of 67/67
Wordpress SEO A Presentation Justin Briggs S

Wordpress SEO Presentation at Wordcamp Seattle

  • View
    108

  • Download
    1

Embed Size (px)

DESCRIPTION

Presentation by Justin Briggs on Wordpress SEO. Given at Wordcamp Seattle 2013. #wcsea

Text of Wordpress SEO Presentation at Wordcamp Seattle

  • 1. Wordpress SEOA Presentation Justin BriggsS

2. briggsby.com/wcsea2013 @Jus7nRBriggs HelloJustin BriggsFounder, [email protected]@JustinRBriggs 3. briggsby.com/wcsea2013 @Jus7nRBriggs Im going to talk fast. 4. briggsby.com/wcsea2013 @Jus7nRBriggs Slides:briggsby.com/wcsea2013Follow me:@JustinRBriggs 5. SEO 101 6. briggsby.com/wcsea2013 @Jus7nRBriggs 7. briggsby.com/wcsea2013 @Jus7nRBriggs PaidOrganic(SEO) 8. briggsby.com/wcsea2013 @Jus7nRBriggs 20%80% 9. briggsby.com/wcsea2013 @Jus7nRBriggs 10. briggsby.com/wcsea2013 @Jus7nRBriggs Source: http://moz.com/blog/do-tweets-still-eect-rankings 11. briggsby.com/wcsea2013 @Jus7nRBriggs Source: http://moz.com/article/search-ranking-factors 12. briggsby.com/wcsea2013 @Jus7nRBriggs 13. briggsby.com/wcsea2013 @Jus7nRBriggs Job Search Made Simple| Simply Hired Simply Hired | Job Search Made Simple Job Search Made Simple Job Search, Jobs, Find Jobs, Career Search Simply Hired Home BeFer Worse 14. briggsby.com/wcsea2013 @Jus7nRBriggs Source: http://moz.com/ 15. briggsby.com/wcsea2013 @Jus7nRBriggs 16. briggsby.com/wcsea2013 @Jus7nRBriggs Source: http://bit.ly/d29DIc 17. briggsby.com/wcsea2013 @Jus7nRBriggs KeywordResearchDevelopTargetedLanding PageInternal linkbuildingHomepage linksPage redesignLink buildingTypical SEO Campaign 18. Resources to Learn SEO 19. briggsby.com/wcsea2013 @Jus7nRBriggs Googles Guide to SEO http://bit.ly/d29DIc Beginners Guide to SEO http://moz.com/beginners-guide-to-seo SEO Ranking Factors http://moz.com/article/search-ranking-factors Yoast Wordpress Guide http://yoast.com/articles/wordpress-seo/ Wordpress Codex on SEO http://codex.wordpress.org/Search_Engine_Optimization_for_WordPress 20. 10 Quick Steps to OptimizeWordpress for Search 21. briggsby.com/wcsea2013 @Jus7nRBriggs #1 WWW vs. non-WWWSet www ornon-www URL 22. briggsby.com/wcsea2013 @Jus7nRBriggs #2 Permalink SettingPrefer: /post-name/ or /category/post-name/ 23. briggsby.com/wcsea2013 @Jus7nRBriggs #3 Install Yoasts Wordpress SEOSource: http://yoast.com/wordpress/seo/Noindex subpages 24. briggsby.com/wcsea2013 @Jus7nRBriggs Source: http://yoast.com/wordpress/seo/Set homepage title &description 25. briggsby.com/wcsea2013 @Jus7nRBriggs Source: http://yoast.com/wordpress/seo/Noindex media URLs 26. briggsby.com/wcsea2013 @Jus7nRBriggs Source: http://yoast.com/wordpress/seo/OK to leave indexedNoindex tagsNoindex archives 27. briggsby.com/wcsea2013 @Jus7nRBriggs Source: http://yoast.com/wordpress/seo/Noindex authorNoindex dateYou can make custom authorpages, then allow index 28. briggsby.com/wcsea2013 @Jus7nRBriggs Source: moz.com/webinars/advanced-wordpress-seo 29. briggsby.com/wcsea2013 @Jus7nRBriggs #4 Optimize Page/Post Content With YoastSource: http://yoast.com/wordpress/seo/Set target keywordFollow targetingadviceCustom title &description 30. briggsby.com/wcsea2013 @Jus7nRBriggs Source: http://yoast.com/wordpress/seo/Targeting advice 31. briggsby.com/wcsea2013 @Jus7nRBriggs Source: http://yoast.com/wordpress/seo/Custom socialdescriptions 32. briggsby.com/wcsea2013 @Jus7nRBriggs #4 SEO Friendly ImagesSource: http://www.prelovac.com/vladimir/wordpress-plugins/seo-friendly-imagesI do this manually each time. 33. briggsby.com/wcsea2013 @Jus7nRBriggs #5 Install W3TCSource: http://www.w3-edge.com/wordpress-plugins/w3-total-cache/Improves pagespeedReduces load onserver 34. briggsby.com/wcsea2013 @Jus7nRBriggs #6 Optimize Theme 35. briggsby.com/wcsea2013 @Jus7nRBriggs #7 Setup Robots.txtBlocks crawlURLs can still indexCan acquire PageRank 36. briggsby.com/wcsea2013 @Jus7nRBriggs #8 Install RedirectionFor when URLschangeMarketing URLredirectsPretty URLs fortrackingSource: http://urbangirae.com/plugins/redirection/ 37. briggsby.com/wcsea2013 @Jus7nRBriggs #9 Install YARPPPassive internaldeep linkingSource: http://wordpress.org/plugins/yet-another-related-posts-plugin/ 38. briggsby.com/wcsea2013 @Jus7nRBriggs #10 Raven Schema CreatorSource: http://wordpress.org/plugins/schema-creator/ 39. 24 Actionable Tips for Your Blog 40. briggsby.com/wcsea2013 @Jus7nRBriggs #1 Install Google Analytics 41. briggsby.com/wcsea2013 @Jus7nRBriggs #2 Setup Google Webmaster Tools 42. briggsby.com/wcsea2013 @Jus7nRBriggs #3 Choose Good KeywordsSource: https://adwords.google.com/o/KeywordTool 43. briggsby.com/wcsea2013 @Jus7nRBriggs #4 Target Longtail Content 44. briggsby.com/wcsea2013 @Jus7nRBriggs #5 Find New Keyword Ideas 45. briggsby.com/wcsea2013 @Jus7nRBriggs #6 Setup Google AuthorSource: https://plus.google.com/authorship 46. briggsby.com/wcsea2013 @Jus7nRBriggs 47. briggsby.com/wcsea2013 @Jus7nRBriggs 48. briggsby.com/wcsea2013 @Jus7nRBriggs #7 Create Content HubsSource: http://moz.com/blog/how-to-rank 49. briggsby.com/wcsea2013 @Jus7nRBriggs #8 Write Content That Inspirespeople dont buy what you do,they buy why you do itSource: http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html 50. briggsby.com/wcsea2013 @Jus7nRBriggs #9 Meet Bloggers in Real LifeSource: http://justinbriggs.org/33-links-and-how-to-get-them 51. briggsby.com/wcsea2013 @Jus7nRBriggs #10 Do Outreach For Your ContentSource: http://outspokenmedia.com/seo/content-based-outreach-for-link-building/ 52. briggsby.com/wcsea2013 @Jus7nRBriggs #11 Find Inuencers on TwitterSource: https://followerwonk.com/bio 53. briggsby.com/wcsea2013 @Jus7nRBriggs #12 Take Advantage of SERPs DiversitySignicant promotionof local content ongeneric SERP 54. briggsby.com/wcsea2013 @Jus7nRBriggs #13 Create New Content Types (like Q&A) 55. briggsby.com/wcsea2013 @Jus7nRBriggs Q&A Resources http://premium.wpmudev.org/project/qa-wordpress-questions-and-answers-plugin/ http://www.elegantthemes.com/gallery/askit/ http://templatic.com/cms-themes/answers http://codecanyon.net/item/sabaidiscuss-for-wordpress/3455723 http://themeforest.net/item/robust-qa/3873002 http://themeforest.net/item/instant-qa/92361 56. briggsby.com/wcsea2013 @Jus7nRBriggs #14 Optimize Page SpeedSource: https://developers.google.com/speed/pagespeed/insights 57. briggsby.com/wcsea2013 @Jus7nRBriggs #15 Video SEOSource: http://wistia.com/doc/video-seo 58. briggsby.com/wcsea2013 @Jus7nRBriggs #16 Create Survey ContentSource: http://www.bigshgames.com/blog/what-does-it-mean-to-be-a-gamer/ 59. briggsby.com/wcsea2013 @Jus7nRBriggs #17 Translate & Repurpose ContentEN Haunted Manor: Lord of Mirrors FR DE JP ? ES ? 60. briggsby.com/wcsea2013 @Jus7nRBriggs #18 Interactive ContentSource: http://justinbriggs.org/technical-hacks-for-content-marketing 61. briggsby.com/wcsea2013 @Jus7nRBriggs #19 Create DiagramsSource: http://www.slideshare.net/otikik/how-to-make-awesome-diagrams-for-your-slidesOne of my secrets tosuccess 62. briggsby.com/wcsea2013 @Jus7nRBriggs #20 Make Hard Content SimpleSource: http://justinbriggs.org/entity-search-results-the-on-going-evolution-of-search 63. briggsby.com/wcsea2013 @Jus7nRBriggs #21 Steal Repurpose Great ContentSource: http://www.slideshare.net/RossHudgens/link-building-by-imitation 64. briggsby.com/wcsea2013 @Jus7nRBriggs #22 Use Responsive DesignSource: http://www.slideshare.net/saracannon/responsive-web-design-wordcamp-san-francisco 65. briggsby.com/wcsea2013 @Jus7nRBriggs #23 Fix Blog Subdomain With Reverse ProxySource: http://moz.com/blog/what-is-a-reverse-proxy-and-how-can-it-help-my-seo 66. briggsby.com/wcsea2013 @Jus7nRBriggs #24 Host Assets on CDNSource: http://www.wpbeginner.com/beginners-guide/why-you-need-a-cdn-for-your-wordpress-blog-infographic/ 67. briggsby.com/wcsea2013 @Jus7nRBriggs