1. 1. Search EngineOptimization WordCamp RVAMay 9, 2009
2. 2. Hi.
3. 3. Andrew Miller
4. 4. SEO Consultant
5. 5. Your Search Advisor.com
6. 6. Housekeeping#wcrva on Twitter @AndrewCMiller All slides, notes, and links available after the presentation at YourSearchAdvisor.com
7. 7. SEO
8. 8. Search EngineOptimization
9. 9. Dene SEO
10. 10. What SEO Is Not... One-Time Project
11. 11. What SEO Is Not...RocketScience
12. 12. What SEO Is Not...Voodoo
13. 13. What SEO Is Not...FreeTrafc
14. 14. What is SEO? Subset ofMarketingInternet InternetMarketing SEOMarketing
15. 15. What is SEO? Ongoing Process
16. 16. What is SEO?CaptureIntent
17. 17. What is SEO?
18. 18. What is SEO? Accessibility
19. 19. What is SEO? Accessibility Relevance
20. 20. What is SEO? Accessibility Relevance Credibility
21. 21. What About WordPress?
22. 22. What About WordPress? Out of the Box
23. 23. What About WordPress? Out of the Box Plugins
24. 24. What About WordPress? Out of the Box Plugins Themes
25. 25. WordPress SEO Bingo Accessibility Relevance CredibilityOut ofthe BoxPlugins Themes
26. 26. Accessibility
27. 27. Accessibility: Out of the BoxHTML + CSS implementation is ideal All content is search engine friendly
28. 28. Accessibility: PluginsHTML Sitemap XML Sitemap Generator Sitemaps.org
29. 29. Accessibility: ThemesDefault navigation elements are very search friendly Avoid AJAX, JavaScript, or Flash primary navigation
30. 30. Is Your Site Accessible?site:wordcamprva.org/ cache:wordcamprva.org Google Webmaster Tools Yahoo! Site Explorer
31. 31. Relevance
32. 32. Keywords Content Page Titles, URLs, Meta Data Alt tags, Header tags: , etc Link Anchor Text Keyword Research
33. 33. Relevance: Out of the BoxPermalinksblog.com/?p=123 /%postname%/Page Custom Meta Data
34. 34. Relevance: PluginsTitle Tags (SEO Title Tag) Meta Data (Headspace2) All in One SEO Plugin
35. 35. Relevance: Themes Some themes provide built- in SEO featuresThesis (DIYThemes.com)
36. 36. Credibility
37. 37. Credibility: Out of the BoxRSS Feeds for Syndication Pinging services Usability
38. 38. Credibility: Plugins Sharing & Voting WidgetsAddThis.com Social Media Plugins & IntegrationsTweet ThisPost to FB, Digg, etc.
39. 39. Credibility: ThemesDesign communicates credibility, authority Consider User Experience (UX) and Usability Off the shelf vs. custom branding
40. 40. Bonus: Analytics Google Analytics Feedburner
41. 41. Thanks for coming.
42. 42. Questions?Andrew MillerYourSearchAdvisor.com @AndrewCMiller