A career in social media

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  • A Career in Social MediaHolly Nielsen GTS Social Media Leader, IBM

  • What I DoDevelop and execute social strategyDevelop content calendars & social sheetsManage multiple social media accountsManage internal social groupsWrite blog postsCurate contentCoach executivesTrain team membersGather metrics & report results

  • National SalariesSource: salary.com

  • Job DescriptionDevelops and implements the organizations social media strategy, including marketing plans that leverage social media outlets. Responsible for development and maintenance of online content that attracts attention, generates interest, and is easily shared with social networks. Establishes relationships with bloggers and other members of the online community. May work with technical personnel in the development of tools that allow for easy integration with a social network. Requires a bachelor's degree with at least 7 years of marketing experience. Familiar with a variety of the field's concepts, practices and procedures. Relies on extensive experience and judgment to plan and accomplish goals. Performs a variety of tasks. Leads and directs the work of others. A wide degree of creativity and latitude is expected. Typically reports to top management.

    Source: salary.com

  • Career ProsI write and get to be creativeI spend several hours a day scouring the web for content to curate so I always know the latest newsI love investigating and learning, and I get to constantly check out new platforms, new tools, new terminology, new applicationsI share my passion for social with colleagues and executives in training & coaching sessionsIve gotten good at creating quick & easy graphics for social sharingI work at homeIm well compensatedI use my marketing degree & marketing communications skills every day

  • Career ConsI think in Facebook posts and tweetsI cant read articles without thinking about how theyll sound as tweetsBecause I support four very broad IT service lines and will be picking up three more next month, I have to know a lot about very technical products and servicesI need to be very careful when I post and tweet, because sharing something inappropriate could get me firedManaging social media is similar to feeding a baby bird: its always hungry. So even on vacation I check in on my social networks.

  • Holy Grail of Social Media

  • In 2013, during the 3rd quarter of the Super Bowl when a power outage at the Superdomecaused some of the lights to go outfor 34 minutes, Oreos social media team jumped on the cultural moment, tweeting an ad that read Power Out? No problem with this image. The message caught on almost immediately, getting nearly 15,000 retweets and more than20,000 likes on Facebook

  • EllenDeGeneres' Oscar selfie (withBradley Cooper,Jennifer Lawrence,Julia Roberts,Brad Pitt,Meryl Streep,Kevin Spaceyand others) was valued at between $800 million and $1 because of its massive sharing on social media.The tweet was seen by 37 million people worldwide, according to Twitter numbers. In contrast, 43 million viewers tuned in to the broadcast to see the Samsung snap.

  • During a 30-day period last summer, The ALS Association received more than $100 million in donations.

  • http://www.latenightwithjimmyfallon.com/video/hashtag-with-jimmy-fallon-and-justin-timberlake/n41126/#Hashtag" with Jimmy Fallon & Justin Timberlake

  • My Digital FootprintBlog: Hooked on Social NetworkingBlog: IBM Social Business InsightsTwitter: @HollyNielsenLinkedInGoogle+

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