BEYOND LIKES: SOCIAL MEDIA FOR YOUR CAREER

ROCKSTAR

REFRAMEVISIBILITYENGAGEMENTCONTENT CREATIONCURIOSITY

BUT WHY?

“Approximately one-third of consumers are using today’s social space as a “natural habitat” for health discussions and 42% of consumers have used social media to access health-related consumer reviews (e.g. of treatments or physicians).◇ Social Media “Likes” Healthcare, PWC

“With the positive aspects of being a social CEO routinely splashed across the business pages, social fluency will likely be on almost every board’s list of must-have leadership skills. Already, given a choice between similarly strong candidates — one with an impressive social presence, the other without – the choice is easy: boards increasingly prefer the modern leader.

-7 attributes of CEOs who get social media, Harvard Business Review

“Social media, when used correctly, can be an executive productivity tool, a global broadcast channel, a source of consumer and competitor intel, and a PR vehicle.- Yes, even CEOs need to use social media, Fast

Company

“Going social” has huge potential for helping women leaders elevate their own voices, add fresh thinking to important conversations, and build trusted community with an impact that makes a world of business difference.- Who narrates business? The gender disparity of

social CEOs , Huffington Post

NETWORKINGrelationships

THOUGHT LEADERSHIPchallenging the status quo

JOB SEARCHINGopportunities

EMBRACE YOUR POWER TOOLS

2. What would you change in your industry?

1. What subject are you an expert on?

BREAK IT DOWNStart small. Be curious. Experiment.

2. DISCOVER

3. ENGAGE

4. CREATE

1. BE VISIBLE

BE VISIBLE

SUSANNAH FOX

Be seen.

DISCOVER

IT’S NOT ABOUT WHAT YOU HAD FOR BREAKFAST.

“How can this information help me?”

Industry trendsCompetitor research

Consumer insightsStrategic partnerships

Future opportunities

ENGAGE

APPLAUD GOOD WORK.

JOIN AND COMMENT.

CHECK IN.

LinkedIn groups, conference hashtags

Say hello to contacts old and new

Share updates and tweets from people you admire

CREATE

SHOW OFF YOUR EXPERTISE

Share articles with your opinion on LinkedInAdd commentary to shared tweetsAdd SlideShares or videos from your presentations to your

LinkedIn profileWrite a LinkedIn post about future trends, a

new idea you implemented or a leadership challenge you

overcameDevelop a series of LinkedIn blog posts on

what you’d to seechange in 2016

HOW DO I MAKE TIME FOR ALL THIS?

5 MINUTES A DAY TWITTER CHALLENGE

10 MINUTES A DAY LINKEDIN CHALLENGE

ANY QUESTIONS?You can find me at@pdxnicollewww.linkedin.com/nicollemerrill