WHY

UX

MATTERS

WHY UX MATTERSand you should consider it

HELLO, MY NAME ISRUI BARROCA

Mobile UX Consultant

01. WHAT IS UX?02. THE ROI OF UX03. DESIGN FOR INTERACTION04. FROM IDEA TO WIREFRAME05. TOOLS & TIPS

WHAT IS UX?

Aspects of how people use an interactive product:The way it feels in their hands, how well they understand how it works, how they feel about it while they’re using it, how well it serves their purposes and how well it fits into the entire context in which they are using it.

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VALUABLE

USEFUL

DESIRABLE

ACCESSIBLE

USABLE

CREDIBLE

THE ROI OF UX

√ INCREASED PRODUCTIVITY

√ REDUCED COSTS

√ INCREASED SALES

DESIGN FOR INTERACTION

Development of application flows to facilitate user tasks, defining how the user interacts with site functionality

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Development of application flows to facilitate user tasks, defining how the user interacts with site functionality

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FROM IDEA TO WIREFRAME

Idea

System Map

Wireframes

WORKSHOPSBRAINSTORMS

SKETCHESPAPER PROTOTYPE

TOOLS & TIPS

PEN & PAPERPost it notes and Moleskin are your best friends

WIREFRAME SOFTWAREOnline or offline - you pick. From Omnigraffle, Axure to Balsamiq or Hotgloo

USER TESTINGSilverback, Crazy Egg, UserVue

BUILD • MEASURE • LEARNThe Lean Startup by Eric Ries

TIP 01

THE £20 USER TESTINGBuy coffee to a stranger and ask for feedback

TIP 02

DON’T WORK ALONEFind a good UX Partner

TIP 03

THANK YOUFOR MORE ABOUT ME VISIT - WWW.BARRO.CA - @RBARROCA - LINKEDIN