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Presentation given to high school seniors at Millbury High School, Millbury, MA. Tips on how to build a good social reputation and resume. How to find potential employers, which social networks to be on. LinkedIn for business connections, profile building, joining groups. Facebook for reputation building and research. We discuss Pinterest, YouTube and Twitter and how to Google yourself. Michelle Fontaine, teacher - speark - manager of Social Media - FBSmarty.
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Facebook.com/fbsmarty
Fbsmarty.com
*Social Media forCareer Development
Social Media by MichelleYour FBSmarty
* Michelle T. Fontaine ~ FBSmarty
• 30 year career, and MBA from Assumption College• Focusing solely on Social Media since 2010• Certified teacher, speaker and manager
Your Career is in Your Hands!
*The Tools Are Here
You have a real advantage over your parentsNever before have we been able to strategically build a picture of ourselvesSocial media skills can open doors for you in any field….or close them!
*First ~ Google Yourself
*Perception is Reality
*What is your excuse?
“It’s just a text.” “Only my friends see my stuff on Facebook.” “I really didn’t say anything bad!”“It’s just a share”.
*“It’s just a share!”
*Build your Internet Presence
Volunteer… and record itIntern….Sports, ClubsAwards, HonorsGet those photos from your parents and upload them or be sure they tag you in their uploads.
*Positive
Going forward, starting from this minute, make every entry a positive one. Show values and morals in your posts. Don’t get pulled into any negative conversations… just don’t!
*PretendGo to one of your social network walls and pretend you don’t know yourself.
Read a few pages of your posts and pretend you’re a potential employer.
What impression do you get, as a whole? Impressed? Bored? Surprised?
How’s that grammar and spelling, atrocious, decent or really good?
*You can’t hideJohn heard about a job opening. He submitted a resume and was lucky enough to get an interview.
Potential Boss, “Do you know Henry Smith?”John lied, “No.” Well, the boss had just fired Henry. If John had told the truth it does not mean he wouldn’t have gotten the job, he might have even gotten credit for being truthful.
When John left, the boss got on Facebook and started poking around. Sure enough, a few minutes later, he found a picture of John with Henry. Do you think he got the job?
*Clean it up or start overDelete anything that is remotely
negative. Go to your privacy settings and do not allow taggingor turn on the notification so, if someone tags a photo of you, you can say no.
It’s good to have social proof out there. Just make sure it’s the right reflection of you.
*Think natural and healthy
Post natural healthy photos as often as you can – image creators
*The ‘Five Big Qualities’Employers first reviewPublicly-available photosStatus updatesConversations with friendsWall postings
*The ‘Five Big Qualities’
*Writing is a Real Job Skill!
Content is king on the web! It’s the number one reason websites rank highly and ALL businesses want to be ranked on page 1 of Google!
Employers looks for good writers.
What is your passion? What is your strongest interest right now? Write about it!
You’re learning how to produce reports in school, add them to a blog.
It doesn’t really matter what it is, just be ready to dive deeply and show that you have depth, that you know how to research and provide credible, quality posts.
* Some Bloggers make 6-figure incomes!
It’s easy and free to start. Just go to WordPress.com and set up a quick new blog and start.
Trust me, when it’s time for you to seek employment, you can add this to your resume.
It shows initiative, drive, enthusiasm, dedication and lots more of those great qualities in demand
*Your Social ‘Score’
Our social media activity is officially scored, based on our level of involvement on the Internet. The application that stands out right now doing that is called Klout.
*Wise Teens will Start Now
You may not be looking ahead to starting your career. You may be looking only so far as what to do after high school. Trust us, the groundwork is happening now.
*How to Approach Social Networks
Understand how to post publically or privatelyEvery single thing should be stamped with the
‘mom’ seal of approvalIf you need to, clean up – be as squeaky clean
as possibleThe more you have ‘out’ there, the more likely
you will be seen as a credible candidate
* Which Social Networks?
LinkedIn Profile - definitelyFacebook Personal Profile – yes – huge user base
Pinterest – Artistic, creative fields, researchInstagram – Positive Images, creativeYouTube - Video presentations of you in action? Playing Football, Receiving Award, Helping Your Community
Twitter – promote blog, network
Create your free profileList your activities, volunteer stints, part-time jobs
Ask for recommendationsPhotoYour most professional looking photo for LinkedIn
*LinkedIn – 2500 Groups about Football, 4500 about Fashion – Join Groups and learn
*Understanding Facebook Privacy Settings
*Facebook Networking
Carefully accept friend requestshide/unfriend if necessaryThey are not alerted that you unfriended them
*Facebook Interest Lists
Target Businesses, Locations
From your left column, click on that list and your newsfeed becomes their posts
Learn the culture, the posting frequency, the tone
Filters and focuses
*Facebook Interest Lists
Interest Lists can be organized as favorites on the left of your home page.
Just click on a pencil, choose rearrange and drag and drop into position.
* ‘Like’ and Add to Interest List
*Facebook – Work it!INTEREST List of places you would like to workAsk great questions, providing valuable inputLike their postsBecome their top fans!They will know that when you apply for a job there!
Search on keywords to find people to followFind important people in areas you are interested in and follow themCreate lists to filter and focusSubscribe to other’s lists
*Twitter – at a minimum Claim your name to prevent name squatting
Fill in your profile info (in 160 characters!)
*YouTube – Search to see what others have done
*Pinterest.com
Search on a subject that interests youBuild visual boards and add visual pinsStart a board for your club, sport, etc.
*Fashion Design
*High School Football
*Look Forward
Start thinking of every electronic upload, every post, as building your credibilityfor future employersfuture school submissionsscholarship material
*The Tools Are Here
You have a real advantage over your parentsNever before have we been able to strategically build a picture of ourselvesSocial media skills can open doors for you in any field….or close them!
Facebook.com/fbsmarty
Fbsmarty.com
*Planning Your Future – YOU have control!
Social Media by MichelleYour FBSmarty
