WordCamp Philippines 2012 WordPress and SEO Presentation

WordPress and SEO

KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld

2012 WordCamp Philippines

Kim Tyrone Agapito

WordPressInstallation


NO

Fantastico


NO

SimpleScripts


NO

Softaculous


NO

Auto Installers



WP Manual InstallTake Total ControlOnly a Minute or Two LongerReduce Security VulnerabilitiesReduce Installation BugsReduce Update Conflict and BugsFuture Proof Yourself and Your Blog





Secret key to invalidate cookies Helps you recover hacked blog


Put it in your config.php Upload via FTP


Basic Optimization in site title: Keyword vs Branding Don’t use admin as username to increase security

Site Security


Site Title Optimization


Site Security



http://bit.ly/hackedwpKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld


Basic Optimization in site title: Keyword vs Branding Tagline or Description: more for users, less SEO Decide www vs non-www


Set feed to summary unless you want to feed scrapers All others self-explanatory


Attempt to notify: send pingbacks, bad for shared host All others self-explanatory

On-Page Protection



Set to private until you and your site is ready


An important SEO factor Can easily trigger spam flag


ProxyListIP.com Hundreds of posts per day


Keyword in URL


Site Security



On-Page Protection

Keyword in URL


Guest post hub w/ article directory posting frequencyThousands of posts can mean trouble for wrong

permalink structure



Number string is %day%%seconds%Once it reaches thousands of posts, it won’t have SQL

problemsNews sites, WP powered article directories, classifieds

sites etc



Uses %day%Hundreds to few thousands won’t be a problem

Permalink StructureLight on WP DB / Reduce SQL

Queries, Post TablesShouldn’t start with %category%, %tag%%postname%, %author%


Permalink Structure %year% The year of the post, four digits

%monthnum% Month of the year %day% Day of the month %hour% Hour of the day %minute% Minute of the hour %second% Second of the minute


SEO Friendly URL


Usability


Site Speed


DB Optimization


Site Security



On-Page Protection

Keyword in URL

SEO Friendly URL

Usability

Site Speed


DB Optimization

Not All Themes are Created Equal



On-Page SEO Factors Affected by Theme:

A LOTKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld


TITLESKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld


KEYWORDSKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld


HTML TAGSKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld


NAVIGATIONKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld


LINKINGKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld


LINK ATTRIBUTEKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld


MARKUPSKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld


HTML CODEKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld


CSS CODEKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld


META DATAKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld


BOUNCE RATEKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld


CONTENT FOLDKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld

On-Page SEO Factors Affected by Theme:ALMOST

EVERYTHINGKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld

Ultimate WP SEO Theme is a Myth

Ultimate WP SEO Plugin is a MythIt’s the CAREFUL Combination and Integration of Theme + Plugin that

is close to Reality


OptimizedWP Theme


YES

Light


YES

Simple


YES

Responsive


YES

Flexible


YES

Widgetized


YES

Not Encrypted


YES

Pro Coded


YES

Clean


YES

Compatible


Optimized Web Design







<hx> tags are very importantMake sure you don’t use them for aesthetic purposes

ONLY<h1-3> tags on titles, subtitles, kickers

<strong> on keywordsUse different styling / elements on sidebar labels


http://bit.ly/html5seo

Optimized HTML Tags


robots.txt content


Optimized SE Instruction


Coding+WP Plugins





Natural, not spammyTitle must compliment the description, description must

compliment the keywordsVery powerful plugin, a bit “resource hog”






Optimized Meta Data


Optimized Pages



Very lightweight Sitemap PluginPerfect for blogs or sites with thousands to millions of

postsDeveloper is a nice guy


Segmented sitemaps for posts, pages, categories etc Less stress to server and target crawler Really scalable

Sitemap XML




AuthorRankGoogle Ranking Signal


Google AuthorRank



Social Integration



Your blog pings crawlers / bots everytime you make a change on itAdd something on the blogroll - pingEdit your footer - pingEdit a post - pingApprove a comment - pingExcessive pings = spam


Regulates the number of times you ping servers per x minuteBetter ping services managementBetter control of crawl rate

Optimized Pinging









Wrong: clickable image for no reason


Wastes a click - literally Wastes a visitor, increases bounce rate


Javascript code : Remove Links on Images Improves CTR to more important links: CTA, Content, Ads

http://bit.ly/imageseoKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld

Image Optimization



Visitors will have another chance NOT to leave your websiteImproves CTRImproves engagementImproves bounce rate


Benefit from content scrapersCatch content thieves

Scraper Protection




Improve Internal Linking StructureBuilds authority, PR etc

Improved Internal Linking





Content on Top, Code Below



Monitor your website’s loading performanceEmails you personalized alerts


Homepage Loading Speed

Single Page Loading Speed

Users Leave a Site if it hasn’t Load in:

4 SecondsKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld



Page Load Speed


Site Security



On-Page Protection

Keyword in URL

SEO Friendly URL

Usability

Site Speed


DB Optimization

Optimized Web Design

Optimized HTML Tags

Optimized SE Instructions

Optimized Meta Data


Optimized Pages / Post Pages

Sitemap XML

Google AuthorRank

Social Integration

Optimized Pinging

Image Optimization


Scraper Protection

Improved Internal Linking

Content on Top, Code Below

Page Load Speed

THANK YOU!

KimoftheWorld.com

gplus.to/searchspecialist

fb.com/kimtyroneagapito

@kimoftheworld

ArticleScholar.com

Technology

WordCamp Philippines 2012 WordPress and SEO Presentation