Re-imagine C&A Magazine proposal

Re-imagineMAGAZINE

DECEMBER 2014ISSUE1

On this issueSwitzerlandgoes online

Must TrustedBrand 2014

STORE FOCUS

Reimaginingthe shop foor

CORPORATE

Building asmoothersupply chain

SUSTAINABILITY

Let’s take Bio Cotton to everyone every day campaing

+ Store Openings

+ Staff special story

2

RE-IMAGINE MAGAZINEISSUE 1, DECEMBER 2014

Starting on October 1, C&A will be presenting its entire

assortment and attractive value for money online in

Switzerland for the first time. The launch of the new online

shop will be accompanied by a large-scale promotional

campaign. Switzerland is the ninth C&A market to have its own

online shop and offer its customers this shopping experience.

With the introduction of the important electronic distribution

channel, C&A continues its multi-channel strategy.

“We’re very pleased to now be able to offer our customers all

the benefits of a modern and versatile purchasing experience

in Switzerland. In doing this, we are responding to an often

expressed wish of our customers,” says Peter Gadient, press

spokesman for C&A Switzerland. “To celebrate this event

accordingly, we have planned special offers for the online shop

launch. For our customers, it will be well worth taking a look at

our new online shop.”

Simple and convenient online brand experience

The new C&A online shop for Switzerland can be found at

www.cunda.ch, www.c-et-a.ch and www.c-e-a.ch with articles

for women, men and children as seen at our stores. In the

online shop, customers will also find items from the European

collection, some of which are not offered at stores, and

collection categories that cannot be offered at all stores due

to varying store sizes. With its pleasantly light design and

a high degree of functionality, the C&A online shop offers

customers further benefits. A clear navigation structure

allows purchases in just a few steps and an optimized zoom

function provides a detailed look at garments and accessories.

As a brand new function, the online shop also offers outfits

recommendations called “lookbooks,” assembled by C&A

stylists, intended to help customers make their decisions.

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You heard it here first

Bill Law

Director,

External

Communications

Editorial Latest news

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C&A launches online shopin Switzerland

3

RE-IMAGINE MAGAZINE ISSUE 1, DECEMBER 2014

C&A Foundation donates 500,000 EUR to Save the Children for Ebola response in Sierra Leone

C&A Foundation has made a 500,000 EUR grant to Save the

Children Switzerland to help children and families affected by

the Ebola outbreak in Sierra Leone.

“We are deeply concerned by the unprecedented scale of

the current outbreak of Ebola.” said Leslie Johnston, C&A

Foundation Executive Director. “Children are amongst the

most vulnerable during such crises and in Sierra Leone alone,

an estimated 1,100 children are unaccompanied or separated

from their families because of Ebola. This donation will

contribute to Save the Children’s vital work to protect children

affected by the disease in Sierra Leone.”

The grant will fund Save the Children’s work to protect

unaccompanied and separated children in Sierra Leone,

namely its efforts to trace children’s missing relatives and

reunite families. These activities are critical to prevent long-

term family separation, which can occur if children move

in search of support when their caregiver is admitted for

treatment or dies.

The funds will also help strengthen community-based

protection systems, which play an essential role in protecting

Latest news

Last Friday, C&A Germany was once again presented with

the Most Trusted Brands Award in Düsseldorf by the Reader’s

Digest. This honor marks the eleventh year in a row in which

C&A has been recognized as the Most Trusted Brand in the

“Clothing” product category.

“We are delighted to receive this accolade as it reinforces

our commitment to making product quality, transparency

and a high level of customer service integral elements of our

corporate activities,” says Thorsten Rolfes, Head of Corporate

Communications C&A Europe, who received the award on

Reader’s Digestonce again recognizesC&A Germany as theMost Trusted Brand

behalf of C&A. “Being recognized as the industry leader for

the eleventh time in a row shows that we remain on the right

track. We thank our customers for their great trust, and we

take this result as an incentive and recipe for future success.

We would also like to thank all 17,500 of our employees in

Germany whose daily work has made this result possible,”

Rolfes continues.

The Most Trusted Brands Award is based on the results of the

latest “Reader’s Digest European Trusted Brands 2014” study.

This in-depth consumer survey has been identifying the

most trusted brands in more than 30 product categories since

2001. The study surveyed 17,676 consumers in ten European

countries. Almost 5,000 consumers in Germany alone (4,882)

assessed their most trusted brands on the criteria of quality,

knowledge of customer needs, value for money, image and

sustainability. The survey does not present any list of brands,

leaving the brand identification entirely up to the interviewee.

children. Extended family and community members have

shown some reticence to take lone children into their care

for fear of contracting the disease or being stigmatised by

the community. Additionally, the donation will enable Save

the Children to provide vital psychological and emotional

support to children, many of whom are scared and confined

to their homes, where they have witnessed the death of loved

ones and may face significant trauma on a daily basis.

4


With the explosion of online retailers the traditional high street fashion store is under attack like never before. C&A must reinvent itself if it is to remain relevant.

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porta quis arcu in pretium. Praesent feugiat, turpis et suscipit

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non quam. Vivamus sapien augue, faucibus sit amet pulvinar

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et, dignissim ultricies risus. Curabitur ac neque elit. In eu

nunc vestibulum, laoreet elit eget, iaculis lacus. Donec id

ligula aliquet, consectetur justo ac, bibendum nisi. Aliquam

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auctor sit amet elit et, fermentum semper orci.

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magna. Proin sit amet malesuada leo, at mattis sapien.

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Reimaginingthe shop floor

STORE FOCUS

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Name Last Name

Chief Merchandising

Officer

5


Building a smoother supply chain

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By unifying our logistics and acting as a single company, we can react faster to market demands, driving up quality and slashing costs.
















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faucibus quis. Etiam convallis enim a porttitor cursus. Nullam

porta quis arcu in pretium. Praesent feugiat, turpis et suscipit

cursus, mi justo suscipit ligula, eget ornare magna massa

non quam. Vivamus sapien augue, faucibus sit amet pulvinar

auctor, commodo et augue. Ut egestas egestas felis et ultrices.

Sed non elit ac erat finibus tincidunt nec suscipit tortor.

Mauris hendrerit eu nisi in euismod. Curabitur fermentum.

Nulla pulvinar, dui nec luctus suscipit, eros neque

pellentesque augue, a aliquet neque tortor in urna.

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eu dolor dapibus erat facilisis ultricies. Curabitur gravida

nisi non felis facilisis viverra. Donec rutrum turpis at

porttitor feugiat. Aenean leo tortor, fermentum vitae tellus

et, dignissim ultricies risus. Curabitur ac neque elit. In eu

38.11%

Logistics and transport

2.8%

Business travel

59.09%

Energy consumptionbuildings

38.11%


2.8%

Business travel

59.09%


38.11%


2.8%

Business travel

59.09%


38.11%


2.8%

Business travel

59.09%


CORPORATE

Name Last Name

Chief Merchandising

Officer

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auctor sit amet elit et, fermentum semper orci.

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metus rutrum a. Nunc molestie ex massa, sit amet volutpat

ante fringilla in. Vestibulum eu orci vitae ipsum ultricies

bibendum a vitae dolor. Phasellus condimentum fringilla

magna, non porta ipsum cursus vel. Nullam quis elit id

urna vestibulum cursus. Morbi fermentum ornare pulvinar.

dignissim massa sed sem bibendum pulvinar.

6


Despite an increasing demand in international markets, global production of organic cotton continues to decline. This development bearsecological, social and economic consequences for all in the worldwide supply chain for organic cotton. Measured against the global production of cotton, the share of organic cotton today is only 1%.

For C&A Europe, which has been dedicated to promoting

organic cotton production for 10 years already, counteracting

this step backwards is a special priority.

Thorsten Rolfes, Head of Corporate Communications Europe,

explains, “We are now at a critical point in which the demand

for organic cotton is exceeding the supply. The availability

uncertainty tied to this threatens to endanger long-term

investment in organic cotton.”

After worldwide production of organic cotton continuously

rose up to the year 2011, crop yields subsequently sank by 8

percent in the following years. Regardless of the fact that, at

the same time, 50% of the production countries increased

their production of organic cotton. Reasons for this are e.g.

lack of knowledge regarding organic cultivation methods and

lacking cooperation between the communities.

To spread awareness of this problem, C&A is now publishing

the informational brochure “Let’s take Bio Cotton to everyone

every day.” This comprehensively explains the added value

and current challenges of organic cotton production, and

shows opportunities for all those in the global supply chain.

Here, C&A sees garment industry companies as having

particular responsibility.

C&A warns of supply shortage for organic cotton

SUSTAINABILITY

“Brands play a key role in the development of organic cotton

as a sustainable resource. Some brands are taking action, but

the supply crisis shows that much more needs to be done.

Collaboration is the key – working in partnership with

experts, local communities and governments can enable

organic cotton to realize its full potential,” says Rolfes. “But

firms can make a difference not only in the production

countries but also in the sales markets by making their

customers aware of the subject of organic cotton. In our

experience, it is possible to create awareness, fulfill the

demand and be profitable.”

C&A is currently the largest buyer of organic cotton and sold

over 100 million products made from organic cotton in the

fiscal year 2013 – another significant increase in comparison

to the previous year. The share of organic cotton against

the total cotton collection is 38 percent. All cotton in C&A

products labelled with Bio Cotton is 100 percent certified

organic cotton – never blended. Seventy-five percent

of the processed organic cotton, which is cultivated without

the use of pesticides and artificial fertilizers, comes from farm

projects supported by the C&A Foundation – around 60,000

farmers in India benefit from these projects.

Calling all producers, brands and consumers

As well as helping the environment and communities, our investment in organic has

been a commercial success. It costs us slightly more to produce our Bio Cotton range

but the clothes hold their value for longer. Working with our peers in the industry, we

can increase demand for organic and raise levels of production, spreading the benefits

wider. To help make that happen, we’ve created an organic cotton brochure that pulls

together our knowledge and resources for producers, brands and anyone interested in

helping organic cotton to thrive as a sustainable resource.

For more information, download our brochure here: http://goo.gl/17SRrf

Name Last Name

Head of Sustainable

Business Development

7


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Name Last Name and Name Last Name

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Among friends

C&A Opensits first two storesin DenmarkJust in time for the start of the autumn/winter season, the

European fashion value retailer C&A is now opening its

first two stores in Denmark, with new branches at Kolding

Storcenter (launching September 19) and at Aarhus City Vest

Storcenter (launching September 26). Passionate shoppers,

who want fashion that is inspiring, will be able to purchase

both quality basics as well as the latest fashion for women,

men and children. The two new stores in Denmark add to a

total of 1,575 C&A stores in 21 countries in Europe.

Vibrant fashion – vibrant locationsThe fashion retailer intentionally chose attractive, central

locations for its two new stores. The harbor cities Aarhus

and Kolding do not only offer the necessary store space,

but, above all, they are vibrant cities, where people and

fashion meet every day. The two new C&A stores have created

approximately 40 new jobs, among them those of store

manager and sales clerks.

Store opening

Fresh store concept inspires with new customer experienceThe two stores are characterized by a modern and clear

design concept with bright, natural colors as a backdrop

for the fashion creations on display. Due to coordinated

product themes and the open, accessible layout of the store,

customers can navigate the stores intuitively and will easily

find what they are looking for. A wide range of products for

children and adults is offered on the 700 square meter retail

space in Kolding and almost 1,000 square meters in Aarhus. A

main focus is on fashionable women, valuing contemporary

styles, as well as an attractive choice of children’s clothing,

complemented by a selected assortment of menswear. The

specially represented young Clockhouse brand attracts teens

and young adults who are looking for affordable, yet up-to-

date fashion inspiration.

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