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The Ties that Bind: Thinking Differently about Community
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The Ties That Bind: Thinking differently about
CommunityFran Stephenson
Step In Communication@fransteps
210-557-8207
Scary isn’t it?
Old Community Model
“THE PUBLIC”
MEDIA/INFLUENCERS
ORGANIZATION
The days of the broadcast tower are gone!
New Community Model
ORGANIZATION
Media
Government
Donors
Community
Clients
Customers
Competitors
Activists
Welcome to the world
of the community
huddle!!
Who Cares about You? Let’s Identify Key Stakeholders in An Organization
Social NetworksTwo Components make up a Social Network
People Can be in clusters or on the edge
Connections Hubs have multiple connections
Social Capital makes a relationship sing!
Source: The Networked Nonprofit by Beth Kanter and Allison Fine
Who are you reaching and how?
• Radio• Print Media• TV Advertising• Facebook/Twitter• Flickr ~ Picasa ~ Snapfish• YouTube• Podcasting• Foursquare/Gowalla• LinkedIN ~ SlideShare • ITunes• Groupon • Digg ~ Delicious
THE COMMUNITY APPROACH TO RELATIONSHIPS
Community ThinkingExploration
Selection
IntegrationComfort Level
Capability
Best PracticesPersonal JourneyLeadership Buy-InCreate a Sustainable PlanIntegrateSocializeMove from Internal Practice to External
Inclusion
A Word about Integration
It’s Really Important!
Some Case Studies And Random Thoughts
American Red CrossEmergency Social Data Summit, August 2010
Tyson Foods & Hunger Relief
KLRN Blazing Gavels Auction
Trends
RefineTrainEmpowerOrganizeSTOP Experimenting
BlurSelectIntegratePlanWork toward being a “Social Organization”
(Kanter and Fine)
NicheSelect Conversation pointsLook beyond Facebook and Twitter
PortableMobileFeedback
resources
Things to Read
Cluetrain Manifestowww.cluetrain.com
Naked ConversationsRobert Scoble and Shel Israel
Things to Read
Now is GoneGeoff Livingston
GroundswellCharlene Li and Josh Bernoff
The Networked NonprofitBeth Kanter &Allison Fine
Other Resources
http://delicious.com/franstepSearch for “nonprofit”
Social media groups in San AntonioSocial Media BreakfastBMPRSocial Media ClubSmoochSAAction Camp SA
Connect with Me!
My company= Step In CommunicationE-Mail:
Twitter: @franstepsFind me on:
Facebook LinkedInFoursquare
Questions?
Thank you!
