Social Media and Career Social Media and Career Success WorkshopSuccess Workshop

Written by: Heather Coleman, Training FacilitatorWritten by: Heather Coleman, Training Facilitator Lauren Sibula, Training AssistantLauren Sibula, Training Assistant

Edited by: Kay LeMon, Assistant Training FacilitatorEdited by: Kay LeMon, Assistant Training Facilitator

Ferndale Career CenterFerndale Career Center713 East Nine Mile Road713 East Nine Mile Road

Ferndale, MI 4820Ferndale, MI 4820

(248) 545-0222(248) 545-0222www.linkedin.com/ferndalecareercenterwww.linkedin.com/ferndalecareercenter

www.facebook.com/ferndalecareercenterwww.facebook.com/ferndalecareercenterwww.ferndaleschools.org/fccwww.ferndaleschools.org/fcc

Copyright: May 29, 2009Copyright: May 29, 2009Last Revision: June 19, 2009Last Revision: June 19, 2009

What do I need to know?What do I need to know? 80% of companies use or are planning to use social 80% of companies use or are planning to use social

networking to find and attract candidates this year:networking to find and attract candidates this year:• 95% will use LinkedIn95% will use LinkedIn• 59% will use Facebook59% will use Facebook• 42% will use Twitter42% will use Twitter

HR people use social networks to research candidates:HR people use social networks to research candidates:• 76% use LinkedIn76% use LinkedIn• 67% use Google67% use Google• 44% use Facebook44% use Facebook• 21% use Twitter21% use Twitter

Dan Schawbel, Personal Branding Blog: “Your Network is Your Only Insurance Policy.”

Companies Directly Benefit from Companies Directly Benefit from YourYour Internet Presence Internet Presence

In today’s recession, companies In today’s recession, companies cannot afford to pay job boards cannot afford to pay job boards

thousands of dollars to post thousands of dollars to post positionspositions

In Michigan, 800–1000 resumes are In Michigan, 800–1000 resumes are received per every job posting via received per every job posting via

traditional job boardstraditional job boards

Posting positions on professional Posting positions on professional sites decreases cost and increases sites decreases cost and increases

effective hiring for employerseffective hiring for employers

Companies are overwhelmed and Companies are overwhelmed and understaffed to handle this high understaffed to handle this high

volume of resumesvolume of resumes

Passive recruiting on employee social networking sites creates

automatic references, higher quality employees

and costs nothing for the employer

HR directors and managersare able to research you, your professional accomplishments

and goals, and your recommendations in a matter

of seconds

What Is LinkedIn?What Is LinkedIn?

So…how exactly can this network be utilized to find a job?

1st or 2nd level connections can be

used to introduce this candidate to 3rd level

connections.

All levels may know someone who knows someone who can get

you a job – and you can do the same for others.

At any given time, this candidate can reach

700,000 people in the Metro Detroit area.

Examples of job search results:Examples of job search results:

This candidatealready has connections

to two positions of

interest.

So, I have the connections –now how do I

make the connections?

Click on the job description to seewho connects you.

Choose a connection to introduce you

to the hiring manager or recruiter.

Make the connection!Make the connection!

Employers are pleased to receive introductions and

referrals through people they know directly. This expeditesthe hiring process and lends confidence to their decision.

Utilizing LinkedIn makes connecting directly to

the employer possible. The employer will see your accomplishments and

recommendations with one click of the mouse!

More ways to utilize LinkedIn…More ways to utilize LinkedIn…

Update your status on a daily basis. Notify your network:

• Career goals

• Informational interview requests

• Upcoming events you are attending

• Projects you are working on

• Questions regarding your field

Also read the status updates of yournetwork connections. You can have discussions directly off of the homepage, or email people with a ‘private reply.’

JobAngels and JobsDirectUSAJobAngels and JobsDirectUSAProfessionals all over the United States have made a commitment to link up to job seekers via LinkedIn.

This is a valuable opportunity to connect directly with recruiters, managers, HR professionals and other people in your field of interest.

The purpose? For employers to assist unemployed candidates in obtaining positions exclusively via LinkedIn.

Should I join a discussion group on Should I join a discussion group on LinkedIn?LinkedIn?

Absolutely join discussion groups geared toward your field of interest!

This is a huge opportunity for you to interact directly with employers and other contacts in your field.

Other people see your comments, can comment back to you and check out your profile. This is job networking at its best.

Every time you join in a discussion, Google will bring your name up. This is a positive ‘hit’ for your job search.

Why Use Social Networks?Why Use Social Networks?

Using Facebook for Career Using Facebook for Career OpportunitiesOpportunities

Use your status updates to notifyfriends and former colleagues of

your career goals. Literally dozens to hundreds of people will see your

update within hours.

In this example, 11 people responded to the update within 45 minutes. Dozens of people

read this update in the same time frame.

Examples of Status UpdatesExamples of Status Updates

Professional ProfilesProfessional Profiles

Employers search Facebook for potential Employers search Facebook for potential candidates to gain an understanding of candidates to gain an understanding of their personalitiestheir personalities

Especially when job searching, it is Especially when job searching, it is imperative that your profile is appropriateimperative that your profile is appropriate

Facebook is used for social/professional Facebook is used for social/professional networking, so be aware of your language networking, so be aware of your language and interactionand interaction

Facebook has several options for locking Facebook has several options for locking down certain aspects of your profile. Your down certain aspects of your profile. Your privacy is protected - you decide who sees privacy is protected - you decide who sees what.what.

Privacy SettingsPrivacy Settings

First, click on “Settings”

Now, click on “manage”

next to “Privacy.”

Facebook offersmany options to maintain control

of who views which parts of your profile.

“Twitosphere” – An expression used to describe the ‘world of Twitter.’

The world of Twitter?

Yes, that’s right – Twitter is literally changing the landscape of the Internet, marketing, career search, networking and beyond.

Did you know…That many companies are using Twitter to find passive job candidates?

With one ‘tweet’, thousands of people can be notified of job openings in their specific field. This is significantly more effective - and far less expensive - than posting to traditional job boards.

Why?

So…Twitter can be used for job So…Twitter can be used for job search? How??search? How??

Twitter Job AlertsTwitter Job Alerts

• When you post an update, the people ‘following’ you will receive a “tweet.” • Notify your followers of your career goals, and they can “re-tweet” to you with information on possible connections, job openings and information. • They can also tweet their followers on your behalf! • Many people set up their tweets to arrive throughout the day on BlackBerrys and iPhones.

Start with updating your status.

www.twitterjobsearch.comwww.twitterjobsearch.com

www.twitterjobalerts.comwww.twitterjobalerts.com

1. Type in your twitter

sign-in name

2. Click here to ‘follow’

job alerts

3. The actual twitter site will pop up – now click

the ‘follow’ button

4. Type in jobs of interest and location, then choose how often to receive updates

Twitter will then send your job alerts directly to your email and/oryour cell phone. The only job alerts you will receive are those that

you chose as your field(s) of interest.

www.twitterjobalerts.com will pull leads from every job board and send them directly to your email or cell phone.

3 Keys to Making Social Media Work in Your Job Search3 Keys to Making Social Media Work in Your Job Search

Putting It All Together

BloggingBlogging

Blogs in Plain EnglishBlogs in Plain English

To get started blogging, go to:To get started blogging, go to: www.wordpress.comwww.wordpress.com www.blogger.comwww.blogger.com www.xanga.comwww.xanga.com www.technorati.comwww.technorati.com

External Twitter SitesExternal Twitter Sites

URL Shorteners:URL Shorteners:www.tinyurl.comwww.tinyurl.comwww.readthisurl.comwww.readthisurl.com

Twitter Search Engines:Twitter Search Engines:www.search.twitter.comwww.search.twitter.comwww.twellow.comwww.twellow.com

For user name availability on social networking sites go to:For user name availability on social networking sites go to:www.namechk.comwww.namechk.com

We’ll see you online!We’ll see you online!

www.linkedin.com/heathercolemanwww.linkedin.com/heathercolemanwww.linkedin.com/kaylfccwww.linkedin.com/kaylfccwww.linkedin.com/ferndalecareercenterwww.linkedin.com/ferndalecareercenter

www.twitter.com/heatherecolemanwww.twitter.com/heatherecolemanwww.twitter.com/ferndalecareercenterwww.twitter.com/ferndalecareercenter

www.facebook.com/ferndalecareercenter www.facebook.com/ferndalecareercenter

www.myspace.com/ferndalecareercenterwww.myspace.com/ferndalecareercenter