Social Media and Your Career (#PCPGH6)

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Slides from the PodCamp Pittsburgh (#PCPGH6) session, "Social Media & Your Career" presented by representatives of 85 Broads Pittsburgh.Some questionable language included.

Text of Social Media and Your Career (#PCPGH6)

  • 1. (Or: How to Update and Not Get Fired) Social Media and Your Career
  • 2. Who Are We and Where Can You Find Us? Alex Audia (@aeaudia @asianmetal) Christina Morgan (@christinamorgan @songwhale) Christina Unger (@chick_chris @worldpittsburgh) Katie Vojtko (@katievpgh @donorpro) 85 Broads, Pittsburgh Chapter @85Pittsburgh @85 Broads
  • 3. Why Are You Here? Today well look at social media as a professional resource as a promotional/networking tool as a career (or a part of your job) as a way to get yourself fired. in 45 minutes or less, or your money back! (j/k, VIP sponsors)
  • 4. Social Media As A Professional Resource
  • 5. Social Media for Your Job Search googlepleasehire.me
  • 6. Social Media for Your Job Search The Beautiful Part about Linkedin Everything is searchable. Create your profile with SEO in mind with keywords and targeted messaging
    • Professional and Social Groups
    • Certifications and Awards
    • Volunteerism and Causes
    • Professional Skills
    • Introductions through Connections
  • 7. Step away from your computer, meet with professionals in the field you want to work with and join groups of others interested in social media and technology. Meetup.com is a great place to start. Social Media for Professional Networking
  • 8. Social Media for Professional Networking About.me/YOURNAME
  • 9. Social Media for Professional Networking Beyond your job hunt, Linkedin is even better for continued professional networking.
    • Professional groups
    • Industry Forums and Conversations
    • Follow this Company
  • 10. Social Media for Professional Growth Using Twitter Hashtags (#PCPGH6)
  • 11. Social Media As A Promotional Or Networking Tool Probably the most obvious & most utilized function of social media.
  • 12. Social Media As A Promotional Or Networking Tool
    • Promotion
    • Self promotion vs. business promotion
    • Facebook ads, business pages, groups
    • Twitter accounts solely for your brand, store, company
    • LinkedIn groups, message boards
  • 13. Social Media As A Promotional Or Networking Tool
    • Networking for your job vs. Networking for yourself
    • Follow accounts or people in your industry
    • Interact with them!
    • Retweet or mention on Twitter
    • Follow accounts or people that align with your brand
    • Reach out through common contacts
    Networking doesnt necessarily mean social networking
  • 14.
    • Dont think that others arent following you too
    • Stay Relevantmaintain your presence, dont assume you already have one
    Social Media As A Promotional Or Networking Tool Consider this
  • 15. Social Media as Part of Your Career: Managing Your Online Identity (& Possibly Your Company's)
  • 16.
    • Why is your company concerned
    • with your personal brand?
      • Fear & Ignorance
      • Control over company matters
      • Legal risk
  • 17.
    • How can you manage your personal brand while keeping your company happy?
    • Develop a brand strategy what does your brand look like?
    • Research any company policies and become clear with them
    • While you sell yourself, sell your company too social media can be a great PR tool
  • 18. What is your online voice? What comes up if you Google your company? Your own name? Manage your online reputation. What happens in Vegas stays on YouTube - Socialnomics
  • 19. Meet my Facebook friend, ********: *Censored for slideshow distribution on the internet. Were not that mean.
  • 20.
    • Is your company or personal brand defined?
    • Establish an identity before getting online
    • Be consistent with your voice
    • Stay consistent and relevant
    • Listen to people around you and engage in relevant conversations
  • 21. Last but not least! Ask: Do I want this connected to my name? Ask: Does everyone need to hear about my bad day? Wait 6 seconds before hitting UPDATE. And Stay positive.
  • 22. Social Media As A Way To Get Fired
  • 23. An Analogy
  • 24. Five Things That Will Get You Fired (Or At Least Earn You A Really Uncomfortable Meeting)
    • Make an inappropriate comment about your employer (boss, co-worker, client) in a public forum.
    • Make an inappropriate comment about your employer (boss, co-worker, client) in a public forum.
  • 25.
  • 26. Five Things That Will Get You Fired (Or At Least Earn You A Really Uncomfortable Meeting)
    • Make an inappropriate comment about your employer (boss, co-worker, client) in a public forum.
    • Mix up your personal and professional accounts.
  • 27.
  • 28. Five Things That Will Get You Fired (Or At Least Earn You A Really Uncomfortable Meeting)
    • Make an inappropriate comment about your employer (boss, co-worker, client) in a public forum.
    • Mix up your personal and professional accounts.
    • Post irresponsibly. (To include but not limited to: sharing inappropriate photos or videos, bragging about illegal/immoral activities, making racist/sexist remarks, job-hunting.)
  • 29. #wienergate
  • 30.
  • 31. Five Things That Will Get You Fired (Or At Least Earn You A Really Uncomfortable Meeting)
    • Make an inappropriate comment about your employer (boss, co-worker, client) in a public forum.
    • Mix up your personal and professional accounts.
    • Post irresponsibly. (To include but not limited to: sharing inappropriate photos or videos, bragging about illegal/immoral activities, making racist/sexist remarks, job-hunting.)
    • Neglect your privacy settings.
  • 32.
  • 33. Five Things That Will Get You Fired (Or At Least Earn You A Really Uncomfortable Meeting)
    • Make an inappropriate comment about your employer (boss, co-worker, client) in a public forum.
    • Mix up your personal and professional accounts.
    • Post irresponsibly. (To include but not limited to: sharing inappropriate photos or videos, bragging about illegal/immoral activities, making racist/sexist remarks, job-hunting.)
    • Neglect your privacy settings.
    • Spending too much time on
  • 34.
  • 35. A Few Additional Things To Keep In Mind
    • Think before you post. How would you feel if your update ended up in the newspaper? Or on the 6:00 oclock news? Or if your grandmother saw it?
    • Consider your entire online presence; not just Facebook and Twitter. What image are you portraying?
    • Dont just live in the now. Look to the future. Where do you want to be in 5 years? Do your social media actions support that goal?
    • Stop worrying so much!