Career development unit

Social Media Literacy

Hi, I'm Geoff. I am a social media expert and I am here to show you how social media can help you developing your career.

Welcome!Let's network!

Social media, you know? Really?!

What profiles do you have? Do you keep them updated? !

Introduction!What are Social Media?

• Trends are now set online • Solutions are found among networks • Opinions are exposed • Expertise is shared ... So are opportunities!

A social learning platform!Explore, learn and share

Forget your CV!Demonstrate your skills

Employers are now using online resources to scan applicants:!

• Communication skills • Socializing skills / Team working • Expertise • Network / capacity to Influence

Build your Network!Expand your connections

The network you create and the activities on it are your new resume.!

• Get recommended! • Blog about your expertise • Tweet with pairs • Build your social influence

Increase your influence!Influence scores and what they mean

Everything you do on social media is measured and contributes to your social media influence.!

• Discover the tools • Understand your score • Gain influence • Get recognized

Get organized!Social media can be easily professional

Set your style and objective. Get organized. See the results.!

Set up a daily routine that helps you develop and maintain your social media presence. Connect with influencers, share your expertise and get noticed. There are plenty of niche social platforms, ok.... Focus on the main channels!

Let them find you!Maintain your LinkedIn profile

LinkedIn is the most recognized professional networking site worldwide.!

It is now seen as the main source for posting your online resume and even offers job offers that match your skills and experience. • Keep your profile up to date!

• Ask for recommendations!

• Join groups and discussions

Build your Network!Facebook is the #1 networking platform

Facebook is your main window on the social media world.!

Having an active Facebook profile is very important as this is your main access to social media networking. • Be active on your profile • Comment on post that inspire you • Like and share content on other profile • Get involved with businesses on their page

Engage with influencers!Use Twitter to reach the right peopleTwitter is about building conversations with the people you wish to influence, as much as to engage with those who influence your industry.!

Build a strong network of followers and engage with people that are thought leaders in your area of expertise. • Follow trends • Find influencers • Create conversations (#tags) • Reply, mention and retweet

Share your expertise!Blog about your experience

A personal blog is an online view on your expertise and achievements.!

Blogging about your area of expertise shows a strong involvement in your industry and a commitment to keeping yourself on top. • Choose your platform • Find a meaningful title • Post and mention your sources • Check comments and reply