Enhancing Career Development with Social Media

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  1. 1. #NAFSA15 Beyond The Resume:
  2. 2. KAYLA PATTERSON GOMEDIA DIRECTOR & SOCIAL MEDIA STRATEGIST kayla.patterson@goabroad.com @kaylapatt | @_GoMedia_ www.linkedin.com/in/kaylapatterson TIFFANY HARRISON COMMUNICATIONS MANAGER tiffany.harrison@statravel.com @ttmharrison | @STATravelUS www.linkedin.com/in/ttmharrison
  3. 3. Why Social Media is Important for Career Development Best Practices on LinkedIn Best Practices on Twitter Tips & Tricks for Instagram Key Takeaways
  4. 4. Integral to job searching today Huge opportunity for networking Great way to stay in touch Knowledge sharing Part of your online reputation
  5. 5. #1. Be Creative With Your Title
  6. 6. #2. Include Detailed Summary Content & Media
  7. 7. #3. Add Job Descriptions
  8. 8. #4. Link to Projects
  9. 9. #5. Showcase Skills
  10. 10. Make & find connections Send messages Post updates Interact/engage with other posts Join groups Facilitate discussions
  11. 11. #1. Include Descriptive Bio
  12. 12. #2. Optimize Your Tweets
  13. 13. #3. Utilize Twitter Lists
  14. 14. Follow top influencers Be courteous (TYs & #FF) Tweet consistently Use hashtags Be creative & authentic
  15. 15. Create a detailed bio Use 150 characters wisely Include handles Include a link Use short link for tracking Use hashtags in posts Clear profile picture
  16. 16. 5 Steps to Being More Successful with Using Social Media for Career Development #NAFSA15
  17. 17. Embrace being online! 01
  18. 18. Understand how social media can help you 02
  19. 19. Become familiar with the best practices 03
  20. 20. Analyze your efforts 04
  21. 21. Invest in your online reputation 05
  22. 22. KAYLA PATTERSON GOMEDIA DIRECTOR & SOCIAL MEDIA STRATEGIST kayla.patterson@goabroad.com @kaylapatt | @_GoMedia_ www.linkedin.com/in/kaylapatterson TIFFANY HARRISON COMMUNICATIONS MANAGER tiffany.harrison@statravel.com @ttmharrison | @STATravelUS www.linkedin.com/in/ttmharrison