Agenda01 Learning Outcomes

02 Introduction

03 Data and Findings

04 Concepts: Research | Connecting | Dialogue

05 LinkedIn, Twitter, Blogs, Facebook, YouTube

06 Job Search Strategies

By the end of this workshop, learners will be able to…

01 Identify the importance of social media as it relates to their job search and/or career development

02 Identify different kinds of social media communities and outline best practices for engaging them

03 Articulate how to use different mediums (ie. LinkedIn and YouTube) to research industries and influencers as well as deliver your value proposition

04 Outline short-term (ie. by December 2010) and long-term (ie. December 2015) strategies for incorporating social media into your professional toolkit

Data and FindingsWhy do we care about social media?

“Today, it’s called ‘social media’. In a matter of years it might just be called ‘media’ and we will use it in every aspect of our professional lives.”

Source: Paul Cubbon, Instructor at the Sauder School of Business

• What are you using?• What is working?• What isn't working?

WHO IS USING WHAT?

Conversations vs.

Broadcasting

The seven building blocks of the social web are presence, relationships, sharing, identity, reputation, conversations, and groups. In “careerspeak” you need to think about three important categories…

• Research | learn about industries and influencers

• Promotion | be a maven who creates a buzz

• Connecting | bring together people and ideas

Inspirational YouTube Video | The Social Media Revolution

Social Media and Your Job Search

Source: nform.ca – Gene Smith, Matt Webb and Stewart Butterfield

Social Media and Your Job Search

Choose Your Role(s)• Maven | Content Expert | “Ms. Google”

• Connector | Organizer

• Salesperson

• Do-gooder | “The Cause” Guy

• Insider | Side-door Manager

• OtherSource: Ian Christie, boldcareer.com

“What Role is Right for me?”

Mastering Social Mediums“Which tool is right for me?”

“When you commit to being your real self online, you discover parts of yourself you never dared to share offline. When you visualize the real person you're about to e-mail or tweet, you bring human qualities of attention and empathy to your online communications.”

- Alexandra Samuel, “10 Reasons to Stop Apologizing for Your Online Life”

©Copyright Rob Cottingham

Social Media and Your Job Search

REMEMBER:THE A-FRAME OF TRUST

Agre

emen

t

Accountability

Authenticity

Apology

Adve

ntur

e

Source: www.knowledgefutures.wordpress.com

LinkedIn is a must for twenty-first century businesspeople! It combines research, promotion and connecting in ways that will powerfully influence your career.

• Research | people, companies, industries, trends

• Promotion | sync it, raise your Page Rank, launch ideas

• Connecting | side door, groups and always after networking

LinkedIn Resources | Tips from The ExpertsAWESOME TIPS | Do these three things…

1. Write unique invitations to connect every time

2. Get recommended – no shameless mutual-recommending

3. Cross-pollinate | Twitter, Amazon.com, Blogs, Groups, Trippit

AWESOME RESOURCES | Follow these links…

• Research Tips from Guy Kawasaki | link here

• LinkedIn Webinars (Amazing) | link here

• “I’m on LinkedIn…Now What?!” | link here

• How to Rank #1 on LinkedIn | link here

• Career Success & LinkedIn | link here

LinkedIn | Discuss1. What kind of community is LinkedIn?

2. How can you use it to research, promote and connect?

3. Beginning tomorrow, how will you use this resource differently?

4. Is LinkedIn the right social media tool for me?

Twitter is one of the best primary research tools on the internet! Follow thought-leaders, influencers and makers of conversational currency.

• Research | @HarvardBIZ @BCBusiness @globeandmail

• Promotion | create value in 140 characters, know bit.ly

• Connecting | mention and direct-message people

Social Media and Your Job Search

Twitter Resources | Tips from The Experts AWESOME TIPS | Do these three things…

1. Always give credit when you share a link – be genuine!

2. Diversify your content (ie. re-tweet, share links, be interesting)

3. Use Tweetdeck or Hootsuite and get organized

AWESOME RESOURCES | Follow these links…

• Twitter and Your Job Search | link here

• Twitter Apps and Tools | link here

• A Brief Twitter Etiquette Guide | link here

• Leverage Twitter for Your Career | link here

• Mashable: Find a Job on Twitter | link here

• Are you “Tweeting too Hard”? | link here

Twitter | Discuss1. What kind of community is Twitter?

2. How can you use it to research, promote and connect?

3. Beginning tomorrow, how will you use this resource differently?

4. Is Twitter the right social media tool for me?

Facebook is the social networking supersite! It is personal before it’s professional, but there’s no better place to get a powerful reputation.

• Research | populate your News Feed with great ideas

• Promotion | count your “Likes” – do you add value?

• Connecting | connect around common causes and concepts

Social Media and Your Job Search

Facebook Resources | Tips from The Experts AWESOME TIPS | Do these three things…

1. Audit your account, manage settings and create layers of privacy

2. Ask questions and give as much as you get

3. Be Yourself (but not too much)

AWESOME RESOURCES | Follow these links…

• How to Lose a Job with Facebook | link here

• How to Build Your Brand with Facebook | link here

• “Cool” Video about Facebook | link here

• Managing Your Online Presence | link here

• Facebook Horror Stories | link here

Facebook | Discuss1. What kind of community is Facebook?

2. How can you use it to research, promote and connect?

3. Beginning tomorrow, how will you use this resource differently?

4. Is Facebook the right social media tool for me?

YouTube is the second-biggest search engine on the Internet! Research by watching videos. Promote yourself with polished professional digital storytelling.

• Research | more than just distractions, like Flight of the Concords

• Promotion | two words: “video resume”

• Connecting | who subscribes to your channel?

YouTube Resources | Tips from The Experts AWESOME TIPS | Do these three things…

1. Subscribe to your favorite YouTube channels

2. Edutain yourself with great research, like “Did You Know?”

3. Promote yourself! But only if it’s not crap

AWESOME RESOURCES | Follow these links…

• A Professional MBA Digital Story | link here

• Another Video Resume | link here

• Video Tips for Your Job Search | link here

• How to Have a Successful YouTube Career | link here

• Entertain Yourself | link here

YouTube | Discuss1. What kind of community is YouTube?

2. How can you use it to research, promote and connect?

3. Beginning tomorrow, how will you use this resource differently?

4. Is YouTube the right social media tool for me?

A blog is the best portal for your online presence! DISCLAIMER!!! Not everyone should have a blog – you must have something interesting to say.

• Research | focus your attention (ie. industry, idea or location)

• Promotion | 250-300 words; it’s not a Seinfeld episode

• Connecting | make Link Love, share content, collaborate

Blogging Resources | Tips from The ExpertsAWESOME TIPS | Do these three things…

1. Keep the daily content concise, creative and (politely) controversial

2. Spend money to look professional

3. Know your channels: Facebook, Twitter, LinkedIn, Social Bookmarks

AWESOME RESOURCES | Follow these links…

• To Blog or not to Blog | link here

• Blogging for your Job Search (ABC News) | link here

• Five Tips for Selecting the Right Blogging Platform | link here

• 10 Tips for Bloggers | link here

Your Blog | Discuss1. What kind of community is your blog?

2. How can you use it to research, promote and connect?

3. If you were to create a blog tomorrow, what would it look and feel like?

4. Is a blog the right social media tool for me?

Other Tools, Widgets and Mediums• Ning

• Digg

• De.licio.us

• StumbleUpon

• Flickr• 101 Tips and Resources for Marketing Yourself Online (You’re Welcome!)

• How to use your Smartphone to build your personal brand (click here)

Social Media Strategies Short and Long-Term Career Planning

Social Media and Your Job Search

“By creating compelling content, you can become a celebrity.”

-Paul Gillin

Social Media and Your Job Search

Managing your references and knowing who says what about you is a crucial part of your social media job search strategy.

Know Your Corporate Policy• Is recommending on LinkedIn a best practice?

• The long-term digital footprint of endorsing someone

• Who is your “Friend”?

• Over 85% of recruiters Googled candidates last year

Source: Ian Christie, boldcareer.com

What three apps will you use?

How will you use them?

Social Media and Your Job Search

SHORT-TERMSocial Media Career Strategy

Over the next 6-10 months expanding your social media presence should be a top priority.

Research, Promote, Connect• Complete your LinkedIn Profile, including recommendations

• Build conversational currency by who and what you follow

• Find the new places where opportunities are announced

• Get a reputation by being a connective, positive giver

Choose Your Role(s)• Maven

• Connector

• Salesperson

• Do-gooder

• Insider

• Other

THREE WORDS

Create New

Tracks

S.E.O.

LONG-TERMSocial Media Career Strategy

Social Media and Your Job SearchOver the next five years sustaining and polishing your social network will ensure that your name appears when your industry, skills and geographic location are mentioned.

Research, Promote, Connect• Manage your 15,000 connections

• Top three [INSERT YOUR NAME HERE]s on Google

• You are sought out, found and approached

• Bring others up to your level; make everyone better

Choose Your Role(s)• Maven

• Connector

• Salesperson

• Do-gooder

• Insider

• Other

ONE WORD

“Ping”

REMEMBER There will always be

a new medium

In conclusion…

THREE THINGS1. Choose your Community

2. Know your Role

3. Ping | Make New Tracks

Thank You!