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Welcome E-Marketing
O u r g o a l s t o d a y
1)Consumer buying behavior.2)Intro about e-marketing.3)Intro about SMO.4)Content marketing.5)FB ads.6)SEO on FB.
1-Need Recognition2- Information Search
3-Evaluation Of Alternative
4- Purchase Decision
5- Post Purchase Behavior
1-Need Recognition
1-Need Recognition
Demand
1-Need Recognition
2- Information Search
2- Information Search
Where ?
3-Evaluation Of Alternative
3-Evaluation Of Alternative
3-Evaluation Of Alternative
4- Purchase Decision
4- Purchase Decision
4- Purchase Decision
5- Post Purchase Behavior
5- Post Purchase Behavior
O u r g o a l s t o d a y
1)Consumer buying behavior.2)Intro about e-marketing.3)Intro about SMO.4)Content marketing.5)SEO on Facebook.6)Facebook ads.
E-marketing VS.
Digital marketing
Definition :
The application of marketing principles and techniques .
E-Marketing
I Marketing
M Marketing
InternetMarketing
SEO
B2BMarket place
SMOE-MailMarketing
Banner Ads
search engine optimization
Banner ads
B2B Market place
Social Media
Social Media
1) Intro.2) Components.3) Plan Vs. strategy. 4) Responding.
1- Intro
A)Definition :
“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience and ultimately, to drive profitable customer action”
B) Components:
1) Content.2) Caption.3) Context.4) Engagement.
Context
EngagementResponding
1) Social currency2) Trigger3) Emotional4) Public5) Value6) Story7) Funny
•List of related pages.•Feedly app.•Flipboard app.
Strategy Vs. plan
Strategy
1- Objectives .2- Why .
O u r g o a l s t o d a y
1)Consumer buying behavior.2)Intro about e-marketing.3)Intro about SMO.4)Content marketing.5)SEO on Facebook.6)Facebook ads.
Take your
Breath
Social Media Optimization( SMO )Ads
Campaigns
Ad sets
ads
How to create Ads ?
Reach Vs. impression
1- Boost your posts
O u r g o a l s t o d a y
1)Consumer buying behavior.2)Intro about e-marketing.3)Intro about SMO.4)Content marketing.5)SEO on Facebook.6)Facebook ads.
SEO “ Facebook page “
First, you have to know what are the words more used for searching?!
دى زى متبقاش يعنى
SEO
SEO +engagement
Back links
Presented by : Mohamed khaled Ibn El Waleed
My contact :Phone: 01153447664E-mail: [email protected]: https://www.facebook.com/Mwso3aMKTGLinkedin: https://eg.linkedin.com/in/mohamedmwso3a
