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Media scenario 21.10.13 abp ananda
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Quick Snapshot
Week 34 – 41’2013
MCCS
PLEASE NOTE : From this week onwards we are accounting for 5 new hindi news channels in the HSM space and 3 new Bangla News channels in the WB space. This is done to track the growing competition in the respective markets. As a result, through research, the channels identified in the Hindi News space to contribute 97% market share including the previously calibrated Hindi News channels, are1.India News2.News Nation3.P7 News4.News Express5.News Live 24X7
Similarly for Bangla, 2 channels have been identified in the WB market to contribute 98% market share adding up to the previously calibrated Bangla News channels6.CTVN AKD Plus7.High News
ABP ANANDAPeriod – Wk 34 - 41’2013TG – MF 15+ SEC:ABC CS
Market – West Bengal
Bangla News genre maintaining its # 2 position
Bangla
GEC
Bangla
...
Bangla
Mov.
Bangla
M...0
10
20
30
40
50
40
9
2 1
% Genre Sh
Source : TAM Period : Wk 41’2013
VS last year Bengali news neck to neck
0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
8.0
9.07.7
6.9
% Genre Share
Wk 34-41'12 Wk 34-41'13
Source : TAM Period : Wk 34-41year : 2012 & 2013
ABP Ananda leader in the market
ABP Ananda 24 GHANTA Kolkata TV RPLUS News Time Bangla
HIGH NEWS CTVN AKD PLUS
33%
22%21%
13%10%
2% 2%
% Mkt. Share
Wk 34-41'13
Source : TAM Period : Wk 34-41’2013
Among top 20 programmes list of the week, 19 programmes belong to ABP Ananda
ABP Ananda leading in both TG’s
Source : TAM Period : Wk 34-41’2013
ABP Ana
nda
24 G
HANTA
Kolka
ta T
V
News T
ime
Bangla
RPLUS
CTVN A
KD P
lus
High
News
02468 7 6
5 42 2 2
Reach in Mn
TG: 4+ CS
ABP Ana
nda
24 G
HANTA
Kolka
ta T
V
News T
ime
Bangla
CTVN A
KD P
lus
RPLUS
High
News
0
2
4
66
64 4
2 2 1
Reach in Mn
TG: 15+ CS
ABP Ananda leading in almost all TAM reported markets
% Market ShareChannel Kol WB .1 to 1 Mn. WBrest 1 Mn.+ WB East AI24 GHANTA 17% 28% 23% 20% 20% 19%ABP Ananda 29% 37% 27% 30% 30% 30%Kolkata TV 23% 7% 25% 20% 20% 21%News Time Bangla 8% 13% 15% 9% 9% 11%RPLUS 17% 1% 3% 13% 13% 12%CTVN AKD Plus 4% 9% 7% 5% 5% 5%High News 2% 5% 1% 2% 2% 2%
Source : TAM Period : Wk 33-40’2013
ABP Ananda performing on News Bulletins
,Sports/Magazines & Reviews/Reports
Source : TAM Period : Wk 40’2013 Analysis : Sub Genre GRPs
Share % within each sub-genre
24 Ghanta scored on Religious/DevotionalNews Time Bangla on Cartoons/animations
Prog Genre 24 GHANTAABP Ananda High News NT Bangla RPLUS
News Bulletin 18% 63% 5% 8% 6%Sports Magazines 40% 56% 1% 0% 3%Cartoons/Animation 5% 6% 1% 49% 40%Comedies 0% 15% 0% 85% 0%Religious/Devotional 50% 5% 0% 23% 21%Reviews/Reports 16% 58% 0% 0% 26%
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