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Social Media Career Fair. Getting Active in Social Media. Today. “The skills you had that got you the job are not the skills you need to do the job .” Ford Motor Company. your old job. your new job. Futurist Driving instructor Marriage counsellor Speed dater Mah-jong player - PowerPoint PPT Presentation
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Social Media Career Fair.
Getting Active in Social Media.Today.
2
“The skills you had that
got you the job are not the
skills you need to do the job.”
Ford Motor Company
3
your old job• Communications strategy• Internal communications• Media analytics• Media relations• Community relations• Business metrics• Communications planner• Hard worker
your new job• Futurist• Driving instructor• Marriage counsellor• Speed dater• Mah-jong player• Astronomer• Bicycle repairman• Dragon Boat racer
4
but first.
it
context
airwaves one to many
movable type one to many
telegraph & phone one to one
recorded image one to many
500 years4 revolutions
“the largest increase in expressive capability in human history.”
- Clay Shirky, Author
REVOLUTIONGLOBALONLINE
publishers formerly known as audiencemany to many
“Every generation
needs a new revolution.”
Thomas Jefferson
9
two driverstrust technology
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10
in one generation the nature of trust has changed irrevocably
trust to operate in society’s
best interest
o Armed forces +43%o NGOs +27%o Education system +26%o Health system +17%o Trade unions/labor +2%o Legal system -2%o Global companies -9%o Large national companies -10%
Accenture The Business of Trust, World Economic Forum “Voice of the People Forum”
12
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12
‘The Occupy Movement’ began
17/9/11and is now global
Profile of Protestors: “1/3 were older than 35, half were employed full-time, 13% were unemployed and 13% earned over $75,000.” – Baruch College School of Public Affairs
You Are No Longer Trusted
but we trustMiss Fong in Hong Kong
trust me
Asia-Pacific mobile internet users will nearly double from 623.3 million in 2011 to more
than 1.22 billion in 2015 eMarketer
powerfuleasyfastconnectedubiquitouscheap
in your
pocketnow
your new jobinstructions
build a culturehonesty only policyidentify yourselfsocial media guidelinestrainingconstant communicationclarity about home, workdon’t start unless
committed
inform
educaterepeat
20
people trust brands that build a personal relationship
Blogs
Social Networks
Online Communities
Radio
Online Brand Content
TV
Search
Rewards Programs
Mobile Marketing
Direct Mail
Opt-in E-mail
Online Display Advertising
Mas
sTa
rget
edPe
rson
alize
d
Trial AdvocacyRelationshipsAwareness LoyaltyConsideration
TRUST
Pers
onal
izatio
n
Digital Traditional 20
start bylistening
how to listensocial media monitoring
trytalking
outreach basicsstart smallbe consistentcreate a unique voicebe relevantbuild a network, create alliesregister everywherelisten and respond
register
connectfind your voice
“We have studies showing that brands connecting aggressively through social media are generating far greater revenue growth than those that are not.Marc Pritchard, Chief Marketing Officer, Proctor & Gamble, September, 2009
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harness your
network
building alliescreate relationshipsknow who is who conversations are two waybe supportive make it habit to be onlinelisten and helpask for guidance, feedbackbe really quick
to make
friendsbe a friend
in a connected world, power shifts to those best able to connect.
Dov Seidman
“ ”
constantly
evaluate
milestoneslink to business planmeasure engagementtrial programsask for feedback
understand
measureevaluate
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the price of success is hard work
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Corporate Communications Media relations Change management Corporate branding and positioning Reputation management Crisis communications Issues management CSR programmes Internal communications
Financial Communications Investor Relations Financial reporting Mergers & Acquisitions Corporate Defense Management Buyouts IPOs/Listings/Capital raisings Private Equity
communications support Restructuring
Public Affairs Government Relations Competition issues Merger control issues Regulation issues Litigation support European Affairs Opinion building Policy and legislation
monitoring
now a word from my sponsor…
Social Media Listening and Analysis Policy Development Stakeholder Engagement Program Development Training Outreach Crisis Communications
34
Over 350 highly experienced professionals Over 40 nationalities Blue-chip clients
Global Footprint, Local Knowledge, Coordinated Across the World31 offices, 25 countries, 6 continents, 1 firm
35
“If you don’t like
change,you’re going to
like
irrelevance even less.”General Eric Shineski, Retired Chief of Staff, U.S. Army
36
Read:http://
FacingChina.me
FacingChina
Attend: #3Shots - 23 April @ 18:00
Download:SlideShare.net/
Wallyballoo
Follow
37
questions?