Magazine ProposalRizwan Uddin

Name & Genre

I have decided to go with the name ‘Instrumental’ as the word itself has a strong link with music and ‘instrumental’ is the word given to background music in songs/music. The genres which my magazine will include are hip-hop, R&B and rap as they are genres of music which are really popular across the globe and has a wide fan base therefore the magazine will effectively appeal to more people resulting in more sales. I had also chosen those genres because I had already researched into those genres through a case study of Beatz Mag.

Primary Artists

Within the magazine I will be including artists from different areas around the world, dominantly America, some artists include;

Chris Brown, Tyga,

Kirko Bangz, Nicki Minaj,

Jhene Aiko, Cassie

Etc.

Secondary Artists

Along with American artists, I will also include artists from the United Kingdom, this includes artists such as

Tinie Tempah, Rita Ora,

Krept & Konan, Jessie J,

Etc.

What will be included?

Apart from information about artists, my magazine will include the following;

- Popular Fashion Trends- Music Reviews- Music Charts- Competitions- Information about performances and concerts- Magazine Review Page

Who might buy it?

Although the genres I have chosen have a wide audience range, I will be focusing on males and females aged between 12 and 26 as hip-hop, R&B and rap are very popular genres listened by both genders across the world, this is proven through the amount of views achieved on YouTube for artists within these genres.

I will focus on each gender equally by balancing the contents of the magazine, for example, the magazine will include fashion trends for both male and females.

Publishing

‘Instrumental’ will be published by Bauer Media, the largest privately owned publishing group in the whole of Europe, as they are not currently publishing a magazine which focuses on my chosen genres, therefore my magazine will be filling a gap in the market and may attract more customers/readers.

Pricing & Timings

The magazine will be sold at a price of £3.99 as it is relatively affordable for readers to purchase, also it is not a very high figure to spend every month, seeing as the magazine will be published monthly.

Another reason for it being so cheap is that the magazine will also be available as an app for mobile phones as the majority of the target audience own a mobile phone so it is easy for the magazine to be accessed.

Fonts & Colour Scheme

INSTRUMENTAL INSTRUMENTAL

INSTRUMENTAL

INSTRUMENTAL These are some font examples which I may consider, I have chosen these 4 pre-

set fonts as they are bold and eye catching. However, I have also designed my own font which I would like to incorporate into the design of the front page as it is a unique design. The image representing my own font is a draft and not the final design. In terms of the colour scheme of the magazine I will be using my using the colours which are used in the Beatz Mag which I had analysed for my case study. I have chosen those colours; black, red and white, because the colours compliment each other and look attractive when used together.