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Now Magazine Proposal Connotations of Magazine Title: Using the word ‘Now’ for the magazines masthead connotes to the reader that it is up to date with the latest music news and information. Additionally it demonstrates the genre of the magazine with new indie music being the most popular trend ‘now’.

Now Magazine Proposal

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Now Magazine Proposal

Connotations of Magazine Title:Using the word ‘Now’ for the magazines masthead connotes to the reader that

it is up to date with the latest music news and information. Additionally it demonstrates the genre of the magazine with new indie music being the most

popular trend ‘now’.

Magazine Proposal

For this second magazine proposal I wanted to look more at the diversity of content rather than the detail within the magazine. For this magazine the plan portrayed an informal style that would be consistent throughout the magazine. This style was outlined in detail in the sections of the proposal including, content and style and approach. Because of the large quantity of detail that was included in the proposal it made it easier to visualise the magazine as a final product.This magazine idea generation was inspired by ‘Wire’ magazine, a popular informative magazine that focusses on the smaller artists in the industry whilst also providing entertaining content.

• 70% of predicted readers are in ABC1

• Average predicted age of Now is between 15-24

Target Audience

Hand Drawn Drafts

Front Cover Draft:These are the hand drawn drafts for the second proposal. By drawing up the ideas for the layout of the magazine this enables me to configure which aspects look best and what could be changed.

Double Page Spread Draft:For the double page spread draft I kept the main headline and the stand first in the same place, this is because I felt it was the most affective way to draw the readers attention.

Graphic Layout Front Covers

Before creating the pages on Photoshop I created a graphic layout of both the front cover and double page spread. These have enabled me to gain a more accurate representation for the sizes of different elements of the pages. I feel that this is more helpful than the hand drawn drafts as I am able to control the overlay of certain columns and boxes over the main image.For the front cover I felt that a positive of creating this page was being able to organise the final layout for text elements such as the main headline and the cover line. This is because it was important that they do not cover too much of the main image that will take away ‘star appeal’ (Richard Dyer).

Graphic Layout DPS

For the double page spread I felt that by recreating this page the most helpful aspect of Photoshop was organising the sizing and spacing of the main text interview columns. I found this difficult as they all have to be the same size and have even spacing in-between so that the magazine does not look irregular. The Photoshop tool, ‘ruler’ enabled me to correct this problem and increase my accuracy.

This is the type of image that will be used for the second idea of the DPS. It is more of a personal and up close with the artist. It will make the reader feel as if they personally know them.

First concept for ‘Now’ magazine.

Photoshop Trial Versions – Front Cover

This mock up of the ‘Now’ front cover has the typical features of a music magazine such as the cover lines and evidence of technical convergence.

I decided to test the magazine proposal ideas therefore I created a Photoshop version for each magazine proposal. This will help me decide which will appeal to the target audience and demographic the most by looking at features such as colour scheme and text.

Photoshop Trial Versions - DPSI also decided to create the double spread versions for the Photoshop trials. This enabled me to gain inspiration for what the final product of both concepts may look like.

I first created the Volume Magazine Photoshop concept, I needed to ensure that the house style stayed the same that was originally planned and this was consistent throughout the whole spread. Additionally I wanted to insert one of the trial images that could be used for the page, I had to edit this image beforehand and then insert it onto the page by cropping it down to size. I feel that this image works well as it is not too overpowering as to not take away the attention away from the other features on the page. The only negative aspect of this double page spread was there was a lot of empty blank space at the bottom of the page. However this could be filled with other features later on such as technical convergence.

The second concept was for Now Magazine, I wanted to make sure that I included features of a typical indie genre music magazine, such as a stand first, drop capital and interview quote. The house style of this magazine was the colours black, green and pink. One of the positive features of this double page spread I feel is the evidence of brand promotion, compared to my other magazine trial version there is a logo just before the main article. I feel that this is a strong aspect as it reminds the reader of the magazine and where they can find the most interesting content.However I feel that a disadvantage of this cover is the main image is not as attention grabbing as it should be, this takes away the ‘star appeal’ (Richard Dyer) of the artist. This could be fixed by getting rid of some of the other attention drawing features such as the interview quote.

Magazine’s Market Place

Competitor Indie Genre Music Magazines

The magazine being new on the market will have to compete with previous competitors who have been in the publishing industry for years. This means that the magazine will have to have some unique selling point that will attract a variety of readers that can ensure popularity for years to come.

One of the ways that that the magazine will be marketed is through the high quality and the unique content that is going to be published. Most of the advertising for the magazine in the first start up years will be generated through social media and competitions.

Job Roles Within The Magazine

Job Role: Salary: Job Role: Salary: Job Role: Salary:

Editorial Content Team: Editorial Design Team: Business and Publishing Team:

Editor in Chief £30,000 - £85,000 Per Year (1)

Creative Director £30,000 - £75,000 Per Year (1)

Publisher £30,000 - £65,000 Per Year (1)

Features/Associate Editors

£26,00 - £30,000 Per Year (1)

Designers £15,000 - £35,000 Per Year (2)

Marketing Manager £20,000 - £50,000 Per Year (2)

Editorial Assistant £18,000 - £21,000 Per Year (2)

Freelance Designer £250 - £400 Per Day

Director/Executive £40,000 - £80,000 Per Year (1)

Sub/copy Editors £15,000 - £20,000 Per Year (3)

Publishing Rights Manager

£25,000 - £50,000 Per Year (1)

Journalist £12,000-£26,000 Per Year (3)

Copyright Manager £22,000 - £54,000 Per Year (1)

Freelance Journalist £400-£700 Per 1000 Words

Print Production Planner

£16,000 - £30,000 Per Year (1)

Profit / Loss Breakdown

Profit: (Annually) Loss: (Annually)

Advertising: £2,084,340 Office Space: £128,340

Each Issue: £37,800 Equipment: £27,146

Printing: £27,921.60

Employee’s Salary:

£367,000

Subtotal – £2,122,140 Subtotal - £550,407.60

Total: £1,571,732.40

Profit / Loss Breakdown