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Luke Pilon, 619.208.274412.16.2009
The Mobile Data Opportunity
Rubicon Consulting
29.6 Million SmallBusinesses in the United States
1.2M Lawyers945,000 Restaurants39,000 Hotels etc…
SBA | Restaurant.org | ABA | Census.gov |
100M+ SmartphoneUsers
BlackberryiPhoneAndroidEtc.
Computer World
The ProblemBusinesses cannot reach their mobile consumers
Cost prohibitive entry It really costs $2-250K Per Mobile App, Per Platform?
Blind choices on platformApple, Android or Blackberry?
Cannot connect the audience to the applicationHow do we get them to use it?
The SolutionPush Button Mobile Presences for Businesses
Templated Cross Platform ServicesOne build reaches multiple Handset types
Utilities Designed for Mobile EngagementRecognizing the mobile experience
Mobile Sharing Utilities to Fuel AdoptionMobile Apps + Twitter + FaceBook
Smartphone Demographics
Nielson Mobile Data
“Affluent, Influential and Progressive”
Top Selling Smartphones in U.S.Q2 - 20091. Blackberry Curve2. iPhone 3Gs3. Blackberry Pearl4. iPhone 3G 5. Blackberry Bold6. Blackberry Storm7. HTC – G18. Palm Pre
Q3 - 20091. iPhone 3GS2. Blackberry Curve3. Blackberry Pearl4. iPhone 3G 5. Blackberry Storm6. Palm Pre7. Blackberry Bold8. HTC myTouch (G2)
Fierce Wireless Data
- basic Free Mobile Application Templates for Businesses
CouponingSocial SharingStore Location GPS Location ServicesMobile Content DeliveryVertical Specific Utilities
Business Model Today
Development & Subscription
Content Management Deployments
ReferralsSocial Media
Strategic Partners
Website
Development & Subscription
Mobile Application
Development
Business Model Tomorrow
basic
Custom Application
Development
Development & Subscription
Content Management Deployments
Development & Subscription
ReferralsSocial Media
Strategic Partners
Website
Usage Data
Consulting & Subscription
Template Application Competition
“Freemium as a pathway to critical mass.”
iPhone Android Blackberry Web Social Utilities Commission UpFront Monthly
AppBreeder.com Yes UnVerified UnVerified Yes No 0% $ - $ 39.00
MyAppBuilder.com Yes No No No No 30% $ - $ 29.00
Swebapps.com Yes No No No No 0% $200 - $800 $ 25.00
MobileAppLoader.com Yes No No No No 0% $ 149.99 $ 12.99
MobileRoadie.com Yes No No No No 0% $ 499.00 $ 29.00
Mobiah - Basic Yes Yes Yes Yes Yes 0% Free Free
Executing ManagementLuke Pilon
Track record of innovation and commercializationLeader at two acquired startups
ClientShop – Acquired by Internet Brands (INET) MoreFocus – Acquired by Tree.com (TREE)
Member of the CSUSM Computer Science Advisory Committee – Mobile Software
Advisory PanelMatt Browne, Product & Community DevelopmentNate Ritter, Facebook, Twitter Engineering
The First 90 DaysDevelopment Contracts
Ritz CameraUS Health GroupNationwide Tax ReliefPala CasinoGlobal Legal ResourcesSynergyMLSNatrol SupplementsElinStebbinsWaldal
Strategic PartnersRedFoldereVisibility
Use of ProceedsMobiah Basic
Product Development Lead Development Hire Jr. Development Hire Product Manager Hire
TargetsCash Flow Positive Month 3Net Positive Month 7$1.3M Revenue Year 1 $3.9M Revenue Year 2$7.8M Revenue Year 3
Potential AcquirersService Providers
COX CommunicationsTimeWarner
Wireless NetworksATTSprintT-MobileVerizon
Data CompaniesForresterGartnerTargus Info
DirectoriesYellowPages
PublishersNewsCorp
Status and TimelineSeeking Early Stage Investor
Fluent in Mobile$50K, $100K or $250K Early Stage Financing
Technology In DevelopmentBeta Mobile ApplicationsCoupon, Recommendation ApplicationsSocial Utilities
Alpha Release January 24, 2009
