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SHOP SEO
In this session• Holistic SEO
• Branding
• Pages of your online shop
• Mobile
#wcnl
Holistic SEO #wcnl
Branding #wcnl
Branding #wcnl
Branding #wcnl
Branding #wcnl
Branding #wcnl
Shop homepage #wcnl
Household names #wcnl
What kind of products? #wcnl
What are your values? #wcnl
What's your main call to action? #wcnl
Shop search #wcnl
In header #wcnl
In header #wcnl
Add product images #wcnl
Category pages #wcnl
Introduction #wcnl
List of categories #wcnl
Call to action #wcnl
Product title #wcnl
Product pages #wcnl
Product images #wcnl
Call to action #wcnl
Availability #wcnl
All the obvious for SEO #wcnl
Product pages: SEO #wcnl
<div itemscope itemtype="http://schema.org/Product"> <span itemprop="name">Chemex® Pour-Over Glass Coffee Maker with Wood Collar</span> <img itemprop="image" src="chemex-glass-wood-collar.jpg" alt='Chemex® Pour-Over Glass Coffee Maker with Wood Collar' /> <div itemprop="offers" itemscope itemtype="http://schema.org/Offer"> <span itemprop="priceCurrency" content="USD">$</span><span itemprop="price" content="36.95">36.95</span> <link itemprop="availability" href="http://schema.org/InStock" />In stock </div> <span itemprop="description">Chuck Williams’ favorite method of brewing coffee, the Chemex coffeemaker is an elegant, one-piece vessel made of high quality, heat-resistant glass.</span></div>
Product pages: SEO #wcnl
<meta property="og:locale" content="en_US" /><meta property="og:type" content="article" /><meta property="og:title" content="Ultimate Guide to Facebook Advertising, 2nd Edition" /><meta property="og:description" content="Access 1+ billion potential customers with Facebook Advertising! Buy One, Get One 25% Off + Free Shipping when you pre-order with second Ultimate Guide" /><meta property="og:url" content="https://bookstore.entrepreneur.com/product/ultimate-guide-facebook-advertising-2nd-edition/" /><meta property="article:publisher" content="https://www.facebook.com/entbookstore" /><meta property="og:image" content="https://bookstore.entrepreneur.com/wp-content/uploads/2014/08/Ultimate-Guide-to-Facebook-Advertising.jpg" /><meta name="twitter:card" content="summary_large_image"/><meta name="twitter:description" content="Access 1+ billion potential customers with Facebook Advertising! Buy One, Get One 25% Off + Free Shipping when you pre-order with second Ultimate Guide"/><meta name="twitter:title" content="Ultimate Guide to Facebook Advertising, 2nd Edition"/><meta name="twitter:image:src" content="https://bookstore.entrepreneur.com/wp-content/uploads/2014/08/Ultimate-Guide-to-Facebook-Advertising.jpg"/>
Mobile shop #wcnl
Mobile shop #wcnl
Mobile shop #wcnl
Mobile shop #wcnl
Mobile shop #wcnl
Thanks for your attention! #wcnl
Bedankt!Michielyoast.com
@yoast@michielheijmans
Michiel Heijmans #wcnl