What You Need to Know

About Local SEO

William BayFlaunt Your Site

Slides: http://flauntyoursite.com/wcsd2015

SORRY BEN

Local vs Organic

LOCAL SEARCH ROADMAP

LOCAL RANKING FACTORS

THINGS TO AVOID

REVIEWSCITATIONS

WEBSITE OPTIMIZATIONMY BUSINESS PROFILE

LOCAL SEARCH ROADMAP(OR, HOW THE HELL DID WE END UP HERE???)

GOOGLE PLACES -2010

GOOGLE + LOCAL -2011

GOOGLE MY BUSINESS -2014

LOCAL RANKING FACTORS

IN DEPTHHTTP://MOZ.COM/LOCAL-SEARCH-RANKING-FACTORS

HTTP://WWW.DAVIDMIHM.COM/

HTTP://WWW.LOCALSEOGUIDE.COM/

MY BUSINESS PROFILE

WEBSITE OPTIMIZATION

TITLESMAKE TITLE TAGS LOCAL

NAPNAME, ADDRESS, PHONE

SCHEMA

TEXT WAS JUST TEXT

BEFORE SCHEMA

TEXT WAS ADDRESSES, PHONE NUMBERS,

NAMES, ORGANIZATIONS, PRODUCTS, EVENTS. MOVIES, BOOKS, REVIEWS, PEOPLE

AFTER SCHEMA

SCHEMA GIVES CONTEXT

HTTP://WWW.MICRODATAGENERATOR.COM/

LOCAL-BUSINESS-SCHEMA/

SCHEMA GENERATORS

• KML FILE GENERATION AND AUTOMATICALLY ADDING THESE TO YOUR XML SITEMAP (NEEDED FOR GOOGLE).

• ADDRESS OUTPUT IN SCHEMA.ORG FORMAT.• SHOWING OPENING HOURS (WITH SCHEMA.ORG

OUTPUT).• SHOWING GOOGLE MAPS, INCLUDING A ROUTE PLANNER.• A STORE LOCATOR TO EASILY FIND YOUR NEAREST

LOCATION.• SUPPORT FOR MULTIPLE LOCATIONS.• CSV UPLOAD FOR MULTIPLE LOCATIONS.

YOAST LOCAL SEO PLUGIN

CITATIONS ARE MENTIONS OF YOUR BUSINESS

NAME AND ADDRESS

CITATIONS

NUMBER & ACCURACY OF CITATIONS COUNT

HOW DO YOU GET AND

KEEP CURRENT WITH CITATIONS?

MOZ LOCALYEXT UBL

WHITESPARK

REVIEWS

QUANTITY +

VELOCITY

CLIENT REACH OUT

AFTER SERVICE

THINGS TO AVOID

FINAL THOUGHTS