celebrityweb

The aim of celebrity web is to develop and monitor a positive online presence for celebrities

“ “The aim of celebrity web is to develop and monitor a positive online presence for celebrities


““ “The aim of celebrity web is to develop and monitor a positive online presence for celebrities

“The aim of celebrity web is to develop and monitor a positive online presence for celebrities


The definition of online presence

is not just based on a sole website.

This is the collective of every link,

Facebook like, subscription, tweet,

YouTube video, forum discussion.. etc

In effect, any single mention on the web.

Sounds like a and laborious task, so this is where we come in to simplify things

Introduction

Celebrityweb Celebrity Digital Marketing Specialists

Natural online presence can have far more power and reach than paid advertising

We are all slowly evolving to subliminally ignore

adverts and any type of news that looks slightly

promotional.

Natural web content has readability, foundations and

the need to share amongst friends with a positive

attitude. (Meme Theory)

It’s this grass roots approach we will be primarily monitoring.

A meme is an idea that behaves like a virus - that moves through a population, taking hold in each person it infects." - Malcolm Gladwell

“ “

» news items» viral videos» forum mentions» facebook shares» google plus » etc

Approach


From Client Perspective

Individuals and/or Management can login to an easy to use system and add news items or events

Updates will automatically notify Facebeook & Twitter accounts so one click does all (optional)

News items can be added from mobile, take an image or video submit straight to news page

News & events can be scheduled.. so we can set a news News & events can be scheduled.. so we can set a news item in advance to appear on a certain day at a certain time

User level access, i.e allowing celeb to have full control but management only the control to approve user comments.

All news items and relevant pages / videos to have Facebook, Twitter, Google plus and email share icons as standard actively encouraging to share content.

Online sales of merchandise (optional)Online sales of merchandise (optional)

Online advertising spots for increased revenue (optional)Login Example

Step 1 : The Website


From User Perspective

Latest news items auto populated and listed on the homepage

Facebook fan page can be liked and followed direct from site homepage

Twitter feeds can be watched and followed direct from site homepage

Media, gallery, video & downloads (all regular site content)

RSS Feed of all news & event items availableRSS Feed of all news & event items available

Subscribe to monthly email updates of all news and tweets

Site users can register site via a Facebook connect button - no need for registration (regular registration also available)

Users can comment on news items (to be approved by management or celeb)

Mobile App site (if viewing from mobile)



Mobile Web App Included

When the site is visited via mobile it instantly becomes a mobile app

The app can be added to phone homes creen as an app icon

This will have its own minimal app style design (with option to switch to regular site)

App will have its own menu of news items, images, events making browsing easier via mobile

350 million active users use Facebook mobile platform, the app 350 million active users use Facebook mobile platform, the app will link directly with this



Monthly Email Campaigns

Email newsletter developed to match the website design

Subscribe button added to the website allowing fans to subscribe to this

Email sent once a month to fans listing all the latest news items from the website

Additional promotions can be added to email upon request

Subscription database maintenance, including unsubscribe buttons and removing false emails.

Emails also include all links direct back to the site and Facebook / Twitter follows

Step 2 : Email Subscription


Technical Management

Management of hosting, domain name and secure servers

Management of website database, weekly backups

Telephone support where needed

Email management (if required)

Management of online advertising through the website (if required)

Maintenance and fixes (if required)

Step 3 : Website Maintenance


Monthly Social Networking Management

A lot of celebs concentrate on twitter with Facebook being ignored. We link with twitter direct Facebook (or web-site news items if required) so they never have to touch it yet it always stayed updated.

Twitter has 100 million active users as of 7th Sept 2011, whereas Facebook has 800 million (1 in 13 people) with an average of 130 friends, more than 50% of these active on any given day – 6 degrees of separation

Facebook & Twitter Linked together to update one another (if required)

News items auto updated onto social networks (if required)

Facebook landing page created using video, links to site and more

Twitter verified accounts submitted

YouTube Channel creation, design and subscription monitoring

Monitor for derogatory comments, advice on response or deletion

Step 4 : Social Network Management


Monthly SEO

Search Engine friendly code included

Monthly submission to over 400 search engines

Addition of keyword meta tags in the code, with research into relevant and popular related key words

Monthly checking of search terms and plugging back into the site

Addition of description meta tag in the code

W3C Validation performed

Keywords prominence & linking throughout contentKeywords prominence & linking throughout content

Optimised Public HTML sitemap inclusion & updating

Optimised Google XML sitemap inclusion and monthly submission

Step 5 : Search Engine Optimisation


Monthly Web Presence Report

Step 6 : Monthly Web Pressence Reporting

Login Example

Celebrityweb

Overall web interest summarised graph

Public Discussion Trending

Website Analytics (missing from sample report) - referrals, unique hits, hot spots, search terms

Top related Google search terms

Web Mentions - Mainstream

Web Mentions - General Media Web Mentions - General Media

Web Mentions - Public Discussion

Google Image presence

Social Network Trends & presence

Video Web Presence

Past Reports Accessible and Comparable

Suggested marketing where we feel a big impact would be made (e.g 50Cent and Keenan Cahill http://www.youtube.com/watch?v=Dwimc4cvUmQ just under 40 million views.

Celebrity Digital Marketing Specialists

Pricing Breakdown

Website (Step 1) - between £2000 to £3000 depending on required additional features

Step 2 : Monthly Email campaigns - £275

Step 3 : Website Maintenance - £275

Step 4 : Search Engine Optimisation - £275

Step 5 : Social Network Management £275

Step 6 : Monthly web presence reporting £550

£19500 per anum (reduced for annual payment)

No restricted price in reselling

If re-selling more than 3 jobs get 10% off

Pricing


Technology

celebrityweb