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So most people who use blogs rely on WordPress, and WordPress has a lot of SEO potential, but out of the box, it just doesn’t cut it. In this session we’ll explore how to use WordPress to maximize your chances of ranking for the terms that are most relevant to your content. Specifically, we’ll look at: - Building a Keyword Targeted Category - Taxonomy - Key SEO Plugins - Addressing Duplicate Content After this session, audience members should (1) have a firm grasp on the fundamentals of onsite SEO, and (2) know what themes and plugins can help them implement these SEO and social features.
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Wordcamp Montreal 2012SEO for Wordpress
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SEARCH ENGINE OPTIMIZATION
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SEO for Wordpress
Who The F*ck???• CT Moore @gypsybandito
• Founder Socialed.ca
• Former Agency Hack @nvi & @shareresults
• Former Editor @revenews & Blogger @acquisio
• Former Video Host @watchmojo & @hipmojo
• SEO & Social since 2005
SEARCH ENGINE OPTIMIZATION
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SEO for Wordpress
Overview• Intro to SEO
• Keywords Research
• Onsite SEOo Page Titleso Meta Descriptiono Keyword Content
• Wordpress SEO Basics
• Advanced SEO for Wordpress
SEO 101
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SEO for Wordpress
Indexation• Removing any barriers to search crawlers indexing all pages on your site
Relevance• Mapping site architecture to semantic verticals to reach ideal relevancy on targeted terms
Popularity• Balance the quantity, quality, & regularity of your backlink profile to maximize popularity
SEO 101
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SEO for Wordpress
Relevance – keyword research
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SEO for Wordpress
Free Tools• Google Adwords Keyword Tool
• Google Analytics
Google Adwords Keyword Tool• Global Search Volume
• Average CPC
Deliverables• Categorized Keyword List
Relevance – OnSITE SEO
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SEO for Wordpress
The 3 Basics• Page Titles
• Meta Descriptions
• Copy & Content
Relevance – OnSITE SEO
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SEO for Wordpress
Page Titles – 65 Characters
Relevance – OnSITE SEO
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SEO for Wordpress
Meta Descriptions: 150-160 Characters
Relevance – Onsite SEO
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SEO for Wordpress
Page Title• 65 Characters
• 1-2 Keywords + Brandname
Meta Description• 150-165 Characters
• Marketing Copy
• Call-to-Action
Relevance – Onsite SEO
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SEO for Wordpress
Page Titles & Meta Descriptions• Homepage
• Posts
• Subpageso Abouto Contact Uso Etc…
• Category Pages
Relevance – OnSITE SEO
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SEO for Wordpress
Page Copy / Content• Unique Content
• 250 words min (suggested)
• 2-5% Keyword Density
• Headers (H1, H2, H3 tags)
• Bullet Lists
Relevance – OnSITE SEO
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SEO for Wordpress
Wordpress SEO Plugin (by Yoast)• Focus Keyword
o Article Heading (Post Title)
o Page Title
o URL
o Content
o Meta Description
• Page Analysis
Wordpress SEO Plugin (by Yoast)
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SEO for Wordpress
Post/Page Optimization
Wordpress SEO Plugin (by Yoast)
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SEO for Wordpress
Page Analysis
Indexation – Duplicate Content
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SEO for Wordpress
Indexation – Duplicate Content
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SEO for Wordpress
Dynamic Pages• Homepage
• Posts
• Categories
• Tags
• Date Archives
• Etc…
Indexation – Duplicate Content
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SEO for Wordpress
Troubleshooting • Unique Content
o Page Titles
o Meta Descriptions
• Post Excerpts
• NoIndex
• Nofollow
Indexation – Post Excerpts
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SEO for Wordpress
Indexation – Post Excerpts
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SEO for Wordpress
Post Excerpts• Homepage
• Category Pages
• Tag Pages
• Archive Page
• Etc…
Indexation – Noindex
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SEO for Wordpress
Dynamic Dupicate Content• Homepage
• Post Pages
• Category Archives
• Tag Archives
• Date Archives
• Author Archives
Indexation – Noindex
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SEO for Wordpress
Indexation – Noindex
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SEO for Wordpress
Source Code<meta name="robots" content="nofollow" />
Robots.txtUser-agent: *Disallow: /tags/Disallow: /archives/Disallow: /etc…/
Noindex – Wordpress SEO Plugin
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SEO for Wordpress
Questions
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SEO for Wordpress
T F ???• Raise Your Hand
• Buy Me a Drink
• Email Me [email protected]
• Tweet Me @gypsybandito
