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http://www.slideshare.net/Casieg
SEO & WP: Killing it in 2012
@casiegDirector of Online Marketing
KoMarketing Associates
#wcbos
Who am I?
@casieg
Casie Gillette
Director of Online Marketing
#wcbos
Nerd alert I love SEO!
What’s happening in SEO?
@casieg#wcbos
• Article syndication
• Blog networks
• Paid links
• ‘Over-optimization’
The good news…
@casieg#wcbos
@casieg#wcbos
What can we do?
42 Million!
@casieg#wcbos
Best Practices – Meta Tags
Things to Know
1. Title tags ARE important
2. Meta Descriptions ARE important
3. Meta Keywords are….not so important
@casieg#wcbos
Best Practices – Meta Tags
@casieg#wcbos
Best Practices – Meta Tags
Meta Description
• <170 characters
• Call to Action
• Easy to Read
Title tags
• < 65 characters
• Keyword
• Brand Name
* Good article from SEOMoz
@casieg#wcbos
Best Practices – Site Architecture
• URL structure
• Robots file
• Sitemaps
• Proper redirects
• Canonical URLs
• Error conditions
• The list goes on…
@casieg#wcbos
Yoast SEO Plugin
That’s Nuts!
@casieg#wcbos
Good, Better, Best Practices
Broken Link Checker
Smush.it Image compression
Google XML Sitemaps
W3 Total Cache
*All Linked
@casieg#wcbos
I just want to be your friend
But I also want to know…
Where do you live?Who do you know?What do you look at?
@casieg#wcbos
Sharing is caring
@casieg#wcbos
Sharing is caring - Plugins
ShareBar
Shareaholic
Facebook Comments
*Also Linked
@casieg#wcbos
G+ Direct Connect
Google+ Your Site
@casieg#wcbos
Who wrote that?
@casieg#wcbos
Who wrote that? – Authorship Plugins
AuthorSure
Yoast SEO
<link rel="author" href="https://plus.google.com/whateveryoursis"/>
Add this within your blog head tags
@casieg#wcbos
Connect in other ways…
Zemanta
SmartLinks
Yarpp
@casieg#wcbos
Measure
Google Analytics Plugin
It is this awesome.
@casieg#wcbos
Measure - Social
Social Media User Detection
