEG file

£300 per issue

£300 per week

£200 per week

£50 per link

£100

£100

£100 1536Wx 296H pixels

PNG file

C R O S S - P R O M O A R E A

Page 10: MEDIA PACK 16/17 Medi… · PHOENIX magazine also publishes 'The Manual by PHOENIX', a game changing new digital monthly magazine launched November 2015. INTRODUCTION TO PHOENIX

phoenixmag.co.uk

W E B S I T E & S O C I A L M E D I A S TAT I S T I C S

16,700

6,294

6,862

Unique Users

9000 pcm

Page Impressions

35,000 pcm

Female 70.56 %

Male 29.94%

Average age of user

25-34 33.85%

18-24 32.94%

35-44 15.30%

Statistics taken May 11th 2016

Website Social Media

Page 11: MEDIA PACK 16/17 Medi… · PHOENIX magazine also publishes 'The Manual by PHOENIX', a game changing new digital monthly magazine launched November 2015. INTRODUCTION TO PHOENIX

A B I T O F E X T R A M A G I C

Film

We believe that moving image is

key in the immediate and long term

future of advertising, and now have

in place a team of award-winning

filmmakers and editors able to

create short, engaging video clips

for use on our digital platforms.

Film can either have a cinematic

approach, or include…

Need a new campaign? Our team of writers, photographers, art directors, filmmakers,

animators, events organisers and brand experts can help

P H O E N I X C R E AT I V E A G E N C Y

D I D Y O U K N O W ?

We are the only fashion magazine on

the market with a background in retail

and property. We therefore have a

unique ability to understand consumer

behaviour.

Motion graphics & animationOur talented roster of motion

graphics and animators have

worked with brands such as

Sainsbury’s, Sky, Nokia, John

Lewis, HTC, Mazda, Toyota, and

Audi. We can take your static print

advertisement and bring it to life

on the pages. We can also design

and build you an advertisement

from scratch. The finished ad

could also be used for television or

other media. Please contact us to

discuss ideas.

Events & social

Our readers are a social bunch,

both digitally and in person. In the

past we’ve turned a west London

nightclub into a fairytale winter

wonderland for an issue launch,

and opened the doors to a pop-up

shop on Carnaby Street over

London Fashion Week.

Advertorial & branding

PHOENIX is known for the quality

of its editorial content. Our

experienced and respected team

comprising photographers, stylists,

hair and make up artists, can

arrange all aspects of shoot

production from moodboard to

model casting, location scouting,

styling, editing and retouching. Our

leading journalists and editors write

sparkling prose, and our graphic

designers can design artwork

layout.

Page 12: MEDIA PACK 16/17 Medi… · PHOENIX magazine also publishes 'The Manual by PHOENIX', a game changing new digital monthly magazine launched November 2015. INTRODUCTION TO PHOENIX

Please ensure all files are sent before the deadlines below

H A N N A H K A N E Editor-in-Chief / Advertising [email protected] +44 (0)7879 626 324

@ P H O E N I X M A G U K

#PHOENIXmag

A R T W O R K D E A D L I N E S

S S 1 6

AW 1 6

S S 1 7

AW 1 7

Issue On sale Deadline

April 29th 2016

Oct 1st 2016

March 1st 2017

Sept 1st 2017

April 15th 2016

Sept 1st 2016

Feb 1st 2017

July 1st 2017