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Career Center Social Media
By: Christian Villanueva and Christine Huynh
Our Goals
● Increase Brand Awareness and Social Media Engagement - brand awareness can increase the number of followers, therefore more people are able to see our content and engage with us
● Showcase what the Career Center can offer - our followers need to know who are we and what can we do for employers?
● Create and publish our own material - we want to produce organic material that can drive engagement (get our followers to like or comment or repost). This will not only get our center more known but will also show that we current and are active on our social media sites
● Share useful resources from third party sites - not only do we want to inform our followers but we also want to educate them
Who is our target audience: Employers
The narrative behind all:
In the heart of Silicon Valley, SJSU students are promised an education with hands on experience so they are ready for the real world careers. Our students are empowering the community with their practical intelligence. Connect with us for the chance of working with some of the top students in the area.
Parameters
Content Categories
● Student Life○ Who are our students and why should they be hired? In general, school wide events that show how
students interact and use their skills ● Informational
○ What do we offer to employers at the career center? Feature our services, Drop In interviews, OCI, job fairs. Employer orientations
● Inspiration○ This could include quotes, memes (professional, but some humor), current events, articles
● FAQ○ What are employers looking for? Improvements and suggestions by employers
First things, first:- Disconnect Facebook from Twitter- Start to follow influencers - local employers in the bay area, and other career centers
- Start engaging with them, RT/ Repost or like their content- Decide time when to post (twitter and linkedin)
- For Twitter 9AM and at 12pm - Linkedin 10AM
- Develop consistent hashtag for both sites - Research and gather inspiration from other colleges and schools
- Ideas that sets us from other colleges
Current LinkedIn
Current Frequency of posts: once every 2 weeks
Engagement: 50 likes with 2 comments
Content: Text heavy but get’s the point across
Heavy use of links
Posts need images - something that can get viewer’s attention and draw in more engagement. Since the account is for general university use, we need something that distinguishes the Career Center posts from other posts. We should also use different colors to capture attention.
Proposed LinkedIn
Frequency: 2-3 times a week (anything more will be excessive)
Content: Include graphic/image with catchy but simple copy - Professional tone
Time to post: 10AM - 11AM (users are more active during these times)
Copy: “Our master level engineering students are looking for career opportunities. Your chance to work with them starts by calling 408-924-6028 or emailing [email protected]”
Copy: “Silicon Valley’s top students are high in demand. For more information on how to register for our Job Fairs visit: sjsu.edu/careercenter”
Current Twitter
Current Frequency: Sometimes twice in one day, but only a few times a week
Current Content: Text heavy, Facebook links
Current Appearance: Banner and Avatar are outdated
Remove faceboook content and links - lazy and boring and looks like spam
Excessive links on our timeline makes us seem robotic, look messy and unprofessional like a spam account. It’s also important to update our banner and avatar at least once every semesters, by doing this, it will show that we are consistent with our activity.
Proposed Twitter
Graphic: “The only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle.” - Steve Jobs
Twitter copy: “Love what you do? Spread the love to our students.”
Frequency: One original post daily
Active throughout the day with liking and retweeting
Content: Professional tone, but can still be fun (can use humor)
Time to post: 9AM- 10 AM
Twitter copy: We're thankful for all of the opportunities life gives us, Happy Thanksgiving!
* Community manager needed to respond to possible questions to Career Center
Social Media Calendar
(Example)
Content should be planned out as far as 2 weeks in advance
Content categories are assigned to days in the week with the scheduled times
Data kept on an Excel sheet
Mon Tues Wed Thurs Fri
TwitterW1
LinkedInW1
TwitterW2
LinkedinW2
“Bank of Ideas”
A list of ideas should constantly be growing - should have as much content ready to be posted
They won’t be all used but will be helpful when we need material to post
- Holiday posts EX: Halloween, thanksgiving, xmas themed graphics
- Inspirational Quotes - ES Team: feature our team - they can say a few words about our
students or about working with the career center- Pictures of OCI - show who’s been here- Pictures of events like job fairs, info sessions- Reminders of registration dates - Employer spotlight: sponsors - generate more sponsors- Find articles that are helpful for employers or career related - SJSU Alumni success stories- Twitter videos- Promoting the upcoming events on the calendar to give
employers notice- Statistics of what majors students are in- Fun Facts
Proposed Content
Twitter (Week 1)
Monday: “New week, new you #SpartanUp”
Tuesday: “Did you know: SJSU is ranked 6th in @USworldnews 's Top Public Schools: Regional Universities West?”
Thursday: “Time is running out, register for the next semester's job fairs sjsu.edu/careercenter”
Friday: “Love what you do? Spread the love to our students.”
Wednesday: “FAQ: Where can I go as an employer to post about job and internship listings? Spartajobs!”
LinkedIn (Week 1)
Monday: No content
Wednesday: No content
Friday: No content
Tuesday: “Our master's level engineering students are looking for career opportunities. Your chance to work with them starts by calling 408-924-6028 or emailing [email protected]”
Thursday: “Silicon Valley’s top students are high in demand.For more information on how to register for our Job Fairs visit: sjsu.edu/careercenter”
Twitter (Week 2)
Monday: “SWISH, keep up with @SpartanAthletics for this season's men and women's collegiate basketball #sjsunation”
Tuesday: “Info Sessions: noun; (in-fo sesh-un); a great way promote your opportunities and to network with our students”
Wednesday: “FAQ: Does it cost to post on SpartaJobs? No, it's a free service! ”
Friday: A useful tool for your recruitment: LinkedIn (Add link to article) https://www.thebalance.com/use-linkedin-for-recruiting-employees-1918950
Thursday: “Did you know, @SJSU is the number one workforce supplier for the Silicon Valley? According to @businessinsider #hardworkpaysoff”
LinkedIn (Week 2)
Monday: No content
Wednesday: No content
Friday: No content
Tuesday: As the semester winds down to a close, our students are on the search for new opportunities. Will you be the opportunity knocking on their doors? sjsu.edu/careercenter
Thursday: It's not difficult to understand a Millennial, they are humans just like the rest of us, hardworking and driven. Learn how to hire one today! (bitly link) http://www.forbes.com/sites/hbsworkingknowledge/2016/04/08/how-to-hire-a-millennial/#1527198073da
Twitter (Week 3)
Monday: “We're thankful for all of the opportunities life gives us, Happy Thanksgiving!”
Tuesday: “Drop In interviews works like speed dating, a fun and simple way to connect with someone in a short amount of time #SJSUCareer”
Friday: “Got your eyes on the prize? Top 5 tips on how to hire talent right out of college! (bitly link) http://www.jobvite.com/blog/5-tips-for-college-recruiting/”
Thursday: “Black friday shoppers can be...frightening, hire more team members to help fend off shoppers!”
Wednesday: “FAQ: How long does it take for job listings to post on Spartajobs? Listings take about 3 bus days.”
LinkedIn (Week 3)
Tuesday: No content
Thursday: No content
Friday: No content
Monday: “Happy Thanksgiving from our Spartans!”
Wednesday: “Connect with us for a consultation on how to maximize your recruiting. We don't bite! sjsu.edu/careercenter
ConclusionBy interacting our target audiences through social media, we hope to fulfill our goals and objectives. We want to be able to engage with current as well as attract prospective employers. By gaining these partnerships with employers, we’ll be providing our students a chance for a successful future.
